Network Traffic Analytics Market

Network Traffic Analytics (NTA) Market Statistics - 2026

The global network traffic analytics market size was valued at $865 million in 2018, and is projected to reach $3,106 million by 2026, registering a CAGR of 17.4% from 2019 to 2026. Network traffic analytics captures the network traffic and inspect it to determine what is happening on the network. Organizations are mining network traffic data for decades primarily to improve bandwidth as well as enterprise performance. Recently, emergence of advanced network traffic analytics solutions help enterprises tap network traffic to secure their networks by understanding network activity. Aggregated packet data collected from sensors provides a clear view about what is happening across the network in real time. Network traffic analytics solutions assess traffic and its flow, constructing a baseline of traffic patterns. These tools apply machine learning as well as advanced analytics to identify and alert IT from malicious attacks.

By component, the solutions segment garnered major network traffic analytics market share in 2018 and is expected to remain dominant during the forecast period. The growth of this segment is mainly attributed to rise in demand for network traffic analysis solutions among organizations to discover, assess, and process the security threats. 

By organization size, the large enterprise segment dominated the network traffic analytics market share in 2018 and is expected to remain dominant during the forecast period. Large organizations usually invest major portion of their budgets in process optimization and data security, owing to the presence of servers and critical resources within their network premises; thereby, driving the growth of the market. However, small and medium size enterprises segment is expected to witness highest growth rate during the forecast period mainly due to emerging trend of cloud-based services that deploy the network traffic analytics at a comparatively low price. 

North America dominated the global NTA market size in 2018 and is expected to remain dominant during the network traffic analytics market forecast period due to the presence of major market players and growing investment & spending on cloud and security technologies. In addition, increase in focus on automation and end-user services also boost the adoption of network traffic analytics solutions and services in North America. However, Asia-Pacific is expected to witness highest growth rate during the forecast period mainly due to increase in overall disposable income of people in Asian countries such as China, Japan, and India. This is also fostering people to use advanced technologies such as connected devices, Internet of Things (IoT), and cloud computing.

The report focuses on the growth prospects, restraints, and trends of the network traffic analytics market analysis. The study provides Porter’s five forces analysis to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the global market.

Segment review

The global network traffic analytics market is segmented on the basis of component, organization size, industry vertical, and region. Based on component, the market is bifurcated into solutions and services. On the basis of deployment type, the market is bifurcated into on-premise and cloud. Based on organization size, the market is divided into large enterprises and small & medium enterprises. Based on end user, the market is classified into service providers, enterprises, and data center. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The market is dominated by the global network traffic analytics players such as Accenture, Juniper Networks, Inc., Symantec, Juniper Networks, IBM Corporation, Huawei Technologies Co., Ltd., Cisco Systems, Inc., Allot Communication, Ascom Holdings, and Nokia Networks.

Top impacting factors

Current and future network traffic analytics market trends are outlined to determine the overall attractiveness of the market. Top impacting factors highlight the NTA market opportunity during the forecast period. Furthermore, increase in need for real-time network data analysis is the key factor that drives the market growth for network traffic analytics industry. In addition, growth in adoption of advanced technologies and rise in amount of distributed denial of service (DDoS) attacks is also expected to boost the network traffic analytics market growth. However, accessibility to free network traffic analysis tools is expected to impede the market growth during the forecast period. Furthermore, advent of 5G technology is expected to provide major growth opportunities for NTA market in the upcoming years. 

Rise in the amount of DDoS attacks

With the rapid development in internet and increase in organizations’ digital infrastructure, the online attacks are also growing significantly. In addition, increase in DDoS attacks are constantly challenging organizations that majorly depend on the internet. For instance, according to a survey by Corero Network Security, enterprises spend around $50,000 to eradicate a single DDoS attack. Moreover, DDoS attack becomes more dangerous if it is distributed. Therefore, organizations are adopting network traffic analytics solutions due to increase in such malicious attacks. Furthermore, by integrating with advanced technologies such as advanced analytics, artificial intelligence (AI), and machine learning (ML), users can easily detect network traffic behavior patterns linked with advanced threats.

Advent of 5G technology

The 5G technology is progressively being tested in North American and European countries. For instance, according to European Commission’s 5G Observatory, by the end of 2018, Europe conducted 139 5G trials in 23 countries, out of which more than half trials have already been completed. Moreover, with the advent of 5G, the enormous amount of IoT traffic is anticipated to get generated. In addition, the data transmission speed is projected to increase at very high rate allowing smartphone users to browse internet services with improved speed. In addition, it will further reduce latency at greater extent and enable smooth video & content streaming. Thus, such factors are anticipated to create major growth opportunities for the network traffic analytics market in the near future.

Impact of COVID-19 on Network Traffic Analytics Market:

• The growth of the network traffic analytics market is expected to increase during the Covid-19 pandemic outbreak. The organizations from all sectors have adopted ‘work from home’ working structure during the lockdown. The network traffic analytics helps to improve the bandwidth and secures the network by understanding the network activity Therefore, the adoption of the network traffic analytics has been increased during active lockdown.
• Moreover, the cyber criminals are more active in the coronavirus pandemic. The rising incidence of distributed denial-of-service (DDoS) attack across the globe, therefore all the organizations are adopting the network traffic analytics for the real time monitoring on their networks.

Key Benefits for Stakeholders:

• This study presents the analytical depiction of global network traffic analytics market trends and future estimations to determine the imminent investment pockets.
• A detailed analysis of the network traffic analytics market segment measures the potential of the market. These segments outline the favorable conditions for the market.
• The report presents information related to key drivers, restraints, and opportunities.
• The current market is quantitatively analyzed from 2018 to 2026 to highlight the financial competency of the industry.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the network traffic analytics industry.

 Network Traffic Analytics Market Report Highlights