Mobile Advertising Market Overview:
Mobile Advertising Market was valued at $69,781 million, and is expected to reach $243,703 million by 2022, supported by a CAGR of 15.8%. Mobile advertising means transferring of digital advertising content to mobile device users. It is cost-effective and highly targeted towards a specific group of mobile users. Mobile advertisers have realized the opportunities to use the mobile channel to reach the mass audience or an individual virtually from anywhere and anytime. Now, advertisers have more knowledge about their clients than ever before, which increases the effectiveness of a marketing campaign. Further, it enables advertisers to personalize and customize advertising for mobile users.
Increase in the mobile device and mobile internet users, growth in popularity of social media, and time spent on mobile devices drive the market growth. The report includes the study of the mobile advertising market focusing on various growth prospects and restraints, based on the regional analysis. The study highlights Porter’s Five Forces analysis for the market that comprises the impact of suppliers, competitors, new entrants, substitutes, and buyers.
The prominent players-operating in the mobile advertising industry-include Applovin Corporation, Avazu Inc., Chartboost Inc., Facebook Inc., Flurry Inc., Google Inc., Inmobi Pte. Ltd., Matomy Media Group Ltd., Millennial Media Inc., and Smaato Inc.
The global mobile advertising market is segmented based on format, category, and geography. Based on the format, the market is divided into search, native social, display, video, and SMS segments. By categories, the market is segmented into arts & entertainment, hobbies & interests, and others (society, science, style & fashion, and technology). Geographically, the market is segmented into North America, Europe, Asia-Pacific, and LAMEA.
Mobile Advertising Market Segmentation
The growth potential of the mobile advertising market size by types of content format such as native social, search, display, video, and SMS is presented in the graph below. Further, this is anticipated to enable key players to focus on the key investment areas. Among formats, the video segment is projected to grow at the highest CAGR of 17.5% owing increase in on-demand video watching population across the globe. Further, this growth is attributed to rise in social media users across the globe.
Key Investment Pockets
188.8.131.52. Age-group Specific Mobile Advertising Contents
Mobile advertisers and content creators are projected to develop age-group specific content to target the mass mobile internet population. Further, mobile users’ data collection through categories such as arts & entertainment, hobbies & interests, and style & fashion are anticipated to enable mobile advertising and content developers to develop more personalized messages.
184.108.40.206. Special Mobile Advertising Content for Low Mobile Connectivity Areas
Key players-operating in the mobile advertising industry- are anticipated to create and develop mobile advertising content that can easily support mobile devices used in low internet connectivity areas. This will enable prominent players to target emerging market, such as India where mobile internet connectivity is low as compared to the developed markets, such as the U.S. and the UK.
- The study provides an in-depth analysis of the mobile advertising market along with current and future trends to elucidate the imminent investment pockets.
- Information regarding key drivers, restraints, and opportunities along with their impact analysis on the market is provided.
- Porter’s Five Forces analysis illustrates the potency of the buyers and suppliers participating in the market.
- The quantitative analysis from 2014 to 2022 is provided to elaborate the market potential.
Mobile Advertising Market Key Segments
The mobile advertising market is segmented based on format, category, and geography.
- Native social
- Arts & entertainment
- Hobbies & interests
- Others (society, science, style & fashion, and technology)
- North America
- Rest of Europe
- South Korea
- Rest of Asia-Pacific
- Latin America
- Middle East
Key Market Players Profiled in the Report
- Applovin Corporation
- Avazu Inc.
- Chartboost Inc.
- Facebook Inc.
- Flurry Inc.
- Google Inc.
- Inmobi Pte. Ltd.
- Matomy Media Group Ltd.
- Millennial Media Inc.
- Smaato Inc.
Other Market Players Mentioned in the Report
PageFair Ltd. and Adobe Systems Inc.