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| A05874 | Pages: 245 | Dec 2019 | 4062 Views | | |
| Author(s) : Abel Thomas , Roshan Deshmukh | Tables: 126 | Charts: NA |
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Pandemic disrupted the entire world and affected many industries.
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Request Now !The hair serum market size was valued at $850.7 million in 2018 and is expected to reach $1,612.9 million by 2026, registering a CAGR of 8.4% from 2019 to 2026. Hair products are formulated and produced to nourish and prevent hair damage resulting from various internal and external factors such as dryness, pollution and other. The consumers’ perception that healthy hair signifies youth appearance, is considered to be one of those influential factors in driving the hair serum market demand. Hair serum is one such hair care products that has been gaining higher level of traction among its target customers.
Hair serum is a liquid based treatment that are usually formulated using silicones that facilitates a protective layer over the hair fiber. This smooth layer reflects the light that provides a shiny texture to one’s hair. Initially, hair serum products were being availed for the women population segment. However, manufactures are target male population segment owing increased adoption of hair care products among men. Companies are introducing novel product line for men in hair serum and other hair care related products. The increase in number of male customers is an influential factor driving the hair serum market growth.
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The fluctuation in hair style trends, rapid increase in disposable income, population growth, coupled with rise in air pollution across the world, are some of the key factors that has been driving the growth hair serum market. Moreover, increase in usage of professional hair care products in developed regions and growth in adoption of organic ingredients in cosmetic products are expected to create a significant growth opportunities for the hair coloring products. However, the high cost of such premium and professional products, and involvement of hazardous chemicals to soften hair is expected to hamper the growth of global hair serum market.
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The global hair serum market size is segmented on the basis of nature, product type, distribution channel and region. Based on nature, it is classified into organic and conventional. By product type the market is divided into hair treatment serum and hair styling serum. By distribution channel, the market is further segmented into online and offline store. Based on region, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, Spain, UK, Italy, France, and rest of Europe), Asia-Pacific (China, India, Australia, New Zealand and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, and rest of LAMEA).
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Based on nature, the hair serum market is segmented into organic and conventional. Among these sub segments, synthetic segment accounts to higher value hair serum market share. The easy availability of product at affordable prices is one the key reasons behind higher value share of synthetic sub-segment. However, due to rise in level of awareness about the ill-effects of using synthetic cosmetic products, customers are gradually shifting their preference for hair serum product derived from natural ingredients.
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Based on product type, the hair serum market is segmented into hair treatment serum and hair styling serum. Among the product types, hair treatment serum accounts to higher value share. The rise in concern over hair fall and desire for good quality hair among the target customers, has been one of the key reasons behind the overall growth of segment in terms of value sales. This type of hair serums are processed with natural ingredients such as grape seed extract, cocoa butter, vitamin E and such others, that help in maintaining the quality of hair strand for a longer period of time.
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Based on distribution channel, the market is segmented into online and offline. Some of the key brick-and-mortar stores such as hypermarket/supermarket, specialty stores and franchisee store are being considered in the offline store segment. These stores facilitate variety of option in hair care products promoting both branded and private-labelled products. Customers always prefer to have trail on these product even before purchasing it and offline store facilitate and caters to such customers’ requirements. Moreover, these kind of store initiates several key promotional and marketing events such as customer loyalty programs, discounts, seasonal offers and other such.
Based on region, the hair serum industry is analyzed across North America, Europe, Asia-Pacific, and LAMEA. North America is the most dominant region in the global hair serum market. According to National Alopecia Areata Foundation, in 2018, nearly 6.8 million people in the US were affected by Alopecia areata with a calculated lifetime risk of 2.1 percent. And 2.4 million people have visited clinics and hospitals for its treatment. People ageing between 30 to 60 years old experience such hair loss problems. Taking in account on these factors, North America is being considered as one of the dominant regions in the market with larger set of target customers. The market growth in North America is driven primarily by innovations in emerging hair care products such as dry shampoo, professional smoothing conditioner, dye protecting agents as well as hair serum products.
Key players in hair serum industry include L’Oreal , Inc., John Paul Mitchell, Revlon Consumer Products Corporation, Kao USA Inc. (John Freida), Henkel Corporation, Unilever Inc., Giovanni Cosmetics, Inc., Industrias Asociadas S.L., Herstyler, Redken and other such.
CHAPTER 1: INTRODUCTION
1.1. REPORT DESCRIPTION
1.2. KEY MARKET SEGMENTS
1.3. KEY BENEFITS
1.4. RESEARCH METHODOLOGY
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO PERSPECTIVE
CHAPTER 3: MARKET LANDSCAPE
3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS
3.2.1. Top investment pockets
3.2.2. Top winning strategies
3.3. PORTER'S FIVE FORCES ANALYSIS
3.3.1. Bargaining power of suppliers
3.3.2. Threat of new entrants
3.3.3. Threat of substitutes
3.3.4. Competitive rivalry
3.3.5. Bargaining power among buyers
3.4. MARKET SHARE ANALYSIS/TOP PLAYER POSITIONING
3.5. MARKET DYNAMICS
3.5.1. Drivers
3.5.2. Restraints
3.5.3. Opportunities
CHAPTER 4: HAIR SERUM MARKET BY NATURE
4.1. OVERVIEW
4.2. ORGANIC
4.2.1. Key market trends, Growth factors and opportunities
4.2.2. Market size and forecast by region
4.2.3. Market analysis by country
4.3. CONVENTIONAL
4.3.1. Key market trends, Growth factors and opportunities
4.3.2. Market size and forecast by region
4.3.3. Market analysis by country
CHAPTER 5: HAIR SERUM MARKET BY PRODUCT TYPE
5.1. OVERVIEW
5.2. HAIR TREATMENT SERUM
5.2.1. Key market trends, Growth factors and opportunities
5.2.2. Market size and forecast by region
5.2.3. Market analysis by country
5.3. HAIR STYLING SERUM
5.3.1. Key market trends, Growth factors and opportunities
5.3.2. Market size and forecast by region
5.3.3. Market analysis by country
CHAPTER 6: HAIR SERUM MARKET BY DISTRIBUTION CHANNEL
6.1. OVERVIEW
6.2. ONLINE
6.2.1. Key market trends, Growth factors and opportunities
6.2.2. Market size and forecast by region
6.2.3. Market analysis by country
6.3. OFFLINE
6.3.1. Key market trends, Growth factors and opportunities
6.3.2. Market size and forecast by region
6.3.3. Market analysis by country
CHAPTER 7: HAIR SERUM MARKET BY REGION
7.1. OVERVIEW
7.2. NORTH AMERICA
7.2.1. Key market trends and opportunities
7.2.2. Market size and forecast by Nature
7.2.3. Market size and forecast by Product Type
7.2.4. Market size and forecast by Distribution Channel
7.2.5. Market size and forecast by Country
7.2.6. U.S. HAIR SERUM MARKET
7.2.6.1. Market size and forecast by Nature
7.2.6.2. Market size and forecast by Product Type
7.2.6.3. Market size and forecast by Distribution Channel
7.2.7. CANADA HAIR SERUM MARKET
7.2.7.1. Market size and forecast by Nature
7.2.7.2. Market size and forecast by Product Type
7.2.7.3. Market size and forecast by Distribution Channel
7.2.8. MEXICO HAIR SERUM MARKET
7.2.8.1. Market size and forecast by Nature
7.2.8.2. Market size and forecast by Product Type
7.2.8.3. Market size and forecast by Distribution Channel
7.3. EUROPE
7.3.1. Key market trends and opportunities
7.3.2. Market size and forecast by Nature
7.3.3. Market size and forecast by Product Type
7.3.4. Market size and forecast by Distribution Channel
7.3.5. Market size and forecast by Country
7.3.6. GERMANY HAIR SERUM MARKET
7.3.6.1. Market size and forecast by Nature
7.3.6.2. Market size and forecast by Product Type
7.3.6.3. Market size and forecast by Distribution Channel
7.3.7. UK HAIR SERUM MARKET
7.3.7.1. Market size and forecast by Nature
7.3.7.2. Market size and forecast by Product Type
7.3.7.3. Market size and forecast by Distribution Channel
7.3.8. FRANCE HAIR SERUM MARKET
7.3.8.1. Market size and forecast by Nature
7.3.8.2. Market size and forecast by Product Type
7.3.8.3. Market size and forecast by Distribution Channel
7.3.9. ITALY HAIR SERUM MARKET
7.3.9.1. Market size and forecast by Nature
7.3.9.2. Market size and forecast by Product Type
7.3.9.3. Market size and forecast by Distribution Channel
7.3.10. SPAIN HAIR SERUM MARKET
7.3.10.1. Market size and forecast by Nature
7.3.10.2. Market size and forecast by Product Type
7.3.10.3. Market size and forecast by Distribution Channel
7.3.11. REST OF EUROPE HAIR SERUM MARKET
7.3.11.1. Market size and forecast by Nature
7.3.11.2. Market size and forecast by Product Type
7.3.11.3. Market size and forecast by Distribution Channel
7.4. ASIA-PACIFIC
7.4.1. Key market trends and opportunities
7.4.2. Market size and forecast by Nature
7.4.3. Market size and forecast by Product Type
7.4.4. Market size and forecast by Distribution Channel
7.4.5. Market size and forecast by Country
7.4.6. CHINA HAIR SERUM MARKET
7.4.6.1. Market size and forecast by Nature
7.4.6.2. Market size and forecast by Product Type
7.4.6.3. Market size and forecast by Distribution Channel
7.4.7. INDIA HAIR SERUM MARKET
7.4.7.1. Market size and forecast by Nature
7.4.7.2. Market size and forecast by Product Type
7.4.7.3. Market size and forecast by Distribution Channel
7.4.8. AUSTRALIA HAIR SERUM MARKET
7.4.8.1. Market size and forecast by Nature
7.4.8.2. Market size and forecast by Product Type
7.4.8.3. Market size and forecast by Distribution Channel
7.4.9. NEW ZEALAND HAIR SERUM MARKET
7.4.9.1. Market size and forecast by Nature
7.4.9.2. Market size and forecast by Product Type
7.4.9.3. Market size and forecast by Distribution Channel
7.4.10. REST OF ASIA PACIFIC HAIR SERUM MARKET
7.4.10.1. Market size and forecast by Nature
7.4.10.2. Market size and forecast by Product Type
7.4.10.3. Market size and forecast by Distribution Channel
7.5. LAMEA
7.5.1. Key market trends and opportunities
7.5.2. Market size and forecast by Nature
7.5.3. Market size and forecast by Product Type
7.5.4. Market size and forecast by Distribution Channel
7.5.5. Market size and forecast by Country
7.5.6. LATIN AMERICA HAIR SERUM MARKET
7.5.6.1. Market size and forecast by Nature
7.5.6.2. Market size and forecast by Product Type
7.5.6.3. Market size and forecast by Distribution Channel
7.5.7. MIDDLE EAST HAIR SERUM MARKET
7.5.7.1. Market size and forecast by Nature
7.5.7.2. Market size and forecast by Product Type
7.5.7.3. Market size and forecast by Distribution Channel
7.5.8. AFRICA HAIR SERUM MARKET
7.5.8.1. Market size and forecast by Nature
7.5.8.2. Market size and forecast by Product Type
7.5.8.3. Market size and forecast by Distribution Channel
CHAPTER 8: COMPANY PROFILES
8.1. L’OREAL , INC.
8.1.1. Company overview
8.1.2. Business performance
8.1.3. Key strategic moves and developments
8.2. JOHN PAUL MITCHELL
8.2.1. Company overview
8.2.2. Business performance
8.2.3. Key strategic moves and developments
8.3. REVLON CONSUMER PRODUCTS CORPORATION
8.3.1. Company overview
8.3.2. Business performance
8.3.3. Key strategic moves and developments
8.4. KAO USA INC.
8.4.1. Company overview
8.4.2. Business performance
8.4.3. Key strategic moves and developments
8.5. HENKEL CORPORATION
8.5.1. Company overview
8.5.2. Business performance
8.5.3. Key strategic moves and developments
8.6. UNILEVER INC.
8.6.1. Company overview
8.6.2. Business performance
8.6.3. Key strategic moves and developments
8.7. GIOVANNI COSMETICS, INC.
8.7.1. Company overview
8.7.2. Business performance
8.7.3. Key strategic moves and developments
8.8. INDUSTRIAS ASOCIADAS, S.L.
8.8.1. Company overview
8.8.2. Business performance
8.8.3. Key strategic moves and developments
8.9. HERSTYLER
8.9.1. Company overview
8.9.2. Business performance
8.9.3. Key strategic moves and developments
8.10. REDKEN
8.10.1. Company overview
8.10.2. Business performance
8.10.3. Key strategic moves and developments
LIST OF TABLES
TABLE 01. GLOBAL HAIR SERUM MARKET, BY NATURE, 2019-2026 ($MILLION)
TABLE 02. ORGANIC HAIR SERUM MARKET REVENUE, BY REGION 2019–2026 ($MILLION)
TABLE 03. CONVENTIONAL HAIR SERUM MARKET, BY REGION 2019–2026($MILLION)
TABLE 04. GLOBAL HAIR SERUM MARKET REVENUE, BY PRODUCT TYPE, 2019-2026 ($MILLION)
TABLE 05. HAIR SERUM MARKET REVENUE IN HAIR TREATMENT SERUM, BY REGION 2019–2026($MILLION)
TABLE 06. HAIR SERUM MARKET REVENUE IN HAIR STYLING SERUM, BY REGION 2019–2026($MILLION)
TABLE 07. GLOBAL HAIR SERUM MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019-2026 ($MILLION)
TABLE 08. HAIR SERUM MARKET REVENUE IN OFFLINE STORE, BY REGION 2019–2026($MILLION)
TABLE 09. HAIR SERUM MARKET REVENUE IN ONLINE STORE, BY REGION 2019–2026($MILLION)
TABLE 10. GLOBAL HAIR SERUM MARKET REVENUE, BY REGION, 2019-2026 ($MILLION)
TABLE 11. NORTH AMERICA HAIR SERUM MARKET REVENUE, BY NATURE 2019–2026($MILLION)
TABLE 12. NORTH AMERICA HAIR SERUM MARKET VALUE, BY PRODUCT TYPE, 2019–2026($MILLION)
TABLE 13. NORTH AMERICA HAIR SERUM MARKET VALUE, BY DISTRIBUTION CHANNEL, 2019–2026($MILLION)
TABLE 14. NORTH AMERICA HAIR SERUM MARKET VALUE, BY COUNTRY, 2019–2026($MILLION)
TABLE 15. U.S. HAIR SERUM MARKET REVENUE, BY NATURE 2019–2026($MILLION)
TABLE 16. U.S. HAIR SERUM MARKET REVENUE, BY PRODUCT TYPE 2019–2026($MILLION)
TABLE 17. U.S. HAIR SERUM MARKET REVENUE, BY DISTRIBUTION CHANNEL 2019–2026($MILLION)
TABLE 18. CANADA HAIR SERUM MARKET REVENUE, BY NATURE 2019–2026($MILLION)
TABLE 19. CANADA HAIR SERUM MARKET REVENUE, BY PRODUCT TYPE 2019–2026($MILLION)
TABLE 20. CANADA HAIR SERUM MARKET REVENUE, BY DISTRIBUTION CHANNEL 2019–2026($MILLION)
TABLE 21. MEXICO HAIR SERUM MARKET REVENUE, BY NATURE 2019–2026($MILLION)
TABLE 22. MEXICO HAIR SERUM MARKET REVENUE, BY PRODUCT TYPE 2019–2026($MILLION)
TABLE 23. MEXICO HAIR SERUM MARKET REVENUE, BY DISTRIBUTION CHANNEL 2019–2026($MILLION)
TABLE 24. EUROPE HAIR SERUM MARKET REVENUE, BY NATURE 2019–2026($MILLION)
TABLE 25. EUROPE HAIR SERUM MARKET REVENUE, BY PRODUCT TYPE 2019–2026($MILLION)
TABLE 26. EUROPE HAIR SERUM MARKET REVENUE, BY DISTRIBUTION CHANNEL 2019–2026($MILLION)
TABLE 27. EUROPE HAIR SERUM MARKET REVENUE, BY COUNTRY 2019–2026($MILLION)
TABLE 28. GERMANY HAIR SERUM MARKET REVENUE, BY NATURE 2019–2026($MILLION)
TABLE 29. GERMANY HAIR SERUM MARKET REVENUE, BY PRODUCT TYPE 2019–2026($MILLION)
TABLE 30. GERMANY HAIR SERUM MARKET REVENUE, BY DISTRIBUTION CHANNEL 2019–2026($MILLION)
TABLE 31. UK HAIR SERUM MARKET REVENUE, BY NATURE 2019–2026($MILLION)
TABLE 32. UK HAIR SERUM MARKET REVENUE, BY PRODUCT TYPE 2019–2026($MILLION)
TABLE 33. UK HAIR SERUM MARKET REVENUE, BY DISTRIBUTION CHANNEL 2019–2026($MILLION)
TABLE 34. FRANCE HAIR SERUM MARKET REVENUE, BY NATURE 2019–2026($MILLION)
TABLE 35. FRANCE HAIR SERUM MARKET REVENUE, BY PRODUCT TYPE 2019–2026($MILLION)
TABLE 36. FRANCE HAIR SERUM MARKET REVENUE, BY DISTRIBUTION CHANNEL 2019–2026($MILLION)
TABLE 37. ITALY HAIR SERUM MARKET REVENUE, BY NATURE 2019–2026($MILLION)
TABLE 38. ITALY HAIR SERUM MARKET REVENUE, BY PRODUCT TYPE 2019–2026($MILLION)
TABLE 39. ITALY HAIR SERUM MARKET REVENUE, BY DISTRIBUTION CHANNEL 2019–2026($MILLION)
TABLE 40. SPAIN HAIR SERUM MARKET REVENUE, BY NATURE 2019–2026($MILLION)
TABLE 41. SPAIN HAIR SERUM MARKET REVENUE, BY PRODUCT TYPE 2019–2026($MILLION)
TABLE 42. SPAIN HAIR SERUM MARKET REVENUE, BY DISTRIBUTION CHANNEL 2019–2026($MILLION)
TABLE 43. REST OF EUROPE HAIR SERUM MARKET REVENUE, BY NATURE 2019–2026($MILLION)
TABLE 44. REST OF EUROPE HAIR SERUM MARKET REVENUE, BY PRODUCT TYPE 2019–2026($MILLION)
TABLE 45. REST OF EUROPE HAIR SERUM MARKET REVENUE, BY DISTRIBUTION CHANNEL 2019–2026($MILLION)
TABLE 46. ASIA-PACIFIC HAIR SERUM MARKET REVENUE, BY NATURE 2019–2026($MILLION)
TABLE 47. ASIA-PACIFIC HAIR SERUM MARKET REVENUE, BY PRODUCT TYPE 2019–2026($MILLION)
TABLE 48. ASIA-PACIFIC HAIR SERUM MARKET REVENUE, BY DISTRIBUTION CHANNEL 2019–2026($MILLION)
TABLE 49. CHINA HAIR SERUM MARKET REVENUE, BY NATURE 2019–2026($MILLION)
TABLE 50. CHINA HAIR SERUM MARKET REVENUE, BY PRODUCT TYPE 2019–2026($MILLION)
TABLE 51. CHINA HAIR SERUM MARKET REVENUE, BY DISTRIBUTION CHANNEL 2019–2026($MILLION)
TABLE 52. INDIA HAIR SERUM MARKET REVENUE, BY NATURE 2019–2026($MILLION)
TABLE 53. INDIA HAIR SERUM MARKET REVENUE, BY PRODUCT TYPE 2019–2026($MILLION)
TABLE 54. INDIA HAIR SERUM MARKET REVENUE, BY DISTRIBUTION CHANNEL 2019–2026($MILLION)
TABLE 55. AUSTRALIA HAIR SERUM MARKET REVENUE, BY NATURE 2019–2026($MILLION)
TABLE 56. AUSTRALIA HAIR SERUM MARKET REVENUE, BY PRODUCT TYPE 2019–2026($MILLION)
TABLE 57. AUSTRALIA HAIR SERUM MARKET REVENUE, BY DISTRIBUTION CHANNEL 2019–2026($MILLION)
TABLE 58. NEW ZEALAND HAIR SERUM MARKET REVENUE, BY NATURE 2019–2026($MILLION)
TABLE 59. NEW ZEALAND HAIR SERUM MARKET REVENUE, BY PRODUCT TYPE 2019–2026($MILLION)
TABLE 60. NEW ZEALAND HAIR SERUM MARKET REVENUE, BY DISTRIBUTION CHANNEL 2019–2026($MILLION)
TABLE 61. REST OF ASIA-PACIFIC HAIR SERUM MARKET REVENUE, BY NATURE 2019–2026($MILLION)
TABLE 62. REST OF ASIA-PACIFIC HAIR SERUM MARKET REVENUE, BY PRODUCT TYPE 2019–2026($MILLION)
TABLE 63. REST OF ASIA-PACIFIC HAIR SERUM MARKET REVENUE, BY DISTRIBUTION CHANNEL 2019–2026($MILLION)
TABLE 64. LAMEA HAIR SERUM MARKET REVENUE, BY NATURE 2019–2026($MILLION)
TABLE 65.
According to the insights of the CXOs of leading companies, the customers’ rising concerns over maintaining the hair health, is one of the key factors in driving the demand for global hair serum market. Over the past couple of years, there has been rise in demand for natural cosmetic products. Taking this consumer perception into consideration, some of the key manufacturers have been strategizing on the inclusion of natural ingredients into their existing product line. Natural hair serum products would gain higher traction among the target customer who seek transparency in cosmetic products that they use in their day-to-day life. Apart from product development strategy, several companies consider expansion of operation in untapped regions would play a major role in revenue generation. This would facilitate the easy availability of product to its target customer and eventual generate sales.
Increasing internet penetration around the major parts of the world makes way for manufacturers to initiate several key online marketing programs to create awareness about the specifications and features of the hair serum products to the target customers.
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