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Natural Sweeteners Market

Natural Sweeteners Market by Type (Stevia, Sorbitol, Xylitol, Mannitol, and Erythritol), End-Use Sector (Food & Beverage and Pharmaceutical), and Distribution Channel (Direct and Indirect): Global Opportunity Analysis and Industry Forecast, 2021–2030

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The natural sweeteners market is experiencing a significant growth, and will grow considerably in next few years. The growth of the natural sweeteners industry is mainly driven because of increase in health consciousness among consumers that encourage and motivate them to demand for healthier food choices, increase in demand for natural sweeteners is majorly because of the rise in consumer inclination toward natural products, and growing demand for sugar alternatives in various applications in the food & beverage industry. Other factors that are driving the demand for these natural sweeteners include the growing applications of sweeteners, especially in food & beverage industry in developing and underdeveloped countries, majorly because of its low-calorie and naturally sweetening properties. However, the growth of the market is restrained by factors, such as ambiguity related to health problems that might be caused because of over consumption of natural sweeteners

Market Scope and Structure Analysis

Report Metric


Market Size Available for Years


  Base Year Considered


 Forecast Period


  Forecast Unit

  Value (USD)

  Segments Covered

  Type, End Use and Distribution channel


COVID-19 Impact analysis

The COVID-19 impacted the supply chain of the final products, as well as raw material ingredients.

North America, followed by the Europe and Asia-Pacific, plays a vital role in the natural sweeteners market due to the concentration of several key players operating from these regions. Hence, the market in terms of supply is projected to witness hindrances, as natural sweeteners produced by many key players in these regions cater to the end-users across the world.
The shutdown of economies across the globe due to COVID-19 pandemic resulted in low production and growth which resulted in stagnation in the Natto market. The shutdown and closure of factories, plants and sites resulted in the disruption sin the supply chain for the Natto market.

Top Impacting Factors

The Growing awareness can be witnessed regarding healthy foods and rising health-consciousness leading to consumers opting for preventive healthcare measures and natural sweeteners also are being a part of it. Thus, contributing towards the growth of the natural sweeteners market.

One of the major diseases witnessed in today’s world is diabetes and which is mainly caused by the consumption of sugar, the high calorie product and are looking for an alternate substitute for the same and thus, helping the natural sweeteners market to grow. 

Because of the rise in the prevalence of obesity and diabetes among various consumers across the globe, there is an increased demand for low-calorie, sugarless or sweetener-based food and beverage products that can help consumers maintain a healthy diet

Market Trends

Rise in the research and development leading to advancements in natural sweeteners products

Researchers are coming with new ranges of natural sweetener products in order to meet the growing need of consumers for health-promoting products. Taking an example of monk fruit sweeteners are introduced by the major players in the food & beverage industry, because of its numerous health benefits and higher safety levels. ADM provides three ranges of monk fruit sweeteners under the brand name SweetRight. ADM launched these monk fruit sweeteners in 2017 through its partnership with GLG Life Tech Corporation (Canada). Monk fruit sweetener is extracted from monk fruit. The Monk fruit sweeteners are 300 times sweeter than sugar and they offer sweetness to food and beverage products without adding much number of calories. Monk fruit sweeteners have numerous food and beverage applications, including juices, soft drinks, dairy products, candies, desserts, and condiments. Monk fruits are stable at high temperatures, due to which they can be highly utilized in baked goods. The successful research and developments in the sweetener market for the production of safer and better products to cater to the increasing demand of consumers for safe, health-benefiting products would create a huge growth opportunity for the sweeteners market, and, in turn, for the natural sweetener market in future.

Stevia is projected to have high growth rate 

The stevia segment is expected to witness the fastest growth in the coming future on the basis of type. The sweet-tasting components of stevia are called steviol glycosides, which are naturally present in the stevia leaf. There are eleven major steviol glycosides present in stevia. These are the sweet components of isolated and purified from the leaves of stevia. Additionally, stevia sweeteners do not contribute carbohydrates or calories to the food and beverage. It also does not affect blood glucose or insulin response. Because of this, people with diabetes can consume a wider variety of foods and comply with a healthy meal plan by substituting sugar with stevia. 

Key Benefits of the Report

  • This study presents the analytical depiction of the natural sweeteners industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the Natural Sweeteners market share.
  • The current market is quantitatively analyzed from 2020 to 2028 to highlight the Natural Sweeteners market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides a detailed natural sweeteners market analysis based on competitive intensity and how the competition will take shape in coming years

Questions answered in the Report

  • Who are the leading market players active in the natural sweeteners market?
  • What current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?
  • What is " Natural Sweeteners " Market prediction in the future?
  • Which will be the niches at which players profiling with recent advancements should set a presence?
  • What are the driving factors and opportunities in the market?
  • What are the current trends and predicted trends?
  • What are the challenges faced in the "natural sweeteners " Market?

Key Market Segments

Segments Sub-segments
By Type
  • Stevia
  • Sorbitol
  • Xylitol
  • Mannitol and Erythritol
By End-use
  • Food and Beverages
  • Pharmaceuticals
By Distribution Channel
  • Direct
  • Indirect
  • Segment C
  • Segment D
By Region
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • UK
    • Spain
    • Italy
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • Rest of Asia-Pacific
    • Latin America
    • Middle East
    • Africa

Key Market Players

  • DuPont
  • ADM
  • Tate & Lyle PLC
  • Cargill
  • Ingredion Incorporated
  • Roquette Frères
  • FoodChem International Corporation
  • PureCircle Ltd
  • MacAndrews & Forbes Holdings Inc
  • Ecogreen Oleochemicals Pvt Ltd
  • Pyure Brands LLC
  • Stevia Hub India
  • Suminter India Organics
  • Stevia Biotech Pvt Ltd
  • The Real Stevia Company
  • Sweetly Stevia USA
  • XiliNat
  • Fooditive B.V.
  • Saganà Association
  • Hearthside Food Solutions LLC
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