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Growth in vegan population, burgeoning confectionery sector, rise in knowledge of the negative effects of chocolate use, and increased consumer spending are all contributing to market expansion. Jellies and gummies have been gaining favor among consumers to frequent purchases and growth in consumption of candies over chocolate. Unique flavors, textures, candy design, form, packaging, and sugar content are all factors that influence consumer buying decisions. Snacking, on-the-go personal incentives, occasions, and holidays are the most common causes for jellies and gummies eating. Children are the primary consumers of candies, and thus are the primary target market for candy manufacturers
COVID-19 Impact Analysis
Top Impacting Factors
Market Trends
Rise in Demand for Sugar-free Candies and Innovative Packaging to Engage Buyers
The rising demand for sugar-free jellies and candies provides new entrants with a growth potential. The movement in customer preferences from sugar jellies and gummies to sugar-free jellies and gummies has prompted manufacturers to offer sugar-free jellies and gummies. Due to their organic and chewy character, jellies and gummies are more popular among those aged less than 17 years. Jellies and gummies come in a variety of shapes, including fruits, live creatures, wheels, and bottles, to keep kids interested.
Manufacturers are coming up with innovative packaging and marketing strategies to differentiate products by their wrappings, such as 3D wrapping, having a QR code on the wrapper for an online game, and holding a contest to engage buyers, taking into account the largest and fastest-growing consumer group. The ease of handling and supply of jellies and gummies in sugar confectioneries around the world has driven rise in demand.
Key Benefits of the Report
Questions Answered in the Gummy Candy Market Research Report
Gummy Candy Market Report Highlights
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Key Market Players | Grupo Bimbo SAB de CV,, Ferrero International SA,, The Hershey Co., Cloetta AB,, Arcor Group,, Mars Inc.,, AUGUST STORCK KG,, HARIBO GmbH & Co. KG,, Mondelez International Inc.,, Nestle SA, |
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