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Advancements in the mobile device (smartphone, tablet and laptops) market have been occurring at a rapid pace‐whether in storage, performance, application, capability or internet connectivity. However, there is a fundamental area where broad advancements have not been realized on mobile devices as compared to computers. Mobile security has always been one of the key elements within the mobile devices such as smartphones, tablets and laptops. As mobile device usage increases, particularly in smartphones and tablets, there is a better security and integrity need.The advent of smartphones has changed the definition of connectivity. People now expect to stay connected to the internet 24*7. The BYOD policies followed by enterprises and business units connect the employees to the internet while working. New hi-tech devices, smart phones, high-speed internet, various applications & open sources, such as android systems, have transformed the concept of mobile connectivity. Today, smartphones and tablets are one of the most trending segments in consumer electronic goods. This trend enables the individual mobile device users to connected to the internet and perform financial and banking transactions via mobile phones. Increasing dependency on technology for better lifestyle and comfort and growing number of tech savvy people, demands security in protecting personal and corporate data.

Mobile security market shows a promising picture for the future growth of mobile device security and data protection solutions. This market, in its early stage as compared to smartphones, tablets and laptop market, is contributing to a good fraction of revenue for the overall mobile device and information security industry. User-friendly and widespread available technology solutions is increasingly becoming popular amidst the mobile device end-users. In addition to the aforementioned advantages, technological advancements and increasing awareness amongst consumers could lead to a rapid growth of the mobile security market in the forecast period. Technological advancements in VPN network security enable the customer to connect remotely to their company’s network in much secured way. Incorporating security solutions inside mobile device can dynamically upgrade the company’s manufacturing process. Data prevention and security solutions are promoted through technical events such as OWASP AppSec, in which government, research and practitioners discuss and formulate application security measures and probable solutions.

Security and protection of smartphones, tablets, laptops, and the enterprise networks they connect to be largely associated with transactions, accesses and wireless computing. The global mobile security market covers all the OS platforms and solutions used for providing security service within the mobile devices. The research conducted, provides a fair idea about the global mobile security market. Various products and services of security software are discussed in this report. Based on geography, the global mobile security market is segmented into North America, Europe, Asia-Pacific and LAMEA (Latin America, Middle East & Africa). Further, the report also highlights the altered strategies of key market players in order to improve the market share and sustain in the competitive market. Kaspersky Lab, Symantec, Microsoft, innoPath Software, Google, Intel (McAfee), MobileIron and IBM are some of the major companies profiled in the report that provide security solutions for individual and enterprise users across the mobile security software solutions industry.

Segment Overview:

On the basis of solutions, global mobile security market is segmented into authentication, mobile application management and mobile data protection. Mobile application management trend is likely to increase as more applications would be introduced in the market. Some of the prime reasons for the development of application security solutions would be the increasing dependency on applications and the frequency and length of usage. On the basis of security types, the mobile security market is segmented into integrated-mail and Anti-Virus. In 2013, Antivirus security was leading the market. However, the scenario is less likely to change in 2020, as Email security solutions would occupy a remarkable of the global market share. The malware protection security solutions would be the main reason for the increase in the mobile security adoption.

Various operating systems driving the mobile security market includes iOS, Android, Microsoft Windows, Blackberry and Others. Android is becoming one of the most popular OS in the mobile device market with thousands of devices activated per day. To expand the market share, Apple has introduced iOS version of the operating system which approves the applications on the Appstore. The company has also made Siri available on the iPAd and iPod devices which makes the device communicate in multiple languages. In 2013, Android was leading the market. 

Small and Medium Businesses (SMBs) adopt the BYOD policy which demands varied security software to protect corporate data. Different enterprises such as financial institutions, retail, education, manufacturing, automotive, healthcare and others uses mobile security solutions to protect their data. Financial institutions such as banking sector dominated the enterprise security usage followed by telecommunication and IT. 

Geographically, the market is segmented into North America, Europe, Asia Pacific and LAMEA. The Asia-Pacific region has shown a prominent growth and is expected to grow further over the forecast period. In the years to come, Asia-Pacific would be a prominent mobile security market, owing to the rapidly growing population, increasing IT hubs. This would indirectly boost the market for mobile security market in the Asia-Pacific region.

Top factors impacting global mobile security market

Top Factors Impacting Global Mobile Security Market

Mobile payment

Current payment systems do not contain specific recommendations about accepting payments with mobile devices. The proliferation of mobile devices and their adoption are advancing rapidly which facilitates the payment card industry (PCI) data security standard to improvise on the mobile payments. The councils and organizations are developing point-to-point encryption solutions to secure mobile payments. Commencing financial transactions without hampering sensitive data would lead to a wide adoption of the technology in future. Based these features, impact of safety and security in mobile payments is expected to gain a large market share in future.

BYOD

As smartphones and tablets gain popularity in the mobile device market, the proliferation of BYOD continues to gain momentum. Employees become more productive when they are allowed to work outside office. BYOD acts as an alternative strategy that allows employees, business partners and other users to use a personal device that execute applications and access data. Companies are following this strategy to keep their work environment productive and utilize opportunities by providing the usage cost to employees. The impact would increase in the future as numerous companies follow this trend.

Content protection

Increasing need of security has driven the development and implementation of mobile security solutions in protecting digital content. The digital content present in the mobile devices includes music, films and e-books which are downloaded by the users. Such applications not only require high level of security in protection against unauthorized access, but also require a high level of functionality to deliver quality features as expected by the end users. Content security solution providers are working with content copyright holders, technology providers and device manufactures for better understand level of security needed. Advancement in technology solutions to protect DRM, trusted playback, user authentication and trusted link protection would increase the adoption of the solution in future.

VPN protection

The unprecedented demand for smartphone and tablets creates ample business opportunities for mobile device manufacturers. There is an increased level of threat for mobile users in accessing the internet from open or public Wi-Fi hotspots. VPN’s are established for office use that allow users to log into the work network from remote places and gain access to the services that are required for operations. Advancements in VPN also help to access websites that may not be available in the specified region. Additional features provided by the solution providers along with VPN protection is expected to gain a wide adoption in future. 

Complexity in embedded system

With the constant rise in adoption of smartphone, tablets and other mobile devices, security issues are expected to become increasingly important and widespread in many embedded devices. Performance, price and reliability standards for the mobile need to be managed while conceptualizing these security solutions. The integrated solution is a combination of content from both security engineers and embedded system engineers which ultimately increases the complexity in the designed solution system. The battle to secure devices begins at the initial stage of device manufacturing. With an increasing adoption of security measures at initial development stage, the system designing complexity reduces to a great extent. 

Lack of awareness

The overall familiarity and awareness for mobile security solutions in certain regions is low. Lack of awareness regarding technology can act as a threat for the mobile security solutions industry. The technological advancements in providing security solutions to individual users and enterprises would facilitate the growth of the market.

Key benefits

  • Various operating segments of the mobile security market are carefully analyzed to measure the potential of the emerging market 
  • The technology-effective drivers and opportunities are highlighted to describe the top factors responsible for the market growth
  • Porters Five Forces analysis and SWOT analysis of the key market players are provided to illustrate the business strategies adopted by buyers and suppliers
  • Current and future trends adopted by the key market players are highlighted to determine overall competitiveness of the market 
  • The quantitative analysis of the market through 2013-2020 is provided to elaborate the market potential

MOBILE SECURITY MARKET KEY SEGMENT

The market for global mobile security is segmented as: 

GLOBAL MOBILE SECURITY MARKET - BY SOLUTION

  • Authentication
  • Sim card
  • Mobile application management
  • Mobile data protection
  • Firewall

GLOBAL MOBILE SECURITY MARKET - BY TYPE

  • E-mail
  • Antivirus
  • Malware

GLOBAL MOBILE SECURITY MARKET - BY END USER

  • Individual user
  • Enterprise user
  • Financial Institutions
  • Retail
  • Government
  • Telecommunication & IT
  • Education
  • Manufacturing & Automotive
  • Aerospace, Defense, Intelligence
  • Others

GLOBAL MOBILE SECURITY MARKET - BY OPERATING SYSTEM

  • iOS
  • Blackberry
  • Android
  • Windows
  • Others

GLOBAL MOBILE SECURITY MARKET - BY GEOGRAPHY 

  • North America
  • Europe
  • Asia Pacific
  • LAMEA

TABLE OF CONTENTS

1 INTRODUCTION

1.1 Report Description
1.2 Reason for doing the study
1.3 Key Benefits
1.4 Key Market Segments
1.5 Key Audiences
1.6 Research Methodology

1.6.1 Secondary Research
1.6.2 Primary Research
1.6.3 Analyst tools and models

2 EXECUTIVE SUMMARY

2.1 CXO perspective
2.2 Market beyond what to expect by 2025 ($Million)

2.2.1 Moderate growth scenario
2.2.2 Rapid growth scenario
2.2.3 Diminishing growth scenario

3 MARKET OVERVIEW

3.1 Market Definition and Scope
3.2 Key Findings

3.2.1 Top Factors Impacting
3.2.2 Top Investment Pockets
3.2.3 Top winning strategies

3.3 Porter’s Five force Analysis
3.4 Value chain analysis
3.5 Market Share Analysis, 2013
3.6 Market Dynamics

3.6.1 Drivers
3.6.2 Restraints
3.6.3 Opportunities

4 GLOBAL MOBILE SECURITY MARKET BY SOLUTION

4.1 Authentication

4.1.1 SIM Card
4.1.2 Key market trends 
4.1.3 Key growth factors and opportunities 
4.1.4 Market size and forecast 

4.2 Mobile application management

4.2.1 Key market trends 
4.2.2 Key growth factors and opportunities 
4.2.3 Market size and forecast 

4.3 Mobile data protection

4.3.1 Key market trends 
4.3.2 Key growth factors and opportunities 
4.3.3 Market size and forecast 
4.3.4 Firewall

5 GLOBAL MOBILE MARKET SECURITY BY TYPES

5.1 E-mail

5.1.1 Key market trends 
5.1.2 Key growth factors and opportunities 
5.1.3 Market size and forecast 

5.2 Anti Virus

5.2.1 Key market trends 
5.2.2 Key growth factors and opportunities 
5.2.3 Market size and forecast 
5.2.4 Malware removal

6 GLOBAL MOBILE SECURITY  MARKET BY END USERS

6.1 Individual user

6.1.1 Key market trends 
6.1.2 Key growth factors and opportunities 
6.1.3 Market size and forecast 

6.2 Enterprise User  

6.2.1 Key market trends   
6.2.2 Key growth factors and opportunities 
6.2.3 Market size and forecast

 7 GLOBAL MOBILE SECURITY  MARKET BY OPERATING SYSTEM

7.1 iOS

7.1.1 Key market trends 
7.1.2 Key growth factors and opportunities 
7.1.3 Market size and forecast 

7.2 Android

7.2.1 Key market trends 
7.2.2 Key growth factors and opportunities 
7.2.3 Market size and forecast 

7.3 Windows 

7.3.1 Key market trends 
7.3.2 Key growth factors and opportunities 
7.3.3 Market size and forecast 

7.4 Blackberry

7.4.1 Key market trends 
7.4.2 Key growth factors and opportunities 
7.4.3 Market size and forecast 

8 MOBILE SECURITY  MARKET BY GEOGRAPHY

8.1 North America

8.1.1 Key market trends 
8.1.2 Key growth factors and opportunities 
8.1.3 Market size and forecast 

8.2 Europe

8.2.1 Key market trends 
8.2.2 Key growth factors and opportunities 
8.2.3 Market size and forecast 

8.3 Asia-Pacific

8.3.1 Key market trends 
8.3.2 Key growth factors and opportunities 
8.3.3 Market size and forecast 

8.4 LAMEA

8.4.1 Key market trends 
8.4.2 Key growth factors and opportunities 
8.4.3 Market size and forecast

9 COMPANY PROFILES

9.1 Kaspersky Lab

9.1.1 Overview 
9.1.2 Company snapshot 
9.1.3 Financial performance 
9.1.4 Strategic moves and developments 
9.1.5 SWOT analysis 

9.2 Symantec

9.2.1 Overview 
9.2.2 Company snapshot 
9.2.3 Financial performance 
9.2.4 Strategic moves and developments 
9.2.5 SWOT analysis 

9.3 Microsoft

9.3.1 Overview 
9.3.2 Company snapshot 
9.3.3 Financial performance 
9.3.4 Strategic moves and developments 
9.3.5 SWOT analysis 

9.4 innoPath Software

9.4.1 Overview 
9.4.2 Company snapshot 
9.4.3 Financial performance 
9.4.4 Strategic moves and developments 
9.4.5 SWOT analysis 

9.5 Google

9.5.1 Overview 
9.5.2 Company snapshot 
9.5.3 Financial performance 
9.5.4 Strategic moves and developments 
9.5.5 SWOT analysis 

9.6 Intel(McAfee)

9.6.1 Overview 
9.6.2 Company snapshot 
9.6.3 Financial performance 
9.6.4 Strategic moves and developments 
9.6.5 SWOT analysis 

9.7  Mobile Active Defense

9.7.1 Overview 
9.7.2 Company snapshot 
9.7.3 Financial performance 
9.7.4 Strategic moves and developments 
9.7.5 SWOT analysis 

9.8 MobileIron

9.8.1 Overview 
9.8.2 Company snapshot 
9.8.3 Financial performance 
9.8.4 Strategic moves and developments 
9.8.5 SWOT analysis

9.9 Orange

9.9.1 Overview 
9.9.2 Company snapshot 
9.9.3 Financial performance 
9.9.4 Strategic moves and developments 
9.9.5 SWOT analysis

9.10 IBM

9.10.1 Overview 
9.10.2 Company snapshot 
9.10.3 Financial performance 
9.10.4 Strategic moves and developments 
9.10.5 SWOT analysis

Antivirus protection has always been the priority for mobile devices. Since the usage of smartphones and tablets have increased globally, these devices often contain personal and business information which requires data protection as well. Mobile security software incorporates antispam, antimalware, antivirus and ant-phishing technologies along with PIN and firewall protection. Mobile security software providing companies offers products with outstanding features such as on-demand and scheduled scans, activity log, online management tools and parental-control monitoring which are mostly adopted by the enterprises.

 

The BYOD trend is causing new security concerns for data security and enterprise networks. Enterprises allows the employees to use their personal devices and access enterprise networks and data bypass security controls and demand higher security measures. The uncontrolled access opens doors for malicious activities, leakage of sensitive data and exposure to malware. The proliferation and ever increasing demand of smart devices and BYOD trend is increasing concerns for enterprise data security. Mobile application management and mobile data protection enables the IT (enterprises) to manage and block specific types of apps based on categories. The mobile device authentication is the most emerging security software and is adopted by individual users along with the enterprises. The security software providing companies are bringing innovative solutions that works effectively on almost all the operating systems. The open source software application would again drive the market for the mobile security software. Adoption rate of mobile security software in North American countries is higher than the developing countries. Eventually, the mobile security software market should also mark a notable presence in the Asia-Pacific market.

 

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