Hair Mask Market Outlook - 2026
The hair mask market size was valued at $597.7 million in 2018 and is expected to reach $886.4 million by 2026, registering a CAGR of 5.1% from 2019 to 2026. The global hair care market was being valued at US$70 billion in 2017 and expected to grow at a significant rate over the forecast period. The rise in concern over maintaining the quality of hair, is one of the key factors responsible in driving the demand for the market. As a result, customers have a holistic approach while considering hair care products in their daily routine. This boosts the demand for various hair care products such as shampoos, conditioners, and other such hair treatment products. Hair mask is one such hair care product that has been enduring higher level of demand from its target customers. Hair mask is a deep conditioning treatment that comprises of rich ingredients such as natural oils and lipids in comparatively heavier concentration than normal conditioners. Hair mask has several key functionalities such as it facilitates smooth and shiny hair, reverses hair damage, re-hydrates dry hair, and others.
Most of the customers specifically millennials (18 to 35 years old) have been very conscious when it comes to one’s looks and appearance. They take corrective measures and steps on maintaining or improving their overall appearance. This set of customers believe that maintaining their outer beauty boosts their overall confidence. This has resulted in rise in demand for various cosmetic specialty products. Hair mask that are known for maintaining the overall texture and density of one’s hair, has been enduring similar level of demand and preference from these customers. Hence rise in millennial populations eventually paves opportunity for global hair mask market to grow significantly.
Despite containing hair nourishing and scalp moisturizing chemicals, hair care products may cause scalp irritation or allergic reaction. In addition, application of these hair care products might cause increased hair fall, split ends, or other hair-related problems. Ingredients such as Parabens, Synthetic colors, Phthalates, Sodium lauryl sulfate (SLS), and triclosan are often used in professional hair care products, which are hazardous/harmful for customer with scalp-related problems. Thus, usage of chemical ingredients hampers the overall growth of global hair mask market.
The global hair mask market is segmented on the basis of nature, end user, distribution channel, and region. Based on nature, the market is classified into natural, organic, and synthetic. By end user, the market is segmented into household and commercial. By distribution channel, the market is divided into online and offline. Based on region, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, Spain, UK, Italy, France, and rest of Europe), Asia-Pacific (China, India, Australia, New Zealand, South Korea, and rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa).
Based on nature, the hair mask market size is segmented into natural, organic, and synthetic. Among these sub segments, synthetic segment accounts to higher value share. The easy availability of product at affordable prices is one the key reasons behind synthetic segment accounting to higher value hair mask market share. However, due to rise in level of awareness about the ill-effects of using synthetic cosmetic products, customers are gradually shifting their preference for hair mask product derived from natural ingredients paving opportunities in hair mask market forecast.
By Nature
The Synthetic segment dominates the global Hair Mask market and is expected to retain its dominance throughout the forecast period.
Based on end user segment, the market is further sub-segmented into household and commercial. Among these end users, commercial segment accounts to higher value hair mask market share. Salons and haircare professionals are some of the key sectors being included in commercial segment. When it comes to hair care or hair styling, most of the customers prefer consulting hair care professionals for the same. These professionals are trained to recognize and use the right type of hair mask for various scalps. For household segment, the hair mask products are available in distribution channels such as hypermarket, supermarket, franchisee stores and specialty stores. Among the household segment, the millennials population accounts to major share as target customers for global hair mask market since they are very conscious about their hair in terms of quality and density.
By End User
The Commercial segment dominates the global Hair Mask market and is expected to retain its dominance throughout the forecast period.
Based on distribution channel, the market is segmented into supermarket/hypermarket, specialty store, and online store. Among these distribution channel, sales through specialty store accounts for higher value share. Specialty store avails comparatively higher number of product offerings along with lucrative pricing strategy. Apart from its product offerings, these stores also initiate customer loyalty programs, seasonal pricing offers, and time-to-time discounts.
By Distribution Channel
The Offline segment dominates the global Hair Mask market and is expected to retain its dominance throughout the forecast period.
Based on region, the hair mask industry is analyzed across North America, Europe, Asia-Pacific, and LAMEA. Western Europe is the largest hair care market around the globe. The region has witnessed higher level of demand for different types of hair care products. European customers have been very conscious about their hair owing to rise in number of bald population in the region. This has triggered the demand for various hair care products such hair mask, conditioners, and shampoos.
By Region
The Europe dominates the global Hair Mask market and is expected to retain its dominance throughout the forecast period.
Key players profiled in the report include Procter & Gamble, Leonor Greyl USA, Aveda Corporation, L’Oréal Inc., Unilever Inc., Henkel Corporation, Unilever group, Coty Inc., Avalon Natural Products, Inc., Cobiosa Industrias Asociadas S.L., and others.
Key Benefits for Hair Mask Market:
- The report provides an extensive hair mask market analysis of the current and emerging market trends and opportunities.
- The report provides detailed qualitative and quantitative analysis of the current hair mask market trends and future estimations that help evaluate the prevailing market opportunity.
- A comprehensive analysis of the factors that drive and restrict the market growth.
- An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential segments or regions exhibiting favorable hair mask market growth.
Hair Mask Market Report Highlights
| Aspects | Details |
 By Nature |
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 By End User |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | Procter and Gamble, Avalon Natural Products, Inc., DAVINES P.I., L’Oréal Inc., Unilever Inc., Leonor Greyl USA, Aveda Corporation, Cobiosa Industrias Asociadas S.L, COTY INC., Henkel Corportation |
Analyst Review
According to the insights of the CXOs of leading companies, the rise in concerns over maintaining the quality of hair among the customers, is one of the key factors that drives the growth of the global hair mask market.
Over the past couple of years, there has been rise in demand for natural cosmetic products. Taking this consumer perception into consideration, some of the key manufacturers have been strategizing on the inclusion of natural ingredients into their existing products. Manufacturers consider natural hair mask products would gain higher traction among the target customers who seek transparency in cosmetic products that they use in their day-to-day life. Apart from key product strategy, several companies consider expansion of operation in untapped regions would play a major role in revenue generation. This would facilitate the easy availability of product to its target customer and eventual generate sales.
The rise in rate of internet penetration around the major parts of the world makes way for manufacturers to initiate several key online marketing programs as online platforms are one of the easiest ways to create awareness about the specifications and features of the hair mask products among the target customers.
The forecast period of Hair Mask market report is from 2019 to 2026.
The global Hair Mask market was valued at $ 625.3 million in 2019
The report covers detailed profiling of key companies operating in the market including Procter & Gamble, Leonor Greyl USA, Aveda Corporation, L’Oréal Inc., Unilever Inc., Henkel Corporation, Unilever group, Coty Inc., Avalon Natural Products, Inc., Cobiosa and Industrias Asociadas S.L.
Top companies holding significant market share are Procter & Gamble, Leonor Greyl USA, Aveda Corporation, L’Oréal Inc., Unilever Inc., and Henkel Corporation.
The organic segment of the report is expected to growth at a healthy CAGR during the forecast period
Surge in number of bald population and rise in number of beauty-conscious customers are significant factors that propel the growth of Hair Mask market.
Natural and organic hair mask are currently trending in Hair Mask market.
Synthetic segment of the report hold maximum market share in 2019.
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