The global organic oats market is experiencing a significant growth, and will grow considerably in next few years, owing to rising awareness about various health benefits of organic food. Organic oats is made from oats, which are certified organic and grown without the use of synthetic fertilizers and pesticides and is not a GMO oats. Oats are among the primarily consumed grains worldwide. Moreover, the organic food popularity have increased demand and organic oat production. Improvements to nutritional consistency without using any additives have created organic oats a choice of customers. Organic oats come in different types in market such as rolled out oats, oats flour, oats bran, and steel cuts oats. Organic oats are easily available in retail stores, supermarkets, hyper markets, and through online channels.
COVID-19 Scenario Analysis
The worldwide outbreak of COVID-19 has led to serious implications in all the economic sectors. The COVID-19 outbreak in all over the globe has created medical emergency due to which the demand for food items, hygiene products and medical product market are growing. In the COVID-19 scenario, people are more inclined toward consuming safe, reliable, and healthy foods. Therefore, the pandemic increased the sales of traditional, healthy, and staple food items as a result demand for oats has been increased. Frozen non-veg food, fruits & vegetables, eggs, pulses, flour, and whole grains are experiencing growth in demand in this scenario. However, packaged and processed foods, coffee, pastries, milkshakes, sweets, chocolates, cheese, and other bakery products have experienced a decline in sale. The lockdown scenario in various countries has hampered the production and supply chain of the organic oats products. Moreover, demand for organic oats in packaged & processed food industry and dietary supplement industry has been decline due to lockdown. The consumer buying behavior may change permanently post COVID-19. Companies have to build robust sales plan for recovery. They might have to adopt e-commerce platform and omnichannel in their supply chain.
Top Impacting Factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis
Rising awareness of nutritional benefits of organic food is increasing the demand of organic oats. In addition, the changing lifestyle and increasing disposable income in developing countries is surging the demand for organic oats
The key drivers of organic oats market are worldwide consumption of oats coupled with increasing population. Moreover increasing health awareness among public has led to the rising consumption of organic oats and declining junk food consumption. Oats are used to make biscuits, cakes, crumpets, sauces, bread, muffins, noodles, pastries, cereal bars, sweet and savory snack foods, pasta, crackers, crisp-breads, and other confectionery food items.
In addition, the wide usage of organic oats in food & beverage industry, cosmetic & personal care industry, pharmaceutical companies, animal feed industry, and dietary supplements is supporting the market to remain profitable in coming years.
The global organic oats market trends are as follows:
New product launches to flourish the market
The leading players are launching new products of organic oats in the market. To serve the rising demand of organic oats and to cater to the health-conscious consumers, companies are coming up with new organic products with increased nutritional content such as gluten-free organic oats. For instance, For instance, in October 2019, Raised Real, which is a U.S.-based baby food provider company, introduced a breakfast oat meal that includes organic oats ingredients.
Key Benefits of the Report:
- This study presents the analytical depiction of the global organic oats industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global organic oats market share.
- The current market is quantitatively analyzed to highlight the global organic oats market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed global organic oats market analysis depending on competitive intensity and how the competition will take shape in coming years.
Questions Answered in the Organic oats Market Research Report:
- Which are the leading players active in the organic oats market?
- What are the current trends that will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities of the market?
- What future projections would help in taking further strategic steps?
Organic Oats Market Report Highlights
By Product Type
By Distribution Channel
Key Market Players
UniGrain Pty Ltd, The Hain Celestial Group, Inc., Nairns Oatcakes Limited, Helsinki Mills Ltd, Natures Path Foods, Inc., The Quaker Oats Company, Inc., Richardson International Limited, Bobs Red Mill Natural Foods, Inc, Grain Millers, Inc., Bagrrys India Ltd