Oryzanol is a material found in rice bran oil, wheat bran and,fruits, and vegetables.It is well-known for its medicinal values and is used to reduce the risk of heart disease,menopause, and severe other ailments. It has wide applications in the animal feed industry.Owing to rise in number of health-conscious consumers,the oryzanol market is anticipated to grow at a substantial rate during the forecast period.
Covid-19 scenario analysis
- Owing to closure of industries,the manufacturers are not able to meet the consumer’s demand.
- The food supplement market is drastically affected by the pandemic.
- However, focusing on expanding e-commerce sales can provide acceleration to the business post COVID-19.
- The disrupted supply chain and dependency on overseas for raw material has resulted into turmoil for the oryzanol market.
Top impacting factors: market scenario analysis, trends, drivers, and impact analysis
Rise in number of health-conscious consumers is fuelling the growth of oryzanol market.Oryzanol is used to maintain the hormone levels and treat menopause symptoms.The inclination of people towardthe plant-based food is propelling the demand for oryzanol ingredients.In addition to this,it has wide applications in the sports nutrition to increase stamina. Hence, athletes use oryzanol as a diet supplement.Moreover,gym trainers highly recommend its use for development of muscles and increasing strength.
Rise in government spending on health campaigns is fuelling the market growth.Continuous research &development,investment in technology &innovation,quality standardization, and increase in expenditure on healthy food supplements boost key market players to extend their global foothold.
However, various side effects are associated with the overconsumption of oryzanol,for instance, it might result in lowering the thyroid function.This is a major restraint of the oryzanol market.
The global oryzanol market trends are as follows:-
New product launches to flourish the market
Key manufacturers are introducing variants in the product portfolio so that the consumers get easily accustomed.Their prime focus is on brand loyalty.They are marketing on e-commerce channels,thereby making profits.Moreover,they are focusing on packaging and labelling of the product.
Surge in use in the beauty sectors
The introduction of new products with multiple benefits in the portfolio of personal care products has boosted the growth of the global oryzanol market.Oryznol is useful for the treatment of wrinkles,premature aging, and acne.Hence, manufacturers are introducing several cosmetics of oryzanol.They are using social media as a powerful tool for marketing to provide lucidity of the product.Oryza ceramide extracted from rice bran oil is used in the preparation of certain cosmetic and gives the skin a clear and healthier look.Rise in consumers of personal care products is propelling the growth of the oryzanol market.
Key benefits of the report
- This study presents the analytical depiction of the oryzanol market along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the oryzanol market share.
- The current market is quantitatively analyzed to highlight the oryzanol market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed market analysis depending on competitive intensity and how the competition will take shape in coming years.
Questions answered in the global oryzanol market research report:
- Which are the leading players active in oryzanol market?
- What are the current trends that will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities of the market?
- What future projections would help in taking further strategic steps?
Oryzanol Market Report Highlights
Key Market Players
Wufeng Pharmaceutical CL.,LTD, Sunrise Nutrachem Group, Hangzhou Huadong Medicine Group, ORYZA OIL & FAT CHEMICAL CO.LTD., ChromaDex, Inc., Honson Pharmatech Group., kangcare, Henry Lamotte OILS GmbH, DELEKANG, Ricela Health Foods Ltd., TSUNO FOOD INDUSTRIAL CO.LTD., Shanghai Freemen, LLC