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Hard Seltzer Market by ABV Content(ABV Less Than 5% and ABV More Than 5%), Packaging (Metal Cans, Glass Bottles, and Plastic Bottles), and Distribution Channel (Off-trade and On-trade): Global Opportunity Analysis and Industry Forecast 2021–2027

A06785
Pages: 178
Aug 2020 | 1007 Views
 
Author(s) : Anil Kamble , Roshan Deshmukh
Tables: 98
Charts: 42
 

COVID-19

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The hard seltzer market size was valued at $3,831.9million in 2019, and is estimated to reach $10,921.9million by 2027, registering a CAGR of 12.7% from 2021 to 2027. 

Hard seltzer is basically alcoholic, carbonated, fruit flavored water. Most hard seltzers are 4.5-7% ABV and are typically 100 calories a can or less. It is available in various flavors, including lemon, watermelon, and tangerine.

Rise indemand for low alcohol content, low calories, and low carbohydrates beverages is likely to boost the demand for hard seltzer in developed countries such as Japan, the U.S., and Australia. Furthermore, gluten free beverages have been gaining considerable popularity among the health-conscious consumers, as people with celiac disease or allergies find the benefits of a gluten-free beverages and for the people who are struggling with inflammatory diseases and autoimmune disorders, gluten-free hard seltzer beverage has proven to be beneficial.

The continuous COVID-19 outbreak has unfavorably influenced the hard seltzer market with assembling tasks incidentally suspended across significant assembling center points, prompting a considerable log jam in the creation. Significant producers suspended their product launch and assembling activities in emerging economies including Asia Pacific and LAMEA region. Furthermore, affecting the creation, the continuous pandemic has negatively affected the buyer request. Hard Seltzer is untapped potential market and unexplored by the alcohol beverage industry, which likely to show dynamic and lucrative business opportunities for new entrants. Many countries are practicing lock down to control the spread of corona virus, which is biggest challenge for the hard seltzer manufactures and dealers to outspread their business in untapped regions.

Global Hard Seltzer Market

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The report segments the hard seltzer market into ABV content, packaging, distribution channel, and region. On the basis of ABV content, the hard seltzer market is categorized into ABV less than 5% and ABV more than 5%. By packaging, it is segregated into metal cans, glass bottles, and plastic bottles. According to distribution channel, it is divided into off-trade and on-trade. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, the UK, Ireland, the Netherland, Sweden, and rest of Europe), Asia-Pacific (Japan, Australia, Singapore, and rest of Asia-Pacific).

Hard Seltzer Market
By ABV Content

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ABV more than 5% segment helds the major share of 54.6% in 2019

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According to hard seltzer market analysis, on the basis of ABV content, the ABV more than 5% segment accounted for the around one-third half of the global hard seltzer market share in 2019, and is expected to sustain its share during the forecast period. This is majorly attributed to increase in shift of consumers from alcoholic beverages such as sprits, beer, and wine toward hard seltzer with more than 5% of ABV. Furthermore, hard seltzer with 5% ABV is considered as standard proportion of ingredients, which is majorly produced by the manufactures.  

Hard Seltzer Market
By Packaging

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Metal Cans segment helds the major share of 51.6% in 2019

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Depending on packaging, the metal cans segment was valued at $1,975.6million in 2019, and is expected to grow to $5,330.7million by 2027, with a CAGR of 11.9%. Metal cans has been gaining major share in global hard seltzer market and is expected to sustain its share during the forecast period. Metal cans are majorly used as container in the beverage industry, owing to its commercial benefits including durability, application of multi-color printing, supporting the marketing activities, convenience, and sustainability. Furthermore, beverages filled in metal packaging do not need any additives and do not lose their nourishing properties and keep their original taste for long.

Hard Seltzer Market
By Distribution Channel

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Off-trade segment helds the major share of 61.5% in 2019

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By distribution channel, the off-trade segment is projected to grow at $6,435million by 2027, registering a CAGR of 12.3%.Off-trade includes retail outlets such as super market, hypermarket, and convenience stores and wines & spirits shops. Growing urbanization and rapid expansion of the retail sector expected to drive the hard seltzer market growth through off-trade channels. Furthermore, online stores are majorly contributing to increase off-trade sales of the hard seltzer during the pandemic. The U.S. market is witnessing significant growth of off-trade sales, owing to the lockdown and benefits associated with online stores such as door step delivery and bulk discounts.    

Hard Seltzer Market
By Region

2027
North America 
Europe
Asia Pacific

North Ameica region helds the higest market share of 83.1% in 2019

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Region wise, North America dominated the hard seltzer market in 2019, and is expected to sustain its dominance throughout the hard seltzer market forecast period. The key factor driving the growth of the hard seltzer market in the region is growing consumer preferences for the low alcohol content, calories, and gluten free beverages. Furthermore, millennial sare getting attracted toward the flavored alcoholic beverages, which in turn boosts the demand for hard seltzer during the forecast period. For instance, according to the White Claw, the hard seltzer producing company launched three flavors of hard seltzer, which include lemon, watermelon, and tangerine.

The players in the hard seltzer market have adopted various development alstrategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in this report include Truly, White claw, Barefoot Cellars, Future Proof Brands LLC, Bon & Viv, Ficks & Co, Nude, Kona Brewing Co., Lift Bridge Brewing Co., and Bud Light Seltzer.

Key Benefits For Stakeholders

  • The report provides a quantitative analysis of the current hard seltzer market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing opportunities.
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis and the market size and segmentation assist to determine the prevailing hard seltzer market opportunities.
  • The major countries in each region are mapped according to their revenue contribution to the market. 
  • The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the hard seltzer industry.

Key Market Segments

By ABV Content

  • ABV Less Than 5%
  • ABV More Than 5%

By Packaging

  • Metal Cans
  • Glass Bottles
  • Plastic Bottles

By Distribution Channel

  • Off-trade
  • On-trade

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Ireland    
    • Netherland    
    • Sweden
    • Rest Of Europe
  • Asia-Pacific
    • Japan
    • Australia
    • Singapore
    • Rest of Asia-Pacific
 

CHAPTER 1:INTRODUCTION

1.1.Report description
1.2.Key benefits for stakeholders
1.3.Key market segments
1.4.Research methodology

1.4.1.Secondary research
1.4.2.Primary research
1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.Key findings of the study
2.2.CXO perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope
3.2.Key findings

3.2.1.Top Investment Pockets

3.3.Value chain analysis
3.4.Porter’s five forces analysis

3.4.1.Low Bargaining Power of Suppliers
3.4.2.High Bargaining Power of Buyers
3.4.3.High Threat of Substitution
3.4.4.High Threat of New Entrants
3.4.5.High Intensity of Competitive Rivalry

3.5.Market dynamics

3.5.1.Drivers

3.5.1.1.Surge in instances of AIDS/HIV and STIs
3.5.1.2.Rising millennial population
3.5.1.3.Increasing influence of social media

3.5.2.Restraints

3.5.2.1.Availability of substitute products may hamper the growth

3.5.3.Opportunities

3.5.3.1.Hard seltzer is  untapped potential market

CHAPTER 4:HARD SELTZER MARKET, BY ABV CONTENT

4.1.Overview

4.1.1.Market size and forecast

4.2.ABV less than 5%

4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast

4.3.ABV more than 5%

4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast

CHAPTER 5:HARD SELTZER MARKET, BY PACKAGING

5.1.Overview

5.1.1.Market size and forecast

5.2.Metal Cans

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast

5.3.Glass Bottles

5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast

5.4.Plastic Bottles

5.4.1.Key market trends, growth factors, and opportunities
5.4.2.Market size and forecast

CHAPTER 6:HARD SELTZER MARKET, BY DISTRIBUTION CHANNEL

6.1.Overview

6.1.1.Market size and forecast

6.2.Off-trade

6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast

6.3.On-trade

6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast

CHAPTER 7:HARD SELTZER MARKET, BY REGION

7.1.Overview

7.1.1.Market size and forecast, by region

7.2.North America

7.2.1.Key market trends, growth factors, and opportunities
7.2.2.Market size and forecast, by ABV Content.
7.2.3.Market size and forecast, by Packaging
7.2.4.Market size and forecast, by distribution channel
7.2.5.Market size and forecast, by country

7.2.5.1.U.S.

7.2.5.1.1.Market size and forecast, by ABV Content
7.2.5.1.2.Market size and forecast, by Packaging
7.2.5.1.3.Market size and forecast, by distribution channel

7.2.5.2.Canada

7.2.5.2.1.Market size and forecast, by ABV Content
7.2.5.2.2.Market size and forecast, by Packaging
7.2.5.2.3.Market size and forecast, by distribution channel

7.2.5.3.Mexico

7.2.5.3.1.Market size and forecast, by ABV Content
7.2.5.3.2.Market size and forecast, by Packaging
7.2.5.3.3.Market size and forecast, by distribution channel

7.3.Europe

7.3.1.Key market trends, growth factors, and opportunities
7.3.2.Market size and forecast, by ABV Content
7.3.3.Market size and forecast, by Packaging
7.3.4.Market size and forecast, by distribution channel
7.3.5.Market size and forecast, by country

7.3.5.1.Germany

7.3.5.1.1.Market size and forecast, by ABV Content
7.3.5.1.2.Market size and forecast, by Packaging
7.3.5.1.3.Market size and forecast, by distribution channel

7.3.5.2.UK

7.3.5.2.1.Market size and forecast, by ABV Content
7.3.5.2.2.Market size and forecast, by Packaging
7.3.5.2.3.Market size and forecast, by distribution channel

7.3.5.3.Ireland

7.3.5.3.1.Market size and forecast, by ABV Content
7.3.5.3.2.Market size and forecast, by Packaging
7.3.5.3.3.Market size and forecast, by distribution channel

7.3.5.4.Netherland

7.3.5.4.1.Market size and forecast, by ABV Content
7.3.5.4.2.Market size and forecast, by Packaging
7.3.5.4.3.Market size and forecast, by distribution channel

7.3.5.5.Sweden

7.3.5.5.1.Market size and forecast, by ABV Content
7.3.5.5.2.Market size and forecast, by Packaging
7.3.5.5.3.Market size and forecast, by distribution channel

7.3.5.1.Rest of Europe

7.3.5.1.1.Market size and forecast, by ABV Content
7.3.5.1.2.Market size and forecast, by Packaging
7.3.5.1.3.Market size and forecast, by distribution channel

7.4.Asia-Pacific

7.4.1.Key market trends, growth factors, and opportunities
7.4.2.Market size and forecast, by ABV Content
7.4.3.Market size and forecast, by Packaging
7.4.4.Market size and forecast, by distribution channel
7.4.5.Market size and forecast, by country

7.4.5.1.Japan

7.4.5.1.1.Market size and forecast, by ABV Content
7.4.5.1.2.Market size and forecast, by Packaging
7.4.5.1.3.Market size and forecast, by distribution channel

7.4.5.2.Australia

7.4.5.2.1.Market size and forecast, by ABV Content
7.4.5.2.2.Market size and forecast, by Packaging
7.4.5.2.3.Market size and forecast, by distribution channel

7.4.5.3.Singapore

7.4.5.3.1.Market size and forecast, by ABV Content
7.4.5.3.2.Market size and forecast, by Packaging
7.4.5.3.3.Market size and forecast, by distribution channel

7.4.5.4.Rest of Asia-Pacific

7.4.5.4.1.Market size and  forecast, by ABV Content
7.4.5.4.2.Market size and forecast, by Packaging
7.4.5.4.3.Market size and forecast, by distribution channel

CHAPTER 8:COMPETITION LANDSCAPE

8.1.Product mapping
8.2.Competitive dashboard
8.3.Competitive heatmap
8.4.Key developments

8.4.1.Partnership
8.4.2.Product Launch

CHAPTER 9:COMPANY PROFILES

9.1.HARD SELTZER BEVERAGE COMPANY, LLC

9.1.1.Company overview
9.1.2.Key Executives
9.1.3.Company snapshot
9.1.4.Product portfolio

9.2.WHITE CLAW SELTZER WORKS

9.2.1.Company overview
9.2.2.Key Executives
9.2.3.Company snapshot
9.2.4.Product portfolio

9.3.BAREFOOT CELLARS

9.3.1.Company overview
9.3.2.Key Executives
9.3.3.Company snapshot
9.3.4.Product portfolio
9.3.5.Key strategic moves and developments

9.4.FUTURE PROOF BRANDS LLC

9.4.1.Company overview
9.4.2.Key Executives
9.4.3.Company snapshot
9.4.4.Operating business segments
9.4.5.Product portfolio
9.4.6.R&D Expenditure
9.4.7.Business performance

9.5.BON & VIV

9.5.1.Company overview
9.5.2.Key Executives
9.5.3.Company snapshot
9.5.4.Product portfolio

9.6.FICKS & CO

9.6.1.Company overview
9.6.2.Company snapshot
9.6.3.Product portfolio

9.7.NUDE BEVERAGES

9.7.1.Company overview
9.7.2.Key Executives
9.7.3.Company snapshot
9.7.4.Product portfolio
9.7.5.Business performance

9.8.KONA BREWING CO.

9.8.1.Company overview
9.8.2.Key Executives
9.8.3.Company snapshot
9.8.4.Product portfolio

9.9.LIFT BRIDGE BREWING CO.

9.9.1.Company overview
9.9.2.Key Executives
9.9.3.Company snapshot
9.9.4.Operating business segments
9.9.5.Product portfolio
9.9.6.R&D Expenditure
9.9.7.Business performance

9.10.BUD LIGHT SELTZER

9.10.1.Company overview
9.10.2.Key Executives
9.10.3.Company snapshot
9.10.4.Product portfolio

List of tables

TABLE 01.HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 02.ABV LESS THAN 5% HARD SELTZER MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 03.ABV MORE THAN 5% HARD SELTZER MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 04.GLOBAL HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 05.METAL CANS HARD SELTZER MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 06.GLASS BOTTLES HARD SELTZER MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 07.PLASTIC BOTTLES HARD SELTZER MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 08.HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 09.HARD SELTZER MARKET REVENUE FOR OFF-TRADE, BY REGION, 2019–2027 ($MILLION)
TABLE 10.HARD SELTZER MARKET REVENUE FOR ON-TRADE, BY REGION, 2019–2027 ($MILLION)
TABLE 11.HARD SELTZER MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 12.NORTH AMERICA HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 13.NORTH AMERICA HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 14.NORTH AMERICA HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 15.NORTH AMERICA HARD SELTZER MARKET REVENUE, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 16.U.S. HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 17.U.S HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 18.U.S. HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 19.CANADA HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 20.CANADA HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 21.CANADA HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 22.MEXICO HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 23.MEXICO HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 24.MEXICO HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 25.EUROPE HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 26.EUROPE HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 27.EUROPE HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 28.EUROPE HARD SELTZER MARKET REVENUE, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 29.GERMANY HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 30.GERMANY HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 31.GERMANY HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 32.UK HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 33.UK HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 34.UK HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 35.IRELAND HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 36.IRELAND HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 37.IRELAND HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 38.NETHERLAND HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 39.NETHERLAND HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 40.NETHERLAND HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 41.SWEDEN HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 42.SWEDEN HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 43.SWEDEN HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 44.REST OF  EUROPE HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 45.REST OF  EUROPE HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 46.REST OF  EUROPE HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 47.ASIA-PACIFIC HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 48.ASIA-PACIFIC HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 49.ASIA-PACIFICHARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 50.ASIA-PACIFIC HARD SELTZER MARKET REVENUE, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 51.JAPAN HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 52.JAPAN HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 53.JAPAN HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 54.AUSTRALIA HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 55.AUSTRALIA HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 56.AUSTRALIA HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 57.SINGAPORE HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 58.SINGAPORE HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 59.SINGAPORE HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 60.REST OF ASIA-PACIFIC HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 61.REST OF ASIA-PACIFIC HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 62.REST OF ASIA-PACIFIC HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 63.HARD SELTZER BEVERAGE COMPANY, LLC: KEY EXECUTIVES
TABLE 64.HARD SELTZER BEVERAGE COMPANY, LLC: COMPANY SNAPSHOT
TABLE 65.HARD SELTZER BEVERAGE COMPANY, LLC: PRODUCT PORTFOLIO
TABLE 66.WHITE CLAW SELTZER WORKS: KEY EXECUTIVES
TABLE 67.WHITE CLAW SELTZER WORKS: COMPANY SNAPSHOT
TABLE 68.WHITE CLAW SELTZER WORKS: PRODUCT PORTFOLIO
TABLE 69.BAREFOOT CELLARS: KEY EXECUTIVES
TABLE 70.BAREFOOT CELLARS: COMPANY SNAPSHOT
TABLE 71.BAREFOOT CELLARS: PRODUCT PORTFOLIO
TABLE 72.FUTURE PROOF BRANDS LLC: KEY EXECUTIVES
TABLE 73.FUTURE PROOF BRANDS LLC: COMPANY SNAPSHOT
TABLE 74.FUTURE PROOF BRANDS LLC: OPERATING SEGMENTS
TABLE 75.FUTURE PROOF BRANDS LLC: PRODUCT PORTFOLIO
TABLE 76.FUTURE PROOF BRANDS LLC: R&D EXPENDITURE, 2017–2019 ($MILLION)
TABLE 77.FUTURE PROOF BRANDS LLC: NET SALES, 2017–2019 ($MILLION)
TABLE 78.BON & VIV: KEY EXECUTIVES
TABLE 79.BON & VIV: COMPANY SNAPSHOT
TABLE 80.BON & VIV: PRODUCT PORTFOLIO
TABLE 81.FICKS & CO: COMPANY SNAPSHOT
TABLE 82.FICKS & CO: PRODUCT PORTFOLIO
TABLE 83.NUDE BEVERAGES: KEY EXECUTIVES
TABLE 84.NUDE BEVERAGES: COMPANY SNAPSHOT
TABLE 85.NUDE BEVERAGES: PRODUCT PORTFOLIO
TABLE 86.NUDE BEVERAGES: NET SALES, 2016–2018 ($MILLION)
TABLE 87.KONA BREWING CO.: KEY EXECUTIVES
TABLE 88.KONA BREWING CO.: COMPANY SNAPSHOT
TABLE 89.KONA BREWING CO.: PRODUCT PORTFOLIO
TABLE 90.LIFT BRIDGE BREWING CO.: KEY EXECUTIVES
TABLE 91.LIFT BRIDGE BREWING CO.: COMPANY SNAPSHOT
TABLE 92.LIFT BRIDGE BREWING CO.: OPERATING SEGMENTS
TABLE 93.LIFT BRIDGE BREWING CO.: PRODUCT PORTFOLIO
TABLE 94.LIFT BRIDGE BREWING CO.: R&D EXPENDITURE, 2017–2019 ($MILLION)
TABLE 95.LIFT BRIDGE BREWING CO.: NET SALES, 2017–2019 ($MILLION)
TABLE 96.BUD LIGHT SELTZER: KEY EXECUTIVES
TABLE 97.BUD LIGHT SELTZER: COMPANY SNAPSHOT
TABLE 98.BUD LIGHT SELTZER: PRODUCT PORTFOLIO

List of figures

FIGURE 01.HARD SELTZER MARKET SNAPSHOT
FIGURE 02.HARD SELTZER MARKET: SEGMENTATION
FIGURE 03.TOP INVESTMETAL CANST POCKETS
FIGURE 04.VALUE CHAIN ANALYSIS
FIGURE 05.HARD SELTZER MARKET: DRIVERS, RESTRAINTS, AND OPPORTUNITIES
FIGURE 06.HARD SELTZER MARKET, BY ABV CONTENT, 2019 (%)
FIGURE 07.COMPARATIVE SHARE ANALYSIS OF ABV LESS THAN 5% HARD SELTZER MARKET, BY COUNTRY 2019 & 2027 (%)
FIGURE 08.COMPARATIVE SHARE ANALYSIS OF ABV MORE THAN 5% HARD SELTZER MARKET, BY COUNTRY 2019 & 2027 (%)
FIGURE 09.HARD SELTZER MARKET, BY PACKAGING, 2019 (%)
FIGURE 10.COMPARATIVE SHARE ANALYSIS OF METAL CANS HARD SELTZER MARKET, BY COUNTRY 2019 & 2027 (%)
FIGURE 11.COMPARATIVE SHARE ANALYSIS OF GLASS BOTTLES HARD SELTZER MARKET, BY COUNTRY 2019 & 2027 (%)
FIGURE 12.COMPARATIVE SHARE ANALYSIS OF PLASTIC BOTTLES HARD SELTZER MARKET, BY COUNTRY 2019 & 2027 (%)
FIGURE 13.GLOBAL HARD SELTZER MARKET, BY DISTRIBUTION CHANNEL, 2019 (%)
FIGURE 14.COMPARATIVE SHARE ANALYSIS OF OFF-TRADE FOR HARD SELTZER MARKET, BY COUNTRY 2019 & 2027 (%)
FIGURE 15.COMPARATIVE SHARE ANALYSIS OF ON-TRADE FOR HARD SELTZER MARKET, BY COUNTRY 2019 & 2027 (%)
FIGURE 16.HARD SELTZER MARKET, BY REGION, 2019 (%)
FIGURE 17.U.S.HARD SELTZER MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 18.CANADA HARD SELTZER MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 19.MEXICO HARD SELTZER MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 20.GERMANY HARD SELTZER MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 21.UK HARD SELTZER MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 22.IRELAND HARD SELTZER MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 23.NETHERLAND HARD SELTZER MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 24.SWEDEN HARD SELTZER MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 25.REST OF  EUROPE HARD SELTZER MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 26.JAPAN HARD SELTZER MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 27.AUSTRALIA HARD SELTZER MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 28.SINGAPORE HARD SELTZER MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 29.REST OF ASIA-PACIFIC HARD SELTZER MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 30.PRODUCT MAPPING OF TOP 10 KEY PLAYERS
FIGURE 31.COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 32.COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
FIGURE 33.FUTURE PROOF BRANDS LLC: R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 34.FUTURE PROOF BRANDS LLC: NET SALES, 2017–2019 ($MILLION)
FIGURE 35.FUTURE PROOF BRANDS LLC: REVENUE SHARE, BY SEGMENT, 2019 (%)
FIGURE 36.NUDE BEVERAGES: NET SALES, 2016–2018 ($MILLION)
FIGURE 37.NUDE BEVERAGES: REVENUE SHARE, BY SEGMENT, 2019 (%)
FIGURE 38.NUDE BEVERAGES: REVENUE SHARE, BY REGION, 2019 (%)
FIGURE 39.LIFT BRIDGE BREWING CO.: R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 40.LIFT BRIDGE BREWING CO.: NET SALES, 2017–2019 ($MILLION)
FIGURE 41.LIFT BRIDGE BREWING CO.: REVENUE SHARE, BY SEGMENT, 2019 (%)
FIGURE 42.LIFT BRIDGE BREWING CO.: REVENUE SHARE, BY REGION, 2019 (%)

 
 

As per the perspective of top-level CXOs, North America has been dominating the global hard seltzer market and is expected continue its dominance during the forecast period. Hard seltzer got major traction from 2018 and exhibits highest growth during the pandemic period. It is increasingly substituting various alcoholic and non-alcoholic beverages including wine and beer. As it contains ABV content between 4.5 to 7%, low calories, and low carbohydrates, which likely to attract health conscious millennial population.  

Growing innovation in the beverage packaging and product improvements in the alcoholic beverages are promoting alcohol beverage consumers to buy hard seltzer. Rising preference of low and flavored alcohol health conscious consumer base has been surging the sales of hard seltzer in US market. Moreover, online stores have gained major attention by the millennial population during pandemic, owing to hand free and door step delivery, and heavy discounts, which bolster the growth of the hard seltzer market.  

The CXOs further added that hard seltzer is untapped potential market, which not yet known to the world except US market. Hard seltzer gained major popularity in 2018 and 2019 in US only and rest of the world is yet to be tapped. International beverage companies are investing in hard seltzer market and planning to launch it in developing economies. For instance, well-known Coco-cola Company is expected to launch a hard seltzer under its Toap Chico brand by 2021.

Key players in the market have adopted new service launch, continuous innovation, and acquisition as their key developmental strategies to cater to the rising demands for hard seltzer. World seen the dynamic growth of the hard seltzer in 2020, which likely to promote alcoholic and non-alcoholic beverage producing companies to extend their product line with hard seltzer. 

However, the existing challenges such as availability of considerable substitute for the hard seltzer such as sprits, wine, and beer, which has gained major popularity and made undisputed space in the consumers, mind which likely to a major challenge for the growth of the global hard seltzer market. 
 

 

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FREQUENTLY ASKED QUESTIONS?
 

A. The hard seltzer market size was valued at $3,831.9 million in 2019, and is estimated to reach $10,921.9 million by 2027.

A. CAGR of hard seltzer market is 12.7%.

A. CAGR of hard seltzer market is 12.7%.

A. You can get sample for hard seltzer market by clicking on download sample or just drop us an email at help@alliedmarketresearch.com

A. Growing popularity of the flavored alcoholic beverages and low ABV content drinks, is likely to drive the growth of the hard seltzer market.

A. ABV content, packaging, and distribution channel are the segments of the hard seltzer market.

A. The forecast period considered in the hard seltzer market is 2021–2027.

A. Truly, White claw, Barefoot Cellars, Future Proof Brands LLC, Bon & Viv, Ficks & Co, Nude and Kona Brewing Co. are some of the active players in the hard seltzer market.

A. Low alcohol content, low calories and gluten free beverages are major currents trends, which likely to shape hard seltzer market in future.

A. Growing popularity for flavored malt & low ABV content beverages and rising health conscious population are key trends in the hard seltzer market.

 

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