The North America French Fries market size was valued at $7,758.9 million in 2018 and is expected to grow at a CAGR of 3.2% to reach $ 9,948.3 million in 2026. The frozen segment was the most prominent segment in North America French fries market share in 2018 and is expected to remain dominant throughout the forecast period.
French fries also called fries is a fast food that is prepared by deep frying evenly cut pieces of potatoes. French fries are one of the most popular convenience food items consumed all around the world. These are usually consumed with condiments such as sauces and dips or alongside dinner or lunch. The French fries market in North America is expected to grow at a notable CAGR through the forecast period and its demand is expected to grow with the introduction of new varieties and flavors.
French fries has been very popular in the U.S. and Canada. This can be attributed to rise consumption of convenient, and fried food. Furthermore, increase in the disposable income, rise in number of fast food outlets and coupled with rise in penetration of online shopping and adoption of home delivery service boosts the growth of the North America French fries market. However, negative impact of fried food over human health acts as the major restraint for this market. On the contrary, introduction of healthy varieties of French fries such as low carbohydrate, and air fried/baked fries is expected to provide opportunities for the growth of the North America French fries market.
The Frozen segment would witness the fastest growth, registering a CAGR of 3.2% during the forecast.
The North America French fries market is segmented on the basis of type, age group, distribution channel, and country. By type, the market is segmented into regular and frozen French fries. On the basis of age group, the market is categorized into below 18 years old, between 20 and 35 years old, and above 35 years old. By distribution channel, the market is divided into quick service restaurants (QSRs), institutions, restaurants, and others. By country, the market is been studied across the U.S. and Canada.
By Age Group
The below 18 years segment would witness the fastest growth, registering a CAGR of 3.3% during the forecast.
By product, the frozen segment generated the highest revenue in 2018 and is expected to remain dominant throughout the forecast period. This can be attributed to its characteristics of being easier to store and prepare when compared to fresh cut variety. Moreover, increase in demand from quick service restaurants, institutional canteens, and more makes way for the growth of the segment in the North America French fries market.
Based on North America French fries market forecast by age group, the 20-35 year old segment was the most prominent segment accounting for maximum share in the North American market. This can be attributed to frequent snacking habits of people of this age. Moreover, majority of this demographic cohort includes working millennials, who prefer consuming more fast food and has high inclination toward having packaged or ready to eat meals due to busy lifestyle. This also plays a huge role in the growth of various fast food items including French fries. This in turn boosts the growth of the market.
By Distribution Channel
QSR segment would witness the fastest growth, registering a CAGR of 3.3% during the forecast period.
Based on the North America French fries market analysis by distribution channel, the QSR segment generated the highest revenue in 2018 and is expected to remain dominant throughout the forecast period.This can be attributed to the rise in demand for quick service restaurants due to increase in requirement of fresh, tasty, and appealing food available at an affordable cost. Moreover, changes in lifestyle and increase in affinity of the consumers toward fast food also boosts the North America French fries market growth. The institutional segment is expected to grow at a modest CAGR of 2.9% throughout the forecast period owing to growing dependence of people toward eating out.
U.S. is the largest market growing at a CAGR of 3.1% from 2019-2026.
By country, the U.S. was the most prominent regional market in 2018. This can be attributed to higher consumption of fried foods and other convenient packed foods in the region. Moreover, the growth is also supplemented by increase in the dependence of the working population over fast food due to busy lifestyle and changes in the consumption pattern.
The players in the North America French Fries industry have adopted product launch and acquisition as their key development strategy to increase profitability, and to improve stance in the North America French Fries market. The key players have also relied on business expansion to stay relevant in the market. The key players profiled in the report include Agristo Nv, Alexia Foods, Aviko (Royal Cosun), Cavendish Farms, J.R. Simplot Company, Lamb Weston Holdings, Inc., Luxfries Bvba, Mccain Foods Limited, Nathan’s Famous, Inc. and Ore-Ida.
Key Benefits for Stakeholders
- The report provides a quantitative analysis of the current North America French fries market trends, estimations, and dynamics of the market size from 2018 to 2026 to identify the prevailing opportunities.
- Porter’s five forces analysis highlights the potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis and the market size and segmentation assists in determining the prevailing North America French fries market opportunities.
- The major countries in the North American region are mapped according to their revenue contribution to the market.
- The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the industry.
North America French Fries Market Report Highlights
By Age Group
By Distribution Channel
Key Market Players
LAMB WESTON HOLDINGS, INC., MCCAIN FOODS LIMITED, LUXFRIES BVBA, AGRISTO NV, ORE-IDA, NATHAN’S FAMOUS, INC., ALEXIA FOODS, J.R. SIMPLOT COMPANY, AVIKO (ROYAL COSUN), CAVENDISH FARMS
French fries are deep fried food items made with evenly cut potatoes. These are one of the most popular and convenient food items in North America. This food-stuff can often be found in the menus of quick service restaurants and institutional outlets as well as in full service restaurants. It can also be found in the menus of fast food vans and in some hotels.
The North America French fries market holds a notable scope for growth from 2019 to 2026. The growth of the market can be attributed to rise in dependence of people on fast food. Moreover, increase in disposable income of consumers, rise in number of fast food outlets, and convenience of online orders and home delivery makes way for the market growth. However, heath issues associated with fried food limit the market growth.
The introduction of new products with relatively less impact on health is expected to provide opportunities for growth of the North America French fries market in the coming years.