Allied Market Research


Oats Market

Oats Market Size, Share, Competitive Landscape and Trend Analysis Report by Product Type, by Application and by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

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Author's: | Roshan Deshmukh
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The oats market is experiencing a significant growth, and will grow considerably in next few years. The high nutritive content of oats is the major driver of the market. Additionally, an increase in preference for healthy meals and demand for convenience food is also driving the global oats market. Also, its added functional properties enhance its usage by the consumers, it is witnessed to be consumed majorly as a breakfast food

COVID-19 Impact analysis

  • The trend shifted toward online platforms for the sale of nutritional oats powder in 2020 mainly due to the social distancing norms and lockdown imposed by the governments.
  • People are more inclined towards the health concerns and are becoming health conscious. The nutritional oats accounts for the one and thus, is facing increase in demand.
  • However, the lockdown all over the economies due to outspread of COVID-19 pandemic led to the shutdown of various plants, factories and sites which resulted in low production and sales.

Top Impacting Factors

  • Moreover, the fast-paced lifestyle led by the working population has catalyzed the demand for ready-to-eat oats products. Also, the rising cultivation of oats has led to increased availability of the product globally.
  • However, the availability of substitute products such as quinoa, buckwheat, brown rice, and cornflakes are expected to hamper the growth of the oats market.

Market Trends

Increase in the consumption of flakes and bar

Consumption of oats granola has been witnessed with an increasing trend globally. Among all, the breakfast oat flakes and oat bars segment has the fastest growth in terms of revenue and volume being the quickest on-the-go breakfast. Its high nutritional value and rising consumption of healthy snacks and bars among the young population are driving the market. Also, with the increasing internet penetration, the online market for the purchase of food items including breakfast oats flakes and oats bars has seen rapid growth. This category has attracted a few vertical specialists like Amazon, Walmart, Carrefour, etc. who are riding on increasing e-retailing growth and vying for a significant pie in online oats space.

Europe has a major share

Europe accounts for the major market share followed by North America. The rising population of health-conscious consumers in the countries of these regions is influencing the high production volume of oats. In Europe, Russia is the largest producer of the crop. In the case of imports, both raw oats and oat products are experiencing static growth in the United States market. However, countries like the Czech Republic and Sweden have emerged as the fastest-growing exporters.

Key Benefits of the Report

  • This study presents the analytical depiction of the Oats industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the Oats market share.
  • The current market is quantitatively analyzed to highlight the Oats market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
  • The report provides a detailed Oats market analysis based on competitive intensity and how the competition will take shape in coming years

Questions answered in the Report

  • Who are the leading market players active in the Oats market?
  • What current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?
  • What is " Oats " Market prediction in the future?
  • Which will be the niches at which players profiling with recent advancements should set a presence?
  • What are the driving factors and opportunities in the market?
  • What are the current trends and predicted trends?
  • What are the challenges faced in the " Oats " Market?

Oats Market Report Highlights

Aspects Details
By Product Type
  • Flakes
  • Flour
  • Bran
By Application
  • Food use
  • Feed use
By Distribution Channel
  • Direct
  • Indirect
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, France, UK, Spain, Italy, Rest of Europe)
  • Asia-Pacific  (China, India, Japan, Australia, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
Key Market Players

PepsiCo, Inc., Grain Millers Inc., Avena Food Ltd., Blue Lake Milling, Richardson International Limited

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Oats Market

Global Opportunity Analysis and Industry Forecast, 2023-2032