Non-alcoholic drinks market Overview:
Non-alcoholic drinks market size was valued at $1,548 billion in 2015, and is estimated to grow at a CAGR of 4.4% to reach $2,090 billion by 2022.
Ongoing advancements in the nonalcoholic drinks market with innovative efforts have further enhanced their demand. The competitive advantages of the market are also described in the report. To understand the market, drivers, restraints, and opportunities are explained. Moreover, the key strategies adopted by potential market leaders to facilitate the effective planning are also discussed.
Breakdown of Primary Respondents
The market holds a substantial scope for growth globally. The market is in its maturity stage; however, its contribution to the global market is projected to increase significantly within the next six years. Furthermore, seasonal demand and campaigns like Dryathlete are escalating the demand of nonalcoholic drinks market. However, health concerns and government taxes are major limitation for purchasing them; whereas, recent innovations, which embed functional benefits and natural or organic ingredients in manufacturing of alcoholic drinks is anticipated to enable the market to reach to a wider segment of audiences.
The global nonalcoholic drinks market encompasses product type and geography. The product type segment, namely, soft drinks, dairy drinks, tea & coffee, bottled water, juice, and others are covered under the scope of the report. By geography, the market is segmented into North America, Europe, Asia-Pacific, and LAMEA. Furthermore, the report also covers the strategies adopted by key market players to sustain competitive environment and increase their market share.
Nonalcoholic Drinks Market Segmentation
The winning strategies are a result of the analysis performed on company profiles of key market players. They are gathered and analyzed in reference to their recent developments. The data obtained through press releases by the companies has limited scope to publicly available information. The key strategies tracked from the recent developments of the companies in nonalcoholic drinks market include:
Product launch: It is a marketing strategy adopted by companies to develop new product and make as much sales as possible in a short time span.
Mergers & Acquisition: To strengthen their reach to customers or enhance technical capabilities, market leaders implement merger & acquisition.
Partnership: The leading players sign supply & sales agreements and plant manufacturing partnerships to capture major market share and compete with other players.
Business Expansion: In this, business entities enlarge their product portfolio by entering into entirely new business or expanding their global presence.
Top Investment Pockets
At present, soft drinks segment has witnessed large-scale adoption of nonalcoholic drinks market. However, this segment is anticipated to witness decline in market share due to growth in health concerns such as obesity and diabetics. Moreover, government regulations related to sugary drinks and increase in import duties have further hindered the market growth of soft drinks. Juice and dairy drinks are some of the other segments in market. The rapid growth of these segment markets is expected in subsequent years mainly due to rise in health and wellness demand. These products have the potential to generate high returns due to its natural and organic contents.
Adoption of tea & coffee is expected to rise with highest rate and is identified as one of the lucrative targets for investment. As compared to the other segments, this segment is expected to show huge potential due to their functional benefits like antioxidant properties and rise in cafe culture. However, these applications currently possess small market size in terms of value. Others (energy drinks, sport drinks, and hot drinks) are expected to witness good growth in the near future.
Health and wellness have significantly posed positive impact on the food and beverages industry. Increase in awareness of various health problems associated with alcohol has shifted the consumer preference from alcoholic drinks toward nonalcoholic drinks.
According to the World Health Organization (WHO), around 3.3 million deaths are reported every year due to the increase in consumption of alcohol. This corresponds to around one in twenty deaths or 5.9% of deaths worldwide.
Moreover, according to the Organization for Economic Cooperation and Development (OECD), Europe is the largest region for the alcohol consumption among the developed regions, which leads to escalating threat of alcoholic diseases. Furthermore, growth in prevalence of risk of obesity, anxiety, and addiction due to alcohol has boosted the rate of nonalcoholic drinks.
Europe Nonalcoholic Drinks Market
The year-on-year growth rate of European market is increasing from 2015 to 2022, which shows the product is in the growth stage. Europe is currently facing a major health problem of obesity. The manufactures introduced calorie free or less calorie products such as zero sugar and diet drinks. Such drinks are anticipated to augment nonalcoholic drinks market.
European market is anticipated to propel in the revenue as consequences of propelling incidence such as harmful alcohol consumption and metabolic syndromes related to overweight and obesity. In addition, lifestyle shift toward health benefit drinks such as probiotics or kombucha is projected to fuel the market growth during the forecast period.
Hungary Nonalcoholic Drinks Market Size, 2014-2022
Key players profiled in the report include A.G. Barr, Dr. Pepper Snapple Group, Dydo Drinco, Attitude Drinks, Co., Livewire Energy; Calcol, Inc., Danone, Nestl S.A., PepsiCo, Inc., and the Coca-Cola Company.
Other major players (not profiled in report) in the industry are Kraft Foods Group, Inc., Suja Life, LLC, FreshBev, Pressed Juicery, Suntory Beverage & Food, Unilever, Asahi Group, Jacobs Douwe Egberts, and Kirin Holdings Co.
KEY MARKET BENEFITS:
- This report provides an extensive analysis of the current and emerging market trends in the global nonalcoholic drinks industry.
- In-depth analysis is conducted by constructing market estimations for key market segments between 2014 and 2022.
- Comprehensive analysis of all regions is provided that determines the prevailing opportunities in these geographies.
- This study evaluates competitive landscape and value chain to interpret the competitive environment across various geographies.
- Comprehensive analysis of factors that drive and restrict the growth of the global nonalcoholic drinks industry is provided.
- Exhaustive analysis by type predicts the nonalcoholic drinks market share by major product type used currently along with the ones that are expected to gain prominence in the future.
- Extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the framework.
Non-Alcoholic Drinks Market Key Segments:
By Product Type
- Soft Drinks
- Bottled Water
- Tea & Coffee
- Dairy Drinks
- North America
- Rest of Europe
- Rest of Asia-Pacific
- Latin America
- Middle East