Microgreen Market Size, Share, Competitive Landscape and Trend Analysis Report, by Type, by Farming and, by Growth Medium : Global Opportunity Analysis and Industry Forecast, 2023-2032

COVID-19 Impact Analysis

• The consumers are shifting toward being health conscious and are looking for good and healthier foods and nutrients and microgreens accounts for one of them. So, the increase in the demand during COVID-19 can be witnessed.
• In the short term, the market demand is anticipated to show superior growth due to the increase in infections and reduced economic activity.
• However, the fact cannot be ignored that the spread of COVID-19 led to the lockdowns and supply chain disruptions and created problems in supply of the products. 

Top Impacting Factors
Microgreens are rich in vitamins and nutrients and exhibit a significant amount of antioxidant properties in their more developed types. It contains more nutrients than other green vegetables. 
Microgreens help in the reduction of heart-related diseases, diabetes, specific types of cancers, and Alzheimer’s disease. Microgreens are environmentally friendly and sustainable practices are happening worldwide, to surge these vegetable's growth and cultivation. These vegetables require minimum energy and water for their growth and production and they can be produced annually.
The rise in health consciousness amongst American consumers has directed the people to consume a diet full of nutrients, which in turn, is leading to the adoption of indoor farming practices. 
Market Trends
Growth in Adoption of Indoor Farming 

• The growing health consciousness has led people to consume a diet full of nutrients, which has led to the adoption of indoor farming practices. Consumers not only practice indoor farming at home, but it is also largely being cultivated in major greenhouses. Thus, the market for microgreens is anticipated to grow in the years to come. An intelligence platform, the distribution of greenhouses across the United States in different regions varied, but the greenhouse cultivation of microgreens was the highest in South and North East regions. Consumers in the country are more focused on growing leafy greens and microgreens than any other vegetables. Thus, the rising adoption of protected cultivation has led the market to grow moderately. Similarly, in Canada, there has been a steady increase in greenhouse vegetable production, including microgreens, and it is anticipated that the multi-decade trend of growth is projected to continue in the near future. The success of greenhouse technology is boosting the microgreens market. Thus, the revenue has stabilized with the growth in demand, which in turn, has aided in the market growth.

North America accounts for Largest Market for Microgreens 

• North America accounted for the largest share in the microgreens industry in 2020. With the help of enhanced indoor and vertical farming practices, the US growers have been able to produce microgreens on a large scale. Moreover, hydroponic farming generates the highest revenue for Californian farmers, and therefore, crops such as broccoli, lettuce, and salad vegetables are grown, which are best suited for this technique of farming.
• Many retailers provide "Certified Naturally Grown" microgreen seeds to local restaurants and farmers in the U.S., which can be grown hydroponically and through vertical farming in the country. Canadian farmers are relying on indoor farming than greenhouse farming for growing microgreens because of the electricity needed for lighting and also growing indoors eliminates many of the pest and disease problems of outdoor production. Thus, organic farmers are tapping into this market owing to the increased demand from chefs that use them as flavor enhancements and colorful garnishes.

Key Benefits of the Report

• This study presents the analytical depiction of the microgreen industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the microgreen market share.
• The current market is quantitatively analyzed to highlight the microgreen market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
• The report provides a detailed microgreen market analysis based on competitive intensity and how the competition will take shape in coming years

Questions Answered in the Microgreen Market Research Report

• Which are the leading players active in the microgreen market?
• What are the current trends that will influence the market in the next few years?
• What are the driving factors, restraints, and opportunities of the market?
• What future projections would help in taking further strategic steps?
• What is "microgreen" market prediction in the future?
• Which will be the niches at which players profiling with recent advancements should set a presence?
• What are the driving factors and opportunities in the market?
• What are the current trends and predicted trends?
• What are the challenges faced in the "microgreen" Market?