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2023

Multiexperience Development Platforms Market

Multiexperience Development Platforms Market Size, Share, Competitive Landscape and Trend Analysis Report by Component, by Deployment Mode, by Enterprise Size, by Industry Vertical : Global Opportunity Analysis and Industry Forecast, 2022-2031

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Author's: Kashinath Ghatke| Kanhaiya Kathoke | Vineet Kumar
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Multiexperience Development Platforms Market Research, 2031

The global multiexperience development platforms market size was valued at $2.5 billion in 2021, and is projected to reach $14.1 billion by 2031, growing at a CAGR of 19.3% from 2022 to 2031.

A Multiexperience Development Platform (MXDP) is designed to program, manage and analyze multiple programs at the same time. However, these platforms are referred to as 'multiexperience' because of the multiple methods of input and management they have. For example, these apps can be modified via sound, touch, gestures, or more.

The increase in demand for omnichannel experiences, businesses look for ways to provide their customers with seamless experiences across multiple channels such as web, mobile, social media, and voice assistants. Thus, this has led to the rise of multiexperience development platforms market, which enables businesses to create and deliver consistent experiences across multiple channels. Furthermore, the demand for multiexperience development platforms has increased significantly as the use of mobile devices continues to grow. Thus, businesses are increasingly look to create applications that can work seamlessly across multiple devices and platforms with more people accessing the internet and using mobile apps daily. Thus, such factors are expected to propel the growth of the multiexperience development platforms market to new heights. However, as these platforms are complex and require specialized knowledge and experience to use effectively, there is a growth in demand for skilled developers who can work with them. Thus, the lack of skilled professionals and trainers acts as a significant restraint on the growth of the multiexperience development platforms market. On the contrary,  businesses increasingly seek to create engaging, multi-channel digital experiences that span these technologies as more and more businesses adopt digital technologies such as mobile, cloud, and IoT. Therefore, The increase adoption of digital technologies is thus a significant opportunity for the multiexperience development platforms market.

Multiexperience Development Platforms Market

The multiexperience development platforms market is segmented into Component, Deployment Mode, Enterprise Size and Industry Vertical.

Segment Review

The multiexperience development platforms market is segmented on the basis of component, deployment mode, enterprise size, industry vertical, and region. On the basis of component, it is bifurcated into platforms and services. On the basis of deployment mode, it is bifurcated into on-premises and cloud. On the basis of enterprise size, it is segmented into large enterprises and small & medium enterprises. On the basis of industry vertical it is segmented into BFSI, IT and telecom, retail and consumer goods, manufacturing, energy and utilities, healthcare and life sciences, government & public sector, and others. On the basis of region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

On the basis of component, the platform segment attained the highest growth in multiexperience development platforms market share in 2021. This is because there is a growth in focus on the integration of artificial intelligence and machine learning technologies into MXDP platforms to improve the overall user experience. However, the services segment is considered to be the fastest-growing segment in multiexperience development platforms market forecast. This is due to an increase in focus on data analytics and artificial intelligence (AI) services, which help businesses to gain insights and optimize their multiexperience applications for better customer experiences.

On the basis of region, North America attained the highest share in multiexperience development platforms market growth in 2021. This is due to rise in adoption of emerging technologies such as AI, IoT, and AR/VR, which are being integrated into MXDP solutions to enhance the capabilities of developers and improve the user experience. Thus, this leads to more use of multiexperience development platforms in the North America region. However, the Asia-Pacific region is considered the fastest-growing region during the forecast period. This is because in the Asia-Pacific region there is an increase in demand for digital transformation and the rising adoption of new technologies such as augmented reality (AR) and virtual reality (VR).

Market Landscape and Trends

The multiexperience development platforms market is expected to experience significant growth in the coming years. Furthermore, these multiexperience development platforms enable developers to create immersive, multi-sensory experiences across various devices and channels, including augmented reality, virtual reality, voice, and gesture-based interfaces. Moreover, as consumers increasingly demand seamless and personalized experiences, businesses are turning to multiexperience development platforms to differentiate their products and services. Additionally, the emergence of 5G technology is expected to accelerate the adoption of multiexperience development platforms, as it enables faster and more reliable connections for immersive experiences. In addition, the multiexperience development platforms market presents significant opportunities for businesses to enhance their customer experiences and gain a competitive edge in the market. Therefore, these are the major market trends of multiexperience development platforms market.

Top impacting factors

Increase in demand for omnichannel experiences The increase in demand for omnichannel experiences acts as a driver for the multiexperience development platforms market. Businesses look for ways to provide their customers with seamless experiences across multiple channels such as web, mobile, social media, and voice assistants with the increase in demand for omnichannel experiences. This has led to the rise of multiexperience development platforms, which enable businesses to create and deliver consistent experiences across multiple channels. Furthermore, multiexperience development platforms enable businesses to create consistent and seamless experiences across all channels. Thus, in recent years, many businesses have adopted multiexperience development platforms to improve their customer engagement and increase their revenue. For instance, retail companies use these platforms to provide customers with personalized shopping experiences across multiple channels, while financial services firms use them to create seamless onboarding experiences for new customers.  In addition, as more businesses adopt an omnichannel strategy, the demand for multiexperience development platforms is expected to increase. Hence, the increase in demand for omnichannel experiences drives the multiexperience development platforms market, and this trend is expected to continue in the coming years.

Growth in popularity of conversational interfaces 

The growth in popularity of conversational interfaces acts as a driver for the multiexperience development platforms market. Conversational interfaces, such as chatbots and voice assistants, are gaining popularity as a means of interacting with technology. Furthermore, people use them to perform a wide variety of tasks, from ordering food to making appointments to finding information. As a result, businesses are interested in creating conversational interfaces to improve their customer experience and streamline their operations. Thus, this has led to the development of multiexperience development platforms, which are designed to help businesses create and manage multiple types of digital experiences, including conversational interfaces, deploying chatbots, voice assistants, and other types of conversational interfaces. Moreover, in future as the demand for conversational interfaces continues to grow, the market for multiexperience development platforms is expected to expand as well. Businesses are thus anticipated to need these platforms to create and manage their conversational interfaces, and to ensure that they integrate seamlessly with their other digital experiences.

Rise in adoption of mobile devices   

Multiexperience development platforms are software tools that enable developers to create applications that can deliver a consistent user experience across multiple devices and platforms, including smartphones, tablets, desktops, wearables, and other smart devices. Furthermore,  the demand for multiexperience development platforms has increased significantly as the use of mobile devices continues to grow. Thus,  businesses look to create applications that can work seamlessly across multiple devices and platforms with more people accessing the internet and using mobile apps on a daily basis. In addition, multiexperience development platforms offer a range of other benefits, including increased productivity for developers, faster time-to-market for applications, and improved user experiences. Hence, the rise in adoption of mobile devices has been a significant driver for the multiexperience development platforms market, as businesses look to create applications that can work seamlessly across multiple devices and platforms to meet the needs of their customers. 

Lack of skilled professionals and trainers

The lack of skilled professionals and trainers acts as a significant restraint on the growth of the multiexperience development platforms market. There is a growth in demand for skilled developers who can work with them as these platforms are complex and require specialized knowledge and experience to use effectively. However, there is currently a shortage of skilled professionals in this area, which makes it difficult for organizations to find the talent they need to build and maintain applications on these platforms. Furthermore, this shortage is driven in part by the fact that multiexperience development platforms are relatively new, and many developers may not yet have the experience or training necessary to work with them effectively. Overall, the lack of skilled professionals and trainers is expected to be an ongoing challenge for the multiexperience development platforms market, and may require concerted efforts from both the private and public sectors to address the challenge of shortage of skilled professionals.

Need to stay up to date with rapidly evolving technologies

There is a constant change in multiexperience development platforms market, with new platforms, tools, and technologies emerging on a regular basis. In order to stay competitive, organizations that use these platforms need to be able to quickly adopt new technologies and integrate them into their applications. This can be a challenge, particularly for organizations that have limited resources or that are not able to keep up with the pace of change in the technology industry. Furthermore, developers and organizations that fail to keep up with these changes may find themselves at a disadvantage, as they may be unable to provide the latest features and functionality to their users. In addition, the platform providers may need to ensure that their platforms are designed to be flexible and adaptable, so that they can be easily updated and integrated with new technologies as they emerge. Thus, this factor hampers the growth of the market.

Increase in adoption of digital technologies    

Businesses increasingly seek to create engaging, multi-channel digital experiences that span these technologies as more and more businesses adopt digital technologies such as mobile, cloud, and IoT. Furthermore, multiexperience development platforms provide a way for businesses to create these experiences by providing developers with a range of tools and technologies, such as APIs, microservices, and low-code/no-code development environments. Moreover, the adoption of digital technologies is expected to continue to increase in the coming years, which is expected to create new opportunities for multiexperience development platforms. For instance, the growth in use of artificial intelligence and machine learning is expected to drive demand for intelligent multiexperience development platforms that can create more personalized and predictive digital experiences. The increasing adoption of digital technologies is thus a significant opportunity for the multiexperience development platforms industry, and businesses that can effectively leverage these technologies to create engaging, multi-channel digital experiences are well positioned for success.

Key benefits for stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the multiexperience development platforms market analysis from 2022 to 2031 to identify the prevailing multiexperience development platforms market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the multiexperience development platforms industry segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.

The report includes an analysis of the regional as well as global multiexperience development platforms market trends, key players, market segments, application areas, and market growth strategies.

Multiexperience Development Platforms Market Report Highlights

Aspects Details
Market Size By 2031
Market Size By 2031

USD 14.1 billion

Growth Rate
Growth Rate

CAGR of 19.3%

Forecast period
Forecast period

2021 - 2031

Report Pages
Report Pages

296

Multiexperience Development Platforms Market By Component
By Component
  • Platforms
  • Services
Multiexperience Development Platforms Market By Deployment Mode
By Deployment Mode
  • On-premises
  • Cloud
Multiexperience Development Platforms Market By Enterprise Size
By Enterprise Size
  • Large Enterprises
  • Small and Medium-sized Enterprises
Multiexperience Development Platforms Market By Industry Vertical
By Industry Vertical
  • BFSI
  • IT and Telecom
  • Retail and Consumer Goods 
  • Manufacturing
  • Energy and Utilities    
  • Healthcare and Life Sciences    
  • Government and Public Sector    
  • Others
Multiexperience Development Platforms Market By Region
By Region
  • North America  (U.S., Canada)
  • Europe  (UK, Germany, France, Italy, Spain, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, Australia, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
Key Market Players
Key Market Players

Oracle, SAP SE, Pegasystems Inc., OutSystems, Temenos, Salesforce, Inc., ServiceNow, Mendix Technology BV, GeneXus, Neptune Software

Analyst Review

Multiexperience Development Platforms (MXDP) are software platforms that enable developers to create and deploy applications across multiple digital touchpoints such as mobile devices, wearables, augmented and virtual reality (AR/VR) devices, smart home devices, and others. Moreover, MXDPs allow developers to build applications that provide a consistent and seamless user experience across multiple devices and platforms, rather than having to create separate applications for each one.

Furthermore, market players adopt strategies such as product launch for enhancing their services in the market and improving customer satisfaction. For instance, in June 2021, Neptune Software launched Neptune DXP Cloud, a managed, public-cloud offering of the leading low-code app development platform of the company. Customers may turn their IT departments into innovation powerhouses that rapidly deliver predictable business outcomes with this Neptune DXP Cloud. Such strategies help to grow the multiexperience development platforms market in upcoming years.

Moreover, some of the key players profiled in the report include are GeneXus, Mendix Technology BV, Neptune Software, OutSystems, Oracle, Pegasystems Inc., Salesforce, Inc., SAP SE, ServiceNow, and Temenos. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.

Author Name(s) : Kashinath Ghatke| Kanhaiya Kathoke | Vineet Kumar
Frequently Asked Questions?

The Multiexperience Development Platforms Market valued for $2,483.61 million in 2021 and is estimated to reach $14,141.51 million by 2031, exhibiting a CAGR of 19.3% from 2022 to 2031.

The increase in demand for omnichannel experiences, growth in popularity of conversational interfaces and rise in adoption of mobile devices are major growth factors for the market.

North America is the largest regional market for Multiexperience Development Platforms Market.

The key players operating in the multiexperience development platforms market are GeneXus, Mendix Technology BV, Neptune Software, OutSystems, Oracle, Pegasystems Inc., Salesforce, Inc., SAP SE, ServiceNow, and Temenos.

The key growth strategies include product portfolio expansion, acquisition, partnership, merger, and collaboration.

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Multiexperience Development Platforms Market

Global Opportunity Analysis and Industry Forecast, 2022-2031