The informed choices of people compel them to opt for a healthy and balanced diet this tends them to move towards the consumption of cereals. The habitual consumption cereals are able to lower the risk of type 2 diabetes, heart disease, and mortality due to cancer. Also, they contain dietary fiber, which are well known for their health benefits. Oats are an important cereal these days as they contain a high concentration of soluble fibers that reduces bad cholesterol. It is also used in food additives. Due to a fast-paced lifestyle and eating junk food to save time, people are considering oats as their essential part of their life as it is easy to prepare, saves time, affordable and also has plenty of health benefits. In addition to this, there are several celebrity endorsements that are able to catch the eyes of the people towards the product. These are the major factors that will help to flourish and propel the oat bran market in the developed and developing countries in the forthcoming years.
COVID-19 Scenario Analysis:
Lockdown Effects:
People are boosting their immunity and enhancing their health in this phase. These are the factors that compel them for the adoption of oat bran. Moreover, due to stockpiling and production disruption, we are going to face an extreme shortage of these cereals in the near future.
Economy:
The initial months of lockdown proved to be fruitful to the oat bran market due to high demand. But the disruption caused by restrictions on export-import, the market is facing economic turbulence due to non- productivity as a major portion of a country’s economy is through cereals market.
Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis
The key reason behind the flourishment of the oat bran market is health benefits. It has a multicultural appeal so that people of every age group can include in their diet. Moreover, the rise in the emergence of social media marketing enables it to gain more popularity across the world. They are used as a food additive in muffins and cakes to enhance their nutritional value. It is also used in dairy products like oat milk, yogurt, etc. An increase in the disposable income and demand for a healthy diet can lead to boost the global market growth. Also, it is a good alternative for gluten in bakery and various other food products. Its high fiber content and nutritional enrichment is able for the conversion of suspects to prospects.
Some of the prominent trends that the market is witnessing include
Emergence of Online Distribution Platforms:
The growth in consumption of oat bran in emerging countries is facilitated by the network of online channels which promote reachability of accessibility to broader sections of people, thus facilitating oat bran business.
Emerging in foodservice chains
An increasing number of foodservice chains are promoting their redecorated menus with the addition of healthy diet sections, which is a part of their strategy to boost in-store footfall. Oats, so far, are preferred amongst the top healthy diets, offers a window of opportunities for the foodservice operators in terms of aesthetic experiments.
Key Benefits of the Report:
- This study presents the analytical depiction of the global oat bran industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global oat bran market share.
- The current market is quantitatively analyzed to highlight the global oat bran market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed global oat bran market analysis based on competitive intensity and how the competition will take shape in coming years.
Questions Answered in the Oat bran Market Research Report:
- What are the leading market players active in the oat bran market?
- What the current trends will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the market?
- What future projections would help in taking further strategic steps?
Oat Bran Market Report Highlights
| Aspects | Details |
 By Type |
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 By Form |
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 By Application |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | Ceres Organics, Hodgson Mill, PepsiCo Canada ULC, Flahavans and Sons Ltd., NOW Foods, Bulk Barn Foods, Mornflake Mighty Oats, Ceres Organic, Richardson International Limited, Kellogg's, Richardson Milling |
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