Mobile Banking Market by Transaction (Consumer-to-consumer and Consumer-to-Business), and Platform (Android, iOS, and Others): Global Opportunity Analysis and Industry Forecast, 2019–2026
| A00144 | Pages: 177 | Jan 2020 | 9666 Views | | |
| Author(s) : Snehal Manjrekar , Onkar Sumant | Tables: 72 | Charts: 42 | Formats*: | |
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The global mobile banking market was valued at $715.3 million in 2018 and is expected to reach $1,824.7 million by 2026, registering a CAGR of 12.2% from 2019 to 2026. Mobile banking is a service provided by a bank or other financial institutions, allowing users to conduct financial transactions remotely using a mobile device. The devices such as smartphones or tables are used for mobile banking, primarily for transferring money from one account to another and depositing a check by taking a picture, which is prominently provided features for mobile banking in the market.
In addition, it typically operates across applications developed for iPhone, android, or other device platforms. Moreover, mobile banking is conducted with the availability of an internet or data connection to the mobile device. Depending on the feature provided in applications, the products and services included in the mobile banking provide account balances and lists of latest transactions, remote check deposits, funds transferred between beneficiary accounts, electronic bill payments, peer-to-peer (P2P) payments, and others.
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The increase in demand for self-service and personalization on products and services fuel the growth of the mobile banking market. Furthermore, technological advancements in mobile banking such as the delivery of personalized real-time customer service through smart bots, rise in usage of mobile devices allowing users to obtain instant customer assistance, drive the market growth. Due to rapid growth of mobile banking usage and increase in competition, major players in the market had implemented time & place convenience, and user-friendly interfaces for their customers. However, this resulted in rise for security issues mainly location privacy concerns.
In addition, lack of proper connectivity and unavailability of network infrastructure in developing countries for integrating mobile banking usage, are some factors that hamper the mobile banking market growth. Conversely, increase in the number of smartphones users fuels the growth of individuals accessing banking services through mobile banking applications. This, in-turn provides lucrative opportunities for banks to enhance existing products and services. In addition, utilization of chatbots, and other services improve consumer engagements, allowing banks to gain customer loyalty, which fuel the growth of the market. Moreover, providing streamlined customer experience via mobile application while reducing the impact of fraud, creates a mobile banking market opportunity for the bank to integrate advance technologies such as blockchain, chatbots, wireless application protocol (WAP), and others to sustain in the competitive market.
Mobile Banking Market
By Transactions
Consumer to business (C2B) segment holds the dominant position in 2018 and would continue to maintain the lead over the forecast period.
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Transaction segment review
The global mobile banking market on the basis of transactions is bifurcated into customer-to-customer (C2C) and customer-to-business (C2B). The customer-to-business (C2B) segment accounted for the largest revenue in 2018, owing to the fact that the customers are primarily using mobile banking for transferring funds on a daily basis for various purchases made online, paying equated monthly installment (EMI), and other such financial remittances in their day-to-day life. In addition, mobile banking offers convenience and prompt services for completing financial transactions via mobile banking application, enhancing self-service banking strategy in the market.
Mobile Banking Market
By Platforms
Android segment is projected as one of the most lucrative segments.
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Platform segment review
On the basis of platforms segment, the mobile banking market is segmented into android, iOS, and others. The android segment generated the largest revenue in 2018 and is anticipated to continue the same during the forecast period. Owing to the fact that, the developing economies are at the forefront in the usage of android platform usage, resulting in banks to concentrate more on providing mobile banking services on this platform. In addition, innovative finance applications are helping to bring people into the formal banking sector, providing a platform to avail different banking products and services, aiming at reduction in time of standing in queue and giving access to personal banking information via android applications.
Mobile Banking Market
By Region
Asia-Pacific region would exhibit the highest CAGR of 16.0% during 2019-2026.
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Mobile Banking market, by region
The mobile banking market on the basis of region is analyzed across North America, Europe, Asia-Pacific, and LAMEA. North America and Europe dominated the mobile banking market in terms of revenue in 2018 and are expected to retain its dominance throughout the forecast period. Due to the emergence of new age FinTech technologies, banks are investing to upgrade their mobile banking applications to provide customized product offerings, enhanced customer experience, and convenience for their users. . Asia-Pacific is projected to grow at the highest CAGR during the forecast period. The growth is fueled owing to increased use of digital banking platforms and a robust economic growth in the region.
The report provides a comprehensive analysis of the key players operating in the mobile banking market include American Express Company, Bank of America Corporation, BNP Paribas S.A., Citigroup Inc., Crédit Agricole Group, HSBC Holdings plc, JPMorgan Chase & Co., Mitsubishi UFJ Financial Group, Inc., Société Générale S.A., Wells Fargo & Company. Other players operating in the value chain are Temenos Group AG, Capital Banking Solutions, Ally Financial Inc., Infosys Limited, and Strands, Inc.
Key Benefits for Stakeholders:
- The study provides an in-depth analysis of the global mobile banking market share with the current trends and future estimations to elucidate the imminent investment pockets.
- Comprehensive analysis of the factors that drive and restrict the mobile banking market size is provided in the report.
- Comprehensive quantitative mobile banking market analysis of the mobile banking industry from 2019 to 2026 is provided to enable the stakeholders to capitalize on the prevailing market opportunities.
- An extensive analysis of the key segments of the industry helps to understand the mobile banking market trends.
- Key players and their strategies are provided to understand the competitive outlook of the mobile banking market forecast.
Key Market Segments:
By Transaction
- Consumer-to-consumer
- Consumer-to-business
By Platform
- Android
- iOS
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- UK
- Rest of Europe
- Asia-Pacific
- Australia
- Japan
- India
- China
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
- Rest of LAMEA
CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.3.1. List of key players profiled in the report
1.4. Research methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings of the study
2.2. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.2.2. Top winning strategies, 2018
3.3. Top player positioning, 2017
3.4. Porter’s five forces analysis
3.5. Market dynamics
3.5.1. Drivers
3.5.1.1. Increasing consumers demand
3.5.1.2. Technological advancements
3.5.1.3. Rise in mobile usage
3.5.2. Restraints
3.5.2.1. Rise in security and privacy concerns
3.5.2.2. Lack of proper connectivity and unavailability of network infrastructure
3.5.3. Opportunity
3.5.3.1. Integration of advanced technologies
3.5.4. Impact Analyses
CHAPTER 4: ARTIFICIAL INTELLIGENCE IN BFSI MARKET, BY TRANSACTION
4.1. Overview
4.1.1. Market size and forecast
4.2. Consumer-to-Consumer
4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast, by country
4.2.3. Market size and forecast, by region
4.3. Consumer-to-Business
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast, by country
4.3.3. Market size and forecast, by region
CHAPTER 5: ARTIFICIAL INTELLIGENCE IN BFSI MARKET, BY PLATFORM
5.1. Overview
5.1.1. Market size and forecast
5.2. Android
5.2.1. Market size and forecast, by country
5.2.2. Market size and forecast, by region
5.3. iOS
5.3.1. Market size and forecast, by country
5.3.2. Market size and forecast, by region
5.4. Others
5.4.1. Market size and forecast, by country
5.4.2. Market size and forecast, by region
CHAPTER 6: MOBILE BANKING MARKET, BY REGION
6.1. Overview
6.1.1. Market size and forecast
6.2. North America
6.2.1. Key market trends, growth factors, and opportunities
6.2.1.1. U.S.
6.2.1.1.1. U.S. Mobile Banking market, by transactions
6.2.1.1.2. U.S. Mobile Banking market, by platforms
6.2.1.2. Canada
6.2.1.2.1. Canada Mobile Banking market, by transactions
6.2.1.2.2. Canada Mobile Banking market, by platforms
6.2.1.3. Mexico
6.2.1.3.1. Mexico Mobile Banking market, by transactions
6.2.1.3.2. Mexico Mobile Banking market, by platforms
6.3. Europe
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast, by country
6.3.2.1. Germany
6.3.2.1.1. Germany Mobile Banking market, by transactions
6.3.2.1.2. Germany Mobile Banking market, by platforms
6.3.2.2. France
6.3.2.2.1. France Mobile Banking market, by transactions
6.3.2.2.2. France Mobile Banking market, by platforms
6.3.2.3. UK
6.3.2.3.1. UK Mobile Banking market, by transactions
6.3.2.3.2. UK Mobile Banking market, by platforms
6.3.2.4. Rest of Europe
6.3.2.4.1. Rest of Europe Mobile Banking market, by transactions
6.3.2.4.2. Rest of Europe Mobile Banking market, by platforms
6.4. Asia-Pacific
6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast, by country
6.4.2.1. Australia
6.4.2.1.1. Australia Mobile Banking market, by transactions
6.4.2.1.2. Australia Mobile Banking market, by platforms
6.4.2.2. Japan
6.4.2.2.1. Japan Mobile Banking market, by transactions
6.4.2.2.2. Japan Mobile Banking market, by platforms
6.4.2.3. India
6.4.2.3.1. India Mobile Banking market, by transactions
6.4.2.3.2. India Mobile Banking market, by platforms
6.4.2.4. China
6.4.2.4.1. China Mobile Banking market, by transactions
6.4.2.4.2. China Mobile Banking market, by platforms
6.4.2.5. Rest of Asia-Pacific
6.4.2.5.1. Rest of Asia-Pacific Mobile Banking market, by transactions
6.4.2.5.2. Rest of Asia-Pacific Mobile Banking market, by platform
6.5. LAMEA
6.5.1. Key market trends, growth factors, and opportunities
6.5.2. Market size and forecast, by country
6.5.2.1. Latin America
6.5.2.1.1. Latin America Mobile Banking market, by transactions
6.5.2.1.2. Latin America Mobile Banking market, by platforms
6.5.2.2. Middle East
6.5.2.2.1. Middle East Mobile Banking market, by transactions
6.5.2.2.2. Middle East Mobile Banking market, by platforms
6.5.2.3. Africa
6.5.2.3.1. Africa Mobile Banking market, by transactions
6.5.2.3.2. Africa Mobile Banking market, by platforms
CHAPTER 7: COMPANY PROFILES
7.1. American Express Company
7.1.1. Company overview
7.1.2. Company snapshot
7.1.3. Operating business segments
7.1.4. Product Portfolio
7.1.5. Business performance
7.2. Bank of America Corporation
7.2.1. Company overview
7.2.2. Company snapshot
7.2.3. Operating business segments
7.2.4. Product Portfolio
7.2.5. Business performance
7.2.6. Key strategic moves and developments
7.3. BNP Paribas
7.3.1. Company overview
7.3.2. Company snapshot
7.3.3. Operating business segments
7.3.4. Product Portfolio
7.3.5. Business performance
7.3.6. Key strategic moves and developments
7.4. Citigroup Inc.
7.4.1. Company overview
7.4.2. Company snapshot
7.4.3. Operating business segments
7.4.4. Product Portfolio
7.4.5. Business performance
7.4.6. Key strategic moves and developments
7.5. Credit Agricole
7.5.1. Company overview
7.5.2. Company snapshot
7.5.3. Operating business segments
7.5.4. Product Portfolio
7.5.5. Business performance
7.5.6. Key strategic moves and developments
7.6. HSBC Holdings plc
7.6.1. Company overview
7.6.2. Company snapshot
7.6.3. Operating business segments
7.6.4. Product Portfolio
7.6.5. Business performance
7.6.6. Key strategic moves and developments
7.7. JPMorgan Chase & Co
7.7.1. Company overview
7.7.2. Operating business segments
7.7.3. Product Portfolio
7.7.4. Business performance
7.7.5. Key strategic moves and developments
7.8. MITSUBISHI UFJ FINANCIAL GROUP, INC.
7.8.1. Company overview
7.8.2. Company snapshot
7.8.3. Operating business segments
7.8.4. Product portfolio
7.8.5. Business performance
7.9. Societe Generale Group
7.9.1. Company overview
7.9.2. Company snapshot
7.9.3. Operating business segments
7.9.4. Product portfolio
7.9.5. Business performance
7.10. Wells Fargo & Company
7.10.1. Company overview
7.10.2. Company snapshot
7.10.3. Operating business segments
7.10.4. Product portfolio
7.10.5. Business performance
7.10.6. Key strategic moves and developments
LIST OF TABLES
TABLE 01. GLOBAL MOBILE BANKING BY TRANSACTIONS, 2018-2026, ($MILLION)
TABLE 02. CONSUMER TO CONSUMER (C2C) MOBILE BANKING BY REGION, 2018-2026, ($MILLION)
TABLE 03. CONSUMER TO BUSINESS (C2B) MOBILE BANKING BY REGION,2018-2026, ($MILLION)
TABLE 04. GLOBAL MOBILE BANKING BY PLATFORMS, 2018-2026, ($MILLION)
TABLE 05. ANDROID MOBILE BANKING BY REGION, 2018-2026, ($MILLION)
TABLE 06. IOS MOBILE BANKING BY REGION, 2018-2026, ($MILLION)
TABLE 07. OTHERS MOBILE BANKING BY REGION, 2018-2026, ($MILLION)
TABLE 08. GLOBAL MOBILE BANKING BY REGION, 2018-2026, ($MILLION)
TABLE 09. NORTH AMERICA MOBILE BANKING BY COUNTRY, 2018-2026, ($MILLION)
TABLE 10. U.S. MOBILE BANKING BY TRANSACTIONS, 2018-2026, ($MILLION)
TABLE 11. U.S. MOBILE BANKING BY PLATFORMS, 2018-2026, ($MILLION)
TABLE 12. CANADA MOBILE BANKING BY TRANSACTIONS, 2018-2026, ($MILLION)
TABLE 13. CANADA MOBILE BANKING BY PLATFORMS, 2018-2026, ($MILLION)
TABLE 14. MEXICO MOBILE BANKING BY TRANSACTIONS, 2018-2026, ($MILLION)
TABLE 15. MEXICO MOBILE BANKING BY PLATFORMS, 2018-2026, ($MILLION)
TABLE 16. EUROPE MOBILE BANKING BY COUNTRY, 2018-2026, ($MILLION)
TABLE 17. GERMANY MOBILE BANKING BY TRANSACTIONS, 2018-2026, ($MILLION)
TABLE 18. GERMANY MOBILE BANKING BY PLATFORMS, 2018-2026, ($MILLION)
TABLE 19. FRANCE MOBILE BANKING BY TRANSACTIONS, 2018-2026, ($MILLION)
TABLE 20. FRANCE MOBILE BANKING BY PLATFORMS, 2018-2026, ($MILLION)
TABLE 21. UK MOBILE BANKING BY TRANSACTIONS, 2018-2026, ($MILLION)
TABLE 22. UK MOBILE BANKING BY PLATFORMS, 2018-2026, ($MILLION)
TABLE 23. REST OF EUROPE MOBILE BANKING BY TRANSACTIONS, 2018-2026, ($MILLION)
TABLE 24. REST OF EUROPE MOBILE BANKING BY PLATFORMS, 2018-2026, ($MILLION)
TABLE 25. ASIA-PACIFIC MOBILE BANKING BY COUNTRY, 2018-2026, ($MILLION)
TABLE 26. AUSTRALIA MOBILE BANKING BY TRANSACTIONS, 2018-2026, ($MILLION)
TABLE 27. AUSTRALIA MOBILE BANKING BY PLATFORMS, 2018-2026, ($MILLION)
TABLE 28. JAPAN MOBILE BANKING BY TRANSACTIONS, 2018-2026, ($MILLION)
TABLE 29. JAPAN MOBILE BANKING BY PLATFORMS, 2018-2026, ($MILLION)
TABLE 30. INDIA MOBILE BANKING BY TRANSACTIONS, 2018-2026, ($MILLION)
TABLE 31. INDIA MOBILE BANKING BY PLATFORMS, 2018-2026, ($MILLION)
TABLE 32. CHINA MOBILE BANKING BY TRANSACTIONS, 2018-2026, ($MILLION)
TABLE 33. CHINA MOBILE BANKING BY PLATFORMS, 2018-2026, ($MILLION)
TABLE 34. REST OF ASIA-PACIFIC MOBILE BANKING BY TRANSACTIONS, 2018-2026, ($MILLION)
TABLE 35. REST OF ASIA-PACIFIC MOBILE BANKING BY PLATFORMS, 2018-2026, ($MILLION)
TABLE 36. LAMEA MOBILE BANKING BY COUNTRY, 2018-2026, ($MILLION)
TABLE 37. LATIN AMERICA MOBILE BANKING BY TRANSACTIONS, 2018-2026, ($MILLION)
TABLE 38. LATIN AMERICA MOBILE BANKING BY PLATFORMS, 2018-2026, ($MILLION)
TABLE 39. MIDDLE EAST MOBILE BANKING BY TRANSACTIONS, 2018-2026, ($MILLION)
TABLE 40. MIDDLE EAST MOBILE BANKING BY PLATFORMS, 2018-2026, ($MILLION)
TABLE 41. AFRICA MOBILE BANKING BY TRANSACTIONS, 2018-2026, ($MILLION)
TABLE 42. AFRICA MOBILE BANKING BY PLATFORMS, 2018-2026, ($MILLION)
TABLE 43. AMERICAN EXPRESS COMPANY: COMPANY SNAPSHOT
TABLE 44. AMERICAN EXPRESS COMPANY: OPERATING SEGMENTS
TABLE 45. AMERICAN EXPRESS COMPANY: PRODUCT PORTFOLIO
TABLE 46. BANK OF AMERICA CORPORATION: COMPANY SNAPSHOT
TABLE 47. BANK OF AMERICA CORPORATION: OPERATING SEGMENTS
TABLE 48. BANK OF AMERICA CORPORATION: PRODUCT PORTFOLIO
TABLE 49. BNP PARIBAS: COMPANY SNAPSHOT
TABLE 50. BNP PARIBAS: OPERATING SEGMENTS
TABLE 51. BNP PARIBAS: PRODUCT PORTFOLIO
TABLE 52. CITIGROUP INC.: COMPANY SNAPSHOT
TABLE 53. CITIGROUP INC.: OPERATING SEGMENTS
TABLE 54. CITIGROUP INC.: PRODUCT PORTFOLIO
TABLE 55. CREDIT AGRICOLE: COMPANY SNAPSHOT
TABLE 56. CREDIT AGRICOLE.: OPERATING SEGMENTS
TABLE 57. CREDIT AGRICOLE: PRODUCT PORTFOLIO
TABLE 58. HSBC HOLDINGS PLC: COMPANY SNAPSHOT
TABLE 59. HSBC HOLDINGS PLC.: OPERATING SEGMENTS
TABLE 60. HSBC HOLDINGS PLC: PRODUCT PORTFOLIO
TABLE 61. JPMORGAN CHASE & CO COMPANY SNAPSHOT
TABLE 62. JPMORGAN CHASE & CO: OPERATING SEGMENTS
TABLE 63. JPMORGAN CHASE & CO: PRODUCT PORTFOLIO
TABLE 64. MITSUBISHI UFJ FINANCIAL GROUP, INC.: COMPANY SNAPSHOT
TABLE 65. MITSUBISHI UFJ FINANCIAL GROUP, INC: OPERATING SEGMENTS
TABLE 66. MITSUBISHI UFJ FINANCIAL GROUP, INC.: PRODUCT PORTFOLIO
TABLE 67. SOCIETE GENERALE GROUP: COMPANY SNAPSHOT
TABLE 68. SOCIETE GENERALE GROUP: OPERATING SEGMENTS
TABLE 69. SOCIETE GENERALE GROUP: PRODUCT PORTFOLIO
TABLE 70. WELLS FARGO & COMPANY: COMPANY SNAPSHOT
TABLE 71. WELLS FARGO & COMPANY: OPERATING SEGMENTS
TABLE 72. WELLS FARGO & COMPANY: PRODUCT PORTFOLIO
LIST OF FIGURES
FIGURE 01. MOBILE BANKING MARKET SEGMENTATION
FIGURE 02. TOP INVESTMENT POCKETS
FIGURE 03. TOP WINNING STRATEGIES, 2018-2019
FIGURE 04. TOP WINNING STRATEGIES, BY YEAR, 2018-2019
FIGURE 05. TOP WINNING STRATEGIES: NATURE AND TYPE, 2018-2019
FIGURE 06. TOP PLAYER POSITIONING, 2018
FIGURE 07. LOW BARGANING POWER OF BUYERS
FIGURE 08. MODERATE BARGANING POWER OF SUPPLIERS
FIGURE 09. MODERATE THREAT OF SUBSTITUTION
FIGURE 10. LOW THREAT OF NEW ENTRANTS
FIGURE 11. MODERATE COMPETITIVE RIVALRY
FIGURE 12. IMPACT ANALYSES, MOBILE BANKING MARKET
FIGURE 13. COMPARATIVE ANALYSIS OF CONSUMER-TO-CONSUMER (C2C) MARKET, BY COUNTRY, 2018 & 2026
FIGURE 14. COMPARATIVE ANALYSIS OF CONSUMER TO BUSINESS (C2B) MARKET, BY COUNTRY, 2018 & 2026
FIGURE 15. COMPARATIVE ANALYSIS OF ANDROID MARKET, BY COUNTRY, 2018 & 2026
FIGURE 16. COMPARATIVE ANALYSIS OF IOS MARKET, BY COUNTRY, 2018 & 2026
FIGURE 17. COMPARATIVE ANALYSIS OF OTHERS MARKET, BY COUNTRY, 2018 & 2026
FIGURE 18. AMERICAN EXPRESS COMPANY: NET SALES, 2016–2018 ($MILLION)
FIGURE 19. AMERICAN EXPRESS COMPANY: REVENUE SHARE BY SEGMENT (2018)
FIGURE 20. BANK OF AMERICA CORPORATION: NET SALES, 2016–2018 ($MILLION)
FIGURE 21. BANK OF AMERICA CORPORATION: REVENUE SHARE BY SEGMENT (2018)
FIGURE 22. BANK OF AMERICA CORPORATION: REVENUE SHARE BY REGION (2018)
FIGURE 23. BNP PARIBAS: NET SALES, 2016–2018 ($MILLION)
FIGURE 24. BNP PARIBAS CORPORATION: REVENUE SHARE BY SEGMENT (2018)
FIGURE 25. CITIGROUP INC.: NET SALES, 2016–2018 ($MILLION)
FIGURE 26. CITIGROUP INC.: REVENUE SHARE BY SEGMENT (2018)
FIGURE 27. CITIGROUP INC.: REVENUE SHARE BY REGION (2018)
FIGURE 28. CREDIT AGRICOLE: NET SALES, 2016–2018 ($MILLION)
FIGURE 29. CREDIT AGRICOLE: REVENUE SHARE BY SEGMENT (2018)
FIGURE 30. HSBC HOLDINGS PLC: NET SALES, 2016–2018 ($MILLION)
FIGURE 31. HSBC HOLDINGS PLC: REVENUE SHARE BY SEGMENT (2018)
FIGURE 32. HSBC HOLDINGS PLC: REVENUE SHARE BY REGION (2018)
FIGURE 33. JPMORGAN CHASE & CO: NET SALES, 2016–2018 ($MILLION)
FIGURE 34. JPMORGAN CHASE & CO: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 35. JPMORGAN CHASE & CO: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 36. MITSUBISHI UFJ FINANCIAL GROUP, INC.: NET SALES, 2016–2018 ($MILLION)
FIGURE 37. MITSUBISHI UFJ FINANCIAL GROUP, INC.: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 38. MITSUBISHI UFJ FINANCIAL GROUP, INC.: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 39. SOCIETE GENERALE GROUP REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 40. SOCIETE GENERALE GROUP: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 41. WELLS FARGO & COMPANY: NET SALES, 2016–2018 ($MILLION)
FIGURE 42. WELLS FARGO & COMPANY: REVENUE SHARE BY SEGMENT, 2018 (%)
The mobile banking market is projected to witness a significant growth, due to increase in demand for the customers for self-service, immediate assistance, and personalization on products and services via mobile banking applications in the market. Owing to the emergence of new technologies such as chatbots, bigdata, blockchain, and others; banks are continuously investing in the development of their mobile banking applications, which is expected to transform the mobile banking market. Mobile banking has been primarily used by customers for transferring funds on a daily basis for various purchases made online, paying equated monthly installment (EMI), and other such financial remittances in their day-to-day life via mobile applications. Moreover, the trend such as voice recognition methods which is for two-way authentication providing access to private banking through smart devices such as Google Assistance or Siri, personalized real-time customer service via smart bots, significantly provided in mobile applications is changing whole dimension of the banking industry in the market.
Furthermore, rise in usage of mobile devices allowing users to obtain instant customer assistance, and personalization on products and services via mobile application fuel the growth of the mobile banking market. However, security issues (majorly issues related to location privacy), and lack of proper connectivity and unavailability of network infrastructure in developing countries restrain the overall market for mobile banking services. Conversely, acceleration of existing products and services, by providing streamlined customer experience while reducing the impact of fraud, implementation of advanced technologies such as big data, chatbots, blockchain technologies, and linking products and services to their respective mobile application, are some of the growing opportunities in the market.
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