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Allied Market Research

Matcha Market by Product (Regular Tea, Matcha Beverages, Food, Personal Care, and Other), Grade (Ceremonial, Classic, and Culinary), Production Technology (Pan-friedand Steamed), and Sales Channel (Departmental Stores, Supermarkets, Online Retail, and Others): Global Opportunity Analysis and Industry Forecast, 2020–2027

A09959
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Aug 2021 | 402 Views
 
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The global matcha market is projecting significant growth, and is anticipated to continue this trend in the coming years. Matcha is a powder form of green tea leaves. Matcha is used as matcha shots, tea, and also in desserts. It is grown differently and exhibitsunique nutritional properties. Matcha contains a high number of antioxidants that help to repair damaged cells and prevent chronic disease. In addition, it protects the liver, boosts brain functions, reduces cancer risk, improves heart health, and help in reducing the weight. Matcha tea is highly preferred by consumers, as it boosts immunity. Matcha has a high volume of vitamin C, chromium, zinc, selenium, and magnesium, which controlblood sugar and cholesterol. It is easily available in online as well as in offline sales channels. With the increase in the popularity of matcha, the demand has increased considerably. The matcha market is fragmented depending on product, grade, production technology, sales channel, and region.

Market scope and structure analysis

Report Metric

Details

Market size available for years

2020–2027

Base year considered

2019

Forecast period

2021–2027

Forecast unit

Value ($USD)

Segments covered

Product, Grade, Production Technology, Sales Channel, and Region

Regions covered

North America (U.S, Mexico, and Canada), Europe (Germany, UK, France, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and Rest of Asia-Pacific), and LAMEA (Middle East, Brazil, and Rest of LAMEA)

Companies covered

The AOI Tea Company, D:Matcha Japanese Green Tea, Vicony Teas Company, Encha Organic Matcha, Tenzo Tea, Green Foods Corporation, ITO En North America Inc., Nature's Way Products, LLC., AIYA America, and Mizuba Tea Company

COVID-19 scenario analysis

  • The COVID-19 has a negative and positive impact on the matcha market.
  • The demand for matcha has augmented due to the COVID-19 pandemic.
  • Consumer demand has increased to support their body, increase immune health, and reduce anxiety.
  • Retail storesare closed, hence, online channels are used to meet the demand of customers.
  • Companies are opting D2C distribution channel to increase the supply.
  • With the growing demand, manufacturers are facing problems regarding the supply of raw materials.
  • Companies are taking preventive measures to meet the demand of consumers and also ensuring the safety of workers.

Top impacting factors: market scenario analysis, trends, drivers, and impact analysis

Increase inawareness about healthy lifestyle and rise in alertness about chronic diseases such as cancer and obesityare the key factors that drive the growth of the global market. An increase in the demand for immunity-boosting drinks has positively influenced the matcha market. Furthermore, shift towardfitness activities has increased the demand for matcha. Rise in in coffee shops and bakery shops further supports the growth of the global matcha market.

However, unavailability of raw materials is akey threat to the matcha market. Less availability of raw materials, soared the prices of the matcha compared to the other tea, which can affect the growth of the matcha market.Fluctuation in prices of raw materials hinders the growth of the global matcha market.

Contrarily, awareness about the benefits of matcha can increase the demand and create a new path for the global market growth. Furthermore, easy availability of matcha in retails stores increase its consumption, thereby boosting the global market growth.

Key segments covered

Segment

Subsegment

Product

  • Regular Tea
  • Matcha Beverages
  • Food
  • Personal Care
  • Others

Grade

  • Ceremonial
  • Classic
  • Culinary

Production Technology

  • Pan Fried
  • Steamed

Sales Channel

  • Departmental Stores
  • Supermarkets
  • Online Retail
  • Others

Key benefits of the report

  • This study presents the analytical depiction of the global matcha industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global matcha market share.
  • The current market is quantitatively analyzed from 2020 to 2027 to highlight the global matcha market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
  • The report provides a detailed market analysis depending on competitive intensity and how the competition will take shape in coming years.

Questions answered in the global matcha market research report:

  • Which are the leading players active in the global matcha market?
  • What are the current trends that will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities of the market?
  • What future projections would help in taking further strategic steps?
 
With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:

  • Consistent, valuable, robust and actionable data & analysis that can easily be referenced for strategic business planning
  • Technologically sophisticated and reliable insights through well audited and veracious research methodology
  • Sovereign research proceeds that present a tangible depiction of marketplace


With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.

Secondary research
We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry

  • Patent and regulatory databases for understanding of technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic new articles, web-casts and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators and relevant press releases for market estimates and forecast


Primary research
Our primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks and face-to-face interactions. We are also in professional corporate relations with various companies that allow us greater flexibility for reaching out industry participants and commentators for interviews and discussions, fulfilling following functions:

  • Validates and improves the data quality and strengthens research proceeds
  • Further develops analyst team’s market understanding and expertise
  • Supplies authentic information about market size, share, growth and forecasts


Our primary research interview and discussion panels are typically composed of most experienced industry members. These participants include; however, not limited to:

  • Chief executives and VPs of leading corporations specific to industry
  • Product and sales managers or country heads; channel partners and top level distributors; banking, investments and valuation experts Key opinion leaders (KOLs)


Analyst tools and models
AMR has developed set of analyst tools and data models to supplement and expedite the analysis process. Corresponding to markets, where there is significant lack of information and estimates, AMR’s team of experts and analyst develop specific analyst tools and industry models to translate qualitative and quantitative industry indicators into exact industry estimates. These models also allow analysts to examine the prospects and opportunities prevailing in the market to accurately forecast the course of the market.
 
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