Liquid Soap Market Type (Organic, Natural, Conventional) Application (Hand Wash, Body Wash, Dish Wash, Others) End User (Household, Commercial ) Distribution Channel (Supermarkets & Hypermarkets, Departmental Stores, Specialty Stores, Online Platforms) Industry Vertical (Consumer Goods, Hygiene & Healthcare, Personal & Skincare, Others) : Global Opportunity Analysis and Industry Forecast, 2020-2027

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Aug 2020 | 103 Views
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Liquid soap is a cleansing agent which is used in daily routine activities such as cleaning, bathing, washing, and others. Liquid soaps are convenient and more hygienic than the conventional soaps. This propels the demand for liquid soaps globally. These come in different colors, chemical content, and scents and this lets the market diversify by serving distinct consumer requirements. The market is witnessing changing demands from customers for products that serve multiple requirements such as exfoliation of the skin and moisturizing.


Market scope and structure analysis:

               Report Metric


  Market size available for years


  Base year considered


  Forecast period


  Forecast units

  Value ($US)

  Segments covered

Type, Application, End User, Distribution Channel, Industry Vertical, and Region

  Regions covered

North America (U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and Rest of Asia-Pacific), LAMEA (Middle East, Brazil, and Rest of LAMEA)

  Companies covered

Premier English Manufacturing, Christina May Ltd., GlaxoSmithKline, Unilever, Colgate-Palmolive Company, Reckitt Benckiser Group plc., AVON PRODUCTS, Nivea, Johnson & Johnson Consumer Inc., Henkel Corporation, Cleenol Group Ltd., LES ROBINETS PRESTO S.A.


COVID-19 Scenario Analysis: 

Increment in demand for liquid soaps

Due to the implications of COVID-19, the demand for liquid soaps has witnessed a drastic upsurge, especially in the hand wash segment. Hand washes have been in experiencing an increase in demand as a precautionary practice against the widespread pandemic.

Difficulties due to disruptions in supply chains

The disruption in supply chains has led to the unavailability of raw materials in the manufacturing units and finished products in the market. This lack of transportation, especially across international borders have led to a misbalance in the demand and supply of the product worldwide.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

Increase in awareness of personal hygiene among the population is a major factor that drives the market growth for liquid soaps. There is an increase in the demand for liquid soaps in the commercial as well as household sector. This is because the product is convenient to use and can be carried along easily. The demand is witnessing an additional demand due to the anti-bacterial properties that are required as a precautionary practice against pollution and dirt-borne diseases. Although high price of product than the conventional soaps continues to act as a market restraint but the competitive edge that the product has over its substitutes, stands as a fueling agent to explore the potential market.

The global liquid soap market trends are as follows:

New product launches to flourish the market

The market is driven by innovations arising out of changing consumer requirements and the conversion of soaps from the solid cake form to the advanced liquid form is the result of market research and product innovation in the field of soaps and cleaning agents. The market of liquid soaps different products for cleaning, washing, and bathing that led to expansion of market with product diversification. 

Surge in usage as hand wash and body wash

The hand wash and body wash segment is observed to conquer the maximum market share due to an upsurge of products in such applications. Use of hand washes have increased not just at homes but at work places and other institutions owing to the growing health awareness among individuals. These contain anti-bacterial properties, use of natural ingredients, organic compounds, and others. This boosts the growth of the market. 

Key Segments Covered:




  • Organic
  • Natural
  • Conventional


  • Hand Wash
  • Body Wash
  • Dish Wash
  • Others

  End User

  • Household
  • Commercial

  Distribution Channel

  • Supermarkets & Hypermarkets
  • Departmental Stores
  • Specialty Stores
  • Online Platforms

  Industry Vertical

  • Consumer Goods
  • Hygiene & Healthcare
  • Personal & Skincare
  • Others


Key Benefits of the Report:

  • This study presents the analytical depiction of the global liquid soap industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global liquid soap market share.
  • The current market is quantitatively analyzed from 2020 to 2027 to highlight the global liquid soap market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides a detailed global liquid soap market analysis based on competitive intensity and how the competition will take shape in the coming years. 

Questions Answered in the Liquid soap Market Research Report:

  • What are the leading market players active in the liquid soap market?
  • What the current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?
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