The North America green tea leaves market size was valued at $1,191.1 million in 2019, and is projected to grow at a CAGR of 6.8% from 2020 to 2027 to reach the market value of $1,519.9 million by 2027. By type, matcha was the most prominent segment in 2019, accounting for the highest share, and is expected to continue this trend throughout the forecast period. Green tea is an aromatic beverage derived from the plant, Camellia sinensis. This beverage is often prized by consumers due to rich micronutrients such as antioxidants, potassium, manganese, magnesium, and calcium. Regular consumption of tea helps reduce cell damage caused due to free radicals as well as lowers cholesterol levels and facilitates healthy weight loss.
Increase in health awareness and rise in consciousness about appearance among consumers have augmented the growth of the North America green tea leaves market. Moreover, introduction of additional healthy ingredients and ease of availability are some other factors that drive the growth of the market. In addition, increase in awareness among consumers for weight loss and alarming rise in obesity rates boost the consumption of green tea, as it promotes healthy weight loss. However, increase in trend of coffee consumption and fluctuation in prices of raw materials caused by unpredictable climatic conditions act as the major restraint for this market. On the contrary, surge in demand for Japanese tea such as matcha and sencha in the North American region and rise in consumption of matcha in cafes, tea lounges, and restaurants are anticipated to provide lucrative growth opportunities for the North America green tea leaves market.
The North America green tea leaves market is segmented on type, nature, distribution channel, and country. By type, the market is divided into matcha, sencha, gyokuro, longjing, and others. On the basis of nature, it is fragmented into organic and conventional. Depending on distribution channel, it is categorized into supermarkets/hypermarkets, specialty stores, food service, & others. Country wise, the North America green tea leaves market is analyzed across the U.S., Canada, and Mexico.
By Type
Matcha was the most prominent market segment.
Based on the North America green tea leaves market analysis by type, the Matcha segment generated the highest revenue in 2019, and is expected to remain dominant throughout the forecast period. This is attributed to rise in number of powdered green tea drinkers worldwide. Furthermore, high concentration of antioxidants and polyphenols makes matcha tea popular among health enthusiasts. However, the Sencha segment is expected to grow at a notable CAGR throughout the forecast period, owing to rise in awareness about health and fitness. Moreover, increase in frequency of direct to customer advertisement boosts the sale of this segment and make way for the North America green tea leaves market growth.
By Nature
Organic segmants was the fastest growing market segment.
Based on the North America green tea leaves market forecast by nature, the conventional segment was the most prominent segment accounting for the highest share in the global market. This is attributed to lower cost and ease of availability of conventional green tea. However, the organic segment is expected to witness the highest growth, owing to the fact that organic green tea is derived from plants, which have negligible amounts of chemicals fertilizers and pesticide.
By Distribution Channel
The others segment was the fastest growing market segment.
On the basis of distribution channel, supermarket/hypermarket was the most prominent segment accounting for the highest share in the North America green tea leaves market in 2019. This is attributed to the fact that supermarket/hypermarket serves as a one-stop retail format, making it a popular option for shopping. Furthermore, these retail formats offer a wide range of products at a competitive price to customers and are usually located at easily accessible areas. However, the others segment, which includes e-commerce and other small tea shops is expected to witness the fastest growth, owing to convenience, increase in penetration of internet, and rise in use of smartphones for online shopping, as it allows consumers to compare products in real time and make informed decisions.
By Country
U.S.was the most prominent country.
By country, the U.S. is the most prominent market in the North America green tea leaves market, owing to high consumption and production of tea in the country. However, Mexico is expected to grow with the highest CAGR throughout the forecast period, owing to rise in penetration of the tea culture.
The players in the North America green tea leaves industry have adopted business expansion as their key development strategy to increase profitability and to improve stance in the North America green tea leaves market share. The key players have relied on product launch to improve their product portfolio and stay competitive in the market. The key players profiled in the report include Harney And Sons, Matchabar, Chacha Matcha, Matchaful, Mizubatea Co., Aiya Matcha, Encha, Kettl Tea, ITO-EN, Hibiki-An, In Pursuit Of Tea, Mariage Freres, and Rishi Tea.
Key Benefits For Stakeholders
- The report provides a quantitative analysis of the current North America green tea leaves market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing opportunities.
- Porter’s five forces analysis highlights the potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis and the market size and segmentation assists to determine the prevailing North America green tea leaves market opportunities.
- The major countries in North America region are mapped according to their revenue contribution to the regional market.
- The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the industry.
North America Green Tea Leaves Market Report Highlights
| Aspects | Details |
 By Type |
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 By Nature |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | ENCHA LIFE, LLC, TATA CONSUMER PRODUCTS, IN PURSUIT OF TEA, HARNEY & SONS FINE TEAS, ASSOCIATED BRITISH FOODS PLC, UNILEVER PLC, MATCHAFUL, CHA CHA HOLDINGS LLC, IPPODO TEA CO., LTD., MIZUBA TEA CO., MATCHABAR LLC, JAPANESE GREEN TEA HIBIKI-AN, MAISONS DE THÉ MARIAGE FRÈRES, KETTL TEA, INC., BIGELOW TEA, AIYA AMERICA, INC., RISHI TEA & BOTANICALS, ITO EN (NORTH AMERICA), INC. |
Analyst Review
The North America green tea leaves market holds a significant scope for growth during the forecast period. Currently, the market is moving toward maturity stage and is expected to garner steady growth in major markets, which include the U.S., China, and India.
Various CXOs from leading companies perceive health, fitness, and habit as the three key factors, which determine the growth of the green tea leaves market. At present, consumers’ interest is shifting toward green tea, owing to presence of diverse micronutrients and numerous health benefits associated with it. Various nutrients present in tea include vitamins, amino acids, flavonoids, and trace minerals, which aid in strengthening immunity, improving metabolism, lowering cholesterol, and preventing cancer. However, increase in cost of raw materials due to unpredictable weather, high cost of production, and increase in trend of coffee consumption are expected to hamper the growth of market.
The North America green tea leaves market size was valued at $1,191.1 million in 2019
The North America green tea leaves market is projected to grow at a CAGR of 6.8% from 2020 to 2027
The sample to the report cam be acquired from the official AMR website.
Increase in health awareness and rise in consciousness about appearance among consumers are some of the driving factor for the industry.
The North America green tea leaves market is segmented on type, nature, distribution channel, and country
Increase in awareness among consumers for weight loss increase in trend of caffinated beverage consumption are some of the trends that will shape the market in the future.
The forecast period for the report is 2020-2027.
The key players profiled in the report include Harney And Sons, Matchabar, Chacha Matcha, Matchaful, Mizubatea Co., Aiya Matcha, Encha, Kettl Tea, ITO-EN, Hibiki-An, In Pursuit Of Tea, Mariage Freres, and Rishi Tea.
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