Mobile Security Market

Mobile Security Market Research, 2030

The global mobile security market was valued at $3.3 billion in 2020, and is projected to reach $22.1 billion by 2030, growing at a CAGR of 21.1% from 2021 to 2030.

Mobile security market has been positively impacted by the COVID-19 pandemic, since their is a surge in the cases of mobile phone thefts and mobile phone hacking due to which users are keen on purchasing mobile security. This as a result has increased the demand for mobile security market.

Mobile security is one of the key elements within mobile devices as it provides better security function to smartphones, laptop, and tablets. In addition, increase in usage of mobile devices for tasks that involve sensitive data such as important banking information, credit card numbers, and social security numbers boosts the growth of the market.

Increase in online mobile payment and rise in security need from adoption of bring your own devices (BYOD) in workplaces are the major factors that drive the growth of the market. In addition, surge in need to provide phone security to video streaming content fuels the growth of the market. Furthermore, high cost of mobile security solution and complexity in designing embedded security solution hampers the growth of the market. Furthermore, growth in usage of machine learning and artificial intelligence in phone security application is expected to provide lucrative opportunity for the market.

The report focuses on growth prospects, restraints, and trends of the mobile security market analysis. The study provides Porter’s five forces analysis to understand the impact of various factors, such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers, on the mobile security market.

Segment Review

The global mobile security market is segmented on the basis of operating system, end user, enterprise solution type, organization size and industry vertical. In terms of operating system, the market is divided into android, iOS and others. By end user, it is bifurcated into enterprises and individuals. In terms of enterprise solution type, it is segmented into authentication, mobile application security, mobile data protection, and others. As per organization size the market is classified into large enterprises and small & medium enterprises. Based on industry vertical, the market is bifurcated into BFSI, IT & telecom, retail & e-commerce, healthcare, government & defense and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

According to operating systems, the android segment holds the largest mobile security market share, since, android has emerged to be one of the most adaptive operating system because of the efficient working and application appearance in the mobile security market. However, the others segment is expected to grow at the highest rate during the forecast period, since the operating system of windows and Blackberry provides secured multitasking and supports specialized input devices that have been adopted for use in BlackBerry handhelds, particularly trackpad, trackball, track wheel, and recently the touchscreen. BlackBerry OS is a closed operating system that itself acts as a security tool for smartphone users.

Region-wise, the mobile security market share was dominated by North America in 2020, and is expected to retain its position during the forecast period. This is attributed to the adoption of the mobile technologies in North American businesses is propelled by varied factors such as technological advances, availability, cost, societal trends and economics. However, Asia-Pacific is expected to witness significant growth during the forecast period, owing to the demand for mobile device and mobile application management is growing exponentially in the Asia-Pacific region and this need spans all the industries.

The key players profiled in the mobile security market analysis are Apple Inc., BlackBerry Limited, Broadcom Inc., Citrix Systems, Inc., Google LLC, International Business Machine Corporation, Mobileiron, Inc., Microsoft Corporation, Samsung Electronics Co. Ltd., and VMware, Inc.   

COVID-19 Impact Analysis

The COVID-19 pandemic had a positive impact on the mobile security market growth, since the cases of mobile hacking, data theft, and other mobile phone related crimes increased during the pandemic. Moreover, number of smartphone users also increased during the pandemic, which led to many more cases of mobile data thefts. Therefore, consumers started to purchase mobile security to keep their personal data and other details safe from hackers. Thus, the pandemic increased the demand for mobile security industry.  

Top Impacting Factors

Rise in Security Need due to Rise in Adoption of BYOD in Workplaces

Companies and enterprises are adopting the BYOD trend, which creates a much efficient workplace for employees. The employees use the network of the company, not only in work hours but also when the device is out of the company’s premises. Thereby, the need to ensure safety and security of financial and corporate data at remote locations increases. The security solution adopted by companies should differentiate between the personal data of employees and company’s data. Individual users also face data loss when hackers target the payment details, audio, and video files of the users. The need for mobile security solutions is increasingly becoming a necessity for all the mobile users to protect their data.

Growth in Usage of Machine Learning and Artificial Intelligence in Mobile Security Application

Artificial intelligence is an integral part of different smart phones and their development. Smart phone manufacturers, such as Apple, Samsung, Huawei, and others, leverage machine learning and artificial intelligence into the development of their smartphone models, thus, providing lucrative opportunities for the growth of the market. Furthermore, according to a study, 200 mobile security application companies are expected to include AI artificial intelligence and machine learning in smartphones to improve various features, such as camera and security applications. Moreover, companies are implementing artificial intelligence in smartphones and tablets for empowering mobile applications and increasing the performance of various mobile devices. In addition, AI allows mobile applications to get insights from various data generated by all users and helps improve decision making capabilities of the user. Thus, proving to be a lucrative opportunity for the mobile security industry.

Key Benefits for Stakeholders

• This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the mobile security market analysis from 2020 to 2030 to identify the prevailing mobile security market forecast.
• The market research is offered along with information related to key drivers, restraints, and opportunities.
• Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
• In-depth analysis of the mobile security market segmentation assists to determine the prevailing market opportunities.
•  Major countries in each region are mapped according to their revenue contribution to the global mobile security market size.
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
• The report includes the analysis of the regional as well as global mobile security market trends, key players, market segments, application areas, and market growth strategies.
• The quantitative analysis of the global mobile security market size from 2021 to 2030 is provided to determine the market potential.

 Mobile Security Market Report Highlights