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Oatmeal Market

Oatmeal Market Size, Share, Competitive Landscape and Trend Analysis Report by Type and Distribution Channel - Global Opportunity Analysis and Industry Forecast, 2017-2027

FB : Nutraceutical/Wellness food

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Author's: Akhila Prasannan /Gunjan Jeet Sharma | Roshan Deshmukh
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Oatmeal Market Overview:

The Global Oatmeal Market was valued at $10,475 million in 2017, and is projected to reach at $11,907 million by 2027, growing at a CAGR of 1.3% from 2018 to 2027.

Oatmeal is the preferred choice in breakfast cereal for many people across the world. It is consumed for its high nutrient content, which includes high protein, starchy carbohydrates, dietary fiber, vitamin, and mineral. Generally the oatmeal is enjoyed with fruits, barriers, nuts, and milk. Oatmeal, which is rich in anti-oxidants and contains over 26 bioactive substances helps the body in safeguarding against chronic diseases, such as heart disease, diabetes, and cancer. Oatmeal is an ideal food for hectic lifestyle since it is easy to cook and fulfils the daily nutritional requirement of the body.

oatmeal market

Increase in preference for healthy meals and changing food habits. Furthermore, demand for convenience food and high nutrition content of oatmeal also boosts the market. Though, availability of substitute products such as quinoa, buckwheat, brown rice, and cornflakes are expected to hamper the growth of this market in the near future. Development of different flavored oatmeal and the use of oatmeal in the cosmetics industry offer great growth opportunities for the oatmeal market.

The oatmeal market is segmented based on type, distribution channel, and geography. By type, the market is divided into whole oat groats, steel cut oats, scottish oats, regular rolled oats, quick rolled oats, instant oats and others. Based on distribution channel, the market is divided into hypermarket, supermarket, specialty retailers, convenience stores, independent retailers and others. By geography, it is analyzed across North America, Europe, Asia-Pacific, Latin America, Middle East & Africa and ROW.

The key players operating in the oatmeal market are Quaker Oats Company, Nature's Path Foods, Inc., Nestlé S.A, Kellogg NA Co., General Mills, Inc., Hamlyn's Of Scotland, World Finer Foods, Weetabix Ltd., Cargill, Incorporated, and Bagrry's India Ltd.

Global Oatmeal Market Share, by Geography

oatmeal market by region

The Asia-Pacific oatmeal market witnessed a rapid growth as increased penetration of breakfast cereal products in the Asia-Pacific region, expanding product range by established manufacturers and increasing population are major factors driving oatmeal market in the Asia-Pacific region. In addition, introduction of low priced, smaller versions of instant oatmeal by established companies have supplemented market growth in the region

Global Oatmeal Market by Type

oatmeal market by type

The instant oatmeal segment is estimated to be the most lucrative market in the global market due to high consumer preference, owing to its ease of cooking, availability of different flavor and a good source of vitamins & mineral.

Global Oatmeal Market by Distribution Channel

oatmeal market by distribution channel

Supermarket by distribution channel dominates the oatmeal market. They have gained high preference among consumers as these stores offer considerable depth in the product portfolio by price range. In addition, high service quality and a sense of authenticity in products to shoppers enhances shopping experience of consumers.

Key Benefits

  • The study provides an in-depth analysis of the market, with current trends and future estimations to elucidate the investment pockets.
  • Comprehensive analysis of factors that drive and restrict the growth of the market is provided.
  • The report provides a quantitative analysis to help the stakeholders to capitalize on prevailing market opportunities.
  • Extensive analysis of different segments facilitates to understand various products of the market.
  • Key players are profiled and their strategies are analyzed thoroughly, which predict the competitive outlook of the market.

Oatmeal Market Report Highlights

Aspects Details
By Type
  • Whole Oat Groats
  • Steel Cut Oats
  • Scottish Oats
  • Regular Rolled Oats
  • Quick Rolled Oats
  • Instant Oats
  • Others
By Distribution Channel
  • Hypermarket
  • Supermarket
  • Specialty Retailers
  • Convenience Stores
  • Independent Retailers
  • Others
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (UK, Germany, France, Spain, Italy, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, Australia, South Korea, Rest of Asia-Pacific)
  • Latin America  (Brazil, Argentina, Rest of Latin America)
  • Middle East & Africa  (GCC Countries, Saudi Arabia, South Africa, Turkey, Rest of Middle East & Africa)
  • ROW 
Key Market Players

PepsiCo, Inc. (The Quaker Oats Company), World Finer Foods inc., Hamlyn's Of Scotland, Nestle S.A., Nature's Path Foods, Inc., Post Holdings, Inc. (Weetabix ltd.), General Mills, Inc., Bagrry's India Ltd., Kellogg Company, Cargill Incorporated

Analyst Review

Oatmeal is obtained from the oat grain, which is harvested from the seeds of the Avena grass. Rich in nutrients and dietary fiber, oatmeal is widely consumed as a breakfast cereal. Health concerns and focus of people on nutritious balance diet drives the consumption of oatmeal across the globe. The market share of instant oatmeal is high as compared to the rolled oatmeal as it requires less cooking time. New flavors in the instant oatmeal are introduced in the market that are tasty and also a ready-to-eat cereal for the people, whose lifestyle is hectic. This flavored instant oatmeal comes with organic dehydrated fruits and berry, which help enhance the nutritional value, as well as make an impact on the taste of the oatmeal. In addition, oatmeal is used in the production of cookies, energy bars, and desserts, as well.

Health advantage of consuming oatmeal includes reduced blood pressure, reduced cardiovascular diseases, and lower blood cholesterol. It also lowers the chances of cancer as well as diabetes. Oatmeal is also used in skin care treatment due to its anti-inflammatory property.

Growth of breakfast cereal market helps the oatmeal market to flourish in the emerging economies in Asia-Pacific, such as India and China, especially in the urban population. As well as, the use of oatmeal in cosmetics industry shows promising growth, which in turn helps in the growth of the oatmeal market.

Author Name(s) : Akhila Prasannan /Gunjan Jeet Sharma | Roshan Deshmukh

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Oatmeal Market

Global Opportunity Analysis and Industry Forecast, 2017-2027