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Granola Bars Market

Granola Bars Market Size, Share, Competitive Landscape and Trend Analysis Report, by Product Type, by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

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Author's: Ashish Suresh Makode | Roshan Deshmukh
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Granola Bars Market Research, 2032

The global granola bars market was valued at $6.1 billion in 2022, and is projected to reach $9.9 billion by 2032, growing at a CAGR of 5.1% from 2023 to 2032. A granola bar is a handy and easy-to-carry snack made from rolled oats, nuts, seeds, honey, sweeteners, and sometimes dried fruits or chocolate. These ingredients are pressed or baked into a bar form, creating a dense and chewy texture.

Granola bars are favored for their on-the-go convenience, offering a fast and energy-boosting choice for consumer with hectic schedules or those looking for a quick snack. The nutritional content of granola bars varies based on the brand and ingredients. While some may have high sugar and calorie content, there are also healthier alternatives on the market.

Granola Bars Market

Market Dynamics

Granola bars serve a purpose for a variety of reasons, including on-the-go snacking, physical activity and fitness, and meeting a range of dietary requirements. They provide an instant solution for individuals with busy schedules, whether they are at work, school, or taking care of everyday responsibilities. Granola bars are also a popular pre- or post-workout snack for athletes, providing essential nutrients, proteins, and carbohydrates for maximum energy and recovery. Although many granola bars are considered as healthy snacks, many of them are highly processed and contain artificial chemicals, added sugar, vegetable oils, and calories. But some bars can contain a lot of calories, which contribute to weight gain if they are consumed in excess. Some consumers may experience digestive issues such as bloating, gas, or diarrhea after consuming granola bars. This may be due to the high fiber content or the presence of certain ingredients that some people may be sensitive to. There may be risks to health linked with use of sugar alcohols or artificial sweeteners to lower the sugar level. For instance, the human body does not entirely break down sugar alcohols such as xylitol and sorbitol, which can cause issues with digestion, particularly in those who are sensitive to their effects. Further, being FDA-approved, artificial sweeteners including aspartame, sucralose, and saccharin are connected to possible adverse effects on blood sugar regulation and the balance of good gut bacteria.

However, the future of granola bar production appears to be continuously oriented toward transparency and clean labels in granola bars industry. Modern consumers are becoming more interested about the ingredients and methods of production of the food they purchase. Manufacturers that put a high priority on giving consumers comprehensive information about the ingredients and product sourcing are expected to gain the support of consumers who are concerned about their health. As people seek snacks that align with their health goals, ensuring the quality of these products becomes more crucial for businesses. Moreover, the changing environment makes it harder to distinguish between meals and snacks, which pushes granola bars into a new category where they may experiment with a variety of flavors, such as savory ones or even take the place of meals. This shift not only meets changing consumer expectations but also opens new possibilities and avenues for growth within the granola bar industry.

Thus, the ongoing advancements in the granola bars industry reflect a commitment to providing consumers with products that not only align with their health and wellness goals but also meet their expectations regarding taste, freshness, and convenience. As the industry continues to evolve, granola bars market demand, manufacturers are expected to explore additional avenues for innovation, ensuring that granola bars remain a versatile and demanding snack option in the ever-changing landscape of consumer preferences and granola bars market growth.

Additionally, both well-established businesses and emerging players are actively competing for dominance in the highly competitive granola bars market. To stand out from the competition, granola bars market size brands are highlighting special qualities like flavor, nutritional value, and distinctive branding. Considering the major demand of granola bars in the western countries, the key players are expanding their business and launching new products to serve a wide range of consumers.

Segmental Overview

The granola bars market is segmented on the basis of product type, distribution channel and region. By product type, the market is divided into organic and convectional. By distribution channel, the market is segmented into supermarkets/hypermarkets, departmental stores, convenience stores, online sales channel, others. Region-wise, the market is analysed across North America (the U.S., Canada, and Mexico), Europe (the Germany, UK, , France, Italy, Spain, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, South Korea, and the rest of Asia-Pacific), and Latin America (Brazil, Colombia, Argentina, Rest of Latin America) MEA ( GCC, South Africa, rest of MEA).

By Product Type

By product type, the market is segmented into organic and convectional. The convectional segment accounted for a major share in the Granola Bars Market in 2022 and is expected to grow at a significant CAGR during the forecast period. Demand for convectional granola bar is rising due to easy snacking solution and convenient option. While organic segment still maintained their market share, the momentum leaned toward organic options as consumers increasingly sought transparency in sourcing and a commitment to cleaner, more environmentally friendly products.

Granola Bars Market by Product Type

By Distibution Channel

By distribution channel, the market is segmented into supermarkets/hypermarkets, Departmental Stores, convenience stores, online sales channel, others. The supermarkets segment is accounted for a major share in the global granola bars market during the forecast period. The granola bars market has seen an increase in the influence of supermarkets. Supermarkets cater to consumers looking for quick and convenient snack options. Granola bars, known for its versatility and ease of use, fits well into the on-the-go lifestyle. It can be used as instant energy boosting snack options.

Granola Bars Market by Distribution Channel

By Region

Region wise, it is analysed across North America, Europe, Asia-Pacific, and Latin America and MEA. The North America granola bars market is accounted for a major share in 2022 and is expected to grow at a significant CAGR during the forecast period. The demand for granola bar in North America is rising as the rise of healthy lifestyle, growing health concerns, production, e-commerce and online grocery shopping, which has made it easier for consumers to access a wider range of granola bars.

Granola Bars Market by Region

Competitive Landscape

The major players operating in the granola bars market focus on key market strategies, such as mergers, product launches, acquisitions, collaborations, and partnerships. They have been also focusing on strengthening their granola bars market share to maintain their reputation in the ever-competitive market. Some of the key players in the granola bars market forecast include John B. Sanfilippo & Son, Inc., General Mills, Inc., Kellogg Co., Mars Inc, The Hershey Company, Earnest Eats, PepsiCo, Bakery Barn INC and Olympia Granola.

Key Benefits for Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the granola bars market analysis from 2022 to 2032 to identify the prevailing granola bars market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the granola bars market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global granola bars market trends, key players, market segments, application areas, and market growth strategies.

Granola Bars Market Report Highlights

Aspects Details
Market Size By 2032

USD 9.9 billion

Growth Rate

CAGR of 5.1%

Forecast period

2022 - 2032

Report Pages


By Product Type
  • Organic
  • Conventional
By Distribution Channel
  • Supermarket/Hypermarket
  • Departmental Stores
  • Convenience Stores
  • Online Sales Channel
  • Others
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, UK, France, Italy, Spain, Rest of Europe)
  • Asia-Pacific  (China, India, Japan, South Korea, Australia, Rest of Asia-Pacific)
  • Latin America  (Brazil, Colombia, Argentina, Rest of Latin America)
  • Middle East and Africa  (Gcc, South Africa, Rest of Middle East And Africa)
Key Market Players

The Hershey Company, Earnest Eats, PepsiCo, John B. Sanfilippo & Son, Inc., General Mills, Inc., Bakery Barn INC, Mars Inc,, Olympia Granola, Kellogg Co.

Analyst Review

According to the insights of the CXOs, the global granola bars market is expected to witness robust growth during the forecast period. Modern lifestyles, characterized by hectic schedules and a preference for convenient snack options, have fuelled the demand for ready-to-use and on-the-go eating solutions. Granola bars, known for their versatility and user-friendly nature, align with this trend, providing a convenient snack solution for consumers seeking flavorful and quick energy options. Moreover, the global trend towards increased snacking and the popularity of snack-focused products contribute to the growing demand for granola bars. Furthermore, to attract consumers around the globe, key players in the market are investing in R&D activities and advertising & promotion of products.   

The granola bars market is benefiting from the expanding presence of variety of granola bar products in both online stores and retail stores. The rise of e-commerce presents granola bar manufacturers with an expanded avenue to engage a diverse consumer base. Online platforms offer easy access for individuals to purchase and acquire a variety of granola bar selections and niche products. This digital accessibility not only expands the market reach for manufacturers but also caters to the changing preferences of consumers seeking convenience and an extensive array of granola bar options. The ease of online exploration and purchase enhances the overall accessibility of granola bars, contributing to increased market penetration and the potential for capturing a wider audience with varied tastes and preferences.

Author Name(s) : Ashish Suresh Makode | Roshan Deshmukh
Frequently Asked Questions?

The global granola bar market was valued at $6,120.00 million in 2022, and is projected to reach $9,943.86 million by 2032, registering a CAGR of 5.1% from 2023 to 2032.

The forecast period in the granola bar market report is 2023 to 2032.

The base year calculated in the granola bar market report is 2022.

The top companies analyzed for global granola bar market report are Archer Daniels Midland, Olam Group, John B. Sanfilippo & Son, Döhler GmbH, General Mills, Kellogg Co., Mars Inc, The Hershey Co, Mondelez International, Clif Bar & Co.

Conventional segment is the most influential segment in the granola bar market report.

North America holds the maximum market share of the granola bar market.

The company profile has been selected on the basis of revenue, product offerings, and market penetration.

The market value of the granola bar market in 2022 was $6,120.00 million.

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Granola Bars Market

Global Opportunity Analysis and Industry Forecast, 2023-2032