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Mobile Marketing Market

Mobile Marketing Market Size, Share, Competitive Landscape and Trend Analysis Report, by Component, Channel, Organization Size and Vertical : Global Opportunity Analysis and Industry Forecast, 2021-2030

IC : Software and Services

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Author's: Abhijith Nair | Onkar Sumant
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Mobile Marketing Market Statistics: 2030

The global mobile marketing market size was valued at $11,000 million in 2020, and is projected to reach $57,850 million by 2030, registering a CAGR of 18.3% from 2021 to 2030. Mobile marketing relates to any promotional activity that takes place on smartphones or other handheld devices, including tablets and cell/mobile phones. Mobile marketing aims to reach an audience of mobile users through methods such as mobile-optimized ads, push notifications, and mobile applications.

In 2020, on the basis of component the global mobile marketing market share was dominated by the platform segment, and is estimated to maintain its dominancy during the forecast period, as there is a rise in need to analyze customer requirement and behavior to create a successful product portfolio. Growth in demand for online food delivery, transportation, and various other services, where technology integration plays a significant role are some of the major cases of this business model. With this model gaining a rapid demand, the need for all-in-one platform integration tool is set to boost the market growth during the forecast period. However, the service-based segment is set to achieve a lucrative growth, backed by increasing popularity of multi-channel platforms with mobile platforms creating a strong base for the overall market growth.


By industry, the retail and e-commerce sector dominated the mobile marketing market in 2020, and is expected to remain dominant during the forecast period, owing to growth in consumer traction backed by colossal growth in number of mobile users. Integration of chatbots and voice assistants within the business model in the retail sector has provided a strong base for enhancing the customer behavior and requirements. However, the healthcare segment is set to achieve a colossal growth rate, owing to growth in need to bridge the gap between consumers and businesses. 

The report focuses on growth prospects, restraints, and mobile marketing market analysis. The study provides Porter’s five forces analysis of the internet advertising industry to understand impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the mobile marketing market trends.

Segment review

The mobile marketing market is primarily categorized into component, channel, organization size, verticals, and region. By component, the market is segmented into platform and services. On the basis of channel, it is segmented into messaging, push notifications, mobile emails, quick response code, and others. By organization size, it is segmented into small and medium enterprise and large enterprises. By vertical, the mobile marketing market is segmented into retail and E-Commerce, travel & logistics, automotive, BFSI, Telecom and IT and Others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

COVID Impact Analysis

Post COVID-19, size of the Mobile Marketing market forecast is estimated to grow from $12,732 million in 2021 and projected to reach $57,859 million by 2030, at a CAGR of 18.3%. Increasing adoption of omnichannel platforms has been one of the key factors that is estimated to a direct impact on the market. As per the statistics, around 60% of the consumers prefer to shop online, and 30% directly go for physical stores, with remaining 10% preferring both channels. Easy availability of these platforms coupled with effective network connectivity has been one of the key factors that has influenced the online marketing and shopping experiences. Within the pandemic scenario, as most of the companies are adopting work from home policy, the demand for cloud services has risen to a higher level, thereby mandating the companies to work on effective consumer experience surveys and insights, so as to deliver flawless behavior and services.

Top impacting factors    

Growth in popularity of on demand business model; increase in popularity of omnichannel shopping experience, and need for personalization within consumer behavior has led various companies to adopt strategic initiatives, which are expected to boost overall product sales, thereby creating higher profit margins. Furthermore, growth in advancements within the software such as integration of artificial intelligence and analytics within the mobile application is anticipated to have a lucrative impact on the overall market growth. However, growing complexities involved in integration of electronic data interchange and data sync is expected to hamper the market growth, as the overall data structure comprises both structured and unstructured format.

Mobile Marketing Market
By Component
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Service segment is projected as one of the most lucrative segments.

Advancement in mobile applications

AI technology has firmly grabbed its roots in almost every business sector right from increasing the customer trust to finally displaying the best choice of product to the customers. With the emergence of pandemic, the need for such AI based system has reached a skyrocketed state with major companies integrating it in their business mode. Voice assistants and facial recognition are gaining a rapid demand, thereby increasing the adoption rate to around 77%. Countries such as Germany, Brazil also tend to show a higher adoption behavior in terms of touchless interfaces. Below listed are some of the key areas where AI is anticipated to boost its performance, thereby creating a strong foundation for the overall mobile marketing market growth

  • Retail companies are integrating AI based pattern matching and product-based recommendation engines to increase the sale, based on previous customer sales history 
  • Analysis of most adopted touchpoints and improving their operational performance to drive the adoption of mobile applications
  • Understanding the new customer segments by adopting effective experience improvements for gaining prospects and converting them into customers.

High Penetration rate from small and medium enterprises

SMEs in all verticals and regions are now taking advantage of the current mobile technology. Several SMEs already have mobile sites and mobile applications, which make mobile marketing one of the most effective and economical marketing channels for them. They are now shifting from traditional marketing to digital marketing and a majority of their marketing expenditure now goes into digital marketing channels. Marketing through SMS is one of the most cost-effective channels available to the SMEs and is being widely adopted in this user segment. Location-based marketing is another opportunity for SMEs to reach the targeted audience at the right time and place.

Mobile Marketing Market
By Region
North America

APAC is projected as one of the most significant region.

Key Benefits For Stakeholders

  • This study includes the mobile marketing market analysis, trends, and future estimations to determine imminent investment pockets.
  • The report presents information related to key drivers, restraints, and mobile marketing market growth.
  • The mobile marketing market size is quantitatively analyzed from 2020 to 2030 to highlight the financial competency of the mobile marketing industry.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in mobile marketing market.

Key Market Segments

By Component    

  • Platform
  • Services

By Channel

  • Messaging
  • Push notification
  • Mobile Emails
  • Quick Response (QR) Code
  • Others

By Organization Size

  • SME
  • Large Enterprise

By Industries

  • Retail and e-commerce
  • Travel and Logistics
  • Automotive
  • BFSI
  • Telecom and IT
  • Others

By Region

  • North America
    • U.S.
    • Canada
  • Europe 
    • UK
    • Germany
    • France
    • Rest of Europe
  • Asia-Pacific 
    • China
    • India
    • Japan
    • Rest of Asia-Pacific
    • Latin America 
    • Middle East
    • Africa

Key Market Players

  • Airship
  • Swrve
  • Vibes
  • Adobe
  • Braze
  • Acoustic
  • Localytics
  • Oracle
  • Salesforce
  • SAP

Mobile Marketing Market Report Highlights

Aspects Details
  • BFSI
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Argentina, Rest of LAMEA)
Key Market Players


Analyst Review

Customer analysis has been a main important component in all company choice, comparison of competitors, delivering product, and aftermarket support has been the major key pointers in all business models operating within the economy. The growing influence of online sales and marketing channels not only in the retail & e-commerce sectors, but also in the major manufacturing, healthcare, and educational sector, the scope of customer experience has widened creating a high profitable scenario for the market. Furthermore, with the emergence of the COVID-19 pandemic, there has been a significant upgrade within the business model, bringing a transition towards the adoption of online working scenarios thereby creating the demand for efficient customer analysis, depicting a highly positive correlation within the market structure.

With the strengthening of analytics technology, understanding the scope of customer need and behavior for current and future periods are gaining rapid traction, thereby reducing the risk of colossal losses. B2B e-commerce has gained rapid growth, within this COVID-19scenario, as the companies have shifted to digital sales, giving a fivefold revenue growth. As such a scenario is being observed within all the industries, one of the primary objectives is the necessity the need for understanding the customer right from platform choice for product/service availability, a wide range of personalization and offers has one of the major agendas, putting mobile marketing in the forefront. In October 2020, SAP launched its customer data platform that primarily focuses on integrating data from multiple sources within and outside of a company, including online sources and social channels.  

Growing importance of omnichannel shopping experiences and personalization methods has created a lucrative opportunity for the overall market growth, as it provides a wide range of choices to the customer for gaining an immersive product buying experience, widening the scope of improvements both in terms of performance and appearance.

Integration of advanced technologies such as AI and machine learning is set to take the software to a next level, with a deep level understanding of customer behavior and needs, thereby creating a higher profit margin. Voice assistants and facial recognition are gaining a rapid demand, thereby increasing the adoption rate to around 77% on a global basis. With these integration and plugins mobile marketing market is estimated to reach at a newer height.

Mobile marketing market comprises a significant number of players ranging from tier 1 to tier 3 companies, thereby creating a concentrated market scenario with the major players acquiring around 40-50% share. With the demand for such software on the rise, there is an intense competitive rivalry within the market scenario. This competitive scenario is estimated to create a higher innovation within the product portfolio, including the integration of AI, machine learning, and analytics-based feature that is set to boost the product demand during the forecast period. In March 2018, Nokia has unveiled the latest version of its cognitive analytics for customer insight software, providing powerful new capabilities so service provider businesses, IT and engineering organizations can consistently deliver a superior real-time and personalized customer experience.

Author Name(s) : Abhijith Nair | Onkar Sumant

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Mobile Marketing Market

Global Opportunity Analysis and Industry Forecast, 2021-2030