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Hand Dryer Market is expected to garner $1,350 million by 2022. Product launch showcasing new technology to produce goods according to customer demands is a prominent strategy adopted by the key players in the world hand dryer market.
Moreover, new technological developments in the product adds to the product portfolio of the existing players to remain competitive in the market. Through these developments, companies try to reduce the noise level in their products and minimize the bacterial spread in the washrooms. Customers over the globe prefer quieter and highly efficient hand dryers which consume less time.
Value chain of hand dryer features various raw material supplier, manufacturers and product assemblers, sales and distribution, and end user. Each of these players share a specific value at their point of operation, which in turn contributes to the competitive value of the product. Because of high degree of competition among the key market players, companies would reduce their prices thereby enhancing their worldwide market share. The value chain of hand dryers starts from supply of materials that are used for designing the Hand dryer, such as body material, control circuitry, wires, hand dryer heater, hand proximity sensor, and indicators & switches as shown in the figure below.
Raw material supplier
Raw materials include body material, control circuitry, wires, hand dryer heater, hand proximity sensor, and indicators & switches which are extensively used for manufacturing hand dryers. The suppliers of these components ensure a smooth supply in the manufacturing and production stages.
Hand dryer manufacturers
Hand dryers are manufactured by several leading players in the market such as Mitsubishi Electric Corporation, Palmer Fixture, Bio Jetdrier, and Hokwang Industries among others. These players offer a wide range of hand dryers for its usage by different end users.
Manufacturing and assembly
Hand dryer products are manufactured under high-quality production control standards that include a well layout design considering all the parameters affecting and afterwards a series of checks and tests based on company quality assurance systems and user monitoring programs. In addition, manufacturers develop product pertaining to users hygiene and need.
Sales and distribution
The channels for the sale of hand driers constitute of supermarkets, special utility stores and online shopping websites. Supermarket and hypermarket are the dominant distribution channels in North America and Asia-Pacific.
End users
Hand driers find their application in the restrooms almost everywhere ranging from hotels, malls, offices, hospitals, and clinics. Impending need of cleanliness and maintenance of hygiene make it one of the most important equipment especially in hospitals and hotels as it prevents pathogen spread and contamination of hands.
Market segmentation
Segment overview
The market is segmented on the basis of product type, end user, mode of operation, and geography. It is analyzed across four regionsNorth America, Europe, Asia-Pacific, and LAMEA along with the prominent countries of each region.
On the basis of product type, it is categorized into hot hand dryer and jet hand dryer. Jet hand dryers accounted for maximum revenue share in 2014 and is anticipated to dominate the market throughout the forecast period, 2016-2022. Food processing and service industry accounted for maximum revenue in 2014, whereas Hospitals would be the fastest growing end user segment during the forecast period. Hotels now utilize hand dryers owing to the environmental concerns that arise because of paper towels. These premises use high speed hand dryers to create more sanitary environment.
Automatic hand dryers emerged as the majorly adopted hand dryers during the forecast period. These hand dryers would continue to dominate the global market owing to the touchless feature and higher efficiency. Regionally, Europe has shown a prominent adoption of automatic hand dryers constituting around 34% share in 2014. UK dominates the market throughout the analysis period owing to the rise in environmental concerns and increase in health awareness among the residents.
Eco friendly technology and reduced Noise levels boosts the adoption in APAC
Hand dryers are considered to be environmental friendly as the adoption does not require deforestation, which reduces hazardous effects on the environment. Companies produce hand dryers that costs around 16-18 cents per 1,000 hands dried. Whereas paper towel manufacturing has adverse effect on the environment. Statistics show that more than 7,000 gallons of water gets polluted, nearly 17 grown trees are cut down, and 500 gallons of oil and gasoline are burned to produce 1 ton of paper towels. Hand dryers are responsible for 9g to 40g greenhouse gas emissions, whereas paper towels leave a carbon footprint of 56g greenhouse gas emissions. Hand dryers minimize the contamination of natural resources thereby emerging as an eco-friendly technology. In addition, hand dryer noise is one of the important factors taken into consideration while purchasing hand dryers. High speed modern hand dryers produce extreme noise levels as dry time reduces. Manufacturers tend to produce hand dryers with minimum noise level, which again leads to high prices of the models. Owing to the aforementioned factors, Asia-Pacific is expected to be the fastest growing region for the adoption of hand dryers.
Key Benefits
The world hand dryer market is segmented based on type, end user, mode of operation and geography.
Key Players
Global hand dryer market witnessed robust growth in the recent past on account of reduced operation expenditure in the long term and environmental benefits. Food processing and service industry is the dominant user of hand dryers as they are required to maintain hygiene and cleanliness standards. Hotels constitute the second-highest market due to increased demand that minimises the operation costs in long run as paper towels prove to be costly. Moreover, increased expenditure on leisure activities among populace due to increased income level has risen their visits to hotels and restaurants. This has positively impacted the hand dryer market with increased demand from such sector.
Europe dominated the worldwide hand dryer market followed by North America. Strict regulation pertaining to hygiene and cleanliness for restaurants, pubs, hotels and food processing, and service premises in developed countries in these regions have fostered the sale of hand dryers. These regions would continue their growth on account of the rise in hospitality industry. LAMEA market would witness significant installation with increased tourism activities in Latin America and Middle East countries.
Factors such as technological advancement, quality, and price plays an important role in the market growth. Technological advancement in terms of hand dryer operation is the major focus area for industry participants. Automatic hand dryers have witnessed significant demand in the recent past and would continue their growth momentum during the forecast period. Industry players such as American Dryer Inc., Dyson Ltd. Excel Dryer, Mitsubishi Electric Corporation, and Panasonic Corporation share the prominent market. These players invest heavily on research and development to develop innovative products.
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