Home Fragrance Market

Home Fragrance Market Outlook - 2026

The home fragrance market size was valued at $5,628.9 million in 2018, and is expected to reach $9,122.6 million by 2026, registering a CAGR of 6.3% from 2019 to 2026.

Home fragrances are home care products that emit aroma to mask unpleasant odor. Moreover, these fragrances help in relieving stress and reducing fatigue. Floral, fantasy, fruity, fresh & clean, and gourmand are some of the most preferred fragrances among the consumers.  In addition to this, a wide variety of home fragrance diffusers are available in the market such as reed diffusers, smart diffusers, essential scented candles, air pockets, and sprays. In addition, they come in a variety of designs, colors, and styles, which enhance the aesthetics of homes. Furthermore, home fragrances, including customizable plug-ins, aromatherapy diffusers, and aromatic candles with platform lids are some of the innovative offerings that have boosted their demand among the target customers. Thus, the extended size of product offerings is one of the key factors in driving the demand for global home fragrance market.

Furthermore, expansion of distribution channels such as online stores, discount stores, supermarkets, hypermarkets, convenience stores, and others has made these home fragrances market easily accessible to consumers. 

Home fragrance plays a key role in improving the quality of life and maintaining a heathy mindset. Presently, consumers are establishing a strong emotional connection with their homes, which has boosted the need for home fragrances to create personal, memorable, and a relaxing environment. Thus, this factor significantly contributes toward the growth of the global home fragrance market. Furthermore, the burgeoning consumers demand for eliminating unpleasant odors along with new & unique fragrances has fueled the market growth. However, rise in consumer awareness about the ill effects of using synthetic fragrances such as headaches, dizziness, nausea, respiratory distress, and others is expected to hamper the growth of the home fragrance market forecast.  

The global home fragrance market is segmented into product, distribution channel, and region. Depending on product, the home fragrance market size is classified into diffusers, sprays, scented candles, and others. By distribution channels, it is divided into supermarkets/hypermarkets, online stores, convenience stores, and others. Region wise, it is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, and rest of Europe), Asia-Pacific (China, India, Australia, New Zealand, Southeast Asia, and rest of Asia-pacific), and LAMEA (Latin America, Middle East, and Africa).

By product, the scented candles segment accounted for the highest home fragrance market share in 2018. This is attributed to upsurge in demand for scented candles among consumers for aromatherapy such as reducing stress, relaxation & refreshing mood, as well as for the purpose of home décor. Moreover, availability of scented or aromatic candles in a wide variety of designs, shapes & sizes, and colors, including jars, tapers, pillars, votive, liturgical candles, scented tea lights, and floating candles acts as a key driver of the segment. Thus, some of the key characteristic features possessed by scented candles is one of the key factors in driving the demand for the segment.

The distribution of home fragrances through supermarkets/hypermarkets is considerably higher value in the global home fragrance market. This is attributed to the fact that consumers have advantages of scanning different home fragrances as per their choice. Moreover, the presence of store associates for helping the customers to choose right product and provide product knowledge boosts the growth of the segment. Thus, the abovementioned factors have driven consumers to prefer this distribution channel over others for the purchase home fragrances. Moreover, over the past one decade, there has been a significant increase in the internet penetration especially in the North America, Europe, and Asia-Pacific regions. Consumers now rely on internet to gain information and consider online shopping as the most convenient factor. Thus, most of the key manufacturers have gone online and have created their own web portals for selling products. Thus rise in internet penetration ways opportunity for home fragrance market.

Region wise, Europe accounted for the highest home fragrance market share in 2018. Countries including France and the UK has driven the regional market for home fragrances, as the per capita expenditure for home care products has been high in these countries. This is attributable to rise in demand for home fragrance, due to improvement in standard of living and increase in purchasing power of consumers in this region. Moreover, rise in number of manufacturers and sellers in Europe has increased the availability of home fragrances, which augments the demand for home fragrances in this region. 

The key players for home fragrance industry profiled in the report include Procter & Gamble, S. C. Johnson & Son, Inc., Voluspa, Newell Brands, NEST Fragrances, LLC, Godrej aer. Bougie et Senteur, Prestige Personal Care, Faultless Brands, and Ripple Fragrances Pvt. Ltd.

Key Benefits for Home Fragrance Market :

• The report provides an extensive home fragrance market analysis of the current and emerging market trends and opportunities.
• The report provides detailed qualitative and quantitative analysis of the current home fragrance market trends and future estimations that help evaluate the prevailing opportunity.
• A comprehensive analysis of the factors that drive and restrict the home fragrance market growth.
• An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
• The home fragrance market report provides extensive qualitative insights on the potential segments or regions exhibiting favorable growth.

 Home Fragrance Market Report Highlights