Kiwi is a natural product and consumed in the raw form. It is well known for having antioxidants and high content of Vitamin C and essential fibers used for reducing the risk of asthma. Kiwi fruits are available for direct consumption in various shops and retail stores. They are used in the preparation of other food applications.
COVID-19 Scenario Analysis:
- Fruits are affordable as compared to other processed foods. Hence, there is a wide scope for the growth of kiwi fruit market. There is a high demand for immunity boosting food and fresh fruit amidst the pandemic. However, due to the impaired supply chain, the farmers are not able to harvest the cultivated kiwi. This has slowed down the market of kiwi for the year 2020 globally. Though, the key players have adapted to this volatile business environment by expanding their e-commerce channels.
Top Impacting Factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis
A considerable shift of preference toward the immunity boosting fresh fruits has fueled the growth of the kiwi fruit market. Kiwi has high amounts of vitamin C and antioxidants, which help in the treatment of severe diseases like asthma. They are enriched with fiber that aid in the digestion process. They contribute in boosting the immune system to fight against the seasonal infections. Regular consumption of kiwi helps in lowering the risk of oxidative stress and colon cancer. In addition to this, they are helpful for lowering high blood pressure, which can cause severe ailments like stroke. They help to reduce blood clotting and in the treatment of vision loss. The multiple benefits associated with the consumption of kiwi are the prominent reason for its growth. Hence, it has gained a wide traction among the health conscious consumers. Moreover, the e-commerce sales are providing discounts on home delivery.
Furthermore, increased disposable income, product standardisation, quality upgradation, investment in packaging & labelling, continuous R&D have propelled its growth. However, the small shelf life of kiwi and allergies such as, swollen tongue, itchy throat caused by its consumption, are the major restraints in its growth. Surge in consumption of fresh fruits is boosting its growth.
The Global Kiwi Fruit Market Trends
New Product Launches to Flourish the Market
- The introduction of new products with improved characteristic in the product portfolio of kiwi fruit ingredients has stimulated the demand to a wide extent. The key market players are focused on brand loyalty to extend their global footprint. The consumers are inclined toward the nutritional products and the companies are considering this as a viable methodology to expand their customer base. The kiwi fruit manufacturers have adopted robust strategies and engaged in advancement of packaging and labelling of the freshly produced kiwi fruits. The manufacturers are opting for advanced technologies in order to increase the shelf life of the products and preventing them from getting spoiled. For instance, a company called Perfo Tec has extended the shelf life of these perishable foods by measuring the respiration rate of fruits & vegetables and adjusting the packaging accordingly. It is anticipated to improve the product quality also and reduce the chances of spoilage.
- The advanced packaging & labelling systems and developing new ingredients of product can strengthen the demand for the kiwi fruit globally.
Surge in Usage in Automotive and Industrial Applications
- There is an increase in the consumption of kiwi fruit as salads, cake toppings, and beverages. Hence, the usage of kiwi fruit in food industry has witnessed a remarkable growth. Moreover, increased applications of kiwi fruit in jams, sauce, bakery, and confectionary has fueled the demand for kiwi fruit.
Key Benefits of the Report
- This study presents the analytical depiction of the kiwi fruit market along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the kiwi fruit market share.
- The current market is quantitatively analyzed to highlight the kiwi fruit market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed kiwi fruit market analysis based on competitive intensity and how the competition will take shape in coming years.
Questions Answered in the Kiwi Fruit Market Research Report
- Which are the leading players active in kiwi fruit market?
- What are the current trends that will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities of the market?
- What future projections would help in taking further strategic steps?
Kiwi Fruit Market Report Highlights
By Distribution Channel
Key Market Players
Auckland Pack and Cool, Seeka Kiwifruit Industries Limited, Aongatete Coolstores Limited, Mount Pack and Cool, Birchwood Packhouse Limited, Eastpack Limited, DMS Progrowers Limited, Punchbowl, Riverlock, Apata Group Limited