Allied Market Research

2024

Oolong Tea Market

Oolong Tea Market Size, Share, Competitive Landscape and Trend Analysis Report by Product Type and by Nature : Global Opportunity Analysis and Industry Forecast, 2023-2032

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Author's: | Roshan Deshmukh
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The oolong tea market is experiencing a significant growth, and will grow considerably in next few years. Oolong tea is highly grown in China, and the tea is a partly oxidized green tea which can range from green and black tea. Oolong is one of the most diversified tea and can be found in different varieties having distinct flavors and color. The popularity of this Chinese tea has grown in the recent past in regions of Europe and North America. There are several varieties of oolong such as the Dan Cong which is the one of the higher grades of oolong tea and is often sold at premium prices. Another variety known as big red robe because of its deep flavor, is more oxidized oolong tea, and has a black tea appearance, this variety is one of the most widely available oolongs. The popularity of each variety is growing with a rise in healthy eating and drinking trends and is estimated to drive a strong growth in the global oolong tea market in the coming years.

COVID-19 Impact analysis

  • The consumers are shifting towards being health conscious and are looking for good and healthier foods and nutrients and oolong tea accounts for one of them. So, the increase in the demand during COVID-19 can be witnessed.
  • In the short term, the market demand will show Superior growth due to the increase in infections and reduced economic activity.
  • However, the fact cannot be ignored that the spread of COVID-19 led to the lockdowns and supply chain disruptions and created problems in supply of the product.

Top Impacting Factors

  • Rising awareness among consumers about health benefits associated with consumption of natural products such as oolong tea, which helps in detoxifying body, fortifies the immune system, helps in regulating cholesterol level, and others are some of the major factors expected to likely affect consumer’s decision to buy oolong tea.
  • Consumers are more inclined towards self-medication due to rising penetration of Internet and social media. These factors are expected to drive growth of the market for oolong tea globally over the coming years.
  • Awareness about harmful effects of food products that are chemically processed is increasing among consumers. As an alternative to these, more people are turning towards organic food products. For instance, organic oolong tea is among the treading tea products available in the market.

Market Trends

Consumers shifting toward the healthier life style

Switching inclination of consumers and interest toward healthy life-style majorly affects the oolong tea market. Expanded interest for beverages supporting wellbeing the executives among the mass populace is additionally driving the market of oolong tea comprehensively. Mass market entrance is prompting presentation of new products and their retail crosswise over different locales. High spotlight on Research and Development has prompted advancements and, in the product, offering which has filled up the offer of oolong tea in worldwide market. Expanded nutraceutical utilizations of oolong tea are likewise supporting the offer of oolong tea all around.

Growth drivers, overall benefits and restraints

The restaurant and hotels are also adding such food & beverage items in their menu in order to improve their luxury standards. Oolong tea has several health benefits such as detoxifying body, fortifies the immune system, helps in regulating cholesterol level, and others. Rising awareness among consumers about health benefits associated with consumption of oolong tea is expected to likely affect consumer’s decision to buy oolong tea. Nowadays, consumers are opting for self-medication due to rising penetration of Internet and social media. These factors are likely to drive the growth of the market for oolong tea globally in the coming years. Growing awareness about the harmful effects of chemically processed food products is has forced more people towards organic food products such as oolong tea. However, weak market recognition as compared to other forms of tea is the key factor that is hindering the growth of the global oolong tea market.

Key Benefits of the Report

  • This study presents the analytical depiction of the Oolong tea industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the Oolong tea market share.
  • The current market is quantitatively analyzed to highlight the Oolong tea market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
  • The report provides a detailed Oolong tea market analysis based on competitive intensity and how the competition will take shape in coming years

Questions answered in the Report

  • Who are the leading market players active in the Oolong tea market?
  • What current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?
  • What is " Oolong tea " Market prediction in the future?
  • Which will be the niches at which players profiling with recent advancements should set a presence?
  • What are the driving factors and opportunities in the market?
  • What are the current trends and predicted trends?
  • What are the challenges faced in the " Oolong tea " Market?

Oolong Tea Market Report Highlights

Aspects Details
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By Product Type
  • Big Red Robe
  • Iron Buddha
  • Dan Cong Tea
  • Ali Shan
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By Nature
  • Organic
  • Conventional Distribution Channel
  • Direct
  • Indirect
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By Region
  • North America 
  • Europe 
  • Asia-Pacific 
  • LAMEA 
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Key Market Players

Unilever PlC., Dilmah, Republic of Tea, Sierra Tea, Ceylon Organic Ltd., Townshend's Tea Company the Hain Celestial Group, Inc., Teas and Thes (China) Ltd., ITO En.,, Twinings (Associated British Foods), Bigelow Tea Company, Arbor Teas

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Oolong Tea Market

Global Opportunity Analysis and Industry Forecast, 2023-2032