Hair Serum Market Overview - 2026
The hair serum market size was valued at $850.7 million in 2018 and is expected to reach $1,612.9 million by 2026, registering a CAGR of 8.4% from 2019 to 2026. Hair products are formulated and produced to nourish and prevent hair damage resulting from various internal and external factors such as dryness, pollution and other. The consumers’ perception that healthy hair signifies youth appearance, is considered to be one of those influential factors in driving the hair serum market demand. Hair serum is one such hair care products that has been gaining higher level of traction among its target customers.
Hair serum is a liquid based treatment that are usually formulated using silicones that facilitates a protective layer over the hair fiber. This smooth layer reflects the light that provides a shiny texture to one’s hair. Initially, hair serum products were being availed for the women population segment. However, manufactures are target male population segment owing increased adoption of hair care products among men. Companies are introducing novel product line for men in hair serum and other hair care related products. The increase in number of male customers is an influential factor driving the hair serum market growth.
The fluctuation in hair style trends, rapid increase in disposable income, population growth, coupled with rise in air pollution across the world, are some of the key factors that has been driving the growth hair serum market. Moreover, increase in usage of professional hair care products in developed regions and growth in adoption of organic ingredients in cosmetic products are expected to create a significant growth opportunities for the hair coloring products. However, the high cost of such premium and professional products, and involvement of hazardous chemicals to soften hair is expected to hamper the growth of global hair serum market.
By Nature
Organic segment would exhibit the highest CAGR of 10.9% during 2019-2026.
The global hair serum market is segmented on the basis of nature, product type, distribution channel and region. Based on nature, it is classified into organic and conventional. By product type the market is divided into hair treatment serum and hair styling serum. By distribution channel, the market is further segmented into online and offline store. Based on region, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, Spain, UK, Italy, France, and rest of Europe), Asia-Pacific (China, India, Australia, New Zealand and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, and rest of LAMEA).
By Product Type
Hair Styling serum segment would exhibit the highest CAGR of 8.0% during 2019-2026.
Based on nature, the market is segmented into organic and conventional. Among these sub segments, synthetic segment accounts to higher value hair serum market share. The easy availability of product at affordable prices is one the key reasons behind higher value share of synthetic sub-segment. However, due to rise in level of awareness about the ill-effects of using synthetic cosmetic products, customers are gradually shifting their preference for hair serum product derived from natural ingredients.
By Form
Online segment would exhibit the highest CAGR of 10.5% during 2019-2026.
Based on product type, the hair serum market is segmented into hair treatment serum and hair styling serum. Among the product types, hair treatment serum accounts to higher value share. The rise in concern over hair fall and desire for good quality hair among the target customers, has been one of the key reasons behind the overall growth of segment in terms of value sales. This type of hair serums are processed with natural ingredients such as grape seed extract, cocoa butter, vitamin E and such others, that help in maintaining the quality of hair strand for a longer period of time.
By Regions
Europe would exhibit the highest CAGR of 8.2% during 2019-2026.
Based on distribution channel, the market is segmented into online and offline. Some of the key brick-and-mortar stores such as hypermarket/supermarket, specialty stores and franchisee store are being considered in the offline store segment. These stores facilitate variety of option in hair care products promoting both branded and private-labelled products. Customers always prefer to have trail on these product even before purchasing it and offline store facilitate and caters to such customers’ requirements. Moreover, these kind of store initiates several key promotional and marketing events such as customer loyalty programs, discounts, seasonal offers and other such.
Based on region, the hair serum industry is analyzed across North America, Europe, Asia-Pacific, and LAMEA. North America is the most dominant region in the global hair serum market. According to National Alopecia Areata Foundation, in 2018, nearly 6.8 million people in the US were affected by Alopecia areata with a calculated lifetime risk of 2.1 percent. And 2.4 million people have visited clinics and hospitals for its treatment. People ageing between 30 to 60 years old experience such hair loss problems. Taking in account on these factors, North America is being considered as one of the dominant regions in the market with larger set of target customers. The market growth in North America is driven primarily by innovations in emerging hair care products such as dry shampoo, professional smoothing conditioner, dye protecting agents as well as hair serum products.
Key players in hair serum industry include L’Oreal , Inc., John Paul Mitchell, Revlon Consumer Products Corporation, Kao USA Inc. (John Freida), Henkel Corporation, Unilever Inc., Giovanni Cosmetics, Inc., Industrias Asociadas S.L., Herstyler, Redken and other such.
Key Benefits for Hair Serum Market:
- The report provides an extensive hair serum market analysis of the current and emerging trends and opportunities.
- The report provides detailed qualitative and quantitative analysis of the current hair serum market trends and future estimations that help evaluate the prevailing hair serum market opportunity.
- A comprehensive analysis of the factors that drive and restrict the hair serum market growth.
- An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential segments or regions exhibiting favorable growth and hair serum market forecast.
Hair Serum Market Report Highlights
| Aspects | Details |
 By NATURE |
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 By Product Type |
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 By DISTRIBUTION CHANNEL |
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 By Region |
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 Key Market Players | JOHN PAUL MITCHELL, UNILEVER INC, REDKEN, HENKEL CORPORATION, HERSTYLER, KAO USA INC, REVLON CONSUMER PRODUCTS CORPORATION, GIOVANNI COSMETICS, INC, INDUSTRIAS ASOCIADAS, S.L, L’OREAL , INC |
Analyst Review
According to the insights of the CXOs of leading companies, the customers’ rising concerns over maintaining the hair health, is one of the key factors in driving the demand for global hair serum market. Over the past couple of years, there has been rise in demand for natural cosmetic products. Taking this consumer perception into consideration, some of the key manufacturers have been strategizing on the inclusion of natural ingredients into their existing product line. Natural hair serum products would gain higher traction among the target customer who seek transparency in cosmetic products that they use in their day-to-day life. Apart from product development strategy, several companies consider expansion of operation in untapped regions would play a major role in revenue generation. This would facilitate the easy availability of product to its target customer and eventual generate sales.
Increasing internet penetration around the major parts of the world makes way for manufacturers to initiate several key online marketing programs to create awareness about the specifications and features of the hair serum products to the target customers.
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