Report Code: A15589 | Nov 2023 | Pages: NA | ||
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Pandemic disrupted the entire world and affected many industries.
Get detailed COVID-19 impact analysis on the Natto Market
Request Now !The natto market is experiencing a significant growth, and will grow considerably in next few years. Natto is a traditional Japanese dish prepared by fermenting soybeans with Bacillus subtilisin and is considered as a healthy breakfast food. The product is a customer satisfier as it offers healthy food at lower cost. The biggest consumers of Natto are Japan and Other countries such as U.S., U.K., Germany imports Natto from Japan. Natto are uncanny and possess an absurd smell, but the nutrition content is high. Natto offers several health benefits, including preventing strokes and heart attacks, increasing bone density, promoting weight loss, aiding digestion, and decreasing risks of cancer. Natto is gaining popularity among the consumers who look for food and health safety. Moreover, senior citizens living alone find it easy to consume natto as it can be bought and eaten with ready-to-eat food at various supermarkets.
COVID-19 Impact analysis
Top Impacting Factors
Market Trends
Natto has positive health benefits
It is commonly known that natto and other soy foods are rich source of high-quality protein. Natto provides various health benefits to consumers. Probiotics/fermented Foods also boost immunity.it helps to reduce the risk of premature death. The market for the foods that promote the growth of the digestive and healthy gut is the fast growing one. Most of the consumers are today concerned about their gastrointestinal/digestive problems and the natto is regarded as one of the most nutritious food item and consumers are willing to spend on this food product in order to improve their digestive health.
Natto is tapping into food and flavor trends
In addition to its appeal for those seeking out healthy options, the natto interests adventurous diners for consumers who want to explore global flavors, world cuisines, and traditional ingredients; consumers who favor minimally processed, simple ingredients; and consumers who look for artisanal foods. The major growing trend is personalized nutrition which is the concept of adapting food to the individual’s needs. It is seen that the consumers want some type of personalization and are looking for nutrition that goes beyond one size fits all approaches and it is predicted to grow further in the coming years.Â
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Natto Market Report Highlights
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Key Market Players | Japan Traditional Foods Inc., World Food Processing, Captek, Azuma Shokuhin Co., MegummiNatto, CP Kelco |
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