Organic Baby Food Market

The global organic baby food market size was valued at $8,715.0 million in 2020, and is estimated to reach $34,818.7 million by 2031, registering a CAGR of 13.7% from 2022 to 2031.

The outbreak of the COVID-19 diseases and its rapid spread across the globe resulted in the implementation of the lockdown measures by the government. The lockdown rules implemented by the government resulted in the supply chain disruptions and the complete or partial closure of the manufacturing facilities and retail stores had adversely impacted the global organic baby food industry to a certain extent. However, there was a sudden spike in the sales of the organic baby food owing to the panic buying due to the stay at home orders by the government

The organic baby food is gaining rapid traction among the baby boomers across the globe owing to the surging awareness regarding the health benefits of organic food products and rise in health consciousness among consumers. The organic baby food products gains steady share in the retail sector. The easy availability of organic baby food across the popular sales channels, such as supermarkets, hypermarkets, e-commerce, and departmental stores significantly fosters the market growth across the globe. Various government initiatives related to organic food production, increase in working women, and growth of nuclear families propel the organic baby food market growth. However, due to certain government regulations with respect to labeling of these organic baby food products and the premium price of the products hamper the growth of the organic baby food market.

The organic food products are gaining rapid traction among consumers, especially in the developed markets of North America and Europe. According to the Organic Trade Association, the U.S. witnessed a huge spike in the demand for the organic products in the U.S. in 2020, with an all-time high sales of organic products that exceeded $60 billion. Therefore, the increased awareness regarding harmful effects of the conventional chemically processed products on the environment and the human health has significantly surged the demand for organic products, especially among consumers. Furthermore, the strict regulations and certifications pertaining to the organic food and beverages ensure the safety and authenticity of organic products, which further supports the growth of the global organic baby food market.

According to the organic baby food market analysis, the market is segmented on the basis of product, distribution channel, and region. On the basis of product, it is divided into prepared baby food, dried baby food, infant milk formula, and others. On the basis of distribution channel, it is bifurcated into supermarkets/hypermarkets, pharmacies, department stores, e-commerce, and others. On the basis of region, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, United Arab Emirates, South Africa, Saudi Arabia, and rest of LAMEA).

On the basis of product, the prepared baby food was the leading segment, garnering around 72.2% of the organic baby food market share in 2020. The prepared baby foods are rich in vitamins and include antioxidants, which nurture a baby’s health, thus, driving parents to purchase these nutritional products. Owing to increase in working women and growth of nuclear families, customers tend to prefer the less processed prepared food for their baby to avoid effects of harmful chemicals.

On the basis of distribution channel, the e-commerce is expected to be the fastest-growing segment during the forecast segment. The easy accessibility offered by online platforms boosts their adoption in the organic baby food market, thus becoming a popular medium for the purchase of organic baby food. Easy availability of information about ingredients used in organic products, time-saving feature, and the facility of home delivery contribute to the growth of online sales.

On the basis of region, North America was the dominant organic baby food market in 2020. Change in lifestyle patterns of consumers and increase in participation of women in workforce fuel the market growth. Parents prefer to feed organic baby products to their infants, as they contain all the necessary nutrients, iron, vitamins, and proteins necessary for baby’s growth.

The key players operating in the market include Abbott laboratories, Nestlé S.A., Hero Group, Amara Organics, Danone, Plum organics, The Hein celestial group, North Castle Partners, LLC. HiPP, and Baby Gourmet Foods Inc. Market estimations of each segment support to analyze the key investment pockets of the industry.

Key Benefits for Stakeholders

• The report provides an extensive analysis of the current and emerging organic baby food market trends and opportunities.
• The report provides detailed qualitative and quantitative analysis of the current trends and future estimations that help evaluate the prevailing organic baby food market opportunities in the market.
• The organic baby food market forecast is offered along with information related to key drivers, restraints, and opportunities.
• The market analysis is conducted by following key product positioning and monitoring the top competitors within the market framework.
• The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth.

 Organic Baby Food Market Report Highlights