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Mobile Advertising Market by Format (Search, Native social, Display, Video, SMS), Category (Arts & entertainment, Hobbies & interests, Society, Science, Style & Fashion, and Technology) - Global Opportunity Analysis and Industry Forecast, 2017-2023
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IC_171933
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Pages: 136
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Feb
2017 |
5220 Views
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Author(s) :
Sumeet Pal
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Tables: 43
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Charts: 45
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Formats*:
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Mobile Advertising Market Overview:
Mobile Advertising Market was valued at $69,781 million, and is expected to reach $243,703 million by 2022, supported by a CAGR of 15.8%. Mobile advertising means transferring of digital advertising content to mobile device users. It is cost-effective and highly targeted towards a specific group of mobile users. Mobile advertisers have realized the opportunities to use the mobile channel to reach the mass audience or an individual virtually from anywhere and anytime. Now, advertisers have more knowledge about their clients than ever before, which increases the effectiveness of a marketing campaign. Further, it enables advertisers to personalize and customize advertising for mobile users.
Increase in the mobile device and mobile internet users, growth in popularity of social media, and time spent on mobile devices drive the market growth. The report includes the study of the mobile advertising market focusing on various growth prospects and restraints, based on the regional analysis. The study highlights Porter’s Five Forces analysis for the market that comprises the impact of suppliers, competitors, new entrants, substitutes, and buyers.
The prominent players-operating in the mobile advertising industry-include Applovin Corporation, Avazu Inc., Chartboost Inc., Facebook Inc., Flurry Inc., Google Inc., Inmobi Pte. Ltd., Matomy Media Group Ltd., Millennial Media Inc., and Smaato Inc.
Segment Overview
The global mobile advertising market is segmented based on format, category, and geography. Based on the format, the market is divided into search, native social, display, video, and SMS segments. By categories, the market is segmented into arts & entertainment, hobbies & interests, and others (society, science, style & fashion, and technology). Geographically, the market is segmented into North America, Europe, Asia-Pacific, and LAMEA.
Mobile Advertising Market Segmentation
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The growth potential of the mobile advertising market size by types of content format such as native social, search, display, video, and SMS is presented in the graph below. Further, this is anticipated to enable key players to focus on the key investment areas. Among formats, the video segment is projected to grow at the highest CAGR of 17.5% owing increase in on-demand video watching population across the globe. Further, this growth is attributed to rise in social media users across the globe.
Key Investment Pockets
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1.1.1. Opportunities
1.1.1.1. Age-group Specific Mobile Advertising Contents
Mobile advertisers and content creators are projected to develop age-group specific content to target the mass mobile internet population. Further, mobile users’ data collection through categories such as arts & entertainment, hobbies & interests, and style & fashion are anticipated to enable mobile advertising and content developers to develop more personalized messages.
1.1.1.2. Special Mobile Advertising Content for Low Mobile Connectivity Areas
Key players-operating in the mobile advertising industry- are anticipated to create and develop mobile advertising content that can easily support mobile devices used in low internet connectivity areas. This will enable prominent players to target emerging market, such as India where mobile internet connectivity is low as compared to the developed markets, such as the U.S. and the UK.
Key Benefits
- The study provides an in-depth analysis of the mobile advertising market along with current and future trends to elucidate the imminent investment pockets.
- Information regarding key drivers, restraints, and opportunities along with their impact analysis on the market is provided.
- Porter’s Five Forces analysis illustrates the potency of the buyers and suppliers participating in the market.
- The quantitative analysis from 2014 to 2022 is provided to elaborate the market potential.
Mobile Advertising Market Key Segments
The mobile advertising market is segmented based on format, category, and geography.
By Format
- Search
- Native social
- Display
- Video
- SMS
By Category
- Arts & entertainment
- Hobbies & interests
- Others (society, science, style & fashion, and technology)
By Geography
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Key Market Players Profiled in the Report
- Applovin Corporation
- Avazu Inc.
- Chartboost Inc.
- Facebook Inc.
- Flurry Inc.
- Google Inc.
- Inmobi Pte. Ltd.
- Matomy Media Group Ltd.
- Millennial Media Inc.
- Smaato Inc.
Other Market Players Mentioned in the Report
PageFair Ltd. and Adobe Systems Inc.
CHAPTER 1 INTRODUCTION
1.1. Report description
1.2. Key benefits
1.3. Key market segments
1.4. Research methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2 EXECUTIVE SUMMARY
2.1. CXO perspective
CHAPTER 3 MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.3. Porter’s five forces Analysis
3.3.1. Moderate bargaining power of suppliers
3.3.2. High threat of new entrants
3.3.3. Moderate threat of substitutes
3.3.4. High competitive rivalry
3.3.5. High bargaining power among buyers
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Upsurge in mobile device penetration
3.4.1.2. Rise in number of mobile Internet users
3.4.1.3. Increased awareness
3.4.2. Restraints
3.4.2.1. Rise in privacy and security concerns
3.4.2.2. Growth in Ad blocker solution adoption
3.4.3. Opportunities
3.4.3.1. Age-group specific mobile advertising contents
3.4.3.2. Special mobile advertising content for low mobile connectivity areas
CHAPTER 4 MOBILE ADVERTISING MARKET, BY FORMAT
4.1. Overview
4.2. Search
4.2.1. Key market trends
4.2.2. Key growth factors and opportunities
4.2.3. Market size and forecast
4.3. Native social
4.3.1. Key market trends
4.3.2. Key growth factors and opportunities
4.3.3. Market size and forecast
4.4. Display
4.4.1. Key market trends
4.4.2. Key growth factors and opportunities
4.4.3. Market size and forecast
4.5. Video
4.5.1. Key market trends
4.5.2. Key growth factors and opportunities
4.5.3. Market size and forecast
4.6. SMS
4.6.1. Key market trends
4.6.2. Key growth factors and opportunities
4.6.3. Market size and forecast
CHAPTER 5 MOBILE ADVERTISING MARKET, BY CATEGORY
5.1. Overview
5.2. Art & entertainment
5.2.1. Key market trends
5.2.2. Key growth factors and opportunities
5.2.3. Market size and forecast
5.3. Hobbies & interests
5.3.1. Key market trends
5.3.2. Key growth factors and opportunities
5.3.3. Market size and forecast
5.4. others
5.4.1. Key market trends
5.4.2. Key growth factors and opportunities
5.4.3. Market size and forecast
CHAPTER 6 MOBILE ADVERTISING MARKET, BY REGION
6.1. Overview
6.2. North America
6.2.1. Key market trends
6.2.2. Key growth factors and opportunities
6.2.3. Market size and forecast
6.2.3.1. U.S.
6.2.3.1.1. MARKET SIZE AND FORECAST
6.2.3.2. Canada
6.2.3.2.1. MARKET SIZE AND FORECAST
6.2.3.3. Mexico
6.2.3.3.1. MARKET SIZE AND FORECAST
6.3. Europe
6.3.1. Key market trends
6.3.2. Key growth factors and opportunities
6.3.3. Market size and forecast
6.3.3.1. Germany
6.3.3.1.1. MARKET SIZE AND FORECAST
6.3.3.2. U.K.
6.3.3.2.1. MARKET SIZE AND FORECAST
6.3.3.3. France
6.3.3.3.1. MARKET SIZE AND FORECAST
6.3.3.4. Spain
6.3.3.4.1. MARKET SIZE AND FORECAST
6.3.3.5. Italy
6.3.3.5.1. MARKET SIZE AND FORECAST
6.3.3.6. Rest of Europe
6.3.3.6.1. MARKET SIZE AND FORECAST
6.4. Asia-Pacific
6.4.1. Key market trends
6.4.2. Key growth factors and opportunities
6.4.3. Market size and forecast
6.4.3.1. China
6.4.3.1.1. MARKET SIZE AND FORECAST
6.4.3.2. India
6.4.3.2.1. MARKET SIZE AND FORECAST
6.4.3.3. Japan
6.4.3.3.1. MARKET SIZE AND FORECAST
6.4.3.4. South Korea
6.4.3.4.1. MARKET SIZE AND FORECAST
6.4.3.5. Rest of Asia-Pacific
6.4.3.5.1. MARKET SIZE AND FORECAST
6.5. LAMEA
6.5.1. Key market trends
6.5.2. Key growth factors and opportunities
6.5.3. Market size and forecast
6.5.3.1. Latin America
6.5.3.1.1. MARKET SIZE AND FORECAST
6.5.3.2. Middle East
6.5.3.2.1. MARKET SIZE AND FORECAST
6.5.3.3. Africa
6.5.3.3.1. MARKET SIZE AND FORECAST
CHAPTER 7 COMPANY PROFILES
7.1. Applovin Corporation
7.1.1. Company overview
7.1.2. Company snapshot
7.1.3. Operating business segments
7.1.4. Business performance
7.1.5. Key strategic moves and developments
7.2. Avazu Inc.
7.2.1. Company overview
7.2.2. Company snapshot
7.2.3. Operating business segments
7.2.4. Business performance
7.2.5. Key strategic moves and developments
7.3. Chartboost Inc.
7.3.1. Company overview
7.3.2. Company snapshot
7.3.3. Operating business segments
7.3.4. Business performance
7.3.5. Key strategic moves and developments
7.4. Facebook Inc.
7.4.1. Company overview
7.4.2. Company snapshot
7.4.3. Operating business segments
7.4.4. Business performance
7.4.5. Key strategic moves and developments
7.5. Flurry Inc.
7.5.1. Company overview
7.5.2. Company snapshot
7.5.3. Operating business segments
7.5.4. Business performance
7.5.5. Key strategic moves and developments
7.6. Google Inc.
7.6.1. Company overview
7.6.2. Company snapshot
7.6.3. Operating business segments
7.6.4. Business performance
7.6.5. Key strategic moves and developments
7.7. Inmobi Pte. Ltd.
7.7.1. Company overview
7.7.2. Company snapshot
7.7.3. Operating business segments
7.7.4. Business performance
7.7.5. Key strategic moves and developments
7.8. Matomy Media Group Ltd.
7.8.1. Company overview
7.8.2. Company snapshot
7.8.3. Operating business segments
7.8.4. Business performance
7.8.5. Key strategic moves and developments
7.9. Millennial Media Inc.
7.9.1. Company overview
7.9.2. Company snapshot
7.9.3. Operating business segments
7.9.4. Business performance
7.9.5. Key strategic moves and developments
7.10. Smaato Inc.
7.10.1. Company overview
7.10.2. Company snapshot
7.10.3. Operating business segments
7.10.4. Business performance
7.10.5. Key strategic moves and developments
LIST OF TABLES
TABLE 1. MOBILE ADVERTISING MARKET, BY FORMAT, 2014-2022 ($MILLION)
TABLE 2. MOBILE ADVERTISING MARKET FORSEARCH SEGMENT, BY REGION, 2014-2022 ($MILLION)
TABLE 3. MOBILE ADVERTISING MARKET FOR NATIVE SOCIAL SEGMENT, BY REGION, 2014-2022 ($MILLION)
TABLE 4. MOBILE ADVERTISING MARKET FOR DISPLAY SEGMENT, BY REGION, 2014-2022 ($MILLION)
TABLE 5. MOBILE ADVERTISING MARKET FOR VIDEO SEGMENT, BY REGION, 2014-2022 ($MILLION)
TABLE 6. MOBILE ADVERTISING MARKET FOR SMS SEGMENT, BY REGION, 2014-2022 ($MILLION)
TABLE 7. MOBILE ADVERTISING MARKET, BY CATEGORY, 2014-2022 ($MILLION)
TABLE 8. MOBILE ADVERTISING MARKET FOR ARTS& ENTERTAINMENT SEGMENT, BY REGION, 2014-2022 ($MILLION)
TABLE 9. MOBILE ADVERTISING MARKET FOR HOBBIES AND INTERESTS SEGMENT, BY REGION, 2014-2022 ($MILLION)
TABLE 10. MOBILE ADVERTISING MARKET FOR OTHERS SEGMENT, BY REGION, 2014-2022 ($MILLION)
TABLE 11. MOBILE ADVERTISING MARKET, BY REGION, 2014-2022 ($MILLION)
TABLE 12. NORTH AMERICA MOBILE ADVERTISING MARKET, BY FORMAT, 2014-2022 ($MILLION)
TABLE 13. NORTH AMERICA MOBILE ADVERTISING MARKET, BY CATEGORY, 2014-2022 ($MILLION)
TABLE 14. NORTH AMERICA MOBILE ADVERTISING MARKET, BY COUNTRY, 2014-2022 ($MILLION)
TABLE 15. EUROPE MOBILE ADVERTISING MARKET, BY FORMAT, 2014-2022 ($MILLION)
TABLE 16. EUROPE MOBILE ADVERTISING MARKET, BY CATEGORY, 2014-2022 ($MILLION)
TABLE 17. EUROPE MOBILE ADVERTISING MARKET, BY COUNTRY, 2014-2022 ($MILLION)
TABLE 18. ASIA-PACIFIC MOBILE ADVERTISING MARKET, BY FORMAT, 2014-2022 ($MILLION)
TABLE 19. ASIA-PACIFIC MOBILE ADVERTISING MARKET, BY CATEGORY, 2014-2022 ($MILLION)
TABLE 20. ASIA-PACIFIC MOBILE ADVERTISING MARKET, BY COUNTRY, 2014-2022 ($MILLION)
TABLE 21. LAMEA MOBILE ADVERTISING MARKET, BY FORMAT, 2014-2022 ($MILLION)
TABLE 22. LAMEA MOBILE ADVERTISING MARKET, BY CATEGORY, 2014-2022 ($MILLION)
TABLE 23. LAMEA MOBILE ADVERTISING MARKET, BY COUNTRY, 2014-2022 ($MILLION)
TABLE 24. APPLOVIN CORPORATION: COMPANY SNAPSHOT
TABLE 25. APPLOVIN CORPORATION: OPERATING SEGMENTS
TABLE 26. AVAZU INC.: COMPANY SNAPSHOT
TABLE 27. AVAZU INC.: OPERATING SEGMENTS
TABLE 28. CHARTBOOST INC.: COMPANY SNAPSHOT
TABLE 29. CHARTBOOST INC.: OPERATING SEGMENTS
TABLE 30. FACEBOOK INC.: COMPANY SNAPSHOT
TABLE 31. FACEBOOK INC.: OPERATING SEGMENTS
TABLE 32. FLURRY INC.: COMPANY SNAPSHOT
TABLE 33. FLURRY INC.: OPERATING SEGMENTS
TABLE 34. GOOGLE INC.: COMPANY SNAPSHOT
TABLE 35. GOOGLE INC.: OPERATING SEGMENTS
TABLE 36. INMOBI PTE. LTD.: COMPANY SNAPSHOT
TABLE 37. INMOBI PTE. LTD.: OPERATING SEGMENTS
TABLE 38. MATOMY MEDIA GROUP LTD.: COMPANY SNAPSHOT
TABLE 39. MATOMY MEDIA GROUP LTD.: OPERATING SEGMENTS
TABLE 40. MILLENNIAL MEDIA INC.: COMPANY SNAPSHOT
TABLE 41. MILLENNIAL MEDIA INC.: OPERATING SEGMENTS
TABLE 42. SMAATO INC.: COMPANY SNAPSHOT
TABLE 43. SMAATO INC.: OPERATING SEGMENTS
LIST OF FIGURES
FIGURE 1. GLOBAL MOBILE ADVERTISING MARKET SEGMENTATION
FIGURE 2. KEY INVESTMENT POCKETS
FIGURE 3. GLOBAL AD BLOCKER ACTIVE USERS, 2010-2015 (MILLION)
FIGURE 4. MOBILE ADVERTISING MARKET, BY FORMAT
FIGURE 6. MOBILE ADVERTISING MARKET, BY SEARCH, 2014-2022 ($MILLION)
FIGURE 7. MOBILE ADVERTISING MARKET, BY NATIVE SOCIAL, 2014-2022 ($MILLION)
FIGURE 8. MOBILE ADVERTISING MARKET BY DISPLAY SEGMENT, 2014-2022 ($MILLION)
FIGURE 9. MOBILE ADVERTISING MARKET BY VIDEO SEGMENT, 2014-2022 ($MILLION)
FIGURE 10. MOBILE ADVERTISING MARKET BY SMS SEGMENT, 2014-2022 ($MILLION)
FIGURE 11. MOBILE ADVERTISING MARKET, BY CATEGORY, 2014-2022
FIGURE 12. MOBILE ADVERTISING MARKET, BY ARTS & ENTERTAINMENT, 2014-2022 ($MILLION)
FIGURE 13. MOBILE ADVERTISING MARKET, BY HOBBIES & INTERESTS, 2014-2022 ($MILLION)
FIGURE 14. MOBILE ADVERTISING MARKET, BY OTHERS, 2014-2022 ($MILLION)
FIGURE 15. MOBILE ADVERTISING MARKET, BY REGION, 2015 (%)
FIGURE 16. NORTH AMERICA MOBILE ADVERTISING MARKET
FIGURE 17. U.S. MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 18. CANADA MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 19. MEXICO MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 20. EUROPE MOBILE ADVERTISING MARKET
FIGURE 21. GERMANY MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 22. U.K. MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 23. FRANCE MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 24. SPAIN MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 25. ITALY MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 26. REST OF EUROPE MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 27. ASIA-PACIFIC MOBILE ADVERTISING MARKET
FIGURE 28. CHINA MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 29. INDIA MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 30. JAPAN MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 31. SOUTH KOREA MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 32. REST OF ASIA-PACIFIC MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 33. LAMEA MOBILE ADVERTISING MARKET
FIGURE 34. LATIN AMERICA MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 35. MIDDLE EAST MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 36. AFRICA MOBILE ADVERTISING MARKET, 2014-2022 ($MILLION)
FIGURE 37. APPLOVIN CORPORATION: COMPANY FINANCIALS
FIGURE 38. AVAZU INC.: COMPANY FINANCIALS
FIGURE 39. CHARTBOOST INC.: COMPANY FINANCIALS
FIGURE 40. FLURRY INC.: COMPANY FINANCIALS
FIGURE 41. GOOGLE INC.: COMPANY FINANCIALS
FIGURE 42. INMOBI PTE. LTD.: COMPANY FINANCIALS
FIGURE 43. MATOMY MEDIA GROUP LTD.: COMPANY FINANCIALS
FIGURE 44. MILLENNIAL MEDIA INC.: COMPANY FINANCIALS
FIGURE 45. SMAATO INC.: COMPANY FINANCIALS
The global mobile advertising market is projected to witness healthy growth, especially in North America and LAMEA owing to the increased adoption of mobile devices, shift from traditional advertising to digital methods, and increased awareness among mobile users regarding style & fashion, health, technology, and computing. The market is projected to grow at a substantial CAGR of 15.8% from 2016 to 2022, owing to rise in mobile internet and social media users across the globe.
Prominent players—operating in the mobile advertising industry—are inclined towards developing mobile advertising content in different formats such as video, images, animated and text content, in an effort to attract mobile users to view their advertising content. In addition, key players are anticipated to concentrate on mobile optimization, cross-device solutions, and responsive mobile websites. This is anticipated to create huge growth opportunities for key players.
Unauthorized access to online mobile device users can result in data breaches or theft of confidential information. To prevent such incidences, mobile users deploy or block advertising content to access their information associated with location, interests or hobbies. This, in turn, is projected to limit the mobile advertising market growth across the globe. Moreover, the growth in adoption of ad blocker solutions has adversely impacted the market growth in the last few years. For instance, as per PageFair and Adobe report, in Q2 2015, a number of ad blocking software users has grown 41% as compared to that in Q2 2014. Further, the estimated loss of global advertisement market was $21.8 billion during 2015.Mobile advertisers and content creators are projected to develop age-group specific content to target the mass mobile internet population. Furthermore, mobile users’ data collection through categories such as arts & entertainment, hobbies & interests, and style & fashion are anticipated to enable mobile advertising and content developers to develop more personalized messages. Moreover, to target mobile users especially in the emerging markets such as India and Brazil, prominent players are anticipated to create and develop mobile advertising content that can be easily watched on mobile devices operating in the low internet connectivity areas.
Key players are projected to focus on the acquisition or strategic alliance with startups and well-established local players to expand their market presence and outperform competitors.
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