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2023

Instant Noodles Market

Instant Noodles Market Size, Share, Competitive Landscape and Trend Analysis Report, by Packaging, by Source, by Flavor, by Type, by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

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Author's: Dinesh Thakur | Roshan Deshmukh
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Instant Noodles Market Research, 2032

The global instant noodles market size was valued at $50.7 billion in 2022, and is projected to reach $99.8 billion by 2032, growing at a CAGR of 7.1% from 2023 to 2032.

Instant Noodles Market

The instant noodles market is segmented into Distribution Channel, Packaging, Source, Flavor and Type.

Instant noodles are convenient ready-to-cook noodles that were invented in Japan and primarily consist of dry noodle blocks and various types of flavored seasonings, sauces, or both. Instant noodle brands are exploring diverse and unique flavors from around the globe to cater to changing consumer preferences. This trend involves combining traditional flavors from different cultures to create fusion instant noodles that offer new and exciting taste experiences.

The instant noodles industry is witnessing a rise in demand for healthier choices as people become conscious of their health. Noodle manufacturers focus on creating options with less salt, lower fat, and better ingredients like whole grains and natural flavors to meet this instant noodles market demand. This shift addresses health concerns and caters to those looking for nutritious instant meal alternatives. Moreover, consumers are seeking premium and authentic food experiences. The instant noodles market has witnessed a rise in gourmet and premium offerings. These products include high-quality ingredients and intricate flavor profiles.

The integration of functional ingredients and nutritional enhancements into instant noodles propels market demand by appealing to health-conscious consumers. As awareness of dietary well-being increases, these ingredients, like protein-rich grains and superfood, align with the trend toward nutritious convenience. This surge in demand reflects a shift toward mindful consumption. The instant noodles market taps into a growing demographic that values holistic well-being by offering products that cater to this demand for both convenience and nutrition. This trend reinforces the market's adaptability and ability to meet evolving consumer preferences.

Moreover, the number of social media users has increased considerably with the rise in internet penetration. Taking this into consideration, stakeholders of instant noodles are indulged in creating awareness regarding instant noodle products and their features by using social media channels such as Instagram and Facebook. Moreover, social media is one of the strategies adopted by various manufacturers on imparting awareness about their product offerings among target customers on social media channels.

The rise in popularity of plant-based diets and sustainability concerns is driving the growth of plant-based and vegan instant noodles. Manufacturers are creating products using plant-based proteins and ingredients to meet the requirements of expanding consumer group. In addition, instant noodle manufacturers have started focusing on incorporation of functional ingredients that are known for their potential health benefits. These ingredients include brown rice, matcha, or adaptogens, which provide various health advantages.

Instant noodles are favored for their convenience, and the trend of on-the-go consumption is evolving further. Brands are concentrating on creative packaging advancements, simplifying the process of preparing and enjoying instant noodles while on the move. This adjustment appeals to individuals with hectic schedules, aligning with their fast-paced lifestyles. Furthermore, just like many other food sectors, instant noodles are also moving toward offering customizable options. Consumers are looking for products that can be personalized according to their taste preferences, dietary needs, and spice levels. This trend has led to the development of DIY-style instant noodle kits where consumers can mix and match ingredients.

There has been an increase in the workforce numbers across different demographics. A gradual adoption of a working lifestyle has been witnessed among this portion of the population, particularly in the women category. Consumers, especially in developed nations, seek food products that offer quick preparation and serving options. In addition, hectic work schedules of millennial and Gen Z, which leads to rise in demand for ready-to-eat products is driving the growth of the instant noodles market.

Transparency and clean labeling significantly enhance market demand for instant noodles by building consumer trust. Clear ingredient information and production processes resonate with health-conscious and informed buyers. The trend addresses concerns about additives and artificial components. Brands adopting clean labeling practices gain a competitive edge as consumers prioritize healthier choices. This surge in demand stems from the assurance of safer, more natural products. Transparent communication establishes credibility, encouraging repeat purchases. It reflects a broader shift toward ethical consumption, driving consumers to opt for instant noodles with recognizable, quality ingredients, ultimately fostering growth in the market.

Moreover, the expansion of sales channels also contributes to the market growth for instant noodles during the forecast period. Presently, many retail players are managing their own web-based retail stores where customers can learn more about the organization and its products. The availability of multiple options of product and their price comparison on online platforms is further resulting in an increase in online shopping by consumers, which surges the growth of the instant noodles market.

Expansion of sales channels is the major factor that contributes toward the growth of the instant noodles market in the near future with online retail platforms being one of the fastest-growing sales channels. Presently, many retail players are managing their own web-based retail stores where customers can learn about the organization and its products. The availability of multiple options for products and their price comparison on online platforms is further resulting in an increase in online shopping by consumers.

However, there have been several health-related concerns associated with fast food such as noodles, sandwiches, and burgers. Researchers have claimed that the consumption of fast-food causes obesity and other medical issues. These negative health effects limit the growth of the instant noodles market. Moreover, preservatives are added to food to maintain the quality and reduce spoilage by various microorganisms; however, food containing various additives and preservatives leads to several side effects as additives and preservatives include chemicals such as sodium benzoate, propyl gallate, potassium nitrite, and butylated hydroxytoluene. Thus, health hazards related to chemical preservatives are expected to impede the instant noodles market growth in the coming years.

The instant noodles market is segmented on the basis of packaging, source, flavor, type, distribution channel, and region. By packaging, the market is classified into packets, cups, and others. By source, the market is bifurcated into wheat flour noodles and others. By flavor, the market is divided into vegetable, chicken, seafood, beef, pork, plain, Asian/exotic, Korean, and others. By type, the market is bifurcated into branded and private label. By distribution channel, the market is classified into hypermarket/supermarket, convenience stores, specialty stores, online sales channels, non-food retailers, ethnic channels discounters and others. Region-wise, the market is analyzed across North America (U.S., Canada, Mexico, and Central America), Europe (UK, France, Germany, Netherland, Italy, Poland, Ukraine, Turkey, and Rest of Europe), CIS (Russia, Belarus, Kazakhstan, Uzbekistan, Azerbaijan, and Rest of CIS), GCC (Saudi Arabia, UAE, Qatar, Oman, Kuwait, and Bahrin), Rest of ME (Lebanon, Israel, Jordan, Syria, Iraq, Iran, and Yemen), Africa (Egypt, Nigeria, Kenya, South Africa, and Rest of Africa), Asia-Pacific (China, Japan, India, Indonesia, Korea, Australia, and Rest of Asia-Pacific), and Latin America (Brazil, Argentina, and Rest of Latin America).

Instant Noodles Market by Packaging

Based on the packaging, the cups segment dominated the market in 2022, garnering 54.2% of the instant noodles market share. Cup packaging is safer during transportation and storage. Moreover, waterproof polyester is used in the production of cups which allows users to put the cup directly into the microwave while preparing noodles. Such benefits associated with cup packaging have further driven the growth of the market. Furthermore, developments in social media marketing of cup instant noodles on social media platforms such as Instagram, Facebook, and YouTube has further driven the growth of the market.

Instant Noodles Market by Source

On the basis of source, wheat flour noodles dominated the market in 2022, owing to its high nutritional qualities such as high iron, calcium, vitamin, and protein. Moreover, the consumption of wheat instant noodles has increased worldwide owing to the increased consumption of wheat products and the rise in popularity of convenience food. Furthermore, high demand for fast food, change in food habits, and increased consumption of wheat in emerging countries has further augmented the growth of the segment.

Instant Noodles Market by Flavor

Depending on the flavor, the chicken segment led the global market in 2022. The chicken segment growth is attributed to wide acceptance of chicken products all over the world. Chicken does not face any legal or religious barriers in most countries and thus, makes it popular. Moreover, an increase in the convenience offered in terms of time-saving and ready-to-eat features drives the market growth during the forecast period. A surge in demand for various chicken flavor products in making instant noodle products, especially in Asia-Pacific and Latin America, augments the growth of the chicken segment.

Instant Noodles Market by Type

As per the instant noodles market forecast, on the basis of type, the private label is expected to be the fastest-growing segment during the forecast period. Private labeling reduces the need for retailers to set up their own production facilities, which saves money. Retailers can focus on branding, marketing, and distribution by leveraging manufacturers' current production capabilities. Furthermore, private-label instant noodles enable shops to enter the instant noodle market without directly competing with well-known national or international brands.

Instant Noodles Market by Distribution Channel

Depending on the distribution channel, the online segment is expected to witness the highest CAGR of 10.3%, during the forecast period. The increase in penetration of various online portals in developing regions and the rise in the number of offers or discounts attract consumers to purchase instant noodles products through online channels. Moreover, online sales channel has increased consumer reach owing to which it has evolved as a key source of revenue for many companies. Furthermore, the online sales market is expected to expand in the near future due to rapid growth in online and mobile user customer bases in emerging markets. Increase in e-commerce sales, improvements in logistics services, ease in payment options, and the facility to enter in new international markets for major brands further boost the growth of the instant noodles market.

Instant Noodles Market by Region

Region-wise, Asia-Pacific was the largest market, accounting for 38.4% of the instant noodles market share in 2022. Many companies are operating in the Asia-Pacific instant noodles market to increase their customer base and expand their operating areas across various countries. Rise in awareness regarding various instant noodles products such as chicken and sea-food has led to rise in demand for instant noodles products in Asia-Pacific. Moreover, rise in demand is attributed to improving lifestyles due to increase in disposable income mainly in countries such as India and China. Furthermore, expansion of retail industry in countries such as India, Vietnam, and Philippines has further augmented the growth of the market.

The major players operating in the market focus on key market strategies, such as mergers, product launches, acquisitions, collaborations, and partnerships. They have also been focusing on strengthening their market reach to maintain their goodwill in the ever-competitive market. Some of the key players in the instant noodles market include Nestle S.A., Nissin Food Products Co. Ltd., ITC Limited, Capital Foods Limited, Ajinomoto Co. Inc. Indofood Group, Acecook Vietnam Joint Stock Company, Campbell Soup Company, Indofood Sukses Makmur TBH, Toyo Suisan Kaisha, Unilever Plc, Tan-Viet International SA, Mareven Foods, Wan Thai Foods Industry, Star (Saikebon), and Gallina Blanca.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the instant noodles market analysis from 2022 to 2032 to identify the prevailing instant noodles market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the instant noodles market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global instant noodles market trends, key players, market segments, application areas, and market growth strategies.

Instant Noodles Market Report Highlights

Aspects Details
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Market Size By 2032

USD 99.8 billion

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Growth Rate

CAGR of 7.1%

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Forecast period

2022 - 2032

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Report Pages

1600

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By Distribution Channel
  • Hypermarket and supermarket
  • Convenience Store
  • Specialty Stores
  • Online Sales Channel
  • Non food Retailers
  • Ethnic Channels
  • Discounters
  • Others
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By Packaging
  • Packets
  • Cups
  • Others
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By Source
  • Wheat Flour Noodles
  • Others
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By Flavor
  • Vegetable
  • Chicken
  • Sea Food
  • Beef
  • Pork
  • Plain
  • Asian/Exotic
  • Korean
  • Others
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By Type
  • Branded
  • Private Label
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By Region
  • North America  (U.S., Canada, Mexico, Central America)
  • Europe  (UK, France, Germany, Netherlands, Italy, Poland, Ukraine, Turkey, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, Indonesia, Korea, Australia, Rest of Asia-Pacific)
  • CIS  (Russia, Belarus, Kazakhstan, Uzbekistan, Azerbaijan, Rest Of Cis)
  • GCC  (Saudi Arabia, UAE, Qatar, Oman, Kuwait, Bahrain)
  • Rest of ME  (Lebanon, Israel, Jordan, Syria, Iraq, Iran, Yemen)
  • Africa  (Egypt, Nigeria, Kenya, South Africa, Rest Of Africa)
  • Latin America  (Brazil, Argentina, Rest of Latin America)
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Key Market Players

Mareven Food Holdings Ltd, Acecook Vietnam Joint Stock Company, TAN-VIET International SA, Gallina Blanca, SA, Toyo Suisan Kaisha, Ltd., Star Stabilimento Alimentare SpA, Ajinomoto Co., Inc., Nestle S.A., Nissin Foods Holdings Co., Ltd., PT Indofood Sukses Makmur Tbk, Capital Foods Private Limited, ITC Limited, Wan Thai Foods Industry Co., Ltd., Campbell Soup Company, Unilever PLC

Analyst Review

According to the CXOs, innovation is the key to the growth of the instant noodles market, in terms of value sales. The rise in demand for various instant noodles products such as chicken, seafood, pork, and others along with affordable prices and eco-friendly packaging has driven the growth of the market.

The CXOs further added that changes in food habits and the busy lifestyle of consumers have led to an increase in demand for instant noodles. Rapid changes in the supporting factors such as disposable income, consumer preferences, increase in the working women population, and digitalization have resulted in a rise in the number of quick-service, pop & shop, and other types of restaurants. This, in turn, drives the growth of the instant noodles market. Factors such as the growth of the hospitality industry and increase in tourism also support the growth of the market. Furthermore, the increase in penetration of various online portals globally and rise in the number of offers or discounts attract a large consumer base to purchase instant noodle products through online channels. Moreover, online sales channels have increased consumer reach, making it the key source of revenue for many companies. In addition, an increase in social media advertisement by instant noodles manufacturers has further helped in increasing the consumer base in a short period of time with minimum investment.

Author Name(s) : Dinesh Thakur | Roshan Deshmukh
Frequently Asked Questions?

The instant noodles market was valued at $50,672.10 million in 2022 and is estimated to reach $99,762.90 million by 2032, exhibiting a CAGR of 7.1% from 2023 to 2032. The integration of functional ingredients and nutritional enhancements into instant noodles propels market demand by appealing to health-conscious consumers. As awareness of dietary well-being increases, these ingredients, like protein-rich grains and superfood, align with the trend toward nutritious convenience.

The instant noodles market report is available on request on the website of Allied Market Research.

The forecast period considered in the global instant noodles market report is from 2023 to 2032. The report analyzes the market sizes from 2022 to 2032 along with the upcoming market trends and opportunities. The report also covers the key strategies adopted by the key players operating in the market.

Some of the key players in the instant noodles market include Nestle S.A., Nissin Food Products Co. Ltd., ITC Limited, Capital Foods Limited, Ajinomoto Co. Inc. Indofood Group, Acecook Vietnam Joint Stock Company, Campbell Soup Company, Indofood Sukses Makmur TBH, Toyo Suisan Kaisha, Unilever Plc, Tan-Viet International SA, Mareven Foods, Wan Thai Foods Industry, Star (Saikebon), and Gallina Blanca.

The instant noodles market is segmented on the basis of packaging, source, flavor, type, distribution channel, and region. By packaging, the market is classified into packets, cups, and others. By source, the market is bifurcated into wheat flour noodles and others. By flavor, the market is divided into vegetable, chicken, seafood, beef, pork, plain, Asian/exotic, Korean, and others. By type, the market is bifurcated into branded and private label. By distribution channel, the market is classified into hypermarket/supermarket, convenience stores, specialty stores, online sales channels, non-food retailers, ethnic channels discounters and others.

Region-wise, Asia-Pacific was the largest market, accounting for 38.4% of the instant noodles market share in 2022. Many companies are operating in the Asia-Pacific instant noodles market to increase their customer base and expand their operating areas across various countries. Rise in awareness regarding various instant noodles products such as chicken and sea-food has led to rise in demand for instant noodles products in Asia-Pacific. Moreover, rise in demand is attributed to improving lifestyles due to increase in disposable income mainly in countries such as India and China. Furthermore, expansion of retail industry in countries such as India, Vietnam, and Philippines has further augmented the growth of the market.

Region-wise, Asia-Pacific was the largest market, accounting for 38.4% of the instant noodles market share in 2022. Many companies are operating in the Asia-Pacific instant noodles market to increase their customer base and expand their operating areas across various countries. Rise in awareness regarding various instant noodles products such as chicken and sea-food has led to rise in demand for instant noodles products in Asia-Pacific. Moreover, rise in demand is attributed to improving lifestyles due to increase in disposable income mainly in countries such as India and China. Furthermore, expansion of retail industry in countries such as India, Vietnam, and Philippines has further augmented the growth of the market.

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Instant Noodles Market

Global Opportunity Analysis and Industry Forecast, 2023-2032