Mobile Analytics Market By Type (Mobile Advertisement and Application Performance Analytics), Deployment (On premise and Cloud Based) - Global Opportunity Analysis and Industry Forecast, 2019-2026
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Mar 2020 |
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Mobile analytics helps one measure both application revenue and usage. Furthermore, the tool enables business owners to keep a track of the recent trends and make smart data-driven decisions, thereby increasing customer engagement as well as monetization for an app. On the other hand, emergence of mobile analytics has helped in increasing brand awareness among customers. In addition, the tool further empowers enterprises to conduct quality measurement. Besides enabling brands optimize their mobile campaigns, mobile analytics plays a key role in performing adhoc investigation of complete mobile activity.
The mobile analytics market today has been influenced by several market drivers, restraints and opportunities. Undoubtedly, the market penetration of smartphones and growing demand to receive new and actionable insight on the buyers preferences have accelerated the need for mobile analytics worldwide. Additionally, the upsurge in mobile advertising and advent of data analytics and big data have further pushed the mobile analytics market on growth trajectory. However, lack of awareness on the benefits of mobile analytics and growing privacy concerns have restricted the market growth for mobile analytics. On the other hand, with many enterprises entering the market and providing advance solutions would create greater opportunities in the coming years.
The mobile analytics market is segmented in terms of type, deployment, industry and geography. In terms of type the market is segmented mobile advertisement, application performance analytics and others. In addition, the industries served by the market consists of education, BFSI, hospitality and travel, manufacturing, retail, information technology and many others. The two popular deployment methods in the industry are on premise and cloud based deployment model. Likewise, the regions experiencing tremendous growth in the mobile analytics market include North America, Europe, Asia Pacific and LAMEA. Key market leaders are also covered in the market research report. Companies discussed in the report includes Google, MixPanel, Flurry, and Localytics, among others.
MOBILE ANALYTICS MARKET KEY BENEFITS
- The report provides a comprehensive analysis of current & future market trends and emerging avenues for the growth of the market across the globe
- The report offers insights on competitive landscape, new technological developments, untapped segments
- Value chain analysis of technology suppliers, original equipment manufacturers, system integrators, and key operators is offered in the report
- This report entails the detailed quantitative analysis of the current market and estimations through 20142020, which assists in identifying the prevailing market opportunities
- The report offers strategic analysis of financial status of key market players, and highlights market share of key vendors
MOBILE ANALYTICS MARKET KEY SEGMENTS
Market By Type
- Mobile Advertisement
- Application Performance Analytics
- Others
Market By Deployment
- On premise
- Cloud Based
Market By Industry
- Education
- BFSI
- Retail
- Hospitality and travel
- Information Technology
- Manufacturing
- Others
Market By Geography
- North America
- Europe
- Asia Pacific
- LAMEA
KEY MARKET PLAYERS
- Google, Inc.
- Flurry, Inc.
- Amazon Web Services, Inc.
- Adobe Systems Inc.
- IBM Corp.
- comScore, Inc.
- Microsoft Corporation
- Localytics
- Webtrends
- Mixpanel, Inc
1 INTRODUCTION
1.1 Report description
1.2 Key benefits
1.3 Key market segments
1.4 Research methodology
1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models
2 EXECUTIVE SUMMARY
2.1 CXO perspective
3 MARKET OVERVIEW
3.1 Market definition and scope
3.2 Key findings
3.2.1 Top impacting factors
3.2.2 Top winning strategies
3.2.3 Top investment pockets
3.3 Porter’s five forces analysis
3.3.1 Bargaining power of suppliers
3.3.2 Bargaining power of buyers
3.3.3 Threat of substitutes
3.3.4 Threat of new entrants
3.3.5 Degree of competition
3.4 Market player positioning / Market share
3.5 Market dynamics
3.5.1 Drivers
3.5.2 Restraints
3.5.3 Opportunities
4 GLOBAL MOBILE ANALYTICS MARKET BY TYPE, 2016-2023 ($MILLION)
4.1 Mobile Advertising and Marketing Analytics
4.1.1 Key Market Trends
4.1.2 Key Growth Factors and Opportunities
4.1.3 Market Size and Forecast
4.2 In-App Behavioral Analytics
4.2.1 Key Market Trends
4.2.2 Key Growth Factors and Opportunities
4.2.3 Market Size and Forecast
4.3 Application Performance Analytics
4.3.1 Key Market Trends
4.3.2 Key Growth Factors and Opportunities
4.3.3 Market Size and Forecast
4.4 Others
4.4.1 Key Market Trends
4.4.2 Key Growth Factors and Opportunities
4.4.3 Market Size and Forecast
5 GLOBAL MOBILE ANALYTICS MARKET BY DEPLOYMENT, 2016-2023 ($MILLION)
5.1 Cloud
5.1.1 Key Market Trends
5.1.2 Key Growth Factors and Opportunities
5.1.3 Market Size and Forecast
5.2 On-premise
5.2.1 Key Market Trends
5.2.2 Key Growth Factors and Opportunities
5.2.3 Market Size and Forecast
6 GLOBAL MOBILE ANALYTICS MARKET BY FEATURES, 2016-2023 ($MILLION)
6.1 Data collection
6.1.1 Key Market Trends
6.1.2 Key Growth Factors and Opportunities
6.1.3 Market Size and Forecast
6.2 Analytics,
6.2.1 Key Market Trends
6.2.2 Key Growth Factors and Opportunities
6.2.3 Market Size and Forecast
6.3 Dashboards
6.3.1 Key Market Trends
6.3.2 Key Growth Factors and Opportunities
6.3.3 Market Size and Forecast
6.4 Predicts
6.4.1 Key Market Trends
6.4.2 Key Growth Factors and Opportunities
6.4.3 Market Size and Forecast
6.5 Others
6.5.1 Key Market Trends
6.5.2 Key Growth Factors and Opportunities
6.5.3 Market Size and Forecast
7 GLOBAL MOBILE ANALYTICS MARKET BY ENTERPRISE, 2016-2023 ($MILLION)
7.1 Large Enterprise
7.1.1 Key Market Trends
7.1.2 Key Growth Factors and Opportunities
7.1.3 Market Size and Forecast
7.2 Small and Medium Enterprises
7.2.1 Key Market Trends
7.2.2 Key Growth Factors and Opportunities
7.2.3 Market Size and Forecast
8 GLOBAL MOBILE ANALYTICS MARKET BY INDUSTRIES, 2016-2023 ($MILLION)
8.1 BFSI
8.1.1 Key market trends
8.1.2 Key growth factors and opportunities
8.1.3 Market size and forecast
8.2 Information Technology and Telecom
8.2.1 Key market trends
8.2.2 Key growth factors and opportunities
8.2.3 Market size and forecast
8.3 Media & Entertainment
8.3.1 Key market trends
8.3.2 Key growth factors and opportunities
8.3.3 Market size and forecast
8.4 Healthcare
8.4.1 Key market trends
8.4.2 Key growth factors and opportunities
8.4.3 Market size and forecast
8.5 Retail
8.5.1 Key market trends
8.5.2 Key growth factors and opportunities
8.5.3 Market size and forecast
8.6 Manufacturing
8.6.1 Key market trends
8.6.2 Key growth factors and opportunities
8.6.3 Market size and forecast
8.7 Transportation and Logistics
8.7.1 Key market trends
8.7.2 Key growth factors and opportunities
8.7.3 Market size and forecast
8.8 Others
8.8.1 Key market trends
8.8.2 Key growth factors and opportunities
8.8.3 Market size and forecast
9 GLOBAL MOBILE ANALYTICS MARKET BY GEOGRAPHY, 2016-2023 ($MILLION)
9.1 North America
9.1.1 Key market trends
9.1.2 Key growth factors and opportunities
9.1.3 Market size and forecast, by
9.1.3.1 Type
9.1.3.2 Deployment
9.1.3.3 Feature
9.1.3.4 Enterprise
9.1.3.5 Industries
9.1.3.6 Country
9.1.3.6.1.1 U.S.
9.1.3.6.1.1.1 Market size and forecast, by Type
9.1.3.6.1.1.2 Market size and forecast, by Deployment
9.1.3.6.1.1.3 Market size and forecast, by Feature
9.1.3.6.1.1.4 Market size and forecast, by Enterprise
9.1.3.6.1.1.5 Market size and forecast, by Industries
9.1.3.6.1.2 Canada
9.1.3.6.1.2.1 Market size and forecast, by Type
9.1.3.6.1.2.2 Market size and forecast, by Deployment
9.1.3.6.1.2.3 Market size and forecast, by Feature
9.1.3.6.1.2.4 Market size and forecast, by Enterprise
9.1.3.6.1.2.5 Market size and forecast, by Industries
9.1.3.6.1.3 Mexico
9.1.3.6.1.3.1 Market size and forecast, by Type
9.1.3.6.1.3.2 Market size and forecast, by Deployment
9.1.3.6.1.3.3 Market size and forecast, by Feature
9.1.3.6.1.3.4 Market size and forecast, by Enterprise
9.1.3.6.1.3.5 Market size and forecast, by Industries
9.2 Europe
9.2.1 Key market trends
9.2.2 Key growth factors and opportunities
9.2.3 Market size and forecast, by
9.2.3.1 Type
9.2.3.2 Deployment
9.2.3.3 Feature
9.2.3.4 Enterprise
9.2.3.5 Industries
9.2.3.6 Country
9.2.3.6.1.1 UK
9.2.3.6.1.1.1 Market size and forecast, by Type
9.2.3.6.1.1.2 Market size and forecast, by Deployment
9.2.3.6.1.1.3 Market size and forecast, by Feature
9.2.3.6.1.1.4 Market size and forecast, by Enterprise
9.2.3.6.1.1.5 Market size and forecast, by Industries
9.2.3.6.1.2 Germany
9.2.3.6.1.2.1 Market size and forecast, by Type
9.2.3.6.1.2.2 Market size and forecast, by Deployment
9.2.3.6.1.2.3 Market size and forecast, by Feature
9.2.3.6.1.2.4 Market size and forecast, by Enterprise
9.2.3.6.1.2.5 Market size and forecast, by Industries
9.2.3.6.1.3 France
9.2.3.6.1.3.1 Market size and forecast, by Type
9.2.3.6.1.3.2 Market size and forecast, by Deployment
9.2.3.6.1.3.3 Market size and forecast, by Feature
9.2.3.6.1.3.4 Market size and forecast, by Enterprise
9.2.3.6.1.3.5 Market size and forecast, by Industries
9.2.3.6.1.4 Rest of Europe
9.2.3.6.1.4.1 Market size and forecast, by Type
9.2.3.6.1.4.2 Market size and forecast, by Deployment
9.2.3.6.1.4.3 Market size and forecast, by Feature
9.2.3.6.1.4.4 Market size and forecast, by Enterprise
9.2.3.6.1.4.5 Market size and forecast, by Industries
9.3 Asia-Pacific
9.3.1 Key market trends
9.3.2 Key growth factors and opportunities
9.3.3 Market size and forecast, by
9.3.3.1 Type
9.3.3.2 Deployment
9.3.3.3 Feature
9.3.3.4 Enterprise
9.3.3.5 Industries
9.3.3.6 Country
9.3.3.6.1.1 China
9.3.3.6.1.1.1 Market size and forecast, by Type
9.3.3.6.1.1.2 Market size and forecast, by Deployment
9.3.3.6.1.1.3 Market size and forecast, by Feature
9.3.3.6.1.1.4 Market size and forecast, by Enterprise
9.3.3.6.1.1.5 Market size and forecast, by Industries
9.3.3.6.1.2 India
9.3.3.6.1.2.1 Market size and forecast, by Type
9.3.3.6.1.2.2 Market size and forecast, by Deployment
9.3.3.6.1.2.3 Market size and forecast, by Feature
9.3.3.6.1.2.4 Market size and forecast, by Enterprise
9.3.3.6.1.2.5 Market size and forecast, by Industries
9.3.3.6.1.3 Japan
9.3.3.6.1.3.1 Market size and forecast, by Type
9.3.3.6.1.3.2 Market size and forecast, by Deployment
9.3.3.6.1.3.3 Market size and forecast, by Feature
9.3.3.6.1.3.4 Market size and forecast, by Enterprise
9.3.3.6.1.3.5 Market size and forecast, by Industries
9.3.3.6.1.4 Rest of Asia-Pacific
9.3.3.6.1.4.1 Market size and forecast, by Type
9.3.3.6.1.4.2 Market size and forecast, by Deployment
9.3.3.6.1.4.3 Market size and forecast, by Feature
9.3.3.6.1.4.4 Market size and forecast, by Enterprise
9.3.3.6.1.4.5 Market size and forecast, by Industries
9.4 LAMEA
9.4.1 Key market trends
9.4.2 Key growth factors and opportunities
9.4.3 Market size and forecast, by
9.4.3.1 Type
9.4.3.2 Deployment
9.4.3.3 Feature
9.4.3.4 Enterprise
9.4.3.5 Industries
9.4.3.6 Country
9.4.3.6.1.1 Latin America
9.4.3.6.1.1.1 Market size and forecast, by Type
9.4.3.6.1.1.2 Market size and forecast, by Deployment
9.4.3.6.1.1.3 Market size and forecast, by Feature
9.4.3.6.1.1.4 Market size and forecast, by Enterprise
9.4.3.6.1.1.5 Market size and forecast, by Industries
9.4.3.6.1.2 Middle East
9.4.3.6.1.2.1 Market size and forecast, by Type
9.4.3.6.1.2.2 Market size and forecast, by Deployment
9.4.3.6.1.2.3 Market size and forecast, by Feature
9.4.3.6.1.2.4 Market size and forecast, by Enterprise
9.4.3.6.1.2.5 Market size and forecast, by Industries
9.4.3.6.1.3 Africa
9.4.3.6.1.3.1 Market size and forecast, by Type
9.4.3.6.1.3.2 Market size and forecast, by Deployment
9.4.3.6.1.3.3 Market size and forecast, by Feature
9.4.3.6.1.3.4 Market size and forecast, by Enterprise
9.4.3.6.1.3.5 Market size and forecast, by Industries
10 COMPANY PROFILES
10.1 Adobe Systems Incorporated
10.1.1 Company overview
10.1.2 Company snapshot
10.1.3 Business performance
10.1.4 Key moves and developments
10.2 Google Inc
10.2.1 Company overview
10.2.2 Company snapshot
10.2.3 Business performance
10.2.4 Key moves and developments
10.3 International Business Machines Corporation
10.3.1 Company overview
10.3.2 Company snapshot
10.3.3 Business performance
10.3.4 Key moves and developments
10.4 Localytics
10.4.1 Company overview
10.4.2 Company snapshot
10.4.3 Business performance
10.4.4 Key moves and developments
10.5 Microsoft Corporation
10.5.1 Company overview
10.5.2 Company snapshot
10.5.3 Business performance
10.5.4 Key moves and developments
10.6 Amazon Web Services, Inc.
10.6.1 Company overview
10.6.2 Company snapshot
10.6.3 Business performance
10.6.4 Key moves and developments
10.7 Webtrends
10.7.1 Company overview
10.7.2 Company snapshot
10.7.3 Business performance
10.7.4 Key moves and developments
10.8 Mixpanel, Inc.
10.8.1 Company overview
10.8.2 Company snapshot
10.8.3 Business performance
10.8.4 Key moves and developments
10.9 Flurry, Inc.
10.9.1 Company overview
10.9.2 Company snapshot
10.9.3 Business performance
10.9.4 Key moves and developments
10.10 Comscore, Inc.
10.10.1 Company overview
10.10.2 Company snapshot
10.10.3 Business performance
10.10.4 Key moves and developments
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