Isotonic Drinks Market by Nature (Organic and Artificial), Packaging (Bottles, Metal Cans, Pouches, and Aseptic Cartons), and Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Specialty Stores, and Online Sales Channel): Global Opportunity Analysis and Industry Forecast, 2019–2026
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Isotonic drinks are mainly targeted toward athletes and body builders. The prime purpose of isotonic drinks is to boost the water intake, nutrients, and minerals to help the body in replacing used energy during sports or fitness sessions. The osmolarity of the drink must lie between 270 and 330 to be categorized into isotonic drinks. It is of three types based on concentration of carbohydrates, namely, moderately hyper isotonic, moderately hypo isotonic, and isotonic. The main ingredient of any isotonic drink is water, which ensures hydration during excessive efforts. It also contains carbohydrates to ensure that energy intake is enough and enables constant physical effort.
Endurance sports involve risk of dehydration by perspiration resulting in high loss of water and other essential nutrients from body. Isotonic drinks are widely adopted to recover such energy losses, since these drinks provide sodium, water, and carbohydrates. While magnesium in the isotonic drinks helps reduce fatigue, antioxidants help defend against toxic waste, caused due to excess activity.
There is an increase in the number of modern trade distribution channels such as hypermarkets and supermarkets. This makes way for easy availability of these products in such places, thus driving the growth of the isotonic drinks market.
Alternative energy sources such as natural fruit juices and energy supplements such as energy bars and protein shakes pose a potential threat to the growth of the isotonic drinks market, as millennials are preferring natural fresh fruit juices compared to isotonic drinks. Antioxidants and whey protein fortification is the latest trend in the isotonic drinks market. The isotonic drinks market has witnessed stupendous growth over the last few years riding on the back of herbal formulations, increased retail penetration and high expenditure on promotion and advertisement.
The isotonic drinks market is segmented by food nature, packaging, distribution channel, and region. On the basis of nature type, the market is classified into organic and artificial. On the basis of packaging, the market is bifurcated into bottles, metal cans, pouches, and aseptic cartons. On the basis of distribution channel, it is divided into hypermarkets & supermarkets, convenience stores, specialty stores, and online sales channel. By region, it is studied across North America, Europe, Asia-Pacific, and LAMEA.
Some of the major players operating in the isotonic drinks market are Lucozade Ribena Suntory Limited, NDurance (Private) Limited, The Coca-Cola Company, Unived Healthcare Products Private Limited, Six Pack Nutrition, Musclematic, Hercules Health Cares Pvt. Ltd, Stokely-Van Camp, Inc., Bright Lifecare Pvt. Ltd., Health Oxide, NOVELTY PHARMA GDD SA, DECATHLON SA, and OSHEE.
KEY BENEFITS FOR STAKEHOLDERS
- This report provides a quantitative analysis of the current trends, estimations, and dynamics of the isotonic drinks market from 2018 to 2026 to identify the prevailing market opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis of the market segmentation assists in determining the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global industry. The isotonic drinks market player positioning facilitates benchmarking while providing a clear understanding of the present position of the key market players.
- The report includes analysis of the regional as well as global market, key players, market segments, application areas, and growth strategies.
KEY MARKET SEGMENTATION
By Nature
- Organic
- Conventional
By Packaging
- Bottles
- Metal Cans
- Pouches
- Aseptic Cartons
By Distribution Channel
- Hypermarkets & Supermarkets
- Convenience Stores
- Specialty Stores
- Online Sales Channels
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Saudi Arabia
- South Africa
- Rest of LAMEA
CHAPTER 1: INTRODUCTION
1.1. REPORT DESCRIPTION
1.2. KEY MARKET SEGMENTS
1.3. KEY BENEFITS
1.4. RESEARCH METHODOLOGY
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO PERSPECTIVE
CHAPTER 3: MARKET LANDSCAPE
3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS
3.2.1. Top investment pockets
3.2.2. Top winning strategies
3.3. PORTER'S FIVE FORCES ANALYSIS
3.3.1. Bargaining power of suppliers
3.3.2. Threat of new entrants
3.3.3. Threat of substitutes
3.3.4. Competitive rivalry
3.3.5. Bargaining power of buyers
3.4. MARKET SHARE ANALYSIS/TOP PLAYER POSITIONING
3.5. MARKET DYNAMICS
3.5.1. Drivers
3.5.2. Restraints
3.5.3. Opportunities
CHAPTER 4: ISOTONIC DRINKS MARKET BY NATURE
4.1. OVERVIEW
4.2. ORGANIC
4.2.1. Key market trends, Growth factors and opportunities
4.2.2. Market size and forecast by region
4.2.3. Market analysis by country
4.3. ARTIFICIAL
4.3.1. Key market trends, Growth factors and opportunities
4.3.2. Market size and forecast by region
4.3.3. Market analysis by country
CHAPTER 5: ISOTONIC DRINKS MARKET BY PACKAGING
5.1. OVERVIEW
5.2. BOTTLES
5.2.1. Key market trends, Growth factors and opportunities
5.2.2. Market size and forecast by region
5.2.3. Market analysis by country
5.3. METAL CANS
5.3.1. Key market trends, Growth factors and opportunities
5.3.2. Market size and forecast by region
5.3.3. Market analysis by country
5.4. POUCHES
5.4.1. Key market trends, Growth factors and opportunities
5.4.2. Market size and forecast by region
5.4.3. Market analysis by country
5.5. ASEPTIC CARTONS
5.5.1. Key market trends, Growth factors and opportunities
5.5.2. Market size and forecast by region
5.5.3. Market analysis by country
5.6.
5.6.1. Key market trends, Growth factors and opportunities
5.6.2. Market size and forecast by region
5.6.3. Market analysis by country
CHAPTER 6: ISOTONIC DRINKS MARKET BY DISTRIBUTION CHANNEL
6.1. OVERVIEW
6.2. HYPERMARKETS AND SUPERMARKETS
6.2.1. Key market trends, Growth factors and opportunities
6.2.2. Market size and forecast by region
6.2.3. Market analysis by country
6.3. CONVENIENCE STORES
6.3.1. Key market trends, Growth factors and opportunities
6.3.2. Market size and forecast by region
6.3.3. Market analysis by country
6.4. SPECIALTY STORES
6.4.1. Key market trends, Growth factors and opportunities
6.4.2. Market size and forecast by region
6.4.3. Market analysis by country
6.5. ONLINE SALES CHANNEL
6.5.1. Key market trends, Growth factors and opportunities
6.5.2. Market size and forecast by region
6.5.3. Market analysis by country
CHAPTER 7: ISOTONIC DRINKS MARKET BY REGION
7.1. OVERVIEW
7.2. NORTH AMERICA
7.2.1. Key market trends and opportunities
7.2.2. Market size and forecast by Nature
7.2.3. Market size and forecast by Packaging
7.2.4. Market size and forecast by Distribution Channel
7.2.5. Market size and forecast by Country
7.2.6. U.S. ISOTONIC DRINKS MARKET
7.2.6.1. Market size and forecast by Nature
7.2.6.2. Market size and forecast by Packaging
7.2.6.3. Market size and forecast by Distribution Channel
7.2.7. CANADA ISOTONIC DRINKS MARKET
7.2.7.1. Market size and forecast by Nature
7.2.7.2. Market size and forecast by Packaging
7.2.7.3. Market size and forecast by Distribution Channel
7.2.8. MEXICO ISOTONIC DRINKS MARKET
7.2.8.1. Market size and forecast by Nature
7.2.8.2. Market size and forecast by Packaging
7.2.8.3. Market size and forecast by Distribution Channel
7.3. EUROPE
7.3.1. Key market trends and opportunities
7.3.2. Market size and forecast by Nature
7.3.3. Market size and forecast by Packaging
7.3.4. Market size and forecast by Distribution Channel
7.3.5. Market size and forecast by Country
7.3.6. U.K ISOTONIC DRINKS MARKET
7.3.6.1. Market size and forecast by Nature
7.3.6.2. Market size and forecast by Packaging
7.3.6.3. Market size and forecast by Distribution Channel
7.3.7. GERMANY ISOTONIC DRINKS MARKET
7.3.7.1. Market size and forecast by Nature
7.3.7.2. Market size and forecast by Packaging
7.3.7.3. Market size and forecast by Distribution Channel
7.3.8. FRANCE ISOTONIC DRINKS MARKET
7.3.8.1. Market size and forecast by Nature
7.3.8.2. Market size and forecast by Packaging
7.3.8.3. Market size and forecast by Distribution Channel
7.3.9. ITALY ISOTONIC DRINKS MARKET
7.3.9.1. Market size and forecast by Nature
7.3.9.2. Market size and forecast by Packaging
7.3.9.3. Market size and forecast by Distribution Channel
7.3.10. SPAIN ISOTONIC DRINKS MARKET
7.3.10.1. Market size and forecast by Nature
7.3.10.2. Market size and forecast by Packaging
7.3.10.3. Market size and forecast by Distribution Channel
7.3.11. REST OF EUROPE ISOTONIC DRINKS MARKET
7.3.11.1. Market size and forecast by Nature
7.3.11.2. Market size and forecast by Packaging
7.3.11.3. Market size and forecast by Distribution Channel
7.4. ASIA-PACIFIC
7.4.1. Key market trends and opportunities
7.4.2. Market size and forecast by Nature
7.4.3. Market size and forecast by Packaging
7.4.4. Market size and forecast by Distribution Channel
7.4.5. Market size and forecast by Country
7.4.6. CHINA ISOTONIC DRINKS MARKET
7.4.6.1. Market size and forecast by Nature
7.4.6.2. Market size and forecast by Packaging
7.4.6.3. Market size and forecast by Distribution Channel
7.4.7. JAPAN ISOTONIC DRINKS MARKET
7.4.7.1. Market size and forecast by Nature
7.4.7.2. Market size and forecast by Packaging
7.4.7.3. Market size and forecast by Distribution Channel
7.4.8. INDIA ISOTONIC DRINKS MARKET
7.4.8.1. Market size and forecast by Nature
7.4.8.2. Market size and forecast by Packaging
7.4.8.3. Market size and forecast by Distribution Channel
7.4.9. SOUTH KOREA ISOTONIC DRINKS MARKET
7.4.9.1. Market size and forecast by Nature
7.4.9.2. Market size and forecast by Packaging
7.4.9.3. Market size and forecast by Distribution Channel
7.4.10. AUSTRALIA ISOTONIC DRINKS MARKET
7.4.10.1. Market size and forecast by Nature
7.4.10.2. Market size and forecast by Packaging
7.4.10.3. Market size and forecast by Distribution Channel
7.4.11. REST OF ASIA-PACIFIC ISOTONIC DRINKS MARKET
7.4.11.1. Market size and forecast by Nature
7.4.11.2. Market size and forecast by Packaging
7.4.11.3. Market size and forecast by Distribution Channel
7.5. LAMEA
7.5.1. Key market trends and opportunities
7.5.2. Market size and forecast by Nature
7.5.3. Market size and forecast by Packaging
7.5.4. Market size and forecast by Distribution Channel
7.5.5. Market size and forecast by Country
7.5.6. BRAZIL ISOTONIC DRINKS MARKET
7.5.6.1. Market size and forecast by Nature
7.5.6.2. Market size and forecast by Packaging
7.5.6.3. Market size and forecast by Distribution Channel
7.5.7. SAUDI ARABIA ISOTONIC DRINKS MARKET
7.5.7.1. Market size and forecast by Nature
7.5.7.2. Market size and forecast by Packaging
7.5.7.3. Market size and forecast by Distribution Channel
7.5.8. SOUTH AFRICA ISOTONIC DRINKS MARKET
7.5.8.1. Market size and forecast by Nature
7.5.8.2. Market size and forecast by Packaging
7.5.8.3. Market size and forecast by Distribution Channel
7.5.9. REST OF LAMEA ISOTONIC DRINKS MARKET
7.5.9.1. Market size and forecast by Nature
7.5.9.2. Market size and forecast by Packaging
7.5.9.3. Market size and forecast by Distribution Channel
CHAPTER 8: COMPANY PROFILES
8.1. LUCOZADE RIBENA SUNTORY LIMITED
8.1.1. Company overview
8.1.2. Business performance
8.1.3. Key strategic moves and developments
8.2. NDURANCE (PRIVATE) LIMITED
8.2.1. Company overview
8.2.2. Business performance
8.2.3. Key strategic moves and developments
8.3. THE COCA-COLA COMPANY
8.3.1. Company overview
8.3.2. Business performance
8.3.3. Key strategic moves and developments
8.4. UNIVED HEALTHCARE PRODUCTS PRIVATE LIMITED
8.4.1. Company overview
8.4.2. Business performance
8.4.3. Key strategic moves and developments
8.5. SIX PACK NUTRITION
8.5.1. Company overview
8.5.2. Business performance
8.5.3. Key strategic moves and developments
8.6. MUSCLEMATIC
8.6.1. Company overview
8.6.2. Business performance
8.6.3. Key strategic moves and developments
8.7. HERCULES HEALTH CARES PVT. LTD
8.7.1. Company overview
8.7.2. Business performance
8.7.3. Key strategic moves and developments
8.8. STOKELY-VAN CAMP, INC.
8.8.1. Company overview
8.8.2. Business performance
8.8.3. Key strategic moves and developments
8.9. BRIGHT LIFECARE PVT. LTD.
8.9.1. Company overview
8.9.2. Business performance
8.9.3. Key strategic moves and developments
8.10. HEALTH OXIDE
8.10.1. Company overview
8.10.2. Business performance
8.10.3. Key strategic moves and developments
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