According to the global oat milk market report, the market was valued at $360.5 million in 2019, and is projected to reach $995.3 million by 2027, registering a CAGR of 13.4% from 2021 to 2027. In 2019, the conventional oat milk segment accounted for the highest share in the oat milk market.
Oat milk is a plant milk derived from whole oat grains by extracting the plant material with water. It has a creamy texture and oatmeal-like flavor. Oat milk is available as a plain as well as flavored drink.
Increase in popularity of vegan diet among consumers in the recent past has propelled the demand for dairy alternative beverages. Consumers are shifting their preference toward plant-based milk, owing to health, environmental, and ethical factors, which significantly contributes toward the growth of the oat milk market. This change in tastes and preferences toward plant-based beverages is distinctly observed among consumers in the U.S. and Europe. Hence, increase in trend of veganism is regarded as a crucial factor that drives the demand for plant milk, including oat milk. Furthermore, increase in consumers suffering from lactose intolerance and milk allergy has led to increase in consumption of dairy alternatives. This has consequently augmented the demand for oat milk. However, plant-based milk is not permitted to be labelled as milk in several countries, and is taxed higher as compared to dairy milk. These factors can potentially hinder the oat milk market growth.
Owing to the outbreak of the COVID-19 pandemic, the demand for functional beverages as a result of growing consumer spending and health consciousness has experienced substantial growth. COVID-19 is expected to further boost the demand for oat milk market at a much higher rate, owing to increase in awareness among consumers to strengthen their immune system to prevent themselves from being infected easily, which is compelling them to maintain a healthy lifestyle and proper diet.
The oat milk market segment comprises of source, flavor, packaging form, distribution channel, and region. Depending on source, the market is categorized into organic and conventional. By flavor, it is bifurcated into plain and flavored. On the basis of packaging flavor, it is segregated into carton and bottle. According to distribution channel, it is fragmented into supermarket & hypermarket, grocery store, online retail, and others. Region wise, it is studied across North America, Europe, Asia-Pacific, and LAMEA.
By Source
The Organic Oat Milk segment would witness the fastest growth, registering a CAGR of 14.70% during the forecast.
By source, the conventional oat milk category was the dominant segment in 2019 with 82.5% share. This is attributed to the fact that oat milk produced from conventionally sourced oats is relatively low priced as compared to its counterparts, and is largely used for industrial oat milk production. However, the organic segment is anticipated to grow at a faster rate during the oat milk market forecast period, owing to increase in health consciousness among consumers, rise in consumer spending, and inclination toward non-GMO & pesticide-free grown products.
By Flavor
Plain oat milk segment would witness the fastest growth, registering a CAGR of 13.40% during the forecast period.
On the basis of flavor, the plain category was the dominant segment in 2019 with 62.3% share in the market, owing to the fact that plain oat milk is largely used in coffee shops such as Starbucks and Dunkin Donuts. Upsurge in demand and consumption of plant milk as an alternative to dairy milk, especially through these coffee retail chains in the recent years, has driven the demand for plain oat milk.
By Packaging Form
The Carton segment woud witness the fastest growth, registering a CAGR of 13.60% during the forecast.
Depending on packaging form, the carton segment accounted for the maximum oat milk market share in 2019, as cartons enable to provide a longer shelf life to the product, incur lower transport costs, and are convenient & safer to use for consumers.
By Distribution Channel
The online retail segment woud witness the fastest growth, registering a CAGR of 14.10% during the forecast.
As per distribution channel, the supermarket & hypermarket segment accounted for the maximum share in the oat milk market in 2019. This is attributed to the fact that supermarkets & hypermarkets provide high visibility and attractive assortment of plant-based products to consumers. This enables them to discover new variety and understand the labels and differentiate better among products. Furthermore, supermarket chains are one of the frequently visited stores for purchasing grocery items. Hence, this factor is expected to boost the sales of oat milk in the market.
By Region
Asia-Pacific region woud witness the fastest growth, registering a CAGR of 16.70% from 2019-2026.
Region wise, Europe was the prominent region in 2019 due to tremendous popularity and substantial consumption of plant-based beverages in the region. In addition, approximately 14% of consumers in the European countries are lactose intolerant and believe in animal welfare. Hence, the trend of veganism is on rise in this region. Furthermore, plant-based diet has been a part of their culture for decades. However, Asia-Pacific is expected to witness a significant CAGR, owing to rapid demand and acceptance of plant-based food & beverages as a result of rise in consumer spending, presence of large population base, and surge in health consciousness.
The key players operating in the global oat milk market analysis include Califia Farms, LLC, Hain Celestial (Dream), Pacific Foods of Oregon, LLC. (Pacific foods), Danone (Silk), HP HOOD LLC. (Plant Oat), Cereal Base Ceba AB (Oatly), Elmhurst Milked Direct LLC, RISE Brewing Co., Happy Planet Foods Inc., and Earths Own Food Company.
Key Benefits For Stakeholders
- The report provides a quantitative analysis of the current oat milk market trends, estimations, and dynamics of the size from 2021 to 2027 to identify the prevailing opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis and the global oat milk market size and segmentation assist to determine the prevailing market opportunities.
- The major countries in each region are mapped according to their revenue contribution to the market.
- The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the oat milk industry.
Oat Milk Market Report Highlights
| Aspects | Details |
 By Source |
|
 By Flavor |
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 By Packaging form |
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 By Distribution Channel |
|
 By Region |
|
 Key Market Players | THE HAIN CELESTIAL GROUP, CALIFIA FARMS, LLC, HP HOOD LLC, OATLY AB, DANONE, HAPPY PLANET FOODS, INC., PACIFIC FOODS OF OREGON, LLC., EARTH’S OWN FOOD COMPANY INC., ELMHURST MILKED DIRECT, LLC (ELMHURST 1925), RISE BREWING CO. |
Analyst Review
The oat milk market is expected to grow rapidly during the forecast period, owing to various factors such as rise in consumption of plant-based beverages, increase in trend of veganism, rise in animal welfare, and surge in the number of consumers suffering from lactose intolerance.
The shift in consumer values such as importance toward animal welfare has provided potential opportunities for plant-based beverages, which has gradually outstripped overall grocery sale increases. Plant-based alternatives are anticipated to expand rapidly across stores, owing to progressive switch of consumers to foods that match their changing values and desire for more sustainable options. Furthermore, plant milk has become the top-selling product in the entire plant-based alternatives market segment, since it offers numerous health benefits and has a smaller ecological footprint as compared to dairy milk sources, which is regarded as a positive aspect for the environment and consequently the plant based industry. However, unfair tax policies and frameworks for naming the plant milk products act as potential challenges in several countries.
Asia-Pacific is projected to register a significant growth for oat milk market as compared to the mainstream markets of Europe and North America, due to its large population base shifting its dietary habits as a result of health consciousness, especially in countries such as India, China, and Australia.
The growth rate of the Oat Milk Market during the forecast period is 13.4%
The Oat Milk Market is anticipated to be reach $995.2 million by 2027.
The Oat Milk Market is projected to grow at a CAGR of 13.4% during the forecast period.
The base year calculated in the Oat Milk Market report is 2019.
The top companies included in the scope of the Oat Milk Market report are Califia Farms, LLC, Hain Celestial (Dream), Pacific Foods of Oregon, LLC. (Pacific foods), Danone (Silk), HP HOOD LLC. (Plant Oat), Cereal Base Ceba AB (Oatly), Elmhurst Milked Direct LLC, RISE Brewing Co., Happy Planet Foods Inc., and Earths Own Food Company.
One of the most influential segment in the Oat Milk Market report includes the distribution channels.
The key trends in the Oat Milk Market report includes the rising adoption of veganism among consumers globally. This has been one of the most influencing factors for the rapid spread of oat milk worldwide.
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