World Internet Advertising Market - Opportunities and Forecasts, 2017-2023

High Tech, Enterprise & Consumer IT	IC_18632	Pages: NA	Jun 2018 \| 486 Views
Author's : NA	Tables: NA	Charts: NA	Formats*:

Internet advertising is an online platform for advertisers to promote and market their products and services. Numerous companies, today, channel their market strategies onto mediums of internet advertising. The ability of Internet advertising to provide an advertiser with greater return on investment is encouraging the advertisers to invest in it. Internet advertising primarily comprises of display advertising, search engine optimisation and social media marketing. In comparison with TV advertising, Internet advertising has proved to be an effective solution for controlling the operative cost of advertising. Internet advertising finds increasing importance in domestic and international businesses. Ability of internet advertising to provide an advertiser to geo-target their customer base, is an additional benefit of this media.

The advertising market has witnessed a global shift of television based mediums towards digital and online advertising mediums. This shift is characterized by the dynamic growth of E commerce. With a rise in globalization, the applications of internet and networking have found a prominent presence worldwide. This has also broadened the prospects for advertising online. However, stringent web policies and plagiarism, along with a large internet presence of ad-blocker software are the major drawbacks for online advertising.

A majority of service providers, in the internet advertising market are based in the North American region. The availability of a strong network of IT and E-commerce companies provides numerous opportunities for the internet advertising market in the United States. The growth of this market in China is supplemented by a major economic evolution and approximately 1.5 billion web users. Major Service providers in this market are Google Inc., Yahoo! Inc., MSN, AOL, and Baidu.com. These key players are profiled in the report with detailed information on their business overview, product portfolios, financials, investments, news and recent developments.

KEY BENEFITS

The study provides an extensive research of the Internet Advertising market, depicting current and future orientation of the market position
This report qualitatively measures the market potential along with a detailed analysis of market segments. These segments outline favourable conditions for the growth of the Internet Advertising market
The report covers an in-depth analysis of major factors influencing the Internet Advertising market and highlights the key market drivers and restraints
Porters Five Forces model is used to analyse the potency of buyers & suppliers, and highlight the competitive structure of the market. This will enable the market players in developing effective strategies
Industry Value chain analysis highlights the key intermediaries and elaborates their roles and value addition at every stage in the chain

INTERNET ADVERTISING MARKET SEGMENTATION

The market is segmented on the basis of type of device, mode of advertisement, Ad format, industry verticals and geography.

Market by Type of device:

Desktop
Mobile devices
Market by mode of advertisement
Publisher web site
Email
Social media web site
Application sponsoring

Market by Ad Format

Search
Display/banner
Mobile
Digital Video
Classified
Lead generation
Rich media
Sponsorship

Market by Industry verticals

Retail
Financial Services
Auto
Telecom
Leisure travel
FMCG
Computing products
Pharma & Healthcare
Media & Entertainment

Market by Geography

North America
Europe
Asia-Pacific
Latin America

Key Players

Google Inc.
Yahoo! Inc.
MSN
AOL
Baidu.com
Bing
Exalead
IceRocket.com
YouTube
Microsoft

With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:

Consistent, valuable, robust and actionable data & analysis that can easily be referenced for strategic business planning
Technologically sophisticated and reliable insights through well audited and veracious research methodology
Sovereign research proceeds that present a tangible depiction of marketplace

With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.

Secondary research
We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry

Patent and regulatory databases for understanding of technical & legal developments
Scientific and technical writings for product information and related preemptions
Regional government and statistical databases for macro analysis
Authentic new articles, web-casts and other related releases for market evaluation
Internal and external proprietary databases, key market indicators and relevant press releases for market estimates and forecast

Primary research
Our primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks and face-to-face interactions. We are also in professional corporate relations with various companies that allow us greater flexibility for reaching out industry participants and commentators for interviews and discussions, fulfilling following functions:

Validates and improves the data quality and strengthens research proceeds
Further develops analyst team’s market understanding and expertise
Supplies authentic information about market size, share, growth and forecasts

Our primary research interview and discussion panels are typically composed of most experienced industry members. These participants include; however, not limited to:

Chief executives and VPs of leading corporations specific to industry
Product and sales managers or country heads; channel partners and top level distributors; banking, investments and valuation experts Key opinion leaders (KOLs)

Analyst tools and models
AMR has developed set of analyst tools and data models to supplement and expedite the analysis process. Corresponding to markets, where there is significant lack of information and estimates, AMR’s team of experts and analyst develop specific analyst tools and industry models to translate qualitative and quantitative industry indicators into exact industry estimates. These models also allow analysts to examine the prospects and opportunities prevailing in the market to accurately forecast the course of the market.