CHAPTER 1 INTRODUCTION

1.1. Report description
1.2. Key benefits
1.3. Key market segments
1.4. Research methodology

1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models

CHAPTER 2 EXECUTIVE SUMMARY

2.1. CXO perspective

CHAPTER 3 MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key findings

3.2.1. Top investment pockets

3.3. Porter’s five forces Analysis

3.3.1. Moderate bargaining power of suppliers
3.3.2. High threat of new entrants
3.3.3. Moderate threat of substitutes
3.3.4. High competitive rivalry
3.3.5. High bargaining power among buyers

3.4. Market dynamics

3.4.1. Drivers

3.4.1.1. Upsurge in mobile device penetration
3.4.1.2. Rise in number of mobile Internet users
3.4.1.3. Increased awareness

3.4.2. Restraints

3.4.2.1. Rise in privacy and security concerns
3.4.2.2. Growth in Ad blocker solution adoption

3.4.3. Opportunities

3.4.3.1. Age-group specific mobile advertising contents
3.4.3.2. Special mobile advertising content for low mobile connectivity areas

CHAPTER 4 MOBILE ADVERTISING MARKET, BY FORMAT

4.1. Overview
4.2. Search

4.2.1. Key market trends
4.2.2. Key growth factors and opportunities
4.2.3. Market size and forecast

4.3. Native social

4.3.1. Key market trends
4.3.2. Key growth factors and opportunities
4.3.3. Market size and forecast

4.4. Display

4.4.1. Key market trends
4.4.2. Key growth factors and opportunities
4.4.3. Market size and forecast

4.5. Video

4.5.1. Key market trends
4.5.2. Key growth factors and opportunities
4.5.3. Market size and forecast

4.6. SMS

4.6.1. Key market trends
4.6.2. Key growth factors and opportunities
4.6.3. Market size and forecast

CHAPTER 5 MOBILE ADVERTISING MARKET, BY CATEGORY

5.1. Overview
5.2. Art & entertainment

5.2.1. Key market trends
5.2.2. Key growth factors and opportunities
5.2.3. Market size and forecast

5.3. Hobbies & interests

5.3.1. Key market trends
5.3.2. Key growth factors and opportunities
5.3.3. Market size and forecast

5.4. others

5.4.1. Key market trends
5.4.2. Key growth factors and opportunities
5.4.3. Market size and forecast

CHAPTER 6 MOBILE ADVERTISING MARKET, BY REGION

6.1. Overview
6.2. North America

6.2.1. Key market trends
6.2.2. Key growth factors and opportunities
6.2.3. Market size and forecast

6.2.3.1. U.S.

6.2.3.1.1. MARKET SIZE AND FORECAST

6.2.3.2. Canada

6.2.3.2.1. MARKET SIZE AND FORECAST

6.2.3.3. Mexico

6.2.3.3.1. MARKET SIZE AND FORECAST

6.3. Europe

6.3.1. Key market trends
6.3.2. Key growth factors and opportunities
6.3.3. Market size and forecast

6.3.3.1. Germany

6.3.3.1.1. MARKET SIZE AND FORECAST

6.3.3.2. U.K.

6.3.3.2.1. MARKET SIZE AND FORECAST

6.3.3.3. France

6.3.3.3.1. MARKET SIZE AND FORECAST

6.3.3.4. Spain

6.3.3.4.1. MARKET SIZE AND FORECAST

6.3.3.5. Italy

6.3.3.5.1. MARKET SIZE AND FORECAST

6.3.3.6. Rest of Europe

6.3.3.6.1. MARKET SIZE AND FORECAST

6.4. Asia-Pacific

6.4.1. Key market trends
6.4.2. Key growth factors and opportunities
6.4.3. Market size and forecast

6.4.3.1. China

6.4.3.1.1. MARKET SIZE AND FORECAST

6.4.3.2. India

6.4.3.2.1. MARKET SIZE AND FORECAST

6.4.3.3. Japan

6.4.3.3.1. MARKET SIZE AND FORECAST

6.4.3.4. South Korea

6.4.3.4.1. MARKET SIZE AND FORECAST

6.4.3.5. Rest of Asia-Pacific

6.4.3.5.1. MARKET SIZE AND FORECAST

6.5. LAMEA

6.5.1. Key market trends
6.5.2. Key growth factors and opportunities
6.5.3. Market size and forecast

6.5.3.1. Latin America

6.5.3.1.1. MARKET SIZE AND FORECAST

6.5.3.2. Middle East

6.5.3.2.1. MARKET SIZE AND FORECAST

6.5.3.3. Africa

6.5.3.3.1. MARKET SIZE AND FORECAST

CHAPTER 7 COMPANY PROFILES

7.1. Applovin Corporation

7.1.1. Company overview
7.1.2. Company snapshot
7.1.3. Operating business segments
7.1.4. Business performance
7.1.5. Key strategic moves and developments

7.2. Avazu Inc.

7.2.1. Company overview
7.2.2. Company snapshot
7.2.3. Operating business segments
7.2.4. Business performance
7.2.5. Key strategic moves and developments

7.3. Chartboost Inc.

7.3.1. Company overview
7.3.2. Company snapshot
7.3.3. Operating business segments
7.3.4. Business performance
7.3.5. Key strategic moves and developments

7.4. Facebook Inc.

7.4.1. Company overview
7.4.2. Company snapshot
7.4.3. Operating business segments
7.4.4. Business performance
7.4.5. Key strategic moves and developments

7.5. Flurry Inc.

7.5.1. Company overview
7.5.2. Company snapshot
7.5.3. Operating business segments
7.5.4. Business performance
7.5.5. Key strategic moves and developments

7.6. Google Inc.

7.6.1. Company overview
7.6.2. Company snapshot
7.6.3. Operating business segments
7.6.4. Business performance
7.6.5. Key strategic moves and developments

7.7. Inmobi Pte. Ltd.

7.7.1. Company overview
7.7.2. Company snapshot
7.7.3. Operating business segments
7.7.4. Business performance
7.7.5. Key strategic moves and developments

7.8. Matomy Media Group Ltd.

7.8.1. Company overview
7.8.2. Company snapshot
7.8.3. Operating business segments
7.8.4. Business performance
7.8.5. Key strategic moves and developments

7.9. Millennial Media Inc.

7.9.1. Company overview
7.9.2. Company snapshot
7.9.3. Operating business segments
7.9.4. Business performance
7.9.5. Key strategic moves and developments

7.10. Smaato Inc.

7.10.1. Company overview
7.10.2. Company snapshot
7.10.3. Operating business segments
7.10.4. Business performance
7.10.5. Key strategic moves and developments

LIST OF TABLES

TABLE 1. MOBILE ADVERTISING MARKET, BY FORMAT, 2014-2022 ($MILLION)
TABLE 2. MOBILE ADVERTISING MARKET FORSEARCH SEGMENT, BY REGION, 2014-2022 ($MILLION)
TABLE 3. MOBILE ADVERTISING MARKET FOR NATIVE SOCIAL SEGMENT, BY REGION, 2014-2022 ($MILLION)
TABLE 4. MOBILE ADVERTISING MARKET FOR DISPLAY SEGMENT, BY REGION, 2014-2022 ($MILLION)
TABLE 5. MOBILE ADVERTISING MARKET FOR VIDEO SEGMENT, BY REGION, 2014-2022 ($MILLION)
TABLE 6. MOBILE ADVERTISING MARKET FOR SMS SEGMENT, BY REGION, 2014-2022 ($MILLION)
TABLE 7. MOBILE ADVERTISING MARKET, BY CATEGORY, 2014-2022 ($MILLION)
TABLE 8. MOBILE ADVERTISING MARKET FOR ARTS& ENTERTAINMENT SEGMENT, BY REGION, 2014-2022 ($MILLION)
TABLE 9. MOBILE ADVERTISING MARKET FOR HOBBIES AND INTERESTS SEGMENT, BY REGION, 2014-2022 ($MILLION)
TABLE 10. MOBILE ADVERTISING MARKET FOR OTHERS SEGMENT, BY REGION, 2014-2022 ($MILLION)
TABLE 11. MOBILE ADVERTISING MARKET, BY REGION, 2014-2022 ($MILLION)
TABLE 12. NORTH AMERICA MOBILE ADVERTISING MARKET, BY FORMAT, 2014-2022 ($MILLION)
TABLE 13. NORTH AMERICA MOBILE ADVERTISING MARKET, BY CATEGORY, 2014-2022 ($MILLION)
TABLE 14. NORTH AMERICA MOBILE ADVERTISING MARKET, BY COUNTRY, 2014-2022 ($MILLION)
TABLE 15. EUROPE MOBILE ADVERTISING MARKET, BY FORMAT, 2014-2022 ($MILLION)
TABLE 16. EUROPE MOBILE ADVERTISING MARKET, BY CATEGORY, 2014-2022 ($MILLION)
TABLE 17. EUROPE MOBILE ADVERTISING MARKET, BY COUNTRY, 2014-2022 ($MILLION)
TABLE 18. ASIA-PACIFIC MOBILE ADVERTISING MARKET, BY FORMAT, 2014-2022 ($MILLION)
TABLE 19. ASIA-PACIFIC MOBILE ADVERTISING MARKET, BY CATEGORY, 2014-2022 ($MILLION)
TABLE 20. ASIA-PACIFIC MOBILE ADVERTISING MARKET, BY COUNTRY, 2014-2022 ($MILLION)
TABLE 21. LAMEA MOBILE ADVERTISING MARKET, BY FORMAT, 2014-2022 ($MILLION)
TABLE 22. LAMEA MOBILE ADVERTISING MARKET, BY CATEGORY, 2014-2022 ($MILLION)
TABLE 23. LAMEA MOBILE ADVERTISING MARKET, BY COUNTRY, 2014-2022 ($MILLION)
TABLE 24. APPLOVIN CORPORATION: COMPANY SNAPSHOT
TABLE 25. APPLOVIN CORPORATION: OPERATING SEGMENTS
TABLE 26. AVAZU INC.: COMPANY SNAPSHOT
TABLE 27. AVAZU INC.: OPERATING SEGMENTS
TABLE 28. CHARTBOOST INC.: COMPANY SNAPSHOT
TABLE 29. CHARTBOOST INC.: OPERATING SEGMENTS
TABLE 30. FACEBOOK INC.: COMPANY SNAPSHOT
TABLE 31. FACEBOOK INC.: OPERATING SEGMENTS
TABLE 32. FLURRY INC.: COMPANY SNAPSHOT
TABLE 33. FLURRY INC.: OPERATING SEGMENTS
TABLE 34. GOOGLE INC.: COMPANY SNAPSHOT
TABLE 35. GOOGLE INC.: OPERATING SEGMENTS
TABLE 36. INMOBI PTE. LTD.: COMPANY SNAPSHOT
TABLE 37. INMOBI PTE. LTD.: OPERATING SEGMENTS
TABLE 38. MATOMY MEDIA GROUP LTD.: COMPANY SNAPSHOT
TABLE 39. MATOMY MEDIA GROUP LTD.: OPERATING SEGMENTS
TABLE 40. MILLENNIAL MEDIA INC.: COMPANY SNAPSHOT
TABLE 41. MILLENNIAL MEDIA INC.: OPERATING SEGMENTS
TABLE 42. SMAATO INC.: COMPANY SNAPSHOT
TABLE 43. SMAATO INC.: OPERATING SEGMENTS

LIST OF FIGURES

FIGURE 1. GLOBAL MOBILE ADVERTISING MARKET SEGMENTATION
FIGURE 2. KEY INVESTMENT POCKETS
FIGURE 3. GLOBAL AD BLOCKER ACTIVE USERS, 2010-2015 (MILLION)
FIGURE 4. MOBILE ADVERTISING MARKET, BY FORMAT
FIGURE 6. MOBILE ADVERTISING MARKET, BY SEARCH, 2014-2022 ($MILLION)
FIGURE 7. MOBILE ADVERTISING MARKET, BY NATIVE SOCIAL, 2014-2022 ($MILLION)
FIGURE 8. MOBILE ADVERTISING MARKET BY DISPLAY SEGMENT, 2014-2022 ($MILLION)
FIGURE 9. MOBILE ADVERTISING MARKET BY VIDEO SEGMENT, 2014-2022 ($MILLION)
FIGURE 10. MOBILE ADVERTISING MARKET BY SMS SEGMENT, 2014-2022 ($MILLION)
FIGURE 11. MOBILE ADVERTISING MARKET, BY CATEGORY, 2014-2022
FIGURE 12. MOBILE ADVERTISING MARKET, BY ARTS & ENTERTAINMENT, 2014-2022 ($MILLION)
FIGURE 13. MOBILE ADVERTISING MARKET, BY HOBBIES & INTERESTS, 2014-2022 ($MILLION)
FIGURE 14. MOBILE ADVERTISING MARKET, BY OTHERS, 2014-2022 ($MILLION)
FIGURE 15. MOBILE ADVERTISING MARKET, BY REGION, 2015 (%)
FIGURE 16. NORTH AMERICA MOBILE ADVERTISING MARKET
FIGURE 17. U.S. MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 18. CANADA MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 19. MEXICO MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 20. EUROPE MOBILE ADVERTISING MARKET
FIGURE 21. GERMANY MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 22. U.K. MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 23. FRANCE MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 24. SPAIN MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 25. ITALY MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 26. REST OF EUROPE MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 27. ASIA-PACIFIC MOBILE ADVERTISING MARKET
FIGURE 28. CHINA MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 29. INDIA MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 30. JAPAN MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 31. SOUTH KOREA MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 32. REST OF ASIA-PACIFIC MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 33. LAMEA MOBILE ADVERTISING MARKET
FIGURE 34. LATIN AMERICA MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 35. MIDDLE EAST MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 36. AFRICA MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 37. APPLOVIN CORPORATION: COMPANY FINANCIALS
FIGURE 38. AVAZU INC.: COMPANY FINANCIALS
FIGURE 39. CHARTBOOST INC.: COMPANY FINANCIALS
FIGURE 40. FLURRY INC.: COMPANY FINANCIALS
FIGURE 41. GOOGLE INC.: COMPANY FINANCIALS
FIGURE 42. INMOBI PTE. LTD.: COMPANY FINANCIALS
FIGURE 43. MATOMY MEDIA GROUP LTD.: COMPANY FINANCIALS
FIGURE 44. MILLENNIAL MEDIA INC.: COMPANY FINANCIALS
FIGURE 45. SMAATO INC.: COMPANY FINANCIALS

The global mobile advertising market is projected to witness healthy growth, especially in North America and LAMEA owing to the increased adoption of mobile devices, shift from traditional advertising to digital methods, and increased awareness among mobile users regarding style & fashion, health, technology, and computing. The market is projected to grow at a substantial CAGR of 15.8% from 2016 to 2022, owing to rise in mobile internet and social media users across the globe.

Prominent players—operating in the mobile advertising industry—are inclined towards developing mobile advertising content in different formats such as video, images, animated and text content, in an effort to attract mobile users to view their advertising content. In addition, key players are anticipated to concentrate on mobile optimization, cross-device solutions, and responsive mobile websites. This is anticipated to create huge growth opportunities for key players.

Unauthorized access to online mobile device users can result in data breaches or theft of confidential information. To prevent such incidences, mobile users deploy or block advertising content to access their information associated with location, interests or hobbies. This, in turn, is projected to limit the mobile advertising market growth across the globe. Moreover, the growth in adoption of ad blocker solutions has adversely impacted the market growth in the last few years. For instance, as per PageFair and Adobe report, in Q2 2015, a number of ad blocking software users has grown 41% as compared to that in Q2 2014. Further, the estimated loss of global advertisement market was $21.8 billion during 2015.Mobile advertisers and content creators are projected to develop age-group specific content to target the mass mobile internet population. Furthermore, mobile users’ data collection through categories such as arts & entertainment, hobbies & interests, and style & fashion are anticipated to enable mobile advertising and content developers to develop more personalized messages. Moreover, to target mobile users especially in the emerging markets such as India and Brazil, prominent players are anticipated to create and develop mobile advertising content that can be easily watched on mobile devices operating in the low internet connectivity areas.

Key players are projected to focus on the acquisition or strategic alliance with startups and well-established local players to expand their market presence and outperform competitors.