Non-alcoholic Drinks Market

Non-alcoholic Drinks Market Statistics: 2031

Non-alcoholic drinks market was valued at $820.0 billion in 2020, and is estimated to reach $2,134.6 billion by 2031, registering a CAGR of 6.8% from 2022 to 2031.

Non-alcoholic drinks, also known as ‘virgin drinks’, ‘mocktails’ and ‘near beer’, refer to the beverages that comprise less than 0.5% of alcohol content by volume. Non-alcoholic drinks market encompasses a wide range of refreshment beverages, including energy drinks, juices, soft drinks, coffee & tea, bottled water, and probiotics. The beverage industry has faced spectacular transformation in consumer preferences in the past decade.

The outbreak of COVID-19 pandemic has impacted the consumption pattern of non-alcoholic drinks negatively. Soft drinks were accounted for the major share in the year 2019, owing to their huge availability in the market. However, the global non-alcoholic drinks market witnessed sudden downfall in the sales and distribution of soft drinks. Furthermore, the cancellation of international sports events such as Indian Premier League (IPL) 2020, Cricket World Cup 2020, Olympics, and other events has impacted the overall sales of beverages negatively. The market is expected to set back at its previous growth trend over the next couple of years.

Consumers’ demand toward maintaining health & wellness and functional beverages has impacted the market. In addition, new compelling products with unique flavors and innovative packing by companies are expected to fuel the market growth. Furthermore, surge in disposable incomes in emerging economies has increased the adoption of non-alcoholic drinks. However, rise in awareness of obesity due to beverages with high-calorie sweeteners hinders the market growth. Apart from this, the introduction of tax on soft drinks has hampered the market growth.

The huge market potential for diet and zero sugar drinks is projected to be observed for non-alcoholic drinks market during the forecast period. Moreover, introduction of newly launched drinks such as super premium juices, premium hydration, probiotics/kombucha, and craft soda to meet consumers’ demand for low calorie, organic, high-quality, functional, and delicious drinks is anticipated to be an evolving landscape for the non-alcoholic drinks market in future.

Many key players customize their product’s flavors according to the local consumer preferences. In addition, some manufacturers provide innovative packaging, thereby increasing their market share. Many manufacturers are projected to offer new products to target a niche market and become the key player. Furthermore, increased health & wellness trends have raised the demand for healthy drinks. For instance, super premium juices, crafted soda, premium hydration, and probiotics are projected to show tremendous growth asthey aid in weight loss, detoxification, provide vitamins & other nutrition supplements, and improve digestion.

However, rise in awarenessa bout its effect on health due to its excessive sugar content and unnaturally sweetened flavors hamper the market growth. Consumers’ purchasing decision is heavily influenced by social media, bloggers, and relatives & friends due to increased heath issues. For instance, excess sugar intake can cause obesity, diabetes, dehydration, premature birth defects, and teeth cavities in children. Furthermore, artificial sweetened drinks can cause heart disease and cancer, while caffeine content in energy drinks increases the risk of caffeine overdose. These factors have a negative effect on the growth of non-alcoholic drinks market.

Segment Review

The non-alcoholic drinks market is segmented based on the product type and geography. By product type, the market can be segmented into soft drinks, tea & coffee, energy drinks, juices, bottled water, dairy drinks, and others. By distribution channel, the study covers supermarket/hypermarket, convenience stores, specialty stores, online retails, and others. By price point, the market is analyzed into standard, premium, and luxury categories. Geographically, the market is segmented into North America, Europe, Asia-Pacific, and LAMEA.

Non-alcoholic drinks are mainly composed of soft drinks, bottled water, tea & coffee, juice, and others (energy drinks, value added water, sport drinks, and others). Soft drinks account for nearly 45.87% and 51.40%, by revenue and volume, respectively, followed by bottled water, and dairy drinks. However; surge in preference for healthy food has affected the soft drink market negatively. Even though, it is currently the largest revenue generating segment, tea & coffee has indicated rapid growth in terms of revenue and volume, respectively. Moreover, the growing café culture and rise in awareness of the health benefits of tea & coffee have had a significant impact on the non-alcoholic drinks market.

By distributionchannel, specialty storeis the fastest growing segment owing to the increase dinterest in customized products thatoffer more honey-sweetened foods and drinks. In addition, the food and beverages segment hold the maximum market share.

By price point, the demand for the premium and luxury drinks has rapidly increased owing to the rise in adoption of premiumization among the consumers. The consumers are increasingly spending on luxury products owing to the health benefits offered by the ingredients used such as low-sugar contents, sugar-free contents, and others.

The players who operate in the global non-alcoholic drinksmarket have adopted various developmental strategies toincrease their market share, gain profitability, and remain competitive in the market. The key players operating in the non-alcoholic drinks market include- A.G. Barr, Dr. Pepper Snapple Group, DydoDrinco, Attitude Drinks, Co., Livewire Energy; Calcol, Inc., Danone, Nestlé S.A., PepsiCo, Inc., and the Coca-Cola Company.

Key Benefits for Stakeholders

• The report provides a quantitative analysis onnon-alcoholic drinks market, market trends, estimations, and dynamics of the non-alcoholic drinksmarket size from 2020 to 2031 to identify the prevailing opportunities.
• Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and streng then their supplier–buyer network.
• In-depth analysis, the market size, and segmentation assist to determine the prevailing non-alcoholic drinks market opportunities.
• The major countries in each region are mapped according to their revenue contribution to the non-alcoholic drinks market.
• The market player positioning analysis facilitates benchmarking and provides a clear understanding of the present position of the market players in the non-alcoholic drinksindustry.

 Non-alcoholic Drinks Market Report Highlights