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2022

Home Water Filtration Unit Market

Home Water Filtration Unit Market Size, Share, Competitive Landscape and Trend Analysis Report by Product Type, by Sales Channel : Global Opportunity Analysis and Industry Forecast, 2021-2031

CG : Consumer Electronics

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Author's: Anil Kamble | Roshan Deshmukh
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The global home water filtration unit market was valued at $3.7 billion in 2021 and is projected to reach $5.8 billion by 2031, growing at a CAGR of 4.9% from 2022 to 2031. 

A water filter is designed to remove bacteria and protozoa from water but not viruses. A water purifier is designed to eliminate bacteria, viruses, and protozoa, offering a higher level of protection. The market's scope does not include home water filtration units. Water filtration systems and home water filtration units differ greatly from one another. In general, a water filter is made to get rid of waterborne bacteria and protozoa.

One of the key factors driving the growth of the home water filtration unit market is the increase in consumer awareness of water safety and quality as a result of the global spread of waterborne diseases. According to the World Health Organization, 3.1% of deaths are a result of unclean environments and poor water quality, and 80% of diseases are thought to be global. The need for water filters is being driven by this aspect. To provide the greatest possible removal of water pollutants, water filter manufacturers also continuously developing their technology and incorporate new variations into their systems

Developing nations like India and China in the Asia Pacific region as well as underdeveloped regions of Africa are making significant investments in water purification infrastructure due to a lack of drinking water. Organizations like UNICEF and WHO are aggressively addressing the water issue and the lack of wholesome drinking water by running awareness campaigns and supporting businesses that provide water filtration. In addition, water filter producers in these areas are diversifying their product lines to capitalize on the market potential and meet the anticipated increase in demand for home water filters around the world.

An increase in concerns toward health and well-being among the global population has led to the adoption of hygiene practices. This serves as a key factor that has substantially contributed toward the growth of the global home water filtration unit market share. Moreover, the widespread availability of healthcare services, changes in economic & social systems, and improved diagnostics have improved the health of consumers across various regions. Therefore, an increase in health consciousness and an upsurge in the incidence of waterborne diseases have fueled the demand for home water filtration units.

Home Water Filtration Unit Market

According to the home water filtration unit market analysis, the home water filtration unit market is segmented into product type, sales channel, and region. By product type, it is segregated into water softeners, ultraviolet purification systems, sediment filters, carbon filters, and acid neutralizers. On the basis of sales channel, the market is categorized into direct sales and indirect sales (hypermarkets and supermarkets, specialty stores, and others). Based on region, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, Belgium, Russia, Netherlands, and the Rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, Indonesia, Malaysia and Rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Argentina, Saudi Arabia, UAE and Rest of LAMEA).

According to the home water filtration unit market trends, based on product type, the acid neutralizers segment was the significant revenue contributor to the market, with $539.0 million in 2021, and is estimated to grow at a CAGR of 5.5% during the forecast period. Calcite is used in acid neutralizers to lessen the acidity of water as calcite is calcium-rich solid Calcite fills the tank of an acid neutralizer. It dissolves when acidic water enters the tank, neutralizing the water and boosting its PH. Acid neutralizers have been gaining considerable demand from places where high probability of having acidic water such as industrial areas as the acid neutralizer water filter offers defense against metallic-tasting water, leaks, corroding pipes, shortened device life that uses water, and blue/green stain on clothes and sinks. Thus, the above factors and features of the acid neutralizers are likely to support the home water filtration unit market growth through the acid neutralizers segment during the forecast period

Home Water Filtration Unit Market by Product Type

According to the sales channel, the indirect sales segment was the significant contributor to the market and is estimated to reach $1,061.2 million by 2031, at a CAGR of 5.3% during the forecast period.  Indirect sales include independent stores and specialty stores whole mainly deals in supplying water filtration systems for home. Specialty stores are small retail outlets that focus on selling a particular product range and associated items. Manufacturers are continuously making efforts to increase the shelf visibility of their products, and hence they are majorly targeting specialty stores and independent stores. As a result, availability of the water filters in nearby residential areas. Thus, growing home eater filtration units demand from residential areas and availability of products through indirect sales such as specialty and retail stores operated by manufacturers are likely to propel the growth of the home water filtration unit market size during the forecast period.

Home Water Filtration Unit Market by Sales Channel

According to the home water filtration unit market opportunities, region-wise, Europe has gained a considerable share and is expected to sustain its share throughout the home water filtration unit market forecast period. The growth of the Europe market is driven by various factors, including technological innovations, innovative marketing strategies, and the harmful effects of bottled water on the environment. The rise in demand for portable home water filtration units is further expected to create lucrative opportunities in the Europe home water filtration unit market. Eastern Europe persists in poor water treatment infrastructure being provided by municipal corporations, which fuels the need for safe drinking water in the region. Sediment water filters have witnessed high adoption in Eastern Europe apart from UV-based water filters.

Home Water Filtration Unit Market by Region

The major players operating in the home water filtration unit industry focus on key market strategies, such as mergers, product launches, acquisitions, collaborations, and partnerships. Some of the key players in the home water filtration units industry include SUEZ Water Technologies & Solutions, Tata Chemicals Limited, Amway Corporation, A. O. Smith Corporation, Eureka Forbes Limited, Halo Source Inc., KENT RO Systems Ltd., LG Electronics, Panasonic Corporation, and Brita GmbH.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the home water filtration unit market analysis from 2021 to 2031 to identify the prevailing home  water filtration unit market opportunities.
  • Market research is  offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
  • An in-depth analysis of the home water filtration unit market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global home water filtration unit market trends, key players, market segments, application areas, and market growth strategies.

Home Water Filtration Unit Market Report Highlights

Aspects Details
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Market Size By 2031

USD 5.8 billion

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Growth Rate

CAGR of 4.9%

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Forecast period

2021 - 2031

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Report Pages

218

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By Product Type
  • Water softeners
  • Ultraviolet purification systems
  • Sediment filters
  • Carbon filters
  • Acid neutralizers
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By Sales Channel
  • Direct Sales
  • Indirect Sales
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (UK, Germany, France, Italy, Spain, Russia, Rest of Europe)
  • Asia-Pacific  (China, India, Japan, Australia, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, Rest of LAMEA)
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Key Market Players

KENT RO Systems Ltd., Eureka Forbes Limited, Panasonic Corporation, Halo Source Inc., Amway Corporation, LG Electronics, A. O. Smith Corporation, SUEZ Water Technologies & Solutions, Brita Gmbh, Tata Chemicals Limited

Analyst Review

The CXOs of major corporations predict that the market for home water filtration units will grow significantly in the coming years. The popularity of home water filtration units has been increasing in urban cities owing to several factors including a rise in health concerns, advancement in water filtration technologies, and an increase in water contamination due to industrial waste. People are increasingly requesting water filtration systems due to the rise in consumer standards and an increase in purchasing power, particularly in developing nations in the Asia-Pacific region and the Middle East. This is creating expansion chances for the industry.

As a result, the market for water filtration systems is expected to experience growth during the projected period due to rise in demand for clean drinking water and filtered water for home uses. The high cost of installing water filters and the ongoing expense of filters will be a major obstacle to the expansion of the market for home water filtration units during the course of the forecast period. The filters used for water filtration must be replaced on schedule to maintain the quality of water. The criteria for replacing individual filters vary depending on the product type and filtration system technology.

Author Name(s) : Anil Kamble | Roshan Deshmukh
Frequently Asked Questions?

The global home water filtration unit market size was valued at $3,672.6 million in 2021, and is estimated to reach $5,833.0 million by 2031.

4.9% is the CAGR of home water filtration unit market.

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2021 is the base year calculated in the home water filtration unit market report.

SUEZ Water Technologies & Solutions, Tata Chemicals Limited, Amway Corporation, A. O. Smith Corporation, Eureka Forbes Limited, Halo Source Inc., are some of the top companies in the home water filtration unit market report.

The home water filtration unit market is segmented into product type, sales channel, and region.

Growing technological advancement in water filtration unit and rising water borne diseases sue to industrial waste & water pollution are some of the key factors shaping the growth of the home water filtration unit market.

North America region holds the maximum market share of the home water filtration unit market.

Outbreak of COVID-19 was negatively impacted the growth of the home water filtration unit market.

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Home Water Filtration Unit Market

Global Opportunity Analysis and Industry Forecast, 2021-2031