The global ketogenic diet food market was valued at $8.4 billion in 2021, and is projected to reach $14.5 billion by 2031, growing at a CAGR of 5.9% from 2022 to 2031.
Ketogenic diet food is a high-fat, low-carbohydrate diet that aids in weight maintenance by putting the body in a condition of dietary acetonemia that aids in burning the extra fats that are saturated in several body parts. This diet is effective in treating a number of illnesses and medical disorders, including diabetes, polycystic ovarian syndrome, cancer, heart disease, Alzheimer's, and many more in addition to helping people lose weight. Ketogenic diet foods include cottage cheese, dark meat, flaxseeds, and pumpkin seeds. A set of low supermolecule, moderate supermolecule, and high fat dietary patterns known as the ketogenic (keto) diet triggers the metabolic state of acetonemia in the body. On a keto diet, the consumption of bread, grains, and cereals is prohibited, and there is a restricted intake of fruits and vegetables. As a result, the body experiences a fat and calorie shortage, which triggers the liver to generate organic complex bodies from the stored fat and utilize it as a source of energy. In addition, eating a ketogenic diet helps consumers to lose weight quickly, keep their energy levels steady, and stay focused and attentive all day.
Market expansion is being fueled by the increased prevalence of overweight and obesity issues among the younger generation, millennials, and the working-class population. Given that obesity increases the risk of developing a number of chronic conditions like cardiovascular disease, diabetes, and high blood pressure, the ketogenic diet has also emerged as a successful method of weight control. Over the forecast period, it is expected that these health issues would increase demand for a ketogenic diet. The prevalence of obesity has considerably increased over the past few years, which has raised the demand for a weight-management diet. Due to its success across all age groups, the ketogenic diet has recently gained popularity on a global scale. This diet is specifically a high-fat and low-carbohydrate diet. There are four types of ketogenic diets: standard, cyclical, targeted, and high-protein ketogenic diet.
In addition, one of the main reasons driving the demand for keto diet products is the rising number of health-conscious people globally. One of the key factors driving the global market for keto diet products is the growing consumer awareness of the advantages offered by the keto diet. The growing interest in diet and fitness among young people around the globe is encouraging the expansion of the market for keto diet products. The rapid movement in consumer preference toward natural and clean-label products is likely to increase the market for keto diet products. As a result, the global keto diet market is anticipated to expand favorably over the course of the forecast period in terms of both value and volume due to increased awareness and growing popularity.
The myriad of negative effects of the ketogenic diet, some modest and some severe, have the potential to restrain market expansion. The high saturated fat content of a ketogenic diet increases LDL cholesterol, which has been linked to heart disease. Other side effects include nutritional deficiency caused by a lack of micronutrients, constipation, and fuzzy thinking or brain fog. Additionally, the high-fat content, it can make existing liver issues worse. Long-term adherence to the ketogenic diet can have detrimental effects on health, including kidney stones, an excess of protein in the blood, and migraines. Thus, the above-mentioned factors are likely to limit the ketogenic diet food market expansion.
According to the ketogenic diet food market analysis, the ketogenic diet food market is segmented into type, distribution channel, and region. By type, it is segregated into supplements, beverages, snacks, and dairy. On the basis of distribution channel, the market is categorized into online and offline (hypermarkets and supermarkets, specialty stores, and others). On the basis of region, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, Belgium, Russia, Netherlands, and the Rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, Indonesia, Malaysia and Rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Argentina, Saudi Arabia, UAE and Rest of LAMEA).
According to the ketogenic diet food market demand, on the basis of type, the beverages segment was the significant contributor to the market, with $2,124.8 million in 2021, and is estimated to reach $3,853.3 million by 2031, at a CAGR of 6.3% during the forecast period. Growing demand for convenience food items and availability of ketogenic food items in beverage form are likely to propel the ketogenic diet food market growth through the beverage segment. Increasing preference for healthy beverages and launches of ketogenic diet products in beverage form is likely to contribute to the growth of the ketogenic diet food market size through the beverage segment during the forecast period. An increase in beverage consumption has driven the growth of the ketogenic beverages diet market. Moreover, a rise in the preference of consumers toward beverages with weight management benefits is expected to boost the need for the ketogenic diet.
According to the ketogenic diet food market trends, on the basis of distribution channel, the offline segment was the significant contributor to the market and is estimated to reach $11,594.3 million by 2031, at a CAGR of 5.6% during the forecast period. Hypermarkets & supermarkets and specialty stores are popular distribution channels for ketogenic diet food. Hypermarkets/supermarkets are gaining popularity, owing to the availability of a broad range of consumer goods and food and beverages under a single roof, with ample parking space and convenient operation timings. Moreover, an increase in urbanization, a rise in the working-class population, and competitive pricing boosts the popularity of hypermarkets in developed and developing regions. Thus, the above factors are likely to contribute to the ketogenic diet food market through the offline segment.
According to the ketogenic diet food market opportunities, region-wise, North America garnered the major ketogenic diet food market share in 2021 and is expected to maintain its market share throughout the ketogenic diet food market forecast period. North America was the largest regional market for ketogenic diets with a share of more than 42.6% in 2019, The largest market for ketogenic diets is in the United States. Demand for North American ketogenic diet foods is expected to rise throughout the forecast period due to rising obesity rates and strong millennial awareness of the importance of eating a healthy diet.
The major players operating in the ketogenic diet food industry focus on key market strategies, such as mergers, product launches, acquisitions, collaborations, and partnerships. Some of the key players in the Ketogenic diet market industry include Ample foods, Danone SA, Nestle SA, Pruvit Venture, Keto and Company, Zenwise Health, Perfect Keto, Know Brainer Foods, Bulletproof 360 Inc., and Ancient Nutrition.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the ketogenic diet food market analysis from 2021 to 2031 to identify the prevailing ketogenic diet food market opportunities.
- Market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
- An in-depth analysis of the ketogenic diet food market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes an analysis of the regional as well as global ketogenic diet food market trends, key players, market segments, application areas, and market growth strategies.
Ketogenic Diet Food Market Report Highlights
| Aspects | Details |
 Market Size By 2031 | USD 14.5 billion |
 Growth Rate | CAGR of 5.9% |
 Forecast period | 2021 - 2031 |
 Report Pages | 274 |
 By Type |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | Bulletproof 360 Inc, Zenwise Health, Keto and company, Danone SA, Ancient Nutrition, Nestle SA, Know Brainer Foods, Ample Foods, Prüvit Venture, Perfect Keto |
Analyst Review
According to the insights of the CXOs, the ketogenic diet market is expected to witness robust growth during the forecast period. The ketogenic diet market is expanding as a result of the rising prevalence of obesity currently, one of the biggest health issues on the planet is obesity. According to an Ipsos survey from 2020, 19% of respondents globally identified obesity as their top issue. Slowly but surely, people are beginning to favor healthier lifestyle choices. Another factor is research and development proficiencies and growing awareness about the benefits.
CXOs further added the main factors influencing the market for Ketogenic diet market are consumers' increasing demand for ready-to-eat food. The growing acceptance of the ketogenic diet on a global scale and the extensive research & development occurring in the keto diet industry have created a number of opportunities for ketogenic diet food market expansion. In addition, rising demand for meals-in-a-shake or ready-to-eat foods offers numerous potential for market expansion globally.
The global ketogenic diet food market size was valued at $864.3 million in 2021, and is estimated to reach $8,362.3 million by 2031.
5.9% is the CAGR of ketogenic diet food market.
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2021 is the base year calculated in the ketogenic diet food market report.
Ample foods, Danone SA, Nestle SA, Pruvit Venture, Keto and Company, Zenwise Health, Perfect Keto are some of the top companies in the ketogenic diet food market report.
The ketogenic diet food market is segmented into type, distribution channel and region.
Rising prevalence for obesity and spending for healthy food products are some of the key factors shaping the growth of the ketogenic diet food market.
North America region holds the maximum market share of the ketogenic diet food market.
Outbreak of COVID-19 was positively impacted the growth of the ketogenic diet food market
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