Upcoming Allied Market Research
In-app Advertising Market

In-App Advertising Market

by Type (Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, Native Ads), by Platform Type (Android, iOS, Others) and by Application Type (Messaging, Entertainment, Gaming, Online Shopping, Payment Ticketing, Others): Global Opportunity Analysis and Industry Forecast, 2023-2032

Report Code: A14712
Pages: NA
Jul 2023 | 1337 Views
Author(s) : NA
Tables: NA
Charts: NA
  • Formats*:

  • pdf

    Single User License, Five User
    License & Enterprise User License

  • xls

    Data Pack Excel License

  • ppt

    It comes with the additional cost
    of $2500.00 contact sales.



Pandemic disrupted the entire world and affected many industries.

Get detailed COVID-19 impact analysis on the In-app Advertising Market

Request Now !

In-app advertising is a way of advertising on smartphones where ads are integrated with mobile apps. With the advent of digital marketing and smartphone penetration around the world, there are beneficial opportunities for in-app advertising around the world. Right now, most people spend a lot of time using their smartphones or other gadgets like iPad, and always use a variety of smartphone apps to send messages, tickets, and play among others. In-app advertising can be integrated with these apps where consumers spend most of their time.

COVID-19 Scenario Analysis:

  • The emergence of COVID-19 has severely affected almost all industries across the world. Further, lockdown restrictions on movement have disrupted the supply chain across the globe but gave opportunities to the advertising industry and have a positive impact on the growth of the In-app advertising market.
  • In addition, the changes in consumer behavior and demand, purchasing patterns, re-routing of the supply chain, current market forces, and significant interventions of governments are noticeable.
  • Furthermore, there are strong indications that the current decrease in demand for technology and digital solutions will be just a short-term phenomenon. In the medium-to-long run, the COVID-19 technology impact may be extremely positive. Everyone is forced to embrace new technologies and discover their benefits. Additional investments in digital infrastructure can be expected to improve the In-app advertising market growth in the future.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis

Easy Availability to Fast Internet And The Growing Utilization of Smartphones and Tablets:

The easy availability of fast internet and the growing use of smartphones and tablets are some of the key factors contributing to the market growth. In recent years, the amount of data used by apps installed on smartphones has increased dramatically. Manufacturers and service providers are developing their products with new video ads to reach a more customer base and produce quality leads. In addition, the widespread use of mobile applications to access social media platforms, as well as the advent of online games, contributes to market growth. App advertisers use the ad space found in mobile-based games to promote their products while offering prizes, extra game time, and other benefits. 

The Emergence of Advertising Automation:

Automation technology is emerging rapidly in the field of advertising. This is benefiting from the growth of the online advertising market as automated online advertising has provided benefits, such as efficiency, scale, and lower costs, in advertising. Increased acceptance of automated technology can be seen in various advertising platforms such as Google and Facebook. For example, Google has integrated automated advertising with automated bidding strategies, automatic ad copy, and automated PPC reporting. On the other hand, Facebook's default rules monitor users' campaigns, ad sets, and ads and help them manage multiple ads at the same time. It is expected that, by the end of 2020, 80% of the online marketing process will be automated and the remaining 20% will have advertising materials that will require regular human interaction such as storytelling, product value, and other experience strategies. Therefore, the emerging trend of automated technology in online advertising is expected to provide many market opportunities. 

However, technological concerns such as ad testing for in-app advertising for different smartphone software such as Android and iOS take a long time because both software show content differently, which could be a hurdle for the global in-app advertising business.

Key Benefits of the Report:

  • This study presents the analytical depiction of the global in-app advertising market along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with a detailed analysis of global in-app advertising market share.
  • The current market is quantitatively analyzed to highlight the global in-app advertising market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides a detailed global in-app advertising market analysis based on competitive intensity and how the competition will take shape in the coming years. 

Questions Answered in the Global In-App Advertising Market Research Report:

  • Which are the leading market players active in the in-app advertising market?
  • What would be the detailed impact of COVID-19 on the in-app advertising market?
  • What current trends would influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the in-app advertising market?
  • What are the projections for the future that would help in taking further strategic steps?

In-App Advertising Market Report Highlights

Aspects Details
By Type
  • Banner Ads
  • Interstitial Ads
  • Rich Media Ads
  • Video Ads
  • Native Ads
By Platform Type
  • Android
  • iOS
  • Others
By Application Type
  • Messaging
  • Entertainment
  • Gaming
  • Online Shopping
  • Payment & Ticketing
  • Others
By Region
  • North America  (U.S., Canada)
  • Europe  (UK, Germany, France, Spain, Italy, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, Australia, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
Key Market Players Chartboost, Inmobi, Millennial media, Mopub, Flurry

Loading Table Of Content...

With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:

  • Consistent, valuable, robust and actionable data & analysis that can easily be referenced for strategic business planning
  • Technologically sophisticated and reliable insights through well audited and veracious research methodology
  • Sovereign research proceeds that present a tangible depiction of marketplace

With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.

Secondary research
We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry

  • Patent and regulatory databases for understanding of technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic new articles, web-casts and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators and relevant press releases for market estimates and forecast

Primary research
Our primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks and face-to-face interactions. We are also in professional corporate relations with various companies that allow us greater flexibility for reaching out industry participants and commentators for interviews and discussions, fulfilling following functions:

  • Validates and improves the data quality and strengthens research proceeds
  • Further develops analyst team’s market understanding and expertise
  • Supplies authentic information about market size, share, growth and forecasts

Our primary research interview and discussion panels are typically composed of most experienced industry members. These participants include; however, not limited to:

  • Chief executives and VPs of leading corporations specific to industry
  • Product and sales managers or country heads; channel partners and top level distributors; banking, investments and valuation experts Key opinion leaders (KOLs)

Analyst tools and models
AMR has developed set of analyst tools and data models to supplement and expedite the analysis process. Corresponding to markets, where there is significant lack of information and estimates, AMR’s team of experts and analyst develop specific analyst tools and industry models to translate qualitative and quantitative industry indicators into exact industry estimates. These models also allow analysts to examine the prospects and opportunities prevailing in the market to accurately forecast the course of the market.


Call or Email us

U.S.-Canada Toll-free: +1-800-792-5285
Int'l : +1-503-894-6022
Europe : +44-845-528-1300
Email : help@alliedmarketresearch.com

Looking for Customization?

 Customization Request

Have a Question?

 Speak with Analyst

Any Confusion?

 Inquire Before Buying

Have a glance of the Report

  Enquiry Now

Purchase Full Report of
In-app Advertising Market

Start reading.
This Report and over 53,781+ more Reports, Available with Avenue Library. T&C*.

  • Online Only
  • $3,690
  • Online cloud access only
  • Restricted print, copy, paste & download
  • Read only
  • Free industry update
    (Within 180 days)
  • Free report update in next update cycle
  • Data Pack
  • $3,930
  • Restricted to one authorized user
  • One print only
  • Available in
  • Free industry update
    (Within 180 days)
  •   Free report update in next update cycle
  • Single User
  • $5,820
  • Restricted to one authorized user
  • One print only
  • Available in
  • Free industry update
    (Within 180 days)
  •   Free report update in next update cycle
  • Five Users
  • $6,540
  • Limited to five authorized users
  • Print upto five copies
  • Available in
  • Free industry update
    (Within 180 days)
  •   Free report update in next update cycle
  • Enterprise

  • $9,870
  • Unlimited
  • Available in Excel & PDF
  • Free industry update
    (Within 180 days)
  •   Free report update in next update cycle
  • Library

  • $999 $ 1,175
    Per User/ Per month/ Billed annually
  • Published Content
  • Company Profiles
  • Newly Added Content Access
  • 10 PDF
  • 5 Excel Data
    Pack Downloads
  • 250 Company Profiles PDF Downloads
  • Buy Now

*Taxes/Fees, if applicable will be added during checkout. All prices in USD


Why Allied Market Research?


Infallible Methodology

To ensure high-level data integrity, accurate analysis, and impeccable forecasts

Analyst Support

For complete satisfaction


On-demand customization of scope of the report to exactly meet your needs


Targeted market view to provide pertinent information and save time of readers

Get fresh content delivered

Get insights on topics that are crucial for your business. Stay abreast of your interest areas.

Get Industry Data Alerts

Why Allied Market Research?

Infallible Methodology

To ensure high-level data integrity, accurate analysis, and impeccable forecasts

Analyst Support

For complete satisfaction


On-demand customization of scope of the report to exactly meet your needs


Targeted market view to provide pertinent information and save time of readers