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Granola Bars Market

Granola Bars Market by Type (Fruit Flavors, Nut Flavors, Spice Flavors, and Others), Origin (Organic and Conventional), and Distribution Channel (Supermarket/Hypermarket, Online Stores, Convenience Stores, Specialty Stores, and Other Retail Formats): Global Opportunity Analysis and Industry Forecast, 2021–2030

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Dec 2021 | 106 Views
Author(s) : Roshan Deshmukh
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Granola is a breakfast and snack food made of nuts, rolled oats, nectar or other sweeteners, such as dark sugar, and puffed rice that is heated until it gets warm and toasty. To maintain a free breakfast oat consistency, the mixture is combined. Dried organic products, such as raisins and dates, as well as treats, such as chocolate, are occasionally included. Granola is frequently used to improve processing, particularly when it contains flax seeds. It is commonly consumed with yoghurt, nectar, crisp organic produce (such as bananas, strawberries, or blueberries), grain, or various varieties of oats. It can be used as a garnish for a variety of baked goods, pastries, and frozen yoghurt. It can be incorporated into various night dinner formulae in addition to being used as a breakfast and snack food. Granola bars are popular among people who participate in outdoor activities such as climbing, hiking, or camping since they are light, healthy, high in calories, and easy to store. Granola is blended with nectar or corn syrup to create a bar that serves as a quick snack for people who participate in outdoor activities like climbing, trekking, and mountaineering.

Market Scope and Structure Analysis

Report Metric


 Market Size Available for Years


 Base Year Considered


 Forecast Period


 Forecast Unit

 Value (USD)

 Regions Covered

 North America, Europe, Asia-Pacific, and  LAMEA

 Segments Covered

 Type, Origin, Distribution Channel, and Region

 Companies Covered

General Mills, PepsiCo, Hearthside Food Solutions LLC, Sunny Crunch Foods Ltd, Standard Functional Foods Group, Inc, Noble Foods, Bakery Barn INC, Olympia Granola, BRIDGETOWN Natural FOODS, Kellogg Co, Clif Bar & Company, Hearthside Food Solutions LLC, 18 RABBITS, KIND, Nature’s Path Foods, Soul Sprout, Earnest Eats, HEALTHY VALLEY ORGANIC

COVID-19 Impact Analysis

  • Long-shelf-life products, such as cereals, snack bars, baking flours, and soup, were stacked by consumers. Sales were stabilized to some extent as a result of this. Consumers adjusted to a new normal lifestyle due to the pandemic, as a result, a growing number of consumers choose quick and nutritious snacking options.
  • COVID-19 created opportunity for a slew of new private firms to enter the market to meet the burgeoning demand. As granola bars are a quick and easy source of nutrition and energy, demand for innovative granola products is consistently high in industrialized countries.
  • As home-bound consumers look for retail options, online distributors have a greater interest as a result of the aforementioned causes.

Top Impacting Factors

  • Breakfast bars are increasingly being replaced by granola bars. Companies that make granola bars offer a variety of custom-made items that are nutritional and useful to one's health, as well as tasty. During the forecast period, this aspect is expected to drive market expansion.
  • In addition, the worldwide granola bars market is being driven by a growing consumer preference for low-fat and low-sugar breakfast options.
  • In order to attract new customers, manufacturers provide granola bars in a variety of flavors, which is a major factor that drives the global granola bars market during the forecast period.
  • The market's expansion is projected to be stifled by rise in raw material prices.
  • Granola bars are seen as a trending market, with numerous franchisees opening stores and offering a wide variety of granola bars. This is expected to provide profitable potential for the global granola bar industry.

Market Trends

Granola Bars that are Plant-based and Functional are in High Demand

Increase in adoption of nutritious snacks as part of daily routine is a major driver projected to enhance granola bar demand and propel the global granola bar market forward. Another factor projected to drive demand and growth of the global market is people's preference for gluten-free foods as they become more aware of digestive issues and celiac disease. The expansion of the target market is fueled by an increase in the number of people who follow a vegan diet, as well as the launch of vegan granola bars by manufacturers.

Growth in health consciousness and rise in popularity of granola bars among people of all ages due to benefits such as being a quick and ready-to-eat snack are likely to propel the global granola bar market forward in the near future. People's growing concern about animal suffering, personal health, and, most importantly, sustainability has led to a shift in consumer behavior away from animal products. Animal protein consumption is linked to high cholesterol, fat, and calorie levels, raising the risk of cardiovascular disease, diabetes, and obesity. As a result, consumers are gravitating toward vegan protein sources. This has provided a strong foundation for the growth of the granola bar sector.

The Largest Market Share belongs to North America

North America has the greatest revenue share and is predicted to maintain this position during the forecast period. The presence of significant manufacturers in this region is projected to fuel the expansion of the target market by allowing the availability of diverse kinds of granola bars. Americans have become increasingly health conscious, which drives demand for nutritious meals. Manufacturers of granola bars in the region are successfully satisfying expanding consumer demand for healthy dietary snacks.

  Manufacturers are creating granola bar varieties to set themselves apart due to the fierce rivalry in the granola bar market in North America. Product repositioning is a critical approach for serving a diverse variety of customers and strengthening the customer base in order to win market share. These granola bars' main ingredients are protein and fiber. Granola bars are most popular among millennials and baby boomers in the U.S.

Key Segments Covered


  • Fruit Flavors
  • Nut Flavors
  • Spice Flavors
  • Others


  • Organic
  • Conventional

Distribution Channel

  • Supermarket/Hypermarket
  • Online Stores
  • Convenience Stores
  • Specialty Stores
  • Other Retail Formats


  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • UK
    • Spain
    • Italy
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • Rest of Asia-Pacific
    • Latin America
    • Middle East
    • Africa

Key Benefits of the Report

  • This study presents the analytical depiction of the granola bars industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the granola bars market share.
  • The current market is quantitatively analyzed from 2020 to 2028 to highlight the granola bars market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
  • The report provides a detailed granola bars market analysis based on competitive intensity and how the competition will take shape in coming years.

Questions answered in the Report

  • Which are the leading players active in the granola bars market?
  • What are the current trends that will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?
  • What is granola bars market prediction in the future?
  • Which will be the niches at which players profiling with recent advancements should set a presence?
  • What are the driving factors and opportunities in the market?
  • What are the current trends and predicted trends?
  • What are the challenges faced in the granola bars market?
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