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2021
Mobile Marketing Market

Mobile Marketing Market by Component (Platform and Services), Channel (Messaging, Push Notifications, Mobile Emails, Quick Response (QR) Code, and Others), Organization Size (SMEs and Large Enterprise), and Vertical (Retail and E-Commerce, Travel & Logistics, Automotive, BFSI, Telecom & IT, and Others): Global Opportunity Analysis and Industry Forecast, 2021–2030

A06262
Pages: 300
Oct 2021 | 3878 Views
   
Author(s) : Abhijith Nair
Tables: 159
Charts: 17
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COVID-19

Pandemic disrupted the entire world and affected many industries.

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Mobile Marketing Market Statistics: 2030

The global mobile marketing market size was valued at $11,000 million in 2020, and is projected to reach $57,850 million by 2030, registering a CAGR of 18.3% from 2021 to 2030. Mobile marketing relates to any promotional activity that takes place on smartphones or other handheld devices, including tablets and cell/mobile phones. Mobile marketing aims to reach an audience of mobile users through methods such as mobile-optimized ads, push notifications, and mobile applications.

Increasing adoption of omnichannel platforms has been one of the key factors that is estimated to a direct impact on the market. As per the statistics, around 60% of the consumers prefer to shop online, and 30% directly go for physical stores, with remaining 10% preferring both channels.

In 2020, on the basis of component the global mobile marketing market share was dominated by the platform segment, and is estimated to maintain its dominancy during the forecast period, as there is a rise in need to analyze customer requirement and behavior to create a successful product portfolio. Growth in demand for online food delivery, transportation, and various other services, where technology integration plays a significant role are some of the major cases of this business model. With this model gaining a rapid demand, the need for all-in-one platform integration tool is set to boost the market growth during the forecast period. However, the service-based segment is set to achieve a lucrative growth, backed by increasing popularity of multi-channel platforms with mobile platforms creating a strong base for the overall market growth.

Mobile-Marketing-Market--2021-2030

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By industry, the retail and e-commerce sector dominated the mobile marketing market in 2020, and is expected to remain dominant during the forecast period, owing to growth in consumer traction backed by colossal growth in number of mobile users. Integration of chatbots and voice assistants within the business model in the retail sector has provided a strong base for enhancing the customer behavior and requirements. However, the healthcare segment is set to achieve a colossal growth rate, owing to growth in need to bridge the gap between consumers and businesses. 

The report focuses on growth prospects, restraints, and mobile marketing market analysis. The study provides Porter’s five forces analysis of the internet advertising industry to understand impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the mobile marketing market trends.

Segment review

The mobile marketing market is primarily categorized into component, channel, organization size, verticals, and region. By component, the market is segmented into platform and services. On the basis of channel, it is segmented into messaging, push notifications, mobile emails, quick response code, and others. By organization size, it is segmented into small and medium enterprise and large enterprises. By vertical, the mobile marketing market is segmented into retail and E-Commerce, travel & logistics, automotive, BFSI, Telecom and IT and Others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

COVID Impact Analysis

Post COVID-19, size of the Mobile Marketing market forecast is estimated to grow from $12,732 million in 2021 and projected to reach $57,859 million by 2030, at a CAGR of 18.3%. Increasing adoption of omnichannel platforms has been one of the key factors that is estimated to a direct impact on the market. As per the statistics, around 60% of the consumers prefer to shop online, and 30% directly go for physical stores, with remaining 10% preferring both channels. Easy availability of these platforms coupled with effective network connectivity has been one of the key factors that has influenced the online marketing and shopping experiences. Within the pandemic scenario, as most of the companies are adopting work from home policy, the demand for cloud services has risen to a higher level, thereby mandating the companies to work on effective consumer experience surveys and insights, so as to deliver flawless behavior and services.

Top impacting factors    

Growth in popularity of on demand business model; increase in popularity of omnichannel shopping experience, and need for personalization within consumer behavior has led various companies to adopt strategic initiatives, which are expected to boost overall product sales, thereby creating higher profit margins. Furthermore, growth in advancements within the software such as integration of artificial intelligence and analytics within the mobile application is anticipated to have a lucrative impact on the overall market growth. However, growing complexities involved in integration of electronic data interchange and data sync is expected to hamper the market growth, as the overall data structure comprises both structured and unstructured format.

Mobile Marketing Market
By Component

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Service segment is projected as one of the most lucrative segments.

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Advancement in mobile applications

AI technology has firmly grabbed its roots in almost every business sector right from increasing the customer trust to finally displaying the best choice of product to the customers. With the emergence of pandemic, the need for such AI based system has reached a skyrocketed state with major companies integrating it in their business mode. Voice assistants and facial recognition are gaining a rapid demand, thereby increasing the adoption rate to around 77%. Countries such as Germany, Brazil also tend to show a higher adoption behavior in terms of touchless interfaces. Below listed are some of the key areas where AI is anticipated to boost its performance, thereby creating a strong foundation for the overall mobile marketing market growth

  • Retail companies are integrating AI based pattern matching and product-based recommendation engines to increase the sale, based on previous customer sales history 
  • Analysis of most adopted touchpoints and improving their operational performance to drive the adoption of mobile applications
  • Understanding the new customer segments by adopting effective experience improvements for gaining prospects and converting them into customers.

High Penetration rate from small and medium enterprises

SMEs in all verticals and regions are now taking advantage of the current mobile technology. Several SMEs already have mobile sites and mobile applications, which make mobile marketing one of the most effective and economical marketing channels for them. They are now shifting from traditional marketing to digital marketing and a majority of their marketing expenditure now goes into digital marketing channels. Marketing through SMS is one of the most cost-effective channels available to the SMEs and is being widely adopted in this user segment. Location-based marketing is another opportunity for SMEs to reach the targeted audience at the right time and place.

Mobile Marketing Market
By Region

2030
Asia-pacific 
North America
Europe
Lamea

APAC is projected as one of the most significant region.

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Key Benefits For Stakeholders

  • This study includes the mobile marketing market analysis, trends, and future estimations to determine imminent investment pockets.
  • The report presents information related to key drivers, restraints, and mobile marketing market growth.
  • The mobile marketing market size is quantitatively analyzed from 2020 to 2030 to highlight the financial competency of the mobile marketing industry.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in mobile marketing market.

Key Market Segments

By Component    

  • Platform
  • Services

By Channel

  • Messaging
  • Push notification
  • Mobile Emails
  • Quick Response (QR) Code
  • Others

By Organization Size

  • SME
  • Large Enterprise

By Industries

  • Retail and e-commerce
  • Travel and Logistics
  • Automotive
  • BFSI
  • Telecom and IT
  • Others

By Region

  • North America
    • U.S.
    • Canada
  • Europe 
    • UK
    • Germany
    • France
    • Rest of Europe
  • Asia-Pacific 
    • China
    • India
    • Japan
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America 
    • Middle East
    • Africa

Key Market Players

  • Airship
  • Swrve
  • Vibes
  • Adobe
  • Braze
  • Acoustic
  • Localytics
  • Oracle
  • Salesforce
  • SAP
 

CHAPTER 1:INTRODUCTION

1.1.REPORT DESCRIPTION
1.2.KEY BENEFITS FOR STAKEHOLDERS
1.3.KEY MARKET SEGMENTS
1.4.RESEARCH METHODOLOGY

1.4.1.Secondary research
1.4.2.Primary research
1.4.3.Analyst tools & models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.KEY FINDINGS

2.1.1.Top impacting factors
2.1.2.Top investment pockets

2.2.CXO PERSPECTIVE

CHAPTER 3:MARKET OVERVIEW AND SCOPE

3.1.MARKET DEFINITION AND SCOPE
3.2.KEY FORCES SHAPING THE MOBILE MARKETING MARKET
3.3.MARKET DYNAMICS

3.3.1.Drivers

3.3.1.1.On-demand business model that has a primary emphasis on customers is set to have a colossal impact on the market growth
3.3.1.2.Omnichannel shopping is turning out to be a game changer for the market growth structure

3.3.2.Restraints

3.3.2.1.Complexities in integrating electronic data interchange and data synchronization, restraining the market growth

3.3.3.Opportunities

3.3.3.1.AI-based customer experience management strategies anticipated to create profitable opportunities for the market

3.4.COVID-19 IMPACT ANALYSIS ON THE MOBILE MARKETING MARKET

3.4.1.Impact on market size
3.4.2.Consumer trends, preferences, and budget impact
3.4.3.Economic impact
3.4.4.Key player strategies to tackle negative impact
3.4.5.Opportunity window

CHAPTER 4:MOBILE MARKETING MARKET, BY COMPONENT

4.1.OVERVIEW
4.2.PLATFORM

4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast, by region
4.2.3.Market analysis, by country

4.3.SERVICES

4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast, by region
4.3.3.Market analysis, by country

CHAPTER 5:MOBILE MARKETING MARKET, BY CHANNEL

5.1.OVERVIEW
5.2.MESSAGING

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast, by region
5.2.3.Market analysis, by country

5.3.PUSH NOTIFICATION

5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast, by region
5.3.3.Market analysis, by country

5.4.MOBILE EMAILS

5.4.1.Key market trends, growth factors, and opportunities
5.4.2.Market size and forecast, by region
5.4.3.Market analysis, by country

5.5.QUICK RESPONSE CODE

5.5.1.Key market trends, growth factors, and opportunities
5.5.2.Market size and forecast, by region
5.5.3.Market analysis, by country

5.6.OTHERS

5.6.1.Key market trends, growth factors, and opportunities
5.6.2.Market size and forecast, by region
5.6.3.Market analysis, by country

CHAPTER 6:MOBILE MARKETING MARKET, BY VERTICAL

6.1.OVERVIEW
6.2.RETAIL AND E-COMMERCE

6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast, by region
6.2.3.Market analysis, by country

6.3.TRAVEL AND LOGISTICS

6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast, by region
6.3.3.Market analysis, by country

6.4.AUTOMOTIVE

6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast, by region
6.4.3.Market analysis, by country

6.5.BFSI

6.5.1.Key market trends, growth factors, and opportunities
6.5.2.Market size and forecast, by region
6.5.3.Market analysis, by country

6.6.IT AND TELECOM

6.6.1.Key market trends, growth factors, and opportunities
6.6.2.Market size and forecast, by region
6.6.3.Market analysis, by country

6.7.OTHERS

6.7.1.Key market trends, growth factors, and opportunities
6.7.2.Market size and forecast, by region
6.7.3.Market analysis, by country

CHAPTER 7:MOBILE MARKETING MARKET, BY REGION

7.1.OVERVIEW
7.2.NORTH AMERICA

7.2.1.Key market trends, growth factors, and opportunities
7.2.2.Market size and forecast, By Component
7.2.3.Market size and forecast, by Channel
7.2.4.Market size and forecast, by Verticals
7.2.5.Market analysis, by country

7.2.5.1.U.S. 

7.2.5.1.1.Market size and forecast, By Component
7.2.5.1.2.Market size and forecast, by Channel
7.2.5.1.3.Market size and forecast, by Verticals

7.2.5.2.Canada

7.2.5.2.1.Market size and forecast, By Component
7.2.5.2.2.Market size and forecast, by Channel
7.2.5.2.3.Market size and forecast, by Industry Verticals

7.2.5.2.4.Europe

7.2.6.Key market trends, growth factors, and opportunities
7.2.7.Market size and forecast, By Component
7.2.8.Market size and forecast, by Channel
7.2.9.Market size and forecast, by Industry Verticals

7.2.10.Market analysis, by country

7.2.10.1.UK

7.2.10.1.1.Market size and forecast, By Component
7.2.10.1.2.Market size and forecast, by Channel
7.2.10.1.3.Market size and forecast, by vertical

7.2.10.2.Germany

7.2.10.2.1.Market size and forecast, By Component
7.2.10.2.2.Market size and forecast, by Channel
7.2.10.2.3.Market size and forecast, by Vertical

7.2.10.3.France

7.2.10.3.1.Market size and forecast, By Component
7.2.10.3.2.Market size and forecast, by Channel
7.2.10.3.3.Market size and forecast, by Verticals

7.2.10.4.Rest of Europe

7.2.10.4.1.Market size and forecast, By Component
7.2.10.4.2.Market size and forecast, by Channel
7.2.10.4.3.Market size and forecast, by Verticals

7.3.ASIA-PACIFIC

7.3.1.Key market trends, growth factors, and opportunities
7.3.2.Market size and forecast, By Component
7.3.3.Market size and forecast, by Channel
7.3.4.Market size and forecast, by verticals
7.3.5.Market analysis, by country7.3.5.1.China

7.3.5.1.1.Market size and forecat, By Component
7.3.5.1.2.Market size and forecast, by Channel
7.3.5.1.3.Market size and forecast, by verticals

7.3.5.2.India

7.3.5.2.1.Market size and forecast, By Component
7.3.5.2.2.Market size and forecast, by Channel
7.3.5.2.3.Market size and forecast, by verticals

7.3.5.3.Japan

7.3.5.3.1.Market size and forecast, By Component
7.3.5.3.2.Market size and forecast, by Channel
7.3.5.3.3.Market size and forecast, by verticals

7.3.5.4.Rest of Asia-Pacific

7.3.5.4.1.Market size and forecast, By Component
7.3.5.4.2.Market size and forecast, by Channel
7.3.5.4.3.Market size and forecast, by Verticals

7.4.LAMEA

7.4.1.Key market trends, growth factors, and opportunities
7.4.2.Market size and forecast, By Component
7.4.3.Market size and forecast, by Channel
7.4.4.Market size and forecast, by verticals

7.4.4.1.Latin America

7.4.4.1.1.Market size and forecast, By Component
7.4.4.1.2.Market size and forecast, by Channel
7.4.4.1.3.Market size and forecast, by verticals

7.4.4.2.Middle East

7.4.4.2.1.Market size and forecast, By Component
7.4.4.2.2.Market size and forecast, by Channel
7.4.4.2.3.Market size and forecast, by verticals

7.4.4.3.Africa

7.4.4.3.1.Market size and forecast, By Component
7.4.4.3.2.Market size and forecast, by Channel
7.4.4.3.3.Market size and forecast, by verticals

CHAPTER 8:COMPETITIVE LANDSCAPE

8.1.KEY PLAYER POSITIONING ANALYSIS, 2019
8.2.TOP WINNING STRATEGIES
8.3.COMPETITIVE DASHBOARD

CHAPTER 9:COMPANY PROFILE

9.1.ADOBE

9.1.1.Company overview
9.1.2.Key executives
9.1.3.Company snapshot
9.1.4.Operating business segments
9.1.5.Product portfolio
9.1.6.R&D Expenditure
9.1.7.Business performance
9.1.8.Key strategic moves and developments

9.2.AT&T INC. 

9.2.1.Company overview
9.2.2.Key executives
9.2.3.Company snapshot
9.2.4.Operating business segments
9.2.6.R&D Expenditure
9.2.7.Business performance
9.2.8.Key strategic moves and developments

9.3.FACEBOOK, INC. 

9.3.1.Company overview
9.3.2.Key executives
9.3.3.Company snapshot
9.3.4.Operating business segments
9.3.5.Product portfolio
9.3.6.R&D expenditure
9.3.7.Business performance
9.3.8.Key strategic moves and developments

9.4.GOOGLE LLC

9.4.1.Company overview
9.4.2.Key executives
9.4.3.Company snapshot
9.4.4.Operating business segments
9.4.5.Product portfolio
9.4.6.R&D expenditure
9.4.7.Business performance
9.4.8.Key strategic moves and developments

9.5.INMOBI

9.5.1.Company overview
9.5.2.Key executives
9.5.3.Company snapshot
9.5.4.Product portfolio
9.5.5.Key strategic moves and developments

9.6.MICROSOFT CORPORATION

9.6.1.Company overview
9.6.2.Key executives
9.6.3.Company snapshot
9.6.4.Operating business segments
9.6.5.Product portfolio
9.6.6.R&D expenditure
9.6.7.Business performance
9.6.8.Key strategic moves and developments

9.7.ORACLE CORPORATION

9.7.1.Company overview
9.7.2.Key Executives
9.7.3.Company snapshot
9.7.4.Operating business segments
9.7.5.Product portfolio
9.7.6.R&D expenditure
9.7.7.Business performance
9.7.8.Key strategic moves and developments

9.8.SALESFORCE.COM, INC. 

9.8.1.Company overview
9.8.2.Key executives
9.8.3.Company snapshot
9.8.4.Product portfolio
9.8.5.R&D Expenditure
9.8.6.Business performance
9.8.7.Key strategic moves and developments

9.9.SAP SE

9.9.1.Company overview
9.9.2.Key Executives
9.9.3.Company snapshot
9.9.4.business segments
9.9.5.Product portfolio
9.9.8.Key strategic moves and developments

9.10.SAS INSTITUTE INC. 

9.10.1.Company overview
9.10.2.Key Executives
9.10.3.Company snapshot
9.10.4.Product portfolio
9.10.5.Key strategic moves and developments

LIST OF TABLES

TABLE 01.MOBILE MARKETING MARKET, BY COMPONENT, 2020-2030 ($MILLION) 
TABLE 02.MOBILE MARKETING MARKET FOR PLATFORM, BY REGION, 2020-2030 ($MILLION) 
TABLE 03.MOBILE MARKETING MARKET FOR  SERVICES, BY REGION, 2020-2030 ($MILLION) 
TABLE 04.GLOBAL MOBILE MARKETING MARKET, BY CHANNEL, 2020-2030($MILLION) 
TABLE 05.MOBILE MARKETING MARKET REVENUE FOR MESSAGING, BY REGION 2020-2030($MILLION) 
TABLE 06.MOBILE MARKETING MARKET REVENUE FOR PUSH NOTIFICATION, BY REGION, 2020-2030($MILLION) 
TABLE 07.MOBILE MARKETING MARKET REVENUE FOR MOBILE EMAILS, BY REGION, 2020-2030($MILLION) 
TABLE 08.MOBILE MARKETING MARKET REVENUE FOR QUICK RESPONSE CODE, BY REGION, 2020-2030($MILLION) 
TABLE 09.MOBILE MARKETING MARKET REVENUE FOR OTHER, BY REGION, 2020-2030($MILLION) 
TABLE 10.GLOBAL MOBILE MARKETING MARKET, BY VERTICAL, 2020-2030($MILLION) 
TABLE 11.MOBILE MARKETING MARKET REVENUE FOR RETAIL AND E-COMMRECE, BY REGION 2020-2030($MILLION) 
TABLE 12.MOBILE MARKETING MARKET REVENUE FOR  TRAVEL AND LOGSITICS, BY REGION, 2020-2030($MILLION) 
TABLE 13.MOBILE MARKETING MARKET REVENUE FOR  AUTOMOTIVE, BY REGION, 2020-2030($MILLION) 
TABLE 14.MOBILE MARKETING MARKET REVENUE FOR  BFSI, BY REGION, 2020-2030($MILLION) 
TABLE 15.MOBILE MARKETING MARKET REVENUE FOR  IT AND TELECOM, BY REGION, 2020-2030($MILLION) 
TABLE 16.MOBILE MARKETING MARKET REVENUE FOR  OTHERS BY REGION, 2020-2030($MILLION) 
TABLE 17.MOBILE MARKETING MARKET, BY REGION, 2020-2030 ($MILLION) 
TABLE 18.NORTH AMERICA MOBILE MARKETING MARKET, BY COMPONENT, 2020-2030 ($MILLION) 
TABLE 19.NORTH AMERICA MOBILE MARKETING MARKET, BY CHANNEL, 2020-2030 ($MILLION) 
TABLE 20.NORTH AMERICA MOBILE MARKETING MARKET, BY VERTICALS, 2020-2030 ($MILLION) 
TABLE 21.NORTH AMERICA MOBILE MARKETING MARKET, BY COUNTRY, 2020-2030 ($MILLION) 
TABLE 22.U.S. MOBILE MARKETING MARKET, BY COMPONENT, 2020-2030 ($MILLION) 
TABLE 23.U.S. MOBILE MARKETING MARKET, BY CHANNEL, 2020-2030 ($MILLION) 
TABLE 24.U.S. MOBILE MARKETING MARKET, BY VERTICALS, 2020-2030 ($MILLION) 
TABLE 25.CANADA MOBILE MARKETING MARKET, BY COMPONENT, 2020-2030 ($MILLION) 
TABLE 26.CANADA MOBILE MARKETING MARKET, BY CHANNEL, 2020-2030 ($MILLION) 
TABLE 27.CANADA MOBILE MARKETING MARKET, BY INDUSTRY VERTICALS, 2020-2030 ($MILLION) 
TABLE 28.EUROPE MOBILE MARKETING MARKET, BY COMPONENT, 2020-2030 ($MILLION) 
TABLE 29.EUROPE MOBILE MARKETING MARKET, BY DEPLOYENT MODE, 2020-2030 ($MILLION) 
TABLE 30.EUROPE MOBILE MARKETING MARKET, BY VERTICALS, 2020-2030 ($MILLION) 
TABLE 31.EUROPE MOBILE MARKETING MARKET, BY COUNTRY, 2020-2030 ($MILLION) 
TABLE 32.UK MOBILE MARKETING MARKET, BY COMPONENT, 2020-2030 ($MILLION) 
TABLE 33.UK MOBILE MARKETING MARKET, BY CHANNELL, 2020-2030 ($MILLION) 
TABLE 34.UK MOBILE MARKETING MARKET, BY VERTICAL, 2020-2030 ($MILLION) 
TABLE 35.GERMANY MOBILE MARKETING MARKET, BY COMPONENT, 2020-2030 ($MILLION) 
TABLE 36.GERMANY MOBILE MARKETING MARKET, BY CHANNEL, 2020-2030 ($MILLION) 
TABLE 37.GERMANY MOBILE MARKETING MARKET, BY VERTICAL, 2020-2030 ($MILLION) 
TABLE 38.FRANCE MOBILE MARKETING MARKET, BY COMPONENT, 2020-2030 ($MILLION) 
TABLE 39.FRANCE MOBILE MARKETING MARKET, BY CHANNEL, 2020-2030 ($MILLION) 
TABLE 40.FRANCE MOBILE MARKETING MARKET, BY VERTICALS, 2020-2030 ($MILLION) 
TABLE 41.REST OF EUROPE MOBILE MARKETING MARKET, BY COMPONENT, 2020-2030 ($MILLION) 
TABLE 42.REST OF EUROPE MOBILE MARKETING MARKET, BY CHANNELL, 2020-2030 ($MILLION) 
TABLE 43.REST OF EUROPE MOBILE MARKETING MARKET, BY VERTICALS, 2020-2030 ($MILLION) 
TABLE 44.ASIA-PACIFIC MOBILE MARKETING MARKET, BY COMPONENT, 2020-2030 ($MILLION) 
TABLE 45.ASIA-PACIFIC MOBILE MARKETING MARKET, BY DEPLOYMNET MODE, 2020-2030 ($MILLION) 
TABLE 46.ASIA-PACIFIC MOBILE MARKETING MARKET, BY VERTICALS, 2020-2030 ($MILLION) 
TABLE 47.ASIA-PACIFIC MOBILE MARKETING MARKET, BY COUNTRY, 2020-2030 ($MILLION) 
TABLE 48.CHINA MOBILE MARKETING MARKET, BY COMPONENT, 2020-2030 ($MILLION) 
TABLE 49.CHINA MOBILE MARKETING MARKET, BY CHANNEL, 2020-2030 ($MILLION) 
TABLE 50.CHINA MOBILE MARKETING MARKET, BY VERTICALS, 2020-2030 ($MILLION) 
TABLE 51.INDIA MOBILE MARKETING MARKET, BY COMPONENT, 2020-2030 ($MILLION) 
TABLE 52.INDIA MOBILE MARKETING MARKET, BY CHANNEL, 2020-2030 ($MILLION) 
TABLE 53.INDIA MOBILE MARKETING MARKET, BY VERTICALS, 2020-2030 ($MILLION) 
TABLE 54.JAPAN MOBILE MARKETING MARKET, BY COMPONENT, 2020-2030 ($MILLION) 
TABLE 55.JAPAN MOBILE MARKETING MARKET, BY CHANNEL, 2020-2030 ($MILLION) 
TABLE 56.JAPAN MOBILE MARKETING MARKET, BY VERTICALS, 2020-2030 ($MILLION) 
TABLE 57.REST OF ASIA-PACIFIC MOBILE MARKETING MARKET, BY COMPONENT, 2020-2030 ($MILLION) 
TABLE 58.REST OF ASIA-PACIFIC MOBILE MARKETING MARKET, BY CHANNEL, 2020-2030 ($MILLION) 
TABLE 59.REST OF ASIA-PACIFIC MOBILE MARKETING MARKET, BY VERTICALS, 2020-2030 ($MILLION) 
TABLE 60.LAMEA MOBILE MARKETING MARKET, BY COMPONENT, 2020-2030 ($MILLION) 
TABLE 61.LAMEA MOBILE MARKETING MARKET, BY CHANNEL, 2020-2030 ($MILLION) 
TABLE 62.LAMEA MOBILE MARKETING MARKET, BY VERTIALS, 2020-2030 ($MILLION) 
TABLE 63.LATIN AMERICA MOBILE MARKETING MARKET, BY COMPONENT, 2020-2030 ($MILLION) 
TABLE 64.LATIN AMERICA MOBILE MARKETING MARKET, BY CHANNEL, 2020-2030 ($MILLION) 
TABLE 65.LATIN AMERICA MOBILE MARKETING MARKET, BY VERTICALS, 2020-2030 ($MILLION) 
TABLE 66.MIDDLE EAST MOBILE MARKETING MARKET, BY COMPONENT, 2020-2030 ($MILLION) 
TABLE 67.MIDDLE EAST MOBILE MARKETING MARKET, BY CHANNEL, 2020-2030 ($MILLION) 
TABLE 68.MIDDLE EAST MOBILE MARKETING MARKET, BY VERTICALS, 2020-2030 ($MILLION) 
TABLE 69.AFRICA MOBILE MARKETING MARKET, BY COMPONENT, 2020-2030 ($MILLION) 
TABLE 70.AFRICA MOBILE MARKETING MARKET, BY CHANNEL, 2020-2030 ($MILLION) 
TABLE 71.AFRICA MOBILE MARKETING MARKET, BY VERTICALS, 2020-2030 ($MILLION) 
TABLE 72.ADOBE: KEY EXECUTIVES
TABLE 73.ADOBE: COMPANY SNAPSHOT
TABLE 74.ADOBE: OPERATING SEGMENTS
TABLE 75.ADOBE: PRODUCT PORTFOLIO
TABLE 76.AT&T INC.: KEY EXECUTIVES
TABLE 77.AT&T INC.: COMPANY SNAPSHOT
TABLE 78.AT&T INC.: OPERATING SEGMENTS
TABLE 79.AT&T INC.: PRODUCT PORTFOLIO
TABLE 80.AT&T INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 81.FACEBOOK, INC.: KEY EXECUTIVES
TABLE 82.FACEBOOK, INC.: COMPANY SNAPSHOT
TABLE 83.FACEBOOK, INC.: OPERATING SEGMENTS
TABLE 84.FACEBOOK, INC.: PRODUCT PORTFOLIO
TABLE 85.GOOGLE LLC: KEY EXECUTIVES
TABLE 86.GOOGLE LLC: COMPANY SNAPSHOT
TABLE 87.ALPHABET INC.: OPERATING SEGMENTS
TABLE 88.ALPHABET INC.: PRODUCT PORTFOLIO
TABLE 89.INMOBI: KEY EXECUTIVES
TABLE 90.INMOBI: COMPANY SNAPSHOT
TABLE 91.INMOBI: PRODUCT PORTFOLIO
TABLE 92.MICROSOFT CORPORATION: KEY EXECUTIVES
TABLE 93.MICROSOFT CORPORATION: COMPANY SNAPSHOT
TABLE 94.MICROSOFT CORPORATION: OPERATING SEGMENTS
TABLE 95.MICROSOFT CORPORATION: PRODUCT PORTFOLIO
TABLE 96.ORACLE CORPORATION: KEY EXECUTIVES
TABLE 97.ORACLE CORPORATION: COMPANY SNAPSHOT
TABLE 98.ORACLE CORPORATION: OPERATING SEGMENTS
TABLE 99.ORACLE CORPORATION: PRODUCT PORTFOLIO
TABLE 100.ORACLE CORPORATION: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 101.SALESFORCE.COM, INC.: KEY EXECUTIVES
TABLE 102.SALESFORCE.COM, INC.: COMPANY SNAPSHOT
TABLE 103.SALESFORCE.COM, INC.: PRODUCT PORTFOLIO
TABLE 104.SAP SE: KEY EXECUTIVES
TABLE 105.SAP SE: COMPANY SNAPSHOT
TABLE 106.SAP SE: OPERATING SEGMENTS
TABLE 107.SAP SE: PRODUCT PORTFOLIO
TABLE 108.SAS INSTITUTE INC.: KEY EXECUTIVES
TABLE 109.SAS INSTITUTE INC.: COMPANY SNAPSHOT
TABLE 110.SAS INSTITUTE INC.: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.KEY FINDINGS
FIGURE 03.TOP IMPACTING FACTORS
FIGURE 04.TOP INVESTMENT POCKETS
FIGURE 05.MODERATE-TO-HIGH BARGAINING POWER OF SUPPLIERS
FIGURE 06.MODERATE-TO-HIGH BARGAINING POWER OF BUYERS
FIGURE 07.MODERATE THREAT OF SUBSTITUTES
FIGURE 08.MODERATE-TO-HIGH THREAT OF NEW ENTRANTS
FIGURE 09.HIGH COMPETITIVE RIVALRY
FIGURE 10.MARKET DYNAMICS: GLOBAL MOBILE MARKETING MARKET
FIGURE 11.MOBILE MARKETING MARKET, BY COMPONENT, 2020-2030 ($MILLION) 
FIGURE 12.COMPARATIVE SHARE ANALYSIS OF MOBILE MARKETING MARKET FOR PLATFORM, BY COUNTRY,  2020 & 2030 (%)
FIGURE 13.COMPARATIVE SHARE ANALYSIS OF MOBILE MARKETING MARKET FOR SERVICES, BY COUNTRY,  2020 & 2030 (%)
FIGURE 14.GLOBAL MOBILE MARKETING MARKET REVENUE, BY CHANNEL, 2020-2030 ($MILLION) 
FIGURE 15.COMPARATIVE SHARE ANALYSIS OF MOBILE MARKETING MARKET FOR MESSAGING,  BY COUNTRY, 2020 & 2030 (%)
FIGURE 16.COMPARATIVE SHARE ANALYSIS OF MOBILE MARKETING MARKET FOR PUSH NOTIFICATION,  BY COUNTRY, 2020 & 2030 (%)
FIGURE 17.COMPARATIVE SHARE ANALYSIS OF MOBILE MARKETING MARKET FOR MOBILE EMAILS,  BY COUNTRY, 2020 & 2030 (%)
FIGURE 18.COMPARATIVE SHARE ANALYSIS OF MOBILE MARKETING MARKET FOR OTHERS,  BY COUNTRY, 2020 & 2030 (%)
FIGURE 19.GLOBAL MOBILE MARKETING MARKET REVENUE, BY VERTICALS, 2020-2030 ($MILLION) 
FIGURE 20.COMPARATIVE SHARE ANALYSIS OF MOBILE MARKETING MARKET FOR RETAIL AND E-COMMERCE,  BY COUNTRY, 2020 & 2030 (%)
FIGURE 21.COMPARATIVE SHARE ANALYSIS OF MOBILE MARKETING MARKET FOR TRAVEL AND LOGSITICS,  BY COUNTRY, 2020 & 2030 (%)
FIGURE 22.COMPARATIVE SHARE ANALYSIS OF MOBILE MARKETING MARKET FOR AUTOMOTIVE,  BY COUNTRY, 2020 & 2030 (%)
FIGURE 23.COMPARATIVE SHARE ANALYSIS OF MOBILE MARKETING MARKET FOR BFSI,  BY COUNTRY, 2020 & 2030 (%)
FIGURE 24.COMPARATIVE SHARE ANALYSIS OF MOBILE MARKETING MARKET FOR IT AND TELECOM,  BY COUNTRY, 2020 & 2030 (%)
FIGURE 25.COMPARATIVE SHARE ANALYSIS OF MOBILE MARKETING MARKET FOR OTHERS,  BY COUNTRY, 2020 & 2030 (%)
FIGURE 26.U.S. MOBILE MARKETING MARKET, 2020-2030 ($MILLION) 
FIGURE 27.CANADA MOBILE MARKETING MARKET, 2020-2030 ($MILLION) 
FIGURE 28.UK MOBILE MARKETING MARKET, 2020-2030 ($MILLION) 
FIGURE 29.GERMANY MOBILE MARKETING MARKET, 2020-2030 ($MILLION) 
FIGURE 30.FRANCE MOBILE MARKETING MARKET, 2020-2030 ($MILLION) 
FIGURE 31.REST OF EUROPE MOBILE MARKETING MARKET, 2020-2030 ($MILLION) 
FIGURE 32.CHINA MOBILE MARKETING MARKET, 2020-2030 ($MILLION) 
FIGURE 33.INDIA MOBILE MARKETING MARKET, 2020-2030 ($MILLION) 
FIGURE 34.JAPAN MOBILE MARKETING MARKET, 2020-2030 ($MILLION) 
FIGURE 35.REST OF ASIA-PACIFIC MOBILE MARKETING MARKET, 2020-2030 ($MILLION) 
FIGURE 36.LATIN AMERICA MOBILE MARKETING MARKET, 2020-2030 ($MILLION) 
FIGURE 37.MIDDLE EAST MOBILE MARKETING MARKET, 2020-2030 ($MILLION) 
FIGURE 38.AFRICA MOBILE MARKETING MARKET, 2020-2030 ($MILLION) 
FIGURE 39.KEY PLAYER POSITIONING ANALYSIS: GLOBAL MOBILE MARKETING MARKET
FIGURE 40.TOP WINNING STRATEGIES, BY YEAR, 2019-2021
FIGURE 41.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2019-2021
FIGURE 42.TOP WINNING STRATEGIES, BY COMPANY, 2019-2021
FIGURE 43.COMPETITIVE DASHBOARD
FIGURE 44.COMPETITIVE DASHBOARD
FIGURE 45.COMPETITIVE HEATMAP OF KEY PLAYERS
FIGURE 46.R&D EXPENDITURE, 2018-2020 ($MILLION) 
FIGURE 47.ADOBE: REVENUE, 2018–2019 ($MILLION) 
FIGURE 48.ADOBE: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 49.ADOBE: REVENUE SHARE BY REGION, 2020 (%)
FIGURE 50.R&D EXPENDITURE, 2018-2020 ($MILLION) 
FIGURE 51.AT&T INC.: REVENUE, 2018–2019 ($MILLION) 
FIGURE 52.AT&T INC.: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 53.AT&T INC.: REVENUE SHARE BY REGION, 2019
FIGURE 54.R&D EXPENDITURE, 2018-2020 ($MILLION) 
FIGURE 55.FACEBOOK, INC.: REVENUE, 2018-2020 ($MILLION) 
FIGURE 56.FACEBOOK, INC.: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 57.FACEBOOK, INC.: REVENUE SHARE BY REGION, 2020 (%)
FIGURE 58.R&D EXPENDITURE, 2018-2020 ($MILLION) 
FIGURE 59.ALPHABET INC.: REVENUE, 2018-2020 ($MILLION) 
FIGURE 01.ALPHABET INC.: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 02.ALPHABET INC.: REVENUE SHARE BY REGION, 2020 (%)
FIGURE 04.MICROSOFT CORPORATION: REVENUE, 2018–2020 ($MILLION) 
FIGURE 05.MICROSOFT CORPORATION: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 06.MICROSOFT CORPORATION: REVENUE SHARE BY REGION, 2020 (%)
FIGURE 07.R&D EXPENDITURE, 2018-2020 ($MILLION) 
FIGURE 08.ORACLE CORPORATION: REVENUE, 2018-2020 ($MILLION) 
FIGURE 09.ORACLE CORPORATION: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 10.ORACLE CORPORATION: REVENUE SHARE BY REGION, 2020 (%)
FIGURE 11.R&D EXPENDITURE, 2018-2020 ($MILLION) 
FIGURE 12.SALESFORCE.COM, INC.: REVENUE, 2018-2020 ($MILLION) 
FIGURE 13.SALESFORCE.COM, INC.: REVENUE SHARE, BY REGION, 2020 (%)
FIGURE 14.R&D EXPENDITURE, 2018–2020 ($MILLION) 
FIGURE 15.SAP: REVENUE, 2018–2020 ($MILLION) 
FIGURE 16.SAP: REVENUE SHARE, BY SEGMENT, 2020 (%)
FIGURE 17.SAP: REVENUE SHARE, BY REGION, 2020 (%)


 
 

Customer analysis has been a main important component in all company choice, comparison of competitors, delivering product, and aftermarket support has been the major key pointers in all business models operating within the economy. The growing influence of online sales and marketing channels not only in the retail & e-commerce sectors, but also in the major manufacturing, healthcare, and educational sector, the scope of customer experience has widened creating a high profitable scenario for the market. Furthermore, with the emergence of the COVID-19 pandemic, there has been a significant upgrade within the business model, bringing a transition towards the adoption of online working scenarios thereby creating the demand for efficient customer analysis, depicting a highly positive correlation within the market structure.

With the strengthening of analytics technology, understanding the scope of customer need and behavior for current and future periods are gaining rapid traction, thereby reducing the risk of colossal losses. B2B e-commerce has gained rapid growth, within this COVID-19scenario, as the companies have shifted to digital sales, giving a fivefold revenue growth. As such a scenario is being observed within all the industries, one of the primary objectives is the necessity the need for understanding the customer right from platform choice for product/service availability, a wide range of personalization and offers has one of the major agendas, putting mobile marketing in the forefront. In October 2020, SAP launched its customer data platform that primarily focuses on integrating data from multiple sources within and outside of a company, including online sources and social channels.  

Growing importance of omnichannel shopping experiences and personalization methods has created a lucrative opportunity for the overall market growth, as it provides a wide range of choices to the customer for gaining an immersive product buying experience, widening the scope of improvements both in terms of performance and appearance.

Integration of advanced technologies such as AI and machine learning is set to take the software to a next level, with a deep level understanding of customer behavior and needs, thereby creating a higher profit margin. Voice assistants and facial recognition are gaining a rapid demand, thereby increasing the adoption rate to around 77% on a global basis. With these integration and plugins mobile marketing market is estimated to reach at a newer height.

Mobile marketing market comprises a significant number of players ranging from tier 1 to tier 3 companies, thereby creating a concentrated market scenario with the major players acquiring around 40-50% share. With the demand for such software on the rise, there is an intense competitive rivalry within the market scenario. This competitive scenario is estimated to create a higher innovation within the product portfolio, including the integration of AI, machine learning, and analytics-based feature that is set to boost the product demand during the forecast period. In March 2018, Nokia has unveiled the latest version of its cognitive analytics for customer insight software, providing powerful new capabilities so service provider businesses, IT and engineering organizations can consistently deliver a superior real-time and personalized customer experience.

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