Honey is a sweet substance produced by honey bees and some insects of order hymenoptera obtained mainly from the sugary secretions of plants known as nectar. Nectar is a liquid substance produced by the plants in their glands known as nectarines to attract the pollinating insects as well as imparting sugar source for honey. Honey is produced to a minor extent from honeydew, which is the secretion of insects such as Alphids. Natural honey is sweet and flavored liquid food produced by various species of wild bees and domesticated hives by the process of beekeeping known as Apiculture. It is different from the regular honey as it does not undergo commercial processes such as filtration or pasteurization, rather collected and packed directly from the beehives. Natural honey has been an important culinary and medicinal ingredient since earlier times. The advancement in R&D and technology has extended the usage of honey in food and beverage, pharmaceutical, and cosmetic industry. China is the major producer of natural honey followed by Turkey, Iran, India, U.S., Ukraine, Russia, and others.
COVID-19 Scenario Analysis
- The COVID-19 pandemic has impacted the export and import of the natural honey market due to the trade restrictions implemented in several countries. The global supply chain of natural honey has disrupted due to the lockdown scenario further affecting the sales and revenue of the natural honey market.
- The sale of natural honey has declined due to the shutdown of distribution channels such as supermarkets and retail stores.
- Initially, the transportation restrictions and shortage of manpower have impacted the production of the natural honey market. The implementation of the least mobility and difficulty in the procurement of raw material has impacted the apiculture as well as processing industries.
- The post-COVID scenario is anticipated beneficial for the natural honey market due to the consumer inclination toward the organic food products. In recent times, researches have been conducted to determine the potential benefit of honey against coronavirus. The coronavirus pandemic has also influenced the market dynamics in terms of trade and more inclination has been found toward importing natural honey from India.
Top Impacting Factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis
Natural honey is an organic product produced by nature without any intervention of commercial processes. The nutritional value of natural honey has made it a basic ingredient for several food products, therapeutic use, supplementary diets, cosmetics, and others. The increased requirement of organic and natural products, advancement in R&D, natural honey for culinary use, use of natural honey as an ingredient in food products, replacement of sugar, increased health & fitness consciousness, natural honey as a functional food, longer shelf life, use as natural sweetener, the high nutritional value of natural honey, extensive use in pharmaceutical for cough syrups & lozenges, increased diseases, application in cosmetics & skincare products, variants of natural honey on basis of different flower nectar, the surge in apiculture, advancement in food processing & technology, nutraceutical value of natural honey, the economic importance of natural honey, surge in trade, production of processed beverage from natural honey such as mead, and increased disposable income are the key drivers which lead the growth of the natural honey market. However, the expensive natural honey, increased competition in the natural honey market, reduced natural resources, availability of regular honey products, pollen allergies caused due to the raw honey, exposure to certain micro-organisms, presence of toxins in natural honey due to eliminated processing causing side effects on raw consumption, and government regulations hinder the market growth.
The Global Natural Honey Market Trends
Application of Natural Honey
- Natural honey is considered nutritious, healthy, and functional food as they consist of fructose & glucose, water, carbohydrates, amino acids, vitamins, minerals, enzymes, flavonoids, phenolic acids, ascorbic acids, tocopherols, catalase, superoxide dismutase, reduced glutathione, Millard reaction products, peptides, and others. Natural honey is a source of readily available carbohydrates and no quantity of fat, therefore, making it an important ingredient in the food industry. It has certain health benefits such as antioxidant properties, antibacterial, and antifungal properties. A phytonutrient source, it heals wounds & inflammation, cures digestive issues, a therapeutic value for curing sore throat, and reduces obesity. Natural honey holds extreme importance in Ayurveda since ancient civilization and has presented an opportunity for producing natural medicines & the cure of diseases.
- The use of natural honey in the food and beverage industry for prebiotics, fermented beverages, sports nutrition has increased rapidly. The cosmetic products such as face cleansers, skin moisturizers, hair conditioners, soap, baby products, fragrances, and facial makeup products have caused new product development.
Key Benefits of the Report
- This study presents the analytical depiction of the global natural honey industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with a detailed analysis of the global natural honey market share.
- The current market is quantitatively analyzed to highlight the global natural honey market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides detailed global natural honey market analysis based on competitive intensity and how the competition will take shape in the coming years.
Questions Answered in the Natural Honey Market Research Report
- Which are the leading players active in the natural honeymarket?
- What are the current trends that will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities of the market?
- What future projections would help in taking further strategic steps?
Natural Honey Market Report Highlights
| Aspects | Details |
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 Key Market Players | Nature Nate’s Honey Co, New Zealand Honey Co, Wholesome Sweeteners Inc, Hi Tech Natural Products., Capilano Honey, Beeyond the Hive, Dabur, GloryBee Inc, Y.S. Eco Bee Farms, Dutch Gold Honey, Kejriwal Honey, Madhava Honey Ltd, Heavenly Organics, Comvita, Barkman Honey, Wadderspoon Organic Holdings, Bee Maid Honey, Little Bee Impex |
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