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Home Fragrance Market by Product (Diffusers, Sprays, Scented Candles, and Others) and Distribution Channel (Supermarkets/Hypermarkets, Online Stores, Convenience Stores, and Others): Global Opportunity Analysis and Industry Forecast, 2019–2026

A05785
Pages: 235
Oct 2019 | 3617 Views
 
Author(s) : Priya , Roshan Deshmukh
Tables: 96
Charts: 55
 

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Home Fragrance Market Outlook - 2026

The home fragrance market size was valued at $5,628.9 million in 2018, and is expected to reach $9,122.6 million by 2026, registering a CAGR of 6.3% from 2019 to 2026.

Home fragrances are home care products that emit aroma to mask unpleasant odor. Moreover, these fragrances help in relieving stress and reducing fatigue. Floral, fantasy, fruity, fresh & clean, and gourmand are some of the most preferred fragrances among the consumers.  In addition to this, a wide variety of home fragrance diffusers are available in the market such as reed diffusers, smart diffusers, essential scented candles, air pockets, and sprays. In addition, they come in a variety of designs, colors, and styles, which enhance the aesthetics of homes. Furthermore, home fragrances, including customizable plug-ins, aromatherapy diffusers, and aromatic candles with platform lids are some of the innovative offerings that have boosted their demand among the target customers. Thus, the extended size of product offerings is one of the key factors in driving the demand for global home fragrance market.

Furthermore, expansion of distribution channels such as online stores, discount stores, supermarkets, hypermarkets, convenience stores, and others has made these home fragrances market easily accessible to consumers. 

Home Fragrance Market

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Home fragrance plays a key role in improving the quality of life and maintaining a heathy mindset. Presently, consumers are establishing a strong emotional connection with their homes, which has boosted the need for home fragrances to create personal, memorable, and a relaxing environment. Thus, this factor significantly contributes toward the growth of the global home fragrance market. Furthermore, the burgeoning consumers demand for eliminating unpleasant odors along with new & unique fragrances has fueled the market growth. However, rise in consumer awareness about the ill effects of using synthetic fragrances such as headaches, dizziness, nausea, respiratory distress, and others is expected to hamper the growth of the home fragrance market forecast.  

The global home fragrance market is segmented into product, distribution channel, and region. Depending on product, the home fragrance market size is classified into diffusers, sprays, scented candles, and others. By distribution channels, it is divided into supermarkets/hypermarkets, online stores, convenience stores, and others. Region wise, it is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, and rest of Europe), Asia-Pacific (China, India, Australia, New Zealand, Southeast Asia, and rest of Asia-pacific), and LAMEA (Latin America, Middle East, and Africa).

By product, the scented candles segment accounted for the highest home fragrance market share in 2018. This is attributed to upsurge in demand for scented candles among consumers for aromatherapy such as reducing stress, relaxation & refreshing mood, as well as for the purpose of home décor. Moreover, availability of scented or aromatic candles in a wide variety of designs, shapes & sizes, and colors, including jars, tapers, pillars, votive, liturgical candles, scented tea lights, and floating candles acts as a key driver of the segment. Thus, some of the key characteristic features possessed by scented candles is one of the key factors in driving the demand for the segment.

Home Fragrance Market
By Product Type

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The Scented Candles segment dominates the global Home Fragrance market and is expected to retain its dominance throughout the forecast period.

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The distribution of home fragrances through supermarkets/hypermarkets is considerably higher value in the global home fragrance market. This is attributed to the fact that consumers have advantages of scanning different home fragrances as per their choice. Moreover, the presence of store associates for helping the customers to choose right product and provide product knowledge boosts the growth of the segment. Thus, the abovementioned factors have driven consumers to prefer this distribution channel over others for the purchase home fragrances. Moreover, over the past one decade, there has been a significant increase in the internet penetration especially in the North America, Europe, and Asia-Pacific regions. Consumers now rely on internet to gain information and consider online shopping as the most convenient factor. Thus, most of the key manufacturers have gone online and have created their own web portals for selling products. Thus rise in internet penetration ways opportunity for home fragrance market.

Home Fragrance Market
By Distribution Channel

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The Supermarket/Hypermarket segment dominates the global Home Fragrance market and is expected to retain its dominance throughout the forecast period.

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Region wise, Europe accounted for the highest home fragrance market share in 2018. Countries including France and the UK has driven the regional market for home fragrances, as the per capita expenditure for home care products has been high in these countries. This is attributable to rise in demand for home fragrance, due to improvement in standard of living and increase in purchasing power of consumers in this region. Moreover, rise in number of manufacturers and sellers in Europe has increased the availability of home fragrances, which augments the demand for home fragrances in this region. 

Home Fragrance Market
By Region

2026
Europe 
North America
Asia-pacific
Lamea

The Europe dominates the global Home Fragrance market and is expected to retain its dominance throughout the forecast period.

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The key players for home fragrance industry profiled in the report include Procter & Gamble, S. C. Johnson & Son, Inc., Voluspa, Newell Brands, NEST Fragrances, LLC, Godrej aer. Bougie et Senteur, Prestige Personal Care, Faultless Brands, and Ripple Fragrances Pvt. Ltd.

Key Benefits for Home Fragrance Market :

  • The report provides an extensive home fragrance market analysis of the current and emerging market trends and opportunities.
  • The report provides detailed qualitative and quantitative analysis of the current home fragrance market trends and future estimations that help evaluate the prevailing opportunity.
  • A comprehensive analysis of the factors that drive and restrict the home fragrance market growth.
  • An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
  • The home fragrance market report provides extensive qualitative insights on the potential segments or regions exhibiting favorable growth.

Home Fragrance Market Segments:

By Product

  • Diffusers
  • Sprays
  • Scented Candles
  • Others

By Distribution Channel 

  • Supermarkets/Hypermarkets
  • Online Stores
  • Convenience Stores
  • Others

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • UK
    • Italy
    • Spain
    • Rest of Europe 
  • Asia-Pacific
    • China
    • India
    • Australia
    • New Zealand
    • Southeast Asia
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America
    • Middle East
    • Africa
 

CHAPTER 1: INTRODUCTION

1.1. Report Description
1.2. Key Benefits for Stakeholders
1.3. Key Market Segments
1.4. Research Methodology

1.4.1. Primary Research
1.4.2. Secondary Research
1.4.3. Analyst Tools and Models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. Key findings of the study
2.2. CXO perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key findings

3.2.1. Top investment pocket

3.3. Porter's five forces analysis

3.3.1. Bargaining power of suppliers
3.3.2. Bargaining power of buyers
3.3.3. Threat of substitution
3.3.4. Threat of new entrants
3.3.5. Intensity of competitive rivalry

3.4. Market dynamics

3.4.1. Drivers

3.4.1.1. Home fragrance as a means of relaxation and leisure
3.4.1.2. Unique fragrances and Continuous innovation in home fragrances products
3.4.1.3. Attractive design & packaging amplifying the home fragrance market

3.4.2. Restraints

3.4.2.1. Premium price of home fragrances
3.4.2.2. Ill- effects of using Synthetic home fragrances

3.4.3. Opportunities

3.4.3.1. Rise in demand for natural home fragrances
3.4.3.2. Increase in preference for online purchase

CHAPTER 4: HOME FRAGRANCE MARKET, BY PRODUCT TYPE

4.1. Overview

4.1.1. Market size and forecast

4.2. Diffusers

4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast
4.2.3. Market analysis by country

4.3. Sprays

4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast
4.3.3. Market analysis by country

4.4. Scented candles

4.4.1. Key market trends, growth factors, and opportunities
4.4.2. Market size and forecast
4.4.3. Market analysis by country

4.5. Others

4.5.1. Key market trends, growth factors, and opportunities
4.5.2. Market size and forecast
4.5.3. Market analysis by country

CHAPTER 5: HOME FRAGRANCE MARKET, BY DISTRIBUTION CHANNEL

5.1. Overview

5.1.1. Market size and forecast

5.2. Supermarkets/Hypermarkets

5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast
5.2.3. Market analysis by country

5.3. Online Stores

5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast
5.3.3. Market analysis by country

5.4. Convenience stores

5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast
5.4.3. Market analysis by country

5.5. Others

5.5.1. Key market trends, growth factors, and opportunities
5.5.2. Market size and forecast
5.5.3. Market analysis by country

CHAPTER 6: HOME FRAGRANCE MARKET, BY REGION

6.1. Overview

6.1.1. Market size and forecast

6.2. North America

6.2.1. Overview
6.2.2. Key market trends, growth factors and opportunities
6.2.3. Market size and forecast by product type
6.2.5. Market size and forecast by distribution channel
6.2.6. Market size and forecast by country
6.2.7. U.S.

6.2.7.1. Market size and forecast, by Product Type
6.2.7.3. Market size and forecast, by distribution channel

6.2.8. Canada

6.2.8.1. Market size and forecast, by product type
6.2.8.2. Market size and forecast, by distribution channel

6.2.9. Mexico

6.2.9.1. Market size and forecast, by product type
6.2.9.2. Market size and forecast, by distribution channel

6.3. Europe

6.3.1. Overview
6.3.2. Key market trends, growth factors and opportunities
6.3.3. Market size and forecast by product type
6.3.4. Market size and forecast, by distribution channel
6.3.5. Market size and forecast by country
6.3.6. UK

6.3.6.1. Market size and forecast, by product type
6.3.6.2. Market size and forecast, by distribution channel

6.3.7. Germany

6.3.7.1. Market size and forecast, by product type
6.3.7.2. Market size and forecast, by distribution channel

6.3.8. France

6.3.8.1. Market size and forecast, by product type
6.3.8.2. Market size and forecast, by distribution channel

6.3.9. Italy

6.3.9.1. Market size and forecast, by product type
6.3.9.2. Market size and forecast, by distribution channel

6.3.10. Spain

6.3.10.1. Market size and forecast, by product type
6.3.10.2. Market size and forecast, by distribution channel

6.3.11. Rest of Europe

6.3.11.1. Market size and forecast, by product type
6.3.11.2. Market size and forecast, by distribution channel

6.4. Asia-Pacific

6.4.1. Overview
6.4.2. Key market trends, growth factors and opportunities
6.4.3. Market size and forecast by product type
6.4.4. Market size and forecast, by distribution channel
6.4.5. Market size and forecast by country
6.4.6. China

6.4.6.1. Market size and forecast, by product type
6.4.6.2. Market size and forecast, by distribution channel

6.4.7. New Zealand

6.4.7.1. Market size and forecast, by product type
6.4.7.2. Market size and forecast, by distribution channel

6.4.8. India

6.4.8.1. Market size and forecast, by product type
6.4.8.2. Market size and forecast, by distribution channel

6.4.9. Southeast Asia

6.4.9.1. Market size and forecast, by product type
6.4.9.2. Market size and forecast, by distribution channel

6.4.10. Australia

6.4.10.1. Market size and forecast, by product type
6.4.10.2. Market size and forecast, by distribution channel

6.4.11. Rest of Asia-Pacific

6.4.11.1. Market size and forecast, by product type
6.4.11.2. Market size and forecast, by distribution channel

6.5. LAMEA

6.5.1. Overview
6.5.2. Key market trends, growth factors and opportunities
6.5.3. Market size and forecast by product type
6.5.4. Market size and forecast, by distribution channel
6.5.5. Market size and forecast by country
6.5.6. Latin America

6.5.6.1. Market size and forecast, by product type
6.5.6.2. Market size and forecast, by distribution channel

6.5.7. Middle East

6.5.7.1. Market size and forecast, by product type
6.5.7.2. Market size and forecast, by distribution channel

6.5.8. Africa

6.5.8.1. Market size and forecast, by product type
6.5.8.2. Market size and forecast, by distribution channel

CHAPTER 7: COMPETITIVE LANDSCAPE

7.1. Top winning strategies
7.2. Product Mapping
7.3. Competitive Dashboard
7.4. Competitive Heatmap
7.5. Key developments

7.5.1. Acquisition
7.5.2. Business Expansion
7.5.3. Merger
7.5.4. Partnership
7.5.5. Product Launch

CHAPTER 8: COMPANY PROFILES

8.1. BOUGIE ET SENTEUR

8.1.1. Company overview
8.1.2. Company snapshot
8.1.3. Product portfolio

8.2. FAULTLESS BRANDS

8.2.1. Company overview
8.2.2. Key Executive
8.2.3. Company snapshot
8.2.4. Product portfolio

8.3. GODREJ CONSUMER PRODUCTS LIMITED

8.3.1. Company overview
8.3.2. Key Executive
8.3.3. Company snapshot
8.3.4. Operating business segments
8.3.5. Product portfolio
8.3.6. R&D Expenditure
8.3.7. Business performance
8.3.8. Key strategic moves and developments

8.4. NEST FRAGRANCES

8.4.1. Company overview
8.4.2. Key Executive
8.4.3. Company snapshot
8.4.4. Product portfolio
8.4.5. Key strategic moves and developments

8.5. NEWELL BRANDS

8.5.1. Company overview
8.5.2. Key Executive
8.5.3. Company snapshot
8.5.4. Operating business segments
8.5.5. Product portfolio
8.5.6. R&D Expenditure
8.5.7. Business performance
8.5.8. Key strategic moves and developments

8.6. PROCTER & GAMBLE (P&G)

8.6.1. Company overview
8.6.2. Key executive
8.6.3. Company snapshot
8.6.4. Operating business segments
8.6.5. Product portfolio
8.6.6. R&D expenditure
8.6.7. Business performance
8.6.8. Key strategic moves and developments

8.7. PRESTIGE PERSONAL CARE

8.7.1. Company overview
8.7.2. Company snapshot
8.7.3. Product portfolio

8.8. RIPPLE FRAGRANCES PRIVATE LIMITED

8.8.1. Company overview
8.8.2. Key Executive
8.8.3. Company snapshot
8.8.4. Product portfolio

8.9. S. C. JOHNSON & SON, INC.

8.9.1. Company overview
8.9.2. Key Executive
8.9.3. Company snapshot
8.9.4. Product portfolio

8.10. VOLUSPA

8.10.1. Company overview
8.10.2. Key Executive
8.10.3. Company snapshot
8.10.4. Product portfolio

LIST OF TABLES

TABLE 01. GLOBAL HOME FRAGRANCE MARKET, BY PRODUCT TYPE, 2018–2026 ($MILLION)
TABLE 02. HOME FRAGRANCE MARKET REVENUE FOR DIFFUSERS, BY REGION, 2018–2026 ($MILLION)
TABLE 03. HOME FRAGRANCE MARKET REVENUE FOR SPRAYS, BY REGION, 2018–2026 ($MILLION)
TABLE 04. HOME FRAGRANCE MARKET REVENUE FOR SCENTED CANDLES, BY REGION, 2018–2026 ($MILLION)
TABLE 05. HOME FRAGRANCE MARKET REVENUE FOR OTHERS , BY REGION, 2018–2026 ($MILLION)
TABLE 06. GLOBAL HOME FRAGRANCE MARKET, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 07. HOME FRAGRANCE MARKET REVENUE FOR SUPERMARKETS/HYPERMARKETS, BY REGION, 2018–2026 ($MILLION)
TABLE 08. HOME FRAGRANCE MARKET REVENUE FOR ONLINE STORES, BY REGION, 2018–2026 ($MILLION)
TABLE 09. HOME FRAGRANCE MARKET REVENUE FOR CONVENIENCE STORES, BY REGION, 2018–2026 ($MILLION)
TABLE 10. HOME FRAGRANCE MARKET REVENUE FOR OTHERS, BY REGION, 2018–2026 ($MILLION)
TABLE 11. HOME FRAGRANCE MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 12. NORTH AMERICA HOME FRAGRANCE MARKET REVENUE, BY PRODUCT TYPE , 2018–2026($MILLION)
TABLE 13. NORTH AMERICA HOME FRAGRANCE MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 14. NORTH AMERICA HOME FRAGRANCE MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 15. U.S. HOME FRAGRANCE MARKET REVENUE, BY PRODUCT TYPE , 2018–2026 ($MILLION)
TABLE 16. U.S. HOME FRAGRANCE MARKET REVENUE, BY DISTRIBUTION CHANNEL , 2018–2026 ($MILLION)
TABLE 17. CANADA HOME FRAGRANCE MARKET REVENUE, BY PRODUCT TYPE , 2018–2026 ($MILLION)
TABLE 18. CANADA HOME FRAGRANCE MARKET REVENUE, BY DISTRIBUTION CHANNEL , 2018–2026 ($MILLION)
TABLE 19. MEXICO HOME FRAGRANCE MARKET REVENUE, BY PRODUCT TYPE, 2018–2026 ($MILLION)
TABLE 20. MEXICO HOME FRAGRANCE MARKET REVENUE, BY DISTRIBUTION CHANNEL , 2018–2026 ($MILLION)
TABLE 21. EUROPE HOME FRAGRANCE MARKET REVENUE, BY PRODUCT TYPE , 2018–2026($MILLION)
TABLE 22. EUROPE HOME FRAGRANCE MARKET REVENUE, BY DISTRIBUTION CHANNEL , 2018–2026 ($MILLION)
TABLE 23. EUROPE HOME FRAGRANCE MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 24. UK HOME FRAGRANCE MARKET REVENUE, BY PRODUCT TYPE , 2018–2026 ($MILLION)
TABLE 25. UK HOME FRAGRANCE MARKET REVENUE, BY DISTRIBUTION CHANNEL , 2018–2026 ($MILLION)
TABLE 26. GERMANY HOME FRAGRANCE MARKET REVENUE, BY PRODUCT TYPE , 2018–2026 ($MILLION)
TABLE 27. GERMANY HOME FRAGRANCE MARKET REVENUE, BY DISTRIBUTION CHANNEL , 2018–2026 ($MILLION)
TABLE 28. FRANCE HOME FRAGRANCE MARKET REVENUE, BY PRODUCT TYPE, 2018–2026 ($MILLION)
TABLE 29. FRANCE HOME FRAGRANCE MARKET REVENUE, BY DISTRIBUTION CHANNEL , 2018–2026 ($MILLION)
TABLE 30. ITALY HOME FRAGRANCE MARKET REVENUE, BY PRODUCT TYPE , 2018–2026 ($MILLION)
TABLE 31. ITALY HOME FRAGRANCE MARKET REVENUE, BY DISTRIBUTION CHANNEL , 2018–2026 ($MILLION)
TABLE 32. SPAIN HOME FRAGRANCE MARKET REVENUE, BY PRODUCT TYPE , 2018–2026 ($MILLION)
TABLE 33. SPAIN HOME FRAGRANCE MARKET REVENUE, BY DISTRIBUTION CHANNEL , 2018–2026 ($MILLION)
TABLE 34. REST OF EUROPE HOME FRAGRANCE MARKET REVENUE, BY PRODUCT TYPE, 2018–2026 ($MILLION)
TABLE 35. REST OF EUROPE HOME FRAGRANCE MARKET REVENUE, BY DISTRIBUTION CHANNEL , 2018–2026 ($MILLION)
TABLE 36. ASIA-PACIFIC HOME FRAGRANCE MARKET REVENUE, BY PRODUCT TYPE , 2018–2026($MILLION)
TABLE 37. ASIA-PACIFIC HOME FRAGRANCE MARKET REVENUE, BY DISTRIBUTION CHANNEL , 2018–2026 ($MILLION)
TABLE 38. ASIA-PACIFIC HOME FRAGRANCE MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 39. CHINA HOME FRAGRANCE MARKET REVENUE, BY PRODUCT TYPE , 2018–2026 ($MILLION)
TABLE 40. CHINA HOME FRAGRANCE MARKET REVENUE, BY DISTRIBUTION CHANNEL , 2018–2026 ($MILLION)
TABLE 41. NEW ZEALAND HOME FRAGRANCE MARKET REVENUE, BY PRODUCT TYPE , 2018–2026 ($MILLION)
TABLE 42. NEW ZEALAND HOME FRAGRANCE MARKET REVENUE, BY DISTRIBUTION CHANNEL , 2018–2026 ($MILLION)
TABLE 43. INDIA HOME FRAGRANCE MARKET REVENUE, BY PRODUCT TYPE, 2018–2026 ($MILLION)
TABLE 44. INDIA HOME FRAGRANCE MARKET REVENUE, BY DISTRIBUTION CHANNEL , 2018–2026 ($MILLION)
TABLE 45. SOUTHEAST ASIA HOME FRAGRANCE MARKET REVENUE, BY PRODUCT TYPE , 2018–2026 ($MILLION)
TABLE 46. SOUTHEAST ASIA HOME FRAGRANCE MARKET REVENUE, BY DISTRIBUTION CHANNEL , 2018–2026 ($MILLION)
TABLE 47. AUSTRALIA HOME FRAGRANCE MARKET REVENUE, BY PRODUCT TYPE , 2018–2026 ($MILLION)
TABLE 48. AUSTRALIA HOME FRAGRANCE MARKET REVENUE, BY DISTRIBUTION CHANNEL , 2018–2026 ($MILLION)
TABLE 49. REST OF ASIA-PACIFIC HOME FRAGRANCE MARKET REVENUE, BY PRODUCT TYPE, 2018–2026 ($MILLION)
TABLE 50. REST OF ASIA -PACIFIC HOME FRAGRANCE MARKET REVENUE, BY DISTRIBUTION CHANNEL , 2018–2026 ($MILLION)
TABLE 51. LAMEA HOME FRAGRANCE MARKET REVENUE, BY PRODUCT TYPE , 2018–2026($MILLION)
TABLE 52. LAMEA HOME FRAGRANCE MARKET REVENUE, BY DISTRIBUTION CHANNEL , 2018–2026 ($MILLION)
TABLE 53. LAMEA HOME FRAGRANCE MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 54. LATIN AMERICA HOME FRAGRANCE MARKET REVENUE, BY PRODUCT TYPE , 2018–2026 ($MILLION)
TABLE 55. LATIN AMERICA HOME FRAGRANCE MARKET REVENUE, BY DISTRIBUTION CHANNEL , 2018–2026 ($MILLION)
TABLE 56. MIDDLE EAST HOME FRAGRANCE MARKET REVENUE, BY PRODUCT TYPE , 2018–2026 ($MILLION)
TABLE 57. MIDDLE EAST HOME FRAGRANCE MARKET REVENUE, BY DISTRIBUTION CHANNEL , 2018–2026 ($MILLION)
TABLE 58. AFRICA HOME FRAGRANCE MARKET REVENUE, BY PRODUCT TYPE, 2018–2026 ($MILLION)
TABLE 59. AFRICA HOME FRAGRANCE MARKET REVENUE, BY DISTRIBUTION CHANNEL , 2018–2026 ($MILLION)
TABLE 60. BOUGIE ET SENTEUR: COMPANY SNAPSHOT
TABLE 61. BOUGIE ET SENTEUR: PRODUCT PORTFOLIO
TABLE 62. FAULTLESS BRANDS: KEY EXECUTIVE
TABLE 63. FAULTLESS BRANDS: COMPANY SNAPSHOT
TABLE 64. FAULTLESS BRANDS: PRODUCT PORTFOLIO
TABLE 65. GODREJ: KEY EXECUTIVES
TABLE 66. GODREJ: COMPANY SNAPSHOT
TABLE 67. GODREJ: OPERATING SEGMENTS
TABLE 68. GODREJ: PRODUCT PORTFOLIO
TABLE 69. GODREJ: R&D EXPENDITURE, 2016–2018 ($MILLION)
TABLE 70. GODREJ: NET SALES, 2016–2018 ($MILLION)
TABLE 71. NEST FRAGRANCES: KEY EXECUTIVES
TABLE 72. NEST FRAGRANCES: COMPANY SNAPSHOT
TABLE 73. NEST FRAGRANCES: PRODUCT PORTFOLIO
TABLE 74. NEWELL BRANDS: KEY EXECUTIVES
TABLE 75. NEWELL BRANDS: COMPANY SNAPSHOT
TABLE 76. NEWELL BRANDS: OPERATING SEGMENTS
TABLE 77. NEWELL BRANDS: PRODUCT PORTFOLIO
TABLE 78. NEWELL BRANDS: R&D EXPENDITURE, 2016–2018 ($MILLION)
TABLE 79. NEWELL BRANDS: NET SALES, 2016–2018 ($MILLION)
TABLE 80. P&G: KEY EXECUTIVES
TABLE 81. P&G: COMPANY SNAPSHOT
TABLE 82. P&G: OPERATING SEGMENTS
TABLE 83. P&G: PRODUCT PORTFOLIO
TABLE 84. P&G: R&D EXPENDITURE, 2016–2018 ($MILLION)
TABLE 85. P&G: NET SALES, 2016–2018 ($MILLION)
TABLE 86. PRESTIGE PERSONAL CARE: COMPANY SNAPSHOT
TABLE 87. PRESTIGE PERSONAL CARE: PRODUCT PORTFOLIO
TABLE 88. RIPPLE FRAGRANCES PRIVATE LIMITED: KEY EXECUTIVES
TABLE 89. RIPPLE FRAGRANCES PRIVATE LIMITED: COMPANY SNAPSHOT
TABLE 90. RIPPLE FRAGRANCES PRIVATE LIMITED: PRODUCT PORTFOLIO
TABLE 91. S. C. JOHNSON & SON, INC.: KEY EXECUTIVES
TABLE 92. S. C. JOHNSON & SON, INC.: COMPANY SNAPSHOT
TABLE 93. S. C. JOHNSON & SON, INC.: PRODUCT PORTFOLIO
TABLE 94. VOLUSPA: KEY EXECUTIVES
TABLE 95. VOLUSPA: COMPANY SNAPSHOT
TABLE 96. VOLUSPA: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01. KEY MARKET SEGMENTS
FIGURE 02. GLOBAL HOME FRAGRANCE MARKET SNAPSHOT
FIGURE 03. TOP INVESTMENT POCKETS
FIGURE 04. HIGH BARGAINING POWER OF SUPPLIERS
FIGURE 05. MODERATE BARGAINING POWER OF BUYERS
FIGURE 06. MODERATE THREAT OF SUBSTITUTION
FIGURE 07. MODERATE THREAT OF NEW ENTRANTS
FIGURE 08. HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 09. GLOBAL HOME FRAGRANCE MARKET SHARE, BY PRODUCT TYPE, 2018(%)
FIGURE 10. COMPARATIVE SHARE ANALYSIS OF HOME FRAGRANCE MARKET REVENUE FOR DIFFUSERS, BY COUNTRY,  2018 & 2026 (%)
FIGURE 11. COMPARATIVE SHARE ANALYSIS OF HOME FRAGRANCE MARKET REVENUE FOR SPRAYS, BY COUNTRY,  2018 & 2026 (%)
FIGURE 12. COMPARATIVE SHARE ANALYSIS OF HOME FRAGRANCE MARKET REVENUE FOR SCENTED CANDLES,  BY COUNTRY, 2018 & 2026 (%)
FIGURE 13. COMPARATIVE SHARE ANALYSIS OF HOME FRAGRANCE MARKET REVENUE FOR OTHERS, BY COUNTRY,  2018 & 2026 (%)
FIGURE 14. GLOBAL HOME FRAGRANCE MARKET SHARE, BY DISTRIBUTION CHANNEL, 2018(%)
FIGURE 15. COMPARATIVE SHARE ANALYSIS OF HOME FRAGRANCE MARKET REVENUE FOR SUPERMARKET AND HYPER MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 16. COMPARATIVE SHARE ANALYSIS OF FRANCHISE STORES, BY COUNTRY, 2018 & 2026 (%)
FIGURE 17. COMPARATIVE SHARE ANALYSIS OF HOME FRAGRANCE MARKET REVENUE FOR CONVENIENCE STORES, BY COUNTRY, 2018 & 2026 (%)
FIGURE 18. COMPARATIVE SHARE ANALYSIS OF HOME FRAGRANCE MARKET REVENUE FOR OTHERS, BY COUNTRY,  2018 & 2026 (%)
FIGURE 19. HOME FRAGRANCE MARKET SHARE BY REGION, 2018(%)
FIGURE 20. U.S. HOME FRAGRANCE MARKET, 2018–2026 ($MILLION)
FIGURE 21. CANADA HOME FRAGRANCE MARKET, 2018–2026 ($MILLION)
FIGURE 22. MEXICO HOME FRAGRANCE MARKET, 2018–2026 ($MILLION)
FIGURE 23. UK HOME FRAGRANCE MARKET, 2018–2026 ($MILLION)
FIGURE 24. GERMANY HOME FRAGRANCE MARKET, 2018–2026 ($MILLION)
FIGURE 25. FRANCE HOME FRAGRANCE MARKET, 2018–2026 ($MILLION)
FIGURE 26. ITALY HOME FRAGRANCE MARKET, 2018–2026 ($MILLION)
FIGURE 27. SPAIN HOME FRAGRANCE MARKET, 2018–2026 ($MILLION)
FIGURE 28. REST OF EUROPE HOME FRAGRANCE MARKET, 2018–2026 ($MILLION)
FIGURE 29. CHINA HOME FRAGRANCE MARKET, 2018–2026 ($MILLION)
FIGURE 30. NEW ZEALAND HOME FRAGRANCE MARKET, 2018–2026 ($MILLION)
FIGURE 31. INDIA HOME FRAGRANCE MARKET, 2018–2026 ($MILLION)
FIGURE 32. SOUTHEAST ASIA HOME FRAGRANCE MARKET, 2018–2026 ($MILLION)
FIGURE 33. AUSTRALIA HOME FRAGRANCE MARKET, 2018–2026 ($MILLION)
FIGURE 34. REST OF ASIA-PACIFIC HOME FRAGRANCE MARKET, 2018–2026 ($MILLION)
FIGURE 35. LATIN AMERICA HOME FRAGRANCE MARKET, 2018–2026 ($MILLION)
FIGURE 36. MIDDLE EAST HOME FRAGRANCE MARKET, 2018–2026 ($MILLION)
FIGURE 37. AFRICA HOME FRAGRANCE MARKET, 2018–2026 ($MILLION)
FIGURE 38. TOP WINNING STRATEGIES, BY YEAR, 2016–2019*
FIGURE 39. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2016–2019* (%)
FIGURE 40. TOP WINNING STRATEGIES, BY COMPANY, 2016–2019*
FIGURE 41. PRODUCT MAPPING OF TOP 10 KEY PLAYERS
FIGURE 42. COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 43. COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
FIGURE 44. GODREJ: R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 45. GODREJ: NET SALES, 2016–2018 ($MILLION)
FIGURE 46. GODREJ: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 47. GODREJ: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 48. NEWELL BRANDS: R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 49. NEWELL BRANDS: NET SALES, 2016–2018 ($MILLION)
FIGURE 50. NEWELL BRANDS: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 51. NEWELL BRANDS: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 52. P&G: R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 53. P&G: NET SALES, 2016–2018 ($MILLION)
FIGURE 54. P&G: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 55. P&G: REVENUE SHARE BY REGION, 2018 (%)

 
 

The key market players operating in the global home fragrances market have adopted key developmental strategies such as product launch to fuel the growth of the market in terms of value sales. In addition, they have emphasized on continuous innovations in their products to maintain a strong foothold in the market and to boost the demand for home fragrances.  

According to the key market players, consumers are approaching home fragrances for creating a personal, memorable, and a relaxing environment in their homes. Moreover, consumers prefer those home fragrances that provide pleasant aroma as well as stay for a longer period of time. Therefore, increase in investments in R&D activities and continuous efforts in launching new & improved home fragrances that can meet the growing demands of consumers are the key factors boosting the growth of the global home fragrances market. For instance, P&G launched a fragrance device under the brand name, AIRIA that releases micros droplets of fragrance, which evenly scent the space, thus giving consumers an experience of consistent home fragrance at homes.

Rise in trend of gifting scented candles and other home fragrances on various occasions such as house warming is anticipated to offer lucrative opportunity for the growth of the market in the near future.

However, ill effects of using synthetic home fragrances as well as their premium price are expected to restrain the market growth.

 

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FREQUENTLY ASKED QUESTIONS?
 

A. The forecast period of home fragrance market report is from 2019 to 2026.

A. The global home fragrance market was valued at $ 6.0 billion in 2019

A. The report covers detailed profiling of key companies operating in the market including Procter & Gamble, S. C. Johnson & Son, Inc., Voluspa, Newell Brands, NEST Fragrances, LLC, Godrej aer., Bougie et Senteur, Prestige Personal Care, Faultless Brands, and Ripple Fragrances Pvt. Ltd

A. Top companies holding significant market share are Procter & Gamble, S. C. Johnson & Son, Inc., Voluspa, and Newell Brands.

A. The sprays segment of the report is expected to growth at a healthy CAGR during the forecast period

A. Home fragrance as a means of relaxation & leisure and Attractive design & packaging are significant factors that propel the growth of home fragrance market.

A. Home fragrance products such as diffusers, sprays, scented candles are currently trending in home fragrance market.

A. Scented candles segment of the report hold maximum market share in 2019.

 

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