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The oolong tea market is experiencing a significant growth, and will grow considerably in next few years. Oolong tea is highly grown in China, and the tea is a partly oxidized green tea which can range from green and black tea. Oolong is one of the most diversified tea and can be found in different varieties having distinct flavors and color. The popularity of this Chinese tea has grown in the recent past in regions of Europe and North America. There are several varieties of oolong such as the Dan Cong which is the one of the higher grades of oolong tea and is often sold at premium prices. Another variety known as big red robe because of its deep flavor, is more oxidized oolong tea, and has a black tea appearance, this variety is one of the most widely available oolongs. The popularity of each variety is growing with a rise in healthy eating and drinking trends and is estimated to drive a strong growth in the global oolong tea market in the coming years.
COVID-19 Impact analysis
Top Impacting Factors
Market Trends
Consumers shifting toward the healthier life style
Switching inclination of consumers and interest toward healthy life-style majorly affects the oolong tea market. Expanded interest for beverages supporting wellbeing the executives among the mass populace is additionally driving the market of oolong tea comprehensively. Mass market entrance is prompting presentation of new products and their retail crosswise over different locales. High spotlight on Research and Development has prompted advancements and, in the product, offering which has filled up the offer of oolong tea in worldwide market. Expanded nutraceutical utilizations of oolong tea are likewise supporting the offer of oolong tea all around.
Growth drivers, overall benefits and restraints
The restaurant and hotels are also adding such food & beverage items in their menu in order to improve their luxury standards. Oolong tea has several health benefits such as detoxifying body, fortifies the immune system, helps in regulating cholesterol level, and others. Rising awareness among consumers about health benefits associated with consumption of oolong tea is expected to likely affect consumer’s decision to buy oolong tea. Nowadays, consumers are opting for self-medication due to rising penetration of Internet and social media. These factors are likely to drive the growth of the market for oolong tea globally in the coming years. Growing awareness about the harmful effects of chemically processed food products is has forced more people towards organic food products such as oolong tea. However, weak market recognition as compared to other forms of tea is the key factor that is hindering the growth of the global oolong tea market.
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Questions answered in the Report
Oolong Tea Market Report Highlights
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Key Market Players | Teas and Thes (China) Ltd., Townshend's Tea Company the Hain Celestial Group, Inc., Dilmah, Arbor Teas, ITO En.,, Sierra Tea, Republic of Tea, Ceylon Organic Ltd., Unilever PlC., Bigelow Tea Company, Twinings (Associated British Foods) |
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