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2023

Liquid Cheese Market

Liquid Cheese Market Size, Share, Competitive Landscape and Trend Analysis Report, by Product Type, by Cheese Type, by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2022-2031

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Author's: Jaya Bundele | Roshan Deshmukh
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The global liquid cheese market size was valued at $17.3 billion in 2021, and is projected to reach $22.5 billion by 2031, growing at a CAGR of 2.6% from 2022 to 2031.

Cheese that has been treated to a liquid or semi-liquid form is referred to as liquid cheese. It is frequently used as a topping or dip for a variety of dishes, including nachos, French fries, and hot dogs.

Liquid Cheese Market

Market Dynamics

The market is mostly driven by convenience. Using liquid cheese as a topping or dip for nachos, fries, and hot dogs is just one of the many useful applications for this versatile ingredient. In the food service sector, where demand for quick and simple food options is considerable, this convenience factor is particularly significant. In addition to being convenient to use as a food topping or dip, liquid cheese is also simple for manufacturers to produce and deliver. It is a desirable alternative for producers and distributors looking for products that are simple to handle and store because of their long shelf life and simplicity of transportation.

The demand for liquid cheese is projected to stay high as customers continue to look for quick-to-prepare food options. Producers and food firms may probably keep coming up with innovative new ways to incorporate liquid cheese into their dishes to satisfy this demand. Although some kinds of liquid cheese include high levels of sodium and artificial chemicals, it is important to note that some consumers is concerned about the convenience element when it comes to this product. As a result, there is a shift of market for liquid cheese in favor of healthier and more natural products.

Segmental Overview

The liquid cheese market is analyzed on the basis of product type, cheese type, distribution channel, and region. On the basis of product type, the market is divided into cheese spread, cheese sauce, cheese dip, and others. On the basis of cheese type, the market is divided into mozzarella, cheddar, parmesan, and others. On the basis of distribution channel, it is bifurcated into online and offline. The offline segment is further classified into supermarkets/hypermarkets, convenience stores, specialty stores, and others. On the basis of region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

By Product Type

The cheese spread segment, as per product type, dominated the global market in 2021 and is anticipated to maintain its dominance throughout the forecast period. Similar to many other food products, the cheese spread market has seen a trend toward taste innovation.  Manufacturers create new flavors and flavor combinations to meet consumer desire for variety and novelty. There is a growth in number of consumers who look for better food options as their concerns about their health and wellness rise. As a result, there is a trend towards cheese spreads that are lower in fat and sodium and are thought to be healthier alternatives.

Liquid Cheese Market by Product Type

By Cheese Type

The cheddar segment dominates the global liquid cheese market on the basis of cheese type. In the liquid cheese market, there has been a tendency toward premiumization as interest of customers in high-quality food products has increased. In addition to cheddar cheese aged for longer periods of time for a stronger flavor, this also includes the introduction of artisanal and specialty cheddar cheeses.

Liquid Cheese Market by Cheese Type

By Distribution Channel

The online segment exhibits the fastest growth in the global liquid cheese market.  People who want to purchase from the comfort of their homes take advantage of online shopping rather than having to travel to actual stores. Customers who reside in rural or remote places or who have restricted mobility pay particular attention to this. Online sales channels also enable a higher level of personalization of the buying experience, due to features like personalized product recommendations and the simplicity of searching and filtering for specific products.

Liquid Cheese Market by Distribution Channel

By Region

On the basis of region, Europe dominated the market with the largest liquid cheese market share during the liquid cheese market forecast period. The main drivers of the liquid cheese market growth in Europe are the developing trend of fast-food chains, the rise in demand for ready-to-eat food and the growth in desire for convenience food products.

Liquid Cheese Market by Region

Another significant factor in the liquid cheese market is innovation. Liquid cheese product producers always seek ways to enhance the flavor, texture, and use of their goods.  Producers frequently introduce new flavor profiles for liquid cheese products, such as spicy or smoky flavors to respond to shifting consumer tastes. Moreover, producers creating healthier liquid cheese alternatives utilizing low-fat or plant-based ingredients. The market for liquid cheese has benefited greatly from packaging innovations. For instance, producers have created novel packaging types, such as pouches or bottles with nozzles, that make it simpler to distribute liquid cheese.

Producers add functional ingredients like probiotics or proteins derived from plants to their liquid cheese products to appeal to consumers who are health conscious. The environmental impact of diets of consumers is a growing concern. Manufacturers respond by integrating sustainable sourcing techniques into their production processes, such as employing components sourced locally or renewable energy. They allow customers to choose their favorite cheese blend or level of spice when it comes to liquid cheese products.

Another factor that propels the liquid cheese market demand is the acceptance of snack food. Liquid cheese is frequently served as a dip or topping for snack food including chips, nachos, and pretzels. Consumers who look for quick and simple meals or snacks have a convenient and simple alternative in snack food. liquid Cheese is a popular addition to various snack dishes due to its simplicity of preparation and mouthwatering flavor. Snack food are a popular choice for consumers who are constantly on the go because many of them are portable. Customers who want to enjoy their favorite food while on the go choose liquid cheese because it is simple to take in a container or pouch.

Snack food are popular among customers because they are available in a wide range of flavors and variations. Similarly, the availability of liquid cheese products in a range of flavors, including cheddar, jalapeño, and nacho, has boosted customer interest in them.  Comfort food has grown in popularity and is frequently connected with snack food and liquid cheese at times of stress or uncertainty, such as during the COVID-19 epidemic. More people are craving throughout the day and look for new and inventive snack options, which drives demand for snack food. Moreover, liquid cheese is a common addition to snack meals which has also increased demand for it.

The liquid cheese market is also being driven by the expansion of restaurant sector. Liquid cheese is used in a variety of applications by food service businesses such as restaurants, cafes, and food trucks to improve the flavor and texture of their products. Several restaurants serve appetizers like nachos, quesadillas, and cheeseburgers that contain liquid cheese. The demand for liquid cheese products to be used in these dishes rises in tandem with the expansion of the food service sector. Liquid cheese is utilized in a range of food service preparations, such as toppings, fillings, and sauces.  It is a preferred component in restaurants due to its adaptability.

Liquid cheese is a useful ingredient for restaurants with its simplicity of usage and lack of preparation.  This saves time and money on labor for companies providing food services. The demand for liquid cheese products that is easily adjusted to suit various tastes and preferences has been fueled by the availability of customizable dishes at many food service establishments.  There is growth in food service sector is growing as more people order takeout and delivery or eat out. The need for liquid cheese products that are used in many food service applications has been stimulated by this.

Health issues are one of the factors limiting the liquid cheese industry. Consumers who are concerned about their health have raised concerns about liquid cheese products because they are frequently rich in sodium, fat, and calories. They choose healthier options, such as low-fat or reduced-sodium cheese products as more consumers become aware of the health dangers associated with consuming large levels of sodium, fat, and calorie. This might affect the market for liquid cheese products that contain a lot of these chemicals. Governments enact laws that limit the quantity of sodium, fat, or calories in food items, including liquid cheese products. These rules may affect the manufacture and sale of liquid cheese products, which may affect their supply and demand.

The popularity of liquid cheese products is impacted by health trends such as the emphasis on plant-based diets and clean eating. Customers who are concerned about their health and wellness could choose better liquid cheese substitutes such as plant-based cheese. Manufacturers create new liquid cheese products with lower sodium, fat, and calorie content in response to consumer demand for healthy alternatives.

Competition from other cheese products is another barrier for the market. Other cheese products, including shredded cheese, sliced cheese, and cheese blocks, compete with liquid cheese products in several ways. Shredded cheese, sliced cheese, and cheese blocks could be seen by certain customers as being more real and organic than liquid cheese products. As a result, consumers choose other cheese products that they believe to be of greater quality, which may influence the demand for liquid cheese products. Other cheese products, such as shredded cheese, and sliced cheese, are commonly available at grocery stores while liquid cheese items are only accessible in specific stores or locales. This affects the supply and demand for liquid cheese products by affecting their accessibility and availability.

It is possible for manufacturers of various cheese products to release new, consumer-friendly products like flavored or artisanal cheeses. Consumers choose these novel and innovative products over liquid cheese as a result, which influence the demand for liquid cheese products. Shredded cheese and cheese blocks are two alternatives to liquid cheese products that are less expensive. Consumers choose less expensive substitutes, which may influence the demand for liquid cheese.

Competition Analysis

The major players analyzed for the liquid cheese industry are Amul, Brunkow Cheese, Cabot Creamery, Dairygold, Dlecta Foods Private Limited, Fritos, Gehl Foods, LLC, Heluva Good, Kaukauna Cheese, La Preferida, Ricos Products, Rojo's, Veeba Food, Velveeta, and Wingreens Farms Private Limited. Key players operating in the liquid cheese market have adopted product launches, business expansions, and mergers & acquisitions as key strategies to expand their liquid cheese market share, increase profitability, and remain competitive in the market.

Some Examples of Expansion in The Market

  • In August 2021, Gehl Foods, LLC extended its main street manufacturing facility in Germantown, Wisconsin to the corner of Church Street; the main street by 22,500 square foot addition. This expansion allows four new food and packaging manufacturing lines to expand the capacity of current packaging offerings.
  • In June 2022, Gehl Foods, LLC established its operations in Colleton County. It has invested $46 million to create 106 new jobs through this expansion.

Some Examples of Product Launch in The Market

  • In April 2021, Bel Brands USA, Inc., through its brand Boursin, launched dairy-free cheese spread with alternative garlic & herbs, in order to meet flexitarian food trends and evolving consumer demands.
  • In December 2022, Bel Brands USA, Inc., launched the Nurishh incredible dairy animal-free cream cheese spread alternative, in partnership with Perfect Day, and The Laughing Cow plant-based in order to expand its alternative dairy portfolio.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the liquid cheese market size, liquid cheese market revenue, segments, current trends, estimations, and dynamics of the liquid cheese market analysis from 2021 to 2031 to identify the prevailing liquid cheese market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the liquid cheese market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global liquid cheese market trends, key players, market segments, application areas, and market growth strategies.

Liquid Cheese Market Report Highlights

Aspects Details
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Market Size By 2031

USD 22.5 billion

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Growth Rate

CAGR of 2.6%

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Forecast period

2021 - 2031

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Report Pages

250

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By Product Type
  • Cheese spread
  • Cheese sauce
  • Cheese dip
  • Others
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By Cheese Type
  • Mozzarella
  • Cheddar
  • Parmesan
  • Others
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By Distribution Channel
  • Online
  • Offline
    • Sub-Type
      • Supermarkets/hypermarkets
      • Convenience stores
      • Specialty stores
      • Others
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (UK, Germany, France, Italy, Spain, Russia, Netherlands, Poland, Rest of Europe)
  • Asia-Pacific  (China, India, Japan, South Korea, Australia, Indonesia, Thailand, Malaysia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, Argentina, South Africa, Saudi Arabia, United Arab Emirates, Rest of LAMEA)
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Key Market Players

Wingreens Farms Private Limited, Ricos Product Company, Gujarat Cooperative Milk Marketing Federation Ltd., Brunkow Cheese Factory, Veeba Food Services Pvt. Ltd., Gehl Foods, LLC, Frito-Lay North America, Inc., Cabot Creamery Co-operative, HP Hood LLC, Dairygold Co-Operative Society Limited, Bel Brands USA, Inc., Dlecta Foods Private Limited, La Preferida, Inc., The Kraft Heinz Company, Lakeview Farms LLC.

Analyst Review

The perspectives of the leading CXOs in the liquid cheese industry are presented in this section. A number of factors, including the rise in popularity of fast food and western-style cuisine across the globe, the expansion of the food service industry, and the rise in need for convenience food products, drive the market. Asia-Pacific, North America, and Europe are the three largest markets for liquid cheese. Its extensive use in a variety of food, such as pizza, burgers, sandwiches, and snacks, is what drives the need for liquid cheese.

The CXOs further added that it is simple and quick to drizzle or pour liquid cheese over a number of food. It is a well-liked option for food service companies and busy households since it eliminates the necessity for shredding or grating cheese. A flexible substance with many potential uses is liquid cheese. It is used in a variety of recipes as an ingredient, a topping, or a dip.  Both customers and food service operators favor it due to its adaptability.

Author Name(s) : Jaya Bundele | Roshan Deshmukh
Frequently Asked Questions?

The global liquid cheese market was valued at $17,300.0 million in 2021, and is projected to reach $22,474.9 million by 2031, registering a CAGR of 2.6% from 2022 to 2031.

The forecast period in the liquid cheese market report is 2022 to 2031.

The base year calculated in the liquid cheese market report is 2021.

The top companies analyzed for global liquid cheese market report are Amul, Brunkow Cheese, Cabot Creamery, Dairygold, Dlecta Foods Private Limited, Fritos, Gehl Foods, LLC, Heluva Good, Kaukauna Cheese, La Preferida, Ricos Products, Rojo's, Veeba Food, Velveeta, and Wingreens Farms Private Limited.

The cheese spread segment is the most influential segment in the liquid cheese market report.

Europe holds the maximum market share of the liquid cheese market.

The company profile has been selected on the basis of revenue, product offerings, and market penetration.

The market value of the liquid cheese market in 2021 was $17,300.0 million.

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Liquid Cheese Market

Global Opportunity Analysis and Industry Forecast, 2022-2031