Irish Whiskey Market Type (Single Malt Whiskeys, Single Pot Still Whiskeys, Single Grain Whiskeys, Blended Irish Whiskeys) Distribution Channel (Retail Stores, Duty Free Stores, Online Channels, Others) Quality (Premium, High-end Premium, Super Premium) : Global Opportunity Analysis and Industry Forecast, 2020-2027

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Oct 2020 | 72 Views
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Irish whiskey is distilled and aged on the islands of Ireland, which is where the whiskey has got its name from. Irish whiskey is famous for its viscosity, smoothness, and subtle sweetness. The whiskey is distilled and aged for a minimum of three long years on the islands of Ireland. It is malted from the mass of malted cereals and can be malted with grains or even without using the grains. The Irish whiskey is often aged in bourbon barrels which give them flavors of caramel, citrus, vanilla, and other tropical fruit flavors. 


Market scope and structure analysis:

              Report Metric


  Market size available for years


  Base year considered


  Forecast period


  Forecast units

  Value ($US)

  Segments covered

  Type, Distribution Channel, Quality, and Region

  Regions covered

North America (U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and Rest of Asia-Pacific), LAMEA (Middle East, Brazil, and Rest of LAMEA)

  Companies covered

Beam Suntory, Brown-Forman, Teeling, Jameson, Bushmills, Redbreast, Diageo, Pernod Ricard, William Grant & Sons, and Castle Brands


COVID-19 Scenario Analysis: 

  • The effect of the COVID-19 pandemic is high on the alcoholic beverage market as the bars, cafes, and pubs are closed to avoid social gatherings.
  • The manufacturers will not impact much for now as the whiskey to be sold today has been malted three years ago and more the time in barrels the more it will be expensive.
  • The production has halted due to the unavailability of raw materials and laborers, which may affect future sales. 

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

The various factors that drive the demand for global Irish whiskey include a rise in disposable income, changes in lifestyle of the people in emerging economies, and changes in preference of the consumer. In addition, the rise in pubs and bars catering to the millennials with low-price and attractive offers are the demand for alcoholic beverages like Irish whiskey. However, the major constraints are changing rules and regulations by the government of different countries and tax on alcohol products. Innovation by the Irish whiskey malt is related to the premiumization of the whiskey as per the choice and preference of modern consumers. 

The global Irish whiskey market trends are as follows:

New product launches to flourish the market

The manufacturers have found out innovative ways to distill the whiskey in different oak barrels which, in turn, provides a variety of flavor to the customer. Some of the examples are Irish whiskey distilled in oaks such as Japanese Mizunara casks, Bordeaux/Pichon Baron Casks, and Virgin Hungarian Oak. The Japanese Mizunara oaks flavor widely varies from the traditional barrel as when left to mature a Mizunara aged whiskey offers predominantly fresh flavors such as fruit, coconut, vanilla, floral honey, and blossoms. The Mizunara oak is highly expensive and is a sign of prestige and rarity and is often seen as a luxurious superior Irish whiskey.

Surge in demand in Asia-Pacific and other developing countries 

The developing Asia-Pacific countries have seen high demand in Irish whiskey in the past years, which is expected to experience rapid growth in the future. The rise in millennials' attraction toward alcoholic beverages of different flavors and the demand for smooth premium malted whiskey has led to the growth in Irish whiskey sales in the developing countries such as India, China, Indonesia, and other Asian countries.

Key Segments Covered:




  • Single Malt Whiskeys
  • Single Pot Still Whiskeys
  • Single Grain Whiskeys
  • Blended Irish Whiskeys

  Distribution Channel

  • Retail Stores
  • Duty Free Stores
  • Online Channels
  • Others


  • Premium
  • High-end Premium
  • Super Premium


Key Benefits of the Report:

  • This study presents the analytical depiction of the global Irish whiskey industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global Irish whiskey market share.
  • The current market is quantitatively analyzed from 2020 to 2027 to highlight the global Irish whiskey market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides a detailed global Irish whiskey market analysis based on competitive intensity and how the competition will take shape in the coming years. 

Questions Answered in the Irish Whiskey Market Research Report:

  • What are the leading market players active in the Irish whiskey market?
  • What the current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?
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