The natto market is experiencing a significant growth, and will grow considerably in next few years. Natto is a traditional Japanese dish prepared by fermenting soybeans with Bacillus subtilisin and is considered as a healthy breakfast food. The product is a customer satisfier as it offers healthy food at lower cost. The biggest consumers of Natto are Japan and Other countries such as U.S., U.K., Germany imports Natto from Japan. Natto are uncanny and possess an absurd smell, but the nutrition content is high. Natto offers several health benefits, including preventing strokes and heart attacks, increasing bone density, promoting weight loss, aiding digestion, and decreasing risks of cancer. Natto is gaining popularity among the consumers who look for food and health safety. Moreover, senior citizens living alone find it easy to consume natto as it can be bought and eaten with ready-to-eat food at various supermarkets.
COVID-19 Impact analysis
- During the COVID-19 pandemic the consumers are more inclined towards the healthier and nutritious food that can be an immunity booster and Natto is regarded as one of the immunity boosters which led to the increase in the demand of the Natto and ultimate growth indicator of the Natto Market.
- The shutdown of economies across the globe due to COVID-19 pandemic resulted in low production and growth which resulted in stagnation in the Natto market.
- The shutdown and closure of factories, plants and sites resulted in the disruption sin the supply chain for the Natto market.
Top Impacting Factors
- Natto offers several health benefits, including preventing strokes and heart attacks, increasing bone density, promoting weight loss, aiding digestion, and decreasing risks of cancer. The major factor or the key driving factor for the growth of the Natto market.
- Natto is gaining popularity among the consumers who look for food and health safety. Moreover, senior citizens living alone find it easy to consume natto as it can be bought and eaten with ready-to-eat food at various supermarkets. Another contributing factor towards the flourishment of the Natto market.
- Another reason behind growth of the Natto market is the growing applications of Natto. Earlier, Natto were only available at supermarkets in packaged form, however, now it is also available in the form of supplements which is also called Natto kinase. Natto kinase is an enzyme which is extracted from Natto. It is available in the form of supplements. It helps in prevention and treatment of hypertension, seasonal allergies such as sinus, and blood clots.
Market Trends
Natto has positive health benefits
It is commonly known that natto and other soy foods are rich source of high-quality protein. Natto provides various health benefits to consumers. Probiotics/fermented Foods also boost immunity.it helps to reduce the risk of premature death. The market for the foods that promote the growth of the digestive and healthy gut is the fast growing one. Most of the consumers are today concerned about their gastrointestinal/digestive problems and the natto is regarded as one of the most nutritious food item and consumers are willing to spend on this food product in order to improve their digestive health.
Natto is tapping into food and flavor trends
In addition to its appeal for those seeking out healthy options, the natto interests adventurous diners for consumers who want to explore global flavors, world cuisines, and traditional ingredients; consumers who favor minimally processed, simple ingredients; and consumers who look for artisanal foods. The major growing trend is personalized nutrition which is the concept of adapting food to the individual’s needs. It is seen that the consumers want some type of personalization and are looking for nutrition that goes beyond one size fits all approaches and it is predicted to grow further in the coming years.
Key Benefits of the Report
- This study presents the analytical depiction of the Natto industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the Natto market share.
- The current market is quantitatively analyzed to highlight the Natto market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed Natto market analysis based on competitive intensity and how the competition will take shape in coming years
Questions answered in the Report
- Who are the leading market players active in the Natto market?
- What current trends will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the market?
- What future projections would help in taking further strategic steps?
- What is "Natto" Market prediction in the future?
- Which will be the niches at which players profiling with recent advancements should set a presence?
- What are the driving factors and opportunities in the market?
- What are the current trends and predicted trends?
- What are the challenges faced in the "Natto" Market?
Natto Market Report Highlights
| Aspects | Details |
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 By Application |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | World Food Processing, MegummiNatto, Japan Traditional Foods Inc., Captek, Azuma Shokuhin Co., CP Kelco |
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