Malted barley flour is an extracted form of barley. The barley may germinate, which is then dried and immersed to form malted barley meal. The enzymes are induced to grow during germination, which allows for the soft texture of malted barley flour. It has a small amount of gluten and a significant amount of fiber. It is widely used as a dough conditioner in bread, pizza crusts, crackers, rolls, pretzels, etc. because of its relatively low gluten, it makes the dough softer, more relaxed, and gives a smoother crumb texture. Malted barley flour adds exotic taste, along with flavoring and texture, to various foods including muffins, cookies, soups, and breadcrumbs.

Market scope and structure analysis:

COVID-19 Scenario Analysis: 

The worldwide pandemic occurrence has significantly reduced the production and supply chain of malted barley flour due to labor shortage and trade barriers. The panic buying has positively increased the demand for malted barley flour in household. All the foodservice sectors are experiencing a decline in the demand for malted barley flour due to closure of all the bakeries, restaurants, and cafés in COVID-19.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

Increase in population, surge in urbanization, rise in disposable income, and adoption of healthy lifestyle boosts the growth of the malted barley flour market. The substantial rise in the use of barley meal in the food & bakery industries to provide texture agent and nutritious infant food is also anticipated to fuel the growth of the barley meal market.

Another reason is the inclined interest of consumers in traditional foods where barley has been an essential food grain for centuries. Consuming malted barley meal helps in lowering the blood sugar levels, and regular intake and use of barley meal in large quantities may also lead to allergic or asthma reactions which hinder the growth of the market.

Utilized as a Sweetener 

Consumers who are health conscious prefer sugar-free or less sugar products and this is a factor anticipated to fuel the demand for malted barley flour sugar in food processing industries. Due to increased health awareness, a high preference for natural ingredient foods creates high potential opportunities for companies to offer malted barley flour products. This also creates opportunities for domestic players to enter the market for malted barley flour to leverage rise in demand from bakery and food & beverage industries for gluten-free, cholesterol-free, high nutritional value, and clean label products.

Potential Market 

In North America, Malty Barley is highly consumed and produced due to the modern lifestyle of the consumer rising prevalence of bakeries and food processing industries. Malted barley meal is eaten at higher frequencies in household baking Malted barley flour is used extensively in the alcoholic beverage industries such as the fermentation of leaves in wineries. In Asia Pacific region Malted barley meal is widely used due to increase in bakeries &confectionaries and food restaurants.

Key Segments Covered:

Key Benefits of the Report:

• This study presents the analytical depiction of the malted barley flour industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the malted barley flour market share.
• The current market is quantitatively analyzed from 2020 to 2027 to highlight the global malted barley flour market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
• The report provides a detailed malted barley flour market analysis based on competitive intensity and how the competition will take shape in coming years. 

Questions Answered in the Malted Barley Flour Market Research Report:

• What are the leading market players active in the malted barley flour market?
• What the current trends will influence the market in the next few years?
• What are the driving factors, restraints, and opportunities in the market?
• What future projections would help in taking further strategic steps?