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| A00511 | Pages: 470 | Nov 2020 | 12122 Views | | |
| Author(s) : Rachita Rake & Vikas Gaikwad | Tables: 180 | Charts: 103 |
| |
Pandemic disrupted the entire world and affected many industries.
Get detailed COVID-19 impact analysis on the Internet Advertising Market
Request Now !The global internet advertising market size was valued at $319 billion in 2019, and is projected to reach $1,089 billion by 2027, registering a CAGR of 17.2% from 2020 to 2027. Internet advertising is the process of using the internet as a medium to deliver marketing or promotional messages to an identified as well as intended audience. It helps to attract website traffic & brand exposure, and is designed to encourage the targeted consumer to engage in a specific action such as making a purchase. It is one of the most effective ways for all businesses to find new customers, expand their reach, and diversify their revenue streams. Businesses use internet advertising (such as banners, pay-per-call ads, pay-per-click ads, and pop-ups) in e-newsletters, on search engines, on compatible websites, and in online versions of magazines and newspapers as a way of reaching out to people who use the internet for shopping or to gather information. Internet advertising not only helps brands to find the right audience but it is also the fast & easy way of advertising, which helps keep the target audience engaged.
Utilization of the social media during the COVID-19 pandemic has increased tremendously which resulted into increased use of social media platforms to promote the TV shows, movies, music, and other media content with the target audience which drives the growth of internet advertising in media & entertainment industry. The promotion and marketing of the entertainment and media content over Instagram, Facebook, and Twitter have become the trend in recent times, as the social media is helping in engaging the audience in the content and creating an excitement before it releases on the respective platforms.
On the basis of Ad format, the search engine advertising or search engine marketing segment exhibited the highest growth in the internet advertising industry in 2019, and is expected to maintain its dominance in the coming years due to the rise in number of consumers who are shopping and researching for products online. In addition, the increase in need of multinational companies to become more reachable, searchable, and visible across the internet propels the growth of the search engine advertising market. However, the social media advertising segment is expected to witness the highest growth as the due to the accelerating demand of social media platforms.
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By platform type, the global internet advertising market share was dominated by the mobile segment in 2019, and is expected to maintain its dominance in the coming years due to various factors such as increase in mobile device and mobile internet users, growth in popularity of social media, and time spent on mobile devices. Furthermore, the key players-operating in the mobile-based advertising industry create and develop mobile advertising content that can easily support mobile devices. Moreover, rise in trend of e-commerce and m-commerce further propels growth in internet advertising on mobile platform as more and more people use their mobile phones to browse the internet and enjoy internet-based shopping services.
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By industry vertical, the global internet advertising market share was dominated by the retail & e-commerce segment in 2019, and is expected to maintain its dominance in the coming years due to the rise in need for smaller businesses in the retail and consumer goods industry to compete with larger organizations in an increasingly competitive marketplace filled with innovation. Various retailers are advancing their internet advertising strategies to enable shoppers know about their business and drive traffic to their e-commerce site.
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North America dominates the internet advertising market due to the surge in advertisers’ spending on digital advertising. This is a major factor that drives the growth of the market in this region. For instance, the Olympic Games in Tokyo and the 2020 elections are anticipated to boost ad spending in the U.S., helping to propel the internet advertising market growth. Magna Global, the strategic global media unit of IPG Mediabrands, expected the U.S. ad spending to increase at the rate of 5.1% in 2019 to 6.6% in 2020. However, Asia-Pacific is expected to observe highest growth rate during the forecast period as the proliferation of mobile, social media, and apps is the major driving factor for the progressively growing internet advertising market across the region. Particularly, in countries, such as India, China, and Indonesia, apps are growing importance due to the ubiquity of smartphone usage as well as gaming.
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The report focuses on the growth prospects, restraints, and internet advertising market opportunity. The study provides Porter’s five forces analysis of the internet advertising industry to understand the impact of various factors, such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers, on the internet advertising market trends.
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The internet advertising market is segmented on the basis of type, platform, organization size, industry vertical, and region. On the basis of type, it is categorized into search engine advertising/search engine marketing, display advertising, mobile advertising, social media advertising, video advertising, online classifieds ads, and others. Based on platform, it is classified into mobile; laptop, desktop, & tablets; and others. As per the enterprise size, it is bifurcated into large enterprises and small & medium-sized enterprises. Depending on industry vertical, it is divided into automotive, healthcare, media & entertainment, BFSI, education, retail & consumer goods, transport & tourism, IT & telecom, and others. Region-wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
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Post COVID-19, the value of the internet advertising market is estimated to grow from $359 billion in 2020, and is projected to reach $1,089 billion by 2027, growing at a CAGR of 17.2%. The current estimation of 2027 is projected to be higher than pre-COVID-19 estimates. The COVID-19 outbreak has low impact on the growth of the internet advertising market. It is predicted that various brands may reduce their advertising spend given the economic impact of COVID-19; however, the uptick in social media traffic has presented unique opportunities to engage with online audiences while keeping the brand awareness high. In addition, the coronavirus has spread uncontrollably and governments across the globe are still trying to contain it by closing public spaces, schools, and borders; this has transformed all businesses and marketers to update their online marketing strategies. In addition, businesses are expected to invest more in online advertising due to the pandemic, which fuels the market growth. For instance, according to the Interactive Advertising Bureau (IAB), it is estimated to witness 24% decline in traditional TV advertising spend in 2020 vs. 2019; however, connected TV advertising spend is estimated to grow at 19% year over year.
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The growth of the global internet advertising market is driven by factors such as extensive adoption of smartphones, emergence of high-speed internet, proliferation of social media, rise in advertising spends on digital media across various industries, and increase in popularity of streaming platforms. In addition, the increase in interest of business owners for online advertising due to COVID-19 to increase brand awareness and to gain competitive advantage fuels the market growth. However, rise in adoption of ad-blockers to avoid online advertising hinders the market growth to some extent. On the contrary, emergence of advertising automation is anticipated to provide lucrative opportunities for the market growth. In addition, rise in adoption of identity-based pay-per-click marketing by businesses to achieve greater success in their marketing is expected to be opportunistic for the online advertising market growth during the internet advertising market forecast period.
The use of smartphones has grown rapidly and the way consumers interact with various brands or sellers has transformed, owing to the accessibility of high-speed internet on smartphones. This factor is expected to fuel the internet advertising market growth as it has become crucial for brands to understand consumers’ interests with the help of smartphone advertisements and to stimulate their decision to purchase. Smartphones provide real-time marketing opportunities for advertisers to engage with users who truly want to associate with their brands. In addition, the market players offer new internet advertising solutions due to the rapidly growing demand for smartphone-based internet advertising, which is expected to further drive the internet advertising market. For instance, in October 2019, Tech Mahindra, an IT services provider, collaborated with InMobi, a marketing cloud firm, to offer a video advertising solution. The solution enables advertisers to develop and distribute engaging and innovative video advertisements on mobile phones.
Automation technologies are rapidly emerging into the advertising sector. This is opportunistic for the online advertising market growth as automated internet advertising has provided benefits, such as efficiency, scale, and low cost, to advertising. The rise in adoption of automation technologies can be observed across various advertising platforms such as Google and Facebook. For instance, Google has integrated advertising automation through automated bidding strategies, automated ad copy, and automated PPC reporting. On the other hand, Automated Rules by Facebook automatically check users’ campaigns, ad sets, & ads and help them manage multiple ads they are running at the same time. It is expected that by the end of 2020, 80% of the internet advertising process will be automated and the remaining 20% will consist of the advertising elements that would constantly need human connection such as storytelling, brand value, and other experiential tactics. Therefore, the emerging trend of automation technologies in internet advertising is expected to provide numerous opportunities for the market.
Key benefits for stakeholders
Key Market Segments
Key Market Players
CHAPTER 1:INTRODUCTION
1.1.REPORT DESCRIPTION
1.2.KEY BENEFITS FOR STAKEHOLDERS
1.3.KEY MARKET SEGMENTS
1.4.RESEARCH METHODOLOGY
1.4.1.Secondary research
1.4.2.Primary research
1.4.3.Analyst tools & models
CHAPTER 2:EXECUTIVE SUMMARY
2.1.KEY FINDINGS
2.1.1.Top impacting factors
2.1.2.Top investment pockets
2.2.CXO PERSPECTIVE
CHAPTER 3:MARKET OVERVIEW
3.1.MARKET DEFINITION AND SCOPE
3.2.KEY FORCES SHAPING INTERNET ADVERTISING MARKET
3.3.MARKET DYNAMICS
3.3.1.Drivers
3.3.1.1.Extensive adoption of smartphones and emergence of high speed internet
3.3.1.2.Proliferation of social media
3.3.1.3.Growing advertising spends on digital media across various industries
3.3.1.4.Growing popularity of streaming platforms
3.3.1.5.Growing interest of business owners for online advertising due to COVID-19 to increase brand awareness
3.3.2.Restraints
3.3.2.1.Rising adoption of ad-blockers to avoid online advertising
3.3.3.Opportunities
3.3.3.1.Emergence of advertising automation
3.3.3.2.Rise in adoption of identity-based pay-per-click (PPC) marketing
3.4.MARKET EVOLUTION/ INDUSTRY ROADMAP
3.5.IMPACT OF GOVERNMENT REGULATIONS ON GLOBAL INTERNET ADVERTISING MARKET
3.6.PATENT ANALYSIS
3.6.1.By region (2000-2020)
3.6.2.By applicant
3.7.CASE STUDIES
3.7.1.Case Study 01
3.7.2.Case Study 02
3.8.COVID-19 IMPACT ANALYSIS ON INTERNET ADVERTISING MARKET
3.8.1.Impact on market size
3.8.2.Consumer trends, preferences, and budget impact
3.8.3.Economic impact
3.8.4.Regulatory framework
3.8.5.Key player strategies to tackle negative impact
3.8.6.Opportunity window
CHAPTER 4:INTERNET ADVERTISING MARKET, BY PLATFORM TYPE
4.1.OVERVIEW
4.2.MOBILE
4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast, by region
4.2.3.Market analysis, by country
4.3.DESKTOP & LAPTOP
4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast, by region
4.3.3.Market analysis, by country
4.4.OTHERS
4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast, by region
4.4.3.Market analysis, by country
CHAPTER 5:INTERNET ADVERTISING MARKET, BY AD FORMAT
5.1.OVERVIEW
5.2.SEARCH ENGINE ADVERTISING/SEARCH ENGINE MARKETING
5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast, by region
5.2.3.Market analysis, by country
5.3.DISPLAY ADVERTISING
5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast, by region
5.3.3.Market analysis, by country
5.4.MOBILE ADVERTISING
5.4.1.Key market trends, growth factors, and opportunities
5.4.2.Market size and forecast, by region
5.4.3.Market analysis, by country
5.5.SOCIAL MEDIA ADVERTISING
5.5.1.Key market trends, growth factors, and opportunities
5.5.2.Market size and forecast, by region
5.5.3.Market analysis, by country
5.6.VIDEO ADVERTISING
5.6.1.Key market trends, growth factors, and opportunities
5.6.2.Market size and forecast, by region
5.6.3.Market analysis, by country
5.7.ONLINE CLASSIFIEDS ADS
5.7.1.Key market trends, growth factors, and opportunities
5.7.2.Market size and forecast, by region
5.7.3.Market analysis, by country
5.8.OTHERS
5.8.1.Key market trends, growth factors, and opportunities
5.8.2.Market size and forecast, by region
5.8.3.Market analysis, by country
CHAPTER 6:INTERNET ADVERTISING MARKET, BY PRICING MODEL
6.1.OVERVIEW
6.2.COST PER THOUSAND (CPM)/COST-PER-MILLE (CPM)
6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast, by region
6.2.3.Market analysis, by country
6.3.PERFORMANCE BASED ADVERTISING
6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast, by region
6.3.3.Market analysis, by country
6.4.HYBRID
6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast, by region
6.4.3.Market analysis, by country
6.5.OTHERS
6.5.1.Key market trends, growth factors, and opportunities
6.5.2.Market size and forecast, by region
6.5.3.Market analysis, by country
CHAPTER 7:INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE
7.1.OVERVIEW
7.2.LARGE ENTERPRISES
7.2.1.Key market trends, growth factors, and opportunities
7.2.2.Market size and forecast, by region
7.2.3.Market analysis, by country
7.3.SMALL & MEDIUM ENTERPRISES
7.3.1.Key market trends, growth factors, and opportunities
7.3.2.Market size and forecast, by region
7.3.3.Market analysis, by country
CHAPTER 8:INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL
8.1.OVERVIEW
8.2.AUTOMOTIVE
8.2.1.Key market trends, growth factors, and opportunities
8.2.2.Market size and forecast, by region
8.2.3.Market analysis, by country
8.3.HEALTHCARE
8.3.1.Key market trends, growth factors, and opportunities
8.3.2.Market size and forecast, by region
8.3.3.Market analysis, by country
8.4.MEDIA & ENTERTAINMENT
8.4.1.Key market trends, growth factors, and opportunities
8.4.2.Market size and forecast, by region
8.4.3.Market analysis, by country
8.5.BFSI
8.5.1.Key market trends, growth factors, and opportunities
8.5.2.Market size and forecast, by region
8.5.3.Market analysis, by country
8.6.EDUCATION
8.6.1.Key market trends, growth factors, and opportunities
8.6.2.Market size and forecast, by region
8.6.3.Market analysis, by country
8.7.RETAIL & CONSUMER GOODS
8.7.1.Key market trends, growth factors, and opportunities
8.7.2.Market size and forecast, by region
8.7.3.Market analysis, by country
8.8.TRANSPORT & TOURISM
8.8.1.Key market trends, growth factors, and opportunities
8.8.2.Market size and forecast, by region
8.8.3.Market analysis, by country
8.9.IT & TELECOM
8.9.1.Key market trends, growth factors, and opportunities
8.9.2.Market size and forecast, by region
8.9.3.Market analysis, by country
8.10.OTHERS
8.10.1.Key market trends, growth factors, and opportunities
8.10.2.Market size and forecast, by region
8.10.3.Market analysis, by country
CHAPTER 9:INTERNET ADVERTISING MARKET, BY REGION
9.1.OVERVIEW
9.2.NORTH AMERICA
9.2.1.Key market trends, growth factors and opportunities
9.2.2.Market size and forecast, by platform type
9.2.3.Market size and forecast, by ad format
9.2.4.Market size and forecast, by pricing model
9.2.5.Market size and forecast, by enterprise size
9.2.6.Market size and forecast, by industry vertical
9.2.7.Market analysis by country
9.2.7.1.U.S.
9.2.7.1.1.Market size and forecast, by platform type
9.2.7.1.2.Market size and forecast, by ad format
9.2.7.1.3.Market size and forecast, by pricing model
9.2.7.1.4.Market size and forecast, by enterprise size
9.2.7.1.5.Market size and forecast, by industry vertical
9.2.7.2.Canada
9.2.7.2.1.Market size and forecast, by platform type
9.2.7.2.2.Market size and forecast, by ad format
9.2.7.2.3.Market size and forecast, by pricing model
9.2.7.2.4.Market size and forecast, by enterprise size
9.2.7.2.5.Market size and forecast, by industry vertical
9.3.EUROPE
9.3.1.Key market trends, growth factors and opportunities
9.3.2.Market size and forecast, by platform type
9.3.3.Market size and forecast, by ad format
9.3.4.Market size and forecast, by pricing model
9.3.5.Market size and forecast, by enterprise size
9.3.6.Market size and forecast, by industry vertical
9.3.7.Market analysis by country
9.3.7.1.UK
9.3.7.1.1.Market size and forecast, by platform type
9.3.7.1.2.Market size and forecast, by ad format
9.3.7.1.3.Market size and forecast, by pricing model
9.3.7.1.4.Market size and forecast, by enterprise size
9.3.7.1.5.Market size and forecast, by industry vertical
9.3.7.2.Germany
9.3.7.2.1.Market size and forecast, by platform type
9.3.7.2.2.Market size and forecast, by ad format
9.3.7.2.3.Market size and forecast, by pricing model
9.3.7.2.4.Market size and forecast, by enterprise size
9.3.7.2.5.Market size and forecast, by industry vertical
9.3.7.3.France
9.3.7.3.1.Market size and forecast, by platform type
9.3.7.3.2.Market size and forecast, by ad format
9.3.7.3.3.Market size and forecast, by pricing model
9.3.7.3.4.Market size and forecast, by enterprise size
9.3.7.3.5.Market size and forecast, by industry vertical
9.3.7.4.Russia
9.3.7.4.1.Market size and forecast, by platform type
9.3.7.4.2.Market size and forecast, by ad format
9.3.7.4.3.Market size and forecast, by pricing model
9.3.7.4.4.Market size and forecast, by enterprise size
9.3.7.4.5.Market size and forecast, by industry vertical
9.3.7.5.Italy
9.3.7.5.1.Market size and forecast, by platform type
9.3.7.5.2.Market size and forecast, by ad format
9.3.7.5.3.Market size and forecast, by pricing model
9.3.7.5.4.Market size and forecast, by enterprise size
9.3.7.5.5.Market size and forecast, by industry vertical
9.3.7.6.Rest of Europe
9.3.7.6.1.Market size and forecast, by platform type
9.3.7.6.2.Market size and forecast, by ad format
9.3.7.6.3.Market size and forecast, by pricing model
9.3.7.6.4.Market size and forecast, by enterprise size
9.3.7.6.5.Market size and forecast, by industry vertical
9.4.ASIA-PACIFIC
9.4.1.Key market trends, growth factors and opportunities
9.4.2.Market size and forecast, by platform type
9.4.3.Market size and forecast, by ad format
9.4.4.Market size and forecast, by pricing model
9.4.5.Market size and forecast, by enterprise size
9.4.6.Market size and forecast, by industry vertical
9.4.7.Market analysis by country
9.4.7.1.China
9.4.7.1.1.Market size and forecast, by platform type
9.4.7.1.2.Market size and forecast, by ad format
9.4.7.1.3.Market size and forecast, by pricing model
9.4.7.1.4.Market size and forecast, by enterprise size
9.4.7.1.5.Market size and forecast, by industry vertical
9.4.7.2.India
9.4.7.2.1.Market size and forecast, by platform type
9.4.7.2.2.Market size and forecast, by ad format
9.4.7.2.3.Market size and forecast, by pricing model
9.4.7.2.4.Market size and forecast, by enterprise size
9.4.7.2.5.Market size and forecast, by industry vertical
9.4.7.3.Japan
9.4.7.3.1.Market size and forecast, by platform type
9.4.7.3.2.Market size and forecast, by ad format
9.4.7.3.3.Market size and forecast, by pricing model
9.4.7.3.4.Market size and forecast, by enterprise size
9.4.7.3.5.Market size and forecast, by industry vertical
9.4.7.4.Australia
9.4.7.4.1.Market size and forecast, by platform type
9.4.7.4.2.Market size and forecast, by ad format
9.4.7.4.3.Market size and forecast, by pricing model
9.4.7.4.4.Market size and forecast, by enterprise size
9.4.7.4.5.Market size and forecast, by industry vertical
9.4.7.5.South Korea
9.4.7.5.1.Market size and forecast, by platform type
9.4.7.5.2.Market size and forecast, by ad format
9.4.7.5.3.Market size and forecast, by pricing model
9.4.7.5.4.Market size and forecast, by enterprise size
9.4.7.5.5.Market size and forecast, by industry vertical
9.4.7.6.Rest of Asia-Pacific
9.4.7.6.1.Market size and forecast, by platform type
9.4.7.6.2.Market size and forecast, by ad format
9.4.7.6.3.Market size and forecast, by pricing model
9.4.7.6.4.Market size and forecast, by enterprise size
9.4.7.6.5.Market size and forecast, by industry vertical
9.5.LAMEA
9.5.1.Key market trends, growth factors and opportunities
9.5.2.Market size and forecast, by platform type
9.5.3.Market size and forecast, by ad format
9.5.4.Market size and forecast, by pricing model
9.5.5.Market size and forecast, by enterprise size
9.5.6.Market size and forecast, by industry vertical
9.5.7.Market analysis by country
9.5.7.1.Latin America
9.5.7.1.1.Market size and forecast, by platform type
9.5.7.1.2.Market size and forecast, by ad format
9.5.7.1.3.Market size and forecast, by pricing model
9.5.7.1.4.Market size and forecast, by enterprise size
9.5.7.1.5.Market size and forecast, by industry vertical
9.5.7.2.Middle East
9.5.7.2.1.Market size and forecast, by platform type
9.5.7.2.2.Market size and forecast, by ad format
9.5.7.2.3.Market size and forecast, by pricing model
9.5.7.2.4.Market size and forecast, by enterprise size
9.5.7.2.5.Market size and forecast, by industry vertical
9.5.7.3.Africa
9.5.7.3.1.Market size and forecast, by platform type
9.5.7.3.2.Market size and forecast, by ad format
9.5.7.3.3.Market size and forecast, by pricing model
9.5.7.3.4.Market size and forecast, by enterprise size
9.5.7.3.5.Market size and forecast, by industry vertical
CHAPTER 10:COMPETITIVE LANDSCAPE
10.1.KEY PLAYER POSITIONING ANALYSIS, 2019
10.2.TOP WINNING STRATEGIES
10.3.COMPETITIVE DASHBOARD
10.4.KEY DEVELOPMENTS
10.4.1.New product launches
CHAPTER 11:COMPANY PROFILE
11.1.ALIBABA GROUP HOLDINGS LIMITED
11.1.1.Company overview
11.1.2.Key executives
11.1.3.Company snapshot
11.1.4.Operating business segments
11.1.5.Product portfolio
11.1.6.Business performance
11.1.7.Key strategic moves and developments
11.2.GOOGLE LLC
11.2.1.Company overview
11.2.2.Key executives
11.2.3.Company snapshot
11.2.4.Operating business segments
11.2.5.Product portfolio
11.2.6.R&D expenditure
11.2.7.Business performance
11.2.8.Key strategic moves and developments
11.3.BAIDU , INC.
11.3.1.Company overview
Baidu Inc. is a local Chinese internet browser or search engine. It provides search result in mandarin Chinese language. It is bundle of video search, web search, image, and news and web dictionary. It also provides top search , search index, open source platform, online market, and online advertise, cloud storage, photo sharing UGS based knowledge, entertainment , cyber security in china. The company sells their product by its direct sells team and by third party agency. The company is headquartered in Beijing china.
11.3.2.Key executives
11.3.3.Company snapshot
11.3.4.Operating business segments
11.3.5.Product portfolio
11.3.6.R&D expenditure
11.3.7.Business performance
11.3.8.Key strategic moves and developments
11.4.MICROSOFT CORPORATION
11.4.1.Company overview
11.4.2.Key executives
11.4.3.Company snapshot
11.4.4.Operating business segments
11.4.5.Product portfolio
11.4.6.R&D expenditure
11.4.7.Business performance
11.4.8.Key strategic moves and developments
11.5.AMAZON WEB SERVICES, INC.
11.5.1.Company overview
11.5.2.Key executives
11.5.3.Company snapshot
11.5.4.Operating business segments
11.5.5.Product portfolio
11.5.6.Business performance
11.5.7.Key strategic moves and developments
11.6.INTERNATIONAL BUSINESS MACHINES CORPORATION
11.6.1.Company overview
11.6.2.Key executives
11.6.3.Company snapshot
11.6.4.Operating business segments
11.6.5.Product portfolio
11.6.6.R&D expenditure
11.6.7.Business performance
11.6.8.Key strategic moves and developments
11.7.FACEBOOK ,INC.
11.7.1.Company overview
11.7.2.Key executives
11.7.3.Company snapshot
11.7.4.Operating business segments
11.7.5.Product portfolio
11.7.6.R&D expenditure
11.7.7.Business performance
11.7.8.Key strategic moves and developments
11.8.TWITTER INC.
11.8.1.Company overview
11.8.2.Key executives
11.8.3.Company snapshot
11.8.4.Operating business segments
11.8.5.Product portfolio
11.8.6.R&D expenditure
11.8.7.Business performance
11.8.8.Key strategic moves and developments
11.9.VERIZON COMMUNICATION INC.
11.9.1.Company overview
11.9.2.Key executives
11.9.3.Company snapshot
11.9.4.Operating business segments
11.9.5.Product portfolio
11.9.6.Business performance
11.9.7.Key strategic moves and developments
11.10.HULU LLC.
11.10.1.Company overview
11.10.2.Key executives
11.10.3.Company snapshot
11.10.4.Operating business segments
11.10.5.Product portfolio
11.10.6.Business performance
11.10.7.Key strategic moves and developments
LIST OF TABLES
TABLE 01.INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 02.INTERNET ADVERTISING MARKET FOR MOBILE, BY REGION, 2019–2027 ($BILLION)
TABLE 03.INTERNET ADVERTISING MARKET FOR DESKTOP & LAPTOP, BY REGION, 2019–2027 ($BILLION)
TABLE 04.INTERNET ADVERTISING MARKET FOR OTHERS, BY REGION, 2019–2027 ($BILLION)
TABLE 05.INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 06.INTERNET ADVERTISING MARKET FOR SEARCH ENGINE ADVERTISING SEGMENT, BY REGION, 2019–2027 ($BILLION)
TABLE 07.INTERNET ADVERTISING MARKET FOR DISPLAY ADVERTISING SEGMENT, BY REGION, 2019–2027 ($BILLION)
TABLE 08.INTERNET ADVERTISING MARKET FOR MOBILE ADVERTISING SEGMENT, BY REGION, 2019–2027 ($BILLION)
TABLE 09.INTERNET ADVERTISING MARKET FOR SOCIAL MEDIA ADVERTISING SEGMENT, BY REGION, 2019–2027 ($BILLION)
TABLE 10.INTERNET ADVERTISING MARKET FOR VIDEO ADVERTISINGSEGMENT, BY REGION, 2019–2027 ($BILLION)
TABLE 11.INTERNET ADVERTISING MARKET FOR ONLINE CLASSIFIEDS ADS SEGMENT, BY REGION, 2019–2027 ($BILLION)
TABLE 12.INTERNET ADVERTISING MARKET FOR OTHERS SEGMENT, BY REGION, 2019–2027 ($BILLION)
TABLE 13.INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 14.INTERNET ADVERTISING MARKET FOR COST PER THOUSAND (CPM)/COST-PER-MILLE (CPM), 2019–2027 ($BILLION)
TABLE 15.INTERNET ADVERTISING MARKET FOR PERFORMANCE BASED ADVERTISING, BY REGION, 2019–2027 ($BILLION)
TABLE 16.INTERNET ADVERTISING MARKET FOR HYBRID, BY REGION, 2019–2027 ($BILLION)
TABLE 17.INTERNET ADVERTISING MARKET FOR OTHERS, BY REGION, 2019–2027 ($BILLION)
TABLE 18.INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 19.INTERNET ADVERTISING MARKET FOR LARGE ENTERPRISES, 2019–2027 ($BILLION)
TABLE 20.INTERNET ADVERTISING MARKET FOR SMALL & MEDIUM ENTERPRISES, BY REGION, 2019–2027 ($BILLION)
TABLE 21.INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 22.INTERNET ADVERTISING MARKET FOR AUTOMOTIVE, BY REGION, 2019–2027 ($BILLION)
TABLE 23.INTERNET ADVERTISING MARKET FOR HEALTHCARE, BY REGION, 2019–2027 ($BILLION)
TABLE 24.INTERNET ADVERTISING MARKET FOR MEDIA & ENTERTAINMENT, BY REGION, 2019–2027 ($BILLION)
TABLE 25.INTERNET ADVERTISING MARKET FOR BFSI, BY REGION, 2019–2027 ($BILLION)
TABLE 26.INTERNET ADVERTISING MARKET FOR EDUCATION, BY REGION, 2019–2027 ($BILLION)
TABLE 27.INTERNET ADVERTISING MARKET FOR RETAIL & CONSUMER GOODS, BY REGION, 2019–2027 ($BILLION)
TABLE 28.INTERNET ADVERTISING MARKET FOR TRANSPORT & TOURISM, BY REGION, 2019–2027 ($BILLION)
TABLE 29.INTERNET ADVERTISING MARKET FOR IT & TELECOM, BY REGION, 2019–2027 ($BILLION)
TABLE 30.INTERNET ADVERTISING MARKET FOR OTHERS, BY REGION, 2019–2027 ($BILLION)
TABLE 31.INTERNET ADVERTISING MARKET, BY REGION, 2019–2027 ($BILLION)
TABLE 32.NORTH AMERICA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 33.NORTH AMERICA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 34.NORTH AMERICA INTERNET ADVERTISING MARKET, BY ORGANIZATION SIZE, 2019–2027 ($BILLION)
TABLE 35.NORTH AMERICA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 36.NORTH AMERICA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 37.NORTH AMERICA INTERNET ADVERTISING MARKET, BY COUNTRY, 2019–2027 ($BILLION)
TABLE 38.U.S. INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 39.U.S. INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 40.U.S. INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 41.U.S. INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 42.U.S. INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 43.CANADA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 44.CANADA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 45.CANADA INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 46.CANADA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 47.CANADA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 48.EUROPE INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 49.EUROPE INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 50.EUROPE INTERNET ADVERTISING MARKET, BY ORGANIZATION SIZE, 2019–2027 ($BILLION)
TABLE 51.EUROPE INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 52.EUROPE INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 53.EUROPE INTERNET ADVERTISING MARKET, BY COUNTRY, 2019–2027 ($BILLION)
TABLE 54.UK INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 55.UK INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 56.UK INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 57.UK INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 58.UK INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 59.GERMANY INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 60.GERMANY INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 61.GERMANY INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 62.GERMANY INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 63.GERMANY INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 64.FRANCE INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 65.FRANCE INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 66.FRANCE INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 67.FRANCE INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 68.FRANCE INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 69.RUSSIA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 70.RUSSIA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 71.RUSSIA INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 72.RUSSIA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 73.RUSSIA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 74.ITALY INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 75.ITALY INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 76.ITALY INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 77.ITALY INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 78.ITALY INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 79.REST OF EUROPE INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 80.REST OF EUROPE INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 81.REST OF EUROPE INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 82.REST OF EUROPE INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 83.REST OF EUROPE INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 84.ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 85.ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 86.ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY ORGANIZATION SIZE, 2019–2027 ($BILLION)
TABLE 87.ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 88.ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 89.ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY COUNTRY, 2019–2027 ($BILLION)
TABLE 90.CHINA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 91.CHINA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 92.CHINA INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 93.CHINA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 94.CHINA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 95.INDIA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 96.INDIA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 97.INDIA INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 98.INDIA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 99.INDIA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 100.JAPAN INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 101.JAPAN INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 102.JAPAN INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 103.JAPAN INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 104.JAPAN INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 105.AUSTRALIA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 106.AUSTRALIA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 107.AUSTRALIA INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 108.AUSTRALIA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 109.AUSTRALIA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 110.SOUTH KOREA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 111.SOUTH KOREA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 112.SOUTH KOREA INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 113.SOUTH KOREA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 114.SOUTH KOREA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 115.REST OF ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 116.REST OF ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 117.REST OF ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 118.REST OF ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 119.REST OF ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 120.LAMEA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 121.LAMEA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 122.LAMEA INTERNET ADVERTISING MARKET, BY ORGANIZATION SIZE, 2019–2027 ($BILLION)
TABLE 123.LAMEA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 124.LAMEA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 125.LATIN AMERICA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 126.LATIN AMERICA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 127.LATIN AMERICA INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 128.LATIN AMERICA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 129.LATIN AMERICA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 130.MIDDLE EAST INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 131.MIDDLE EAST INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 132.MIDDLE EAST INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 133.MIDDLE EAST INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 134.MIDDLE EAST INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 135.AFRICA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 136.AFRICA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 137.AFRICA INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 138.AFRICA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 139.AFRICA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 140.ALIBABA GROUP HOLDINGS LIMITED.: KEY EXECUTIVES
TABLE 141.ALIBABA GROUPS HOLDINGS LIMITED, INC.: COMPANY SNAPSHOT
TABLE 142.ALIBABA GROUP HOLDING LIMITED, INC.: OPERATING SEGMENTS
TABLE 143.ALIBABA GROUP HOLDING LIMITED.: PRODUCT PORTFOLIO
TABLE 144.GOOGLE LLC.: KEY EXECUTIVES
TABLE 145.GOOGLE LLC: COMPANY SNAPSHOT
TABLE 146.GOOGLE LLC. : OPERATING SEGMENTS
TABLE 147.GOOGLE LLC. : PRODUCT PORTFOLIO
TABLE 148.BAIDU INC.: KEY EXECUTIVES
TABLE 149.BAIDU, INC.: COMPANY SNAPSHOT
TABLE 150.BAIDU INC. : OPERATING SEGMENTS
TABLE 151.BAIDU, INC.: PRODUCT PORTFOLIO
TABLE 152.MICROSOFT CORPORATION: KEY EXECUTIVES
TABLE 153.MICROSOFT CORPORATION: COMPANY SNAPSHOT
TABLE 154.MICROSOFT CORPORATION: OPERATING SEGMENTS
TABLE 155.MICROSOFT CORPORATION: PRODUCT PORTFOLIO
TABLE 156.AMAZON.COM INC.: KEY EXECUTIVES
TABLE 157.AMAZON WEB SERVICES, INC.: COMPANY SNAPSHOT
TABLE 158.AMAZON WEB SERVICES, INC.: OPERATING SEGMENTS
TABLE 159.AMAZON WEB SERVICES, INC.: PRODUCT PORTFOLIO
TABLE 160.INTERNATIONAL BUSINESS MACHINES CORPORATION: KEY EXECUTIVES
TABLE 161.INTERNATIONAL BUSINESS MACHINES CORPORATION: COMPANY SNAPSHOT
TABLE 162.INTERNATIONAL BUSINESS MACHINES CORPORATION: OPERATING SEGMENTS
TABLE 163.INTERNATIONAL BUSINESS MACHINES CORPORATION: PRODUCT PORTFOLIO
TABLE 164.FACEBOOK INC: KEY EXECUTIVES
TABLE 165.FACEBOOK INC: COMPANY SNAPSHOT
TABLE 166.FACEBOOK : OPERATING SEGMENTS
TABLE 167.FACEBOOK : PRODUCT PORTFOLIO
TABLE 168.FACEBOOK : KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 169.TWITTER INC: KEY EXECUTIVES
TABLE 170.TWITTER : COMPANY SNAPSHOT
TABLE 171.TWITTER INC. : OPERATING SEGMENTS
TABLE 172.TWITTER INC. : PRODUCT PORTFOLIO
TABLE 173.VERIZON COMMUNICATION INC. .: KEY EXECUTIVES
TABLE 174.VERIZON COMMUNICATION INC. .: COMPANY SNAPSHOT
TABLE 175.VERIZON . : OPERATING SEGMENTS
TABLE 176.INTERNET ADVERTISEMENT .: PRODUCT PORTFOLIO
TABLE 177.HULU LLC: KEY EXECUTIVES
TABLE 178.HULU LLC : COMPANY SNAPSHOT
TABLE 179.HULU LLC: OPERATING SEGMENTS
TABLE 180.HULU LLC: PRODUCT PORTFOLIO
LIST OF FIGURES
FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.GLOBAL INTERNET ADVERTISING MARKET SNAPSHOT, BY SEGMENT, 2019–2027
FIGURE 03.INTERNET ADVERTISING MARKET SNAPSHOT, BY SEGMENT, 2019–2027
FIGURE 04.INTERNET ADVERTISING MARKET SNAPSHOT, BY COUNTRY, 2019–2027
FIGURE 05.TOP IMPACTING FACTORS
FIGURE 06.TOP INVESTMENT POCKETS
FIGURE 07.LOW-TO-MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 08.MODERATE-TO-HIGH BARGAINING POWER OF BUYERS
FIGURE 09.MODERATE THREAT OF SUBSTITUTES
FIGURE 10.MODERATE THREAT OF NEW ENTRANTS
FIGURE 11.HIGH COMPETITIVE RIVALRY
FIGURE 12.MARKET DYNAMICS: GLOBAL INTERNET ADVERTISING MARKET
FIGURE 13.MARKET EVOLUTION/INDUSTRY ROADMAP
FIGURE 14.PATENT ANALYSIS, BY REGION
FIGURE 15.PATENT ANALYSIS, BY APPLICANT
FIGURE 16.INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
FIGURE 17.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR MOBILE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 18.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR DESKTOP & LAPTOP, BY COUNTRY, 2019 & 2027 (%)
FIGURE 19.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR OTHERS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 20.INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
FIGURE 21.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR SEARCH ENGINE ADVERTISING SEGMENT, BY COUNTRY, 2019 & 2027 (%)
FIGURE 22.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR DISPLAY ADVERTISING SEGMENT, BY COUNTRY, 2019 & 2027 (%)
FIGURE 23.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR MOBILE ADVERTISING SEGMENT, BY COUNTRY, 2019 & 2027 (%)
FIGURE 24.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR SOCIAL MEDIA ADVERTISING SEGMENT, BY COUNTRY, 2019 & 2027 (%)
FIGURE 25.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR VIDEO ADVERTISING SEGMENT, BY COUNTRY, 2019 & 2027 (%)
FIGURE 26.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR ONLINE CLASSIFIEDS ADS SEGMENT, BY COUNTRY, 2019 & 2027 (%)
FIGURE 27.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR OTHERS SEGMENT, BY COUNTRY, 2019 & 2027 (%)
FIGURE 28.INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
FIGURE 29.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR COST PER THOUSAND (CPM)/COST-PER-MILLE (CPM), 2019 & 2027 (%)
FIGURE 30.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR PERFORMANCE BASED ADVERTISING, 2019 & 2027 (%)
FIGURE 31.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR HYBRID, 2019 & 2027 (%)
FIGURE 32.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR OTHERS, 2019 & 2027 (%)
FIGURE 33.INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
FIGURE 34.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR LARGE ENTERPRISES, 2019 & 2027 (%)
FIGURE 35.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR SMALL & MEDIUM ENTERPRISES, 2019 & 2027 (%)
FIGURE 36.INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
FIGURE 37.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR AUTOMOTIVE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 38.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR HEALTHCARE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 39.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR MEDIA & ENTERTAINMENT, BY COUNTRY, 2019 & 2027 (%)
FIGURE 40.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR BFSI, BY COUNTRY, 2019 & 2027 (%)
FIGURE 41.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR EDUCATION, BY COUNTRY, 2019 & 2027 (%)
FIGURE 42.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR RETAIL & CONSUMER GOODS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 43.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR TRANSPORT & TOURISM, BY COUNTRY, 2019 & 2027 (%)
FIGURE 44.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR IT & TELECOM, BY COUNTRY, 2019 & 2027 (%)
FIGURE 45.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR OTHERS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 46.U.S. INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 47.CANADA INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 48.UK INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 49.GERMANY INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 50.FRANCE INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 51.RUSSIA INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 52.ITALY INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 53.REST OF EUROPE INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 54.CHINA INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 55.INDIA INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 56.JAPAN INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 57.AUSTRALIA INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 58.SOUTH KOREA INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 59.REST OF ASIA-PACIFIC INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 60.LAMEA INTERNET ADVERTISING MARKET, BY COUNTRY, 2019–2027 ($BILLION)
FIGURE 61.LATIN AMERICA INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 62.MIDDLE EAST INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 63.AFRICA INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 64.KEY PLAYER POSITIONING ANLYSIS: GLOBAL INTERNET ADVERTISING MARKET
FIGURE 65.TOP WINNING STRATEGIES, BY YEAR, 2017-2020
FIGURE 66.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2017-2020
FIGURE 67.TOP WINNING STRATEGIES, BY COMPANY, 2017-2020
FIGURE 68.COMPETITIVE DASHBOARD
FIGURE 69.COMPETITIVE DASHBOARD
FIGURE 70.COMPETITIVE HEATMAP OF KEY PLAYERS
FIGURE 71.ALIBABA GROUP HOLDINGS LIMITED.: REVENUE, 2018–2020 ($MILLION)
FIGURE 72.ALIBABA GROUP HOLDINGS LIMITED.: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 73.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 74.GOOGLE LLC: REVENUE, 2017–2019 ($MILLION)
FIGURE 75.GOOGLE LLC: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 76.GOOGLE LLC. : REVENUE SHARE BY REGION, 2019 (%)
FIGURE 77.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 78.BAIDU INC: REVENUE, 2017–2019 ($MILLION)
FIGURE 79.BAIDU INC.: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 80.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 81.MICROSOFT CORPORATION : REVENUE, 2017–2019 ($MILLION)
FIGURE 82.MICROSOFT CORPORATION: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 83.MICROSOFT CORPORATION: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 84.AMAZON.COM, INC.: REVENUE, 2017–2019 ($MILLION)
FIGURE 85.AMAZON.COM, INC.: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 86.AMAZON.COM, INC.: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 87.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 88.INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE, 2017–2019 ($MILLION)
FIGURE 89.INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 90.INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 91.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 92.FACEBOOK: REVENUE, 2017–2019 ($MILLION)
FIGURE 93.FACEBOOK : REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 94.FACEBOOK: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 95.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 96.TWITTER INC.: REVENUE, 2017–2019 ($MILLION)
FIGURE 97.TWITTER INC.: REVENUE SHARE, BY SEGMENT, 2019 (%)
FIGURE 98.TWITTER INC. : REVENUE SHARE BY REGION, 2019 (%)
FIGURE 99.VERIZON COMMUNICATION INC. REVENUE, 2017–2019 ($MILLION)
FIGURE 100.VERIZON COMMUNICATION INC.: REVENUE SHARE, BY SEGMENT, 2019 (%)
FIGURE 101.HULU LLC: REVENUE, 2017–2019 ($MILLION)
FIGURE 102.HULU LLC: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 103.HULU LLC : REVENUE SHARE BY REGION, 2019 (%)
The internet advertising industry is going through an enormous transformation and growth. Technological transformation as well as boundless changes took place, owing to rise of mobile devices, data broker’s data gathering capabilities, social networks, behavioral targeting, and real-time bidding. This technological transformation also enables the concerns relating to consumer security, privacy, advertising effectiveness, and metrics fraud. However, the global internet ad spending is mounting at an average rate of about 13% per year, which is mainly driven by mobile internet advertising.
Internet advertising has brought an opportunity for small businesses and startup brands to compete with big as well as established corporations in real-time. The current business scenario is witnessing an upsurge in the usage of internet advertising across various verticals such as automotive, healthcare, media & entertainment, BFSI, education, and retail & consumer goods. Internet advertising has enabled quick turnarounds for small businesses in these industries to establish and maintain brand image, engagement, reputation, and growth with proper tools and implementation. In addition, rise in trend among small as well as large businesses to use social media promotions is anticipated to fuel the market growth during the forecast period. For instance, as per the 2019 survey, 48% of small businesses planned to use social media as one or more of their marketing tactics in 2019.
Moreover, the rapid growth of multimedia content on the internet creates enormous opportunities for the internet advertising market, thereby enabling push-based advertising to become trust-based advertising. According to IAB’s 2019 Video Advertising Spend Report, 74% of the U.S. consumers (13+) watch online or streaming video at least weekly and 41% watch daily. In addition, 78% of digital video viewer wishes to watch online advertising in exchange for free content. This scenario has led to increase in digital video ad spend to climb as the online video viewers pay closer attention to both content and ads, especially while watching educational videos.
Furthermore, emerging technologies and developments across advertising industries are expected to further boost the internet advertising market. These developments include advancements in connected TV and OTT, which are expected to enable consumers to interact with ads from their televisions & phones and lead to increased product placement within streaming video. Artificial intelligence (AI) development for online content is projected to enable more personalization in digital video. Furthermore, 5K technology is anticipated to transform how consumers use online content, which is expected to sharply escalate the use of mobiles among all age groups. These factors are expected to provide lucrative growth opportunities for the internet advertising market.
The internet advertising market is competitive and comprises a number of regional and global vendors competing based on factors such as cost of solutions & services, reliability, efficiency of the advertisement, and support services. The market is concentrated with major players consuming 50–60% of the share. The degree of concentration is expected to remain the same during the forecast period. Moreover, vendors operating in the market offer advanced internet advertising solutions to improve the marketing strategies of enterprises, owing to the intense competition. In addition, companies heavily invest in R&D activities to develop effective internet advertising technology and service, which is opportunistic for the market growth. For instance, the business of Facebook is heavily dependent on technology and continuously invests in new advertising technologies to grow its business and the effectiveness of its advertisements & advertising campaigns. The R&D investment of Facebook for the quarter ending of September 2020 was $4.763 billion, which is 34.24% increase year-over-year.
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