They can only be resent in the market through collaboration or partnership with Indonesian companies. Conversely, as per CXOs, licensing policy is expected to change in Indonesia in the upcoming years, and the market is expected to witness increased presence of foreign OTT service providers.
Furthermore, payment system of the country is not well-developed and banking population of the country is still low. Thus, popular payment models used are cash-on-delivery (COD) or ATM bank transfer for goods and through voucher & carrier billing for digital goods. Thus, OTT platform serves as a popular approach, which is used by several OTT service providers.
Currently, key players in the Indonesia OTT market focus on user-generated content (UGC) model with advertising support such as YouTube, vidio.com, or movie sites such as nonton.com. Though the market is currently dominated by advertisement-based revenue models, subscription-based revenue models are expected to witness increase in adoption in the upcoming years.