Packaged Food Market Overview:
Packaged Food Market size is expected to garner $3.03 trillion by 2020, registering a CAGR of 4.5% during the forecast period 2015 - 2020. Food can be described as any substance that is consumed to provide nutritional support to the body. Food contains carbohydrates, minerals, fats, proteins and vitamins to support the growth of the body. The concept of packaged food came into existence owing to factors such as easy cooking, consumption, handling, and safety from external tampering. Changing lifestyle, convenience of consumption and increased health awareness are the main factors driving the growth of the packaged food market. Packaging materials used for food should be convenient for carrying, displaying, opening and closing. Some of the major hindrances to the market growth are due to food contamination, government regulations and emergence of local brands. The leading players in the packaged food market have been focusing on mergers and partnerships as their key strategies to expand their market presence. For instance, Kraft foods partnered with ketchup giant Heinz to expand its business, while Tyson foods collaborated with Godrej foods in India. The Asia-Pacific region is expected to be the fastest growing packaged food markets due to the growing awareness and increasing adoption of packaged foods; thus, making it one of the lucrative markets for investments and expansions.
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The global packaged food market is segmented on the basis of product type and geography. Based on product type, the packaged food market share analysis is categorized into sixteen major food products namely - ready meals, baked foods, breakfast cereals, soup, baby food, potato chips, nuts, instant noodles, pasta, biscuits, chocolate confectionary, cheese, yogurt, ice creams, ‘sauces, dressings & condiments’, and non-alcoholic drinks. The baby food market is expected to grow at the fastest CAGR of 6.4% during the forecast period. The growth is imminent due to factors such as increase in the number of working parents, and safer baby food options for infants and toddlers. Geographically, North America is the largest market in the current scenario followed by Europe, APAC and LAMEA.
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Breakfast is considered as the most important meal of the day and this widespread emphasis of consumers on the morning meal is driving the growth of the packaged food industry. Health concern, convenience, and portability are increasing this demand. However, the main driving force of baked food market is the consumers’ demand for products, which are more natural. The factor pushing the growth of the baked food industry is innovation and development in the baking industry. With the wide increase in health consciousness, the use of the baked food items is increasing, and the competition in the market is growing owing to the presence of various players manufacturing baked food products. The global players like Nestle, Kellogg’s and Kraft Foods invest in product innovation and product development. In baked food market, Europe is the highest revenue-generating region amongst others. However, Asia-Pacific is expected to grow at the fastest CAGR of 8.0% during 2015 to 2020.
The key players operating in the packaged food market are Nestlé, General Mills, Kraft Food, Inc., ConAgra foods, Inc., Tyson Foods, Kellogg’s, Frito-Lay, JBS Food, Smithfield Food, Inc. and Mars, Inc. Prominent players like Nestlé and Kraft foods are investing heavily in promotions and increasing brand awareness for aiding product differentiation.
The companies in this market are actively gauging the customers’ insights and preferences to understand the market requirements and gain significant packaged food market share. Nestle was among the first companies to facilitate this process through its R&D centre in India. Moreover, in the processing food division, Tyson Foods had a tie-up with The Hillshire Brand Company, and collaborated with Godrej Foods India to develop new products. Kraft foods and the global ketchup giant, Heinz entered into a merger to expand their prospects in the packed food market.
Top Impacting Factors
Factors such as nutritious food, and innovative packaging technology affect the growth of the packaged food market positively. The top factors, which have an impact on the packaged food market, have been elaborated as follows in the descending order of their impact:
Nowadays, consumers prefer food products, which have high nutrition value, less preservatives, low cholesterol and low fat. Major players in this industry are coming up with new food products that fulfil these requirements of the customers. There is a marked growth in the adoption of organic food. Some of the food products manufactured by the companies are positioned as 99% lactose and gluten free. Therefore, awareness towards proper nutrition has led to an increased consumer inclination towards packaged food.
A variety of packaging materials are available in the packaged food market in the form of paper packets, wooden packaging and stand-up pouches. Packaging is an integral method adopted by the leading manufacturers to ensure full protection of food products from being contaminated by the presence of external agents such as temperature, humidity, and microorganisms among others. Packaging also ensures that perishable food products are not damaged due to transportation. The materials, which are used for packaging the food, should be unreactive with the food product, and durable, capable of withstanding the effects of external factors. With companies trying to fulfil the consumer needs, the packaged food market is expected to witness a surge in years to come.
Multiple Food Options
Packaged food manufacturing companies offer a variety of options, from breakfast solutions to ready meals. The breakfast solutions include different types of breakfast cereals. The awareness among the consumers regarding the benefit and need of a healthy breakfast is affecting the multiple food options. In addition, companies are offering various snacks item for consumers such as Tortilla chips by General mills, which is marketed not as a dessert but as a healthy snack. The multiplicity of option for the consumers has therefore increased the target customer base in the packaged food market.
The impact of social media is another factor driving the packaged food industry. The social media also plays a vital role behind the growth of packaged food industry. Manufacturers are investing huge sum of money on digital marketing for promoting their products on the web. The digital marketing is keeping track on the customer’s preferences and type of interest on the web. Through social media, companies are making a network of customers having same preference and taste. This helps the companies in building customer base and increase product awareness.
Packaged Food Market Key Benefits:
- The study provides an in-depth analysis of the World packaged food market with current and future trends to elucidate the imminent investment pockets in the market
- Current and future trends have been outlined to determine the overall attractiveness and single out profitable trends to gain a stronger foothold in the market
- The report provides information regarding key drivers, restraints and opportunities with impact analysis
- Quantitative analysis of the current market and estimations during the period of 2014-2020 have been provided to highlight the financial appetency of the market
- Porter’s five forces model and SWOT analysis of the packaged food industry illustrate the potency of the buyers and suppliers participating in the market
- Value chain analysis in the report provides a clear understanding of the roles of stakeholders involved in the value chain
Packaged Food Market Key Segmentation:
The market is segmented on the basis of product type and geography.
By Product Type
- Ready Meals
- Baked foods
- Breakfast cereals
- Baby Food
- Potato Chips
- Instant Noodles
- Chocolate Confectionary
- Ice Creams
- Sauces, Dressings & Condiments
- Non-alcoholic drinks
- North America
- Nestle S.A.
- Tyson Foods, Inc.
- Kraft Foods Group, Inc.
- General Mills, Inc.
- ConAgra, Inc.
- Smithfield Food, Inc.
- JBS Foods S.A.
- Hormel Foods Corporation
- Maple Leaf Foods, Inc.
Table of Contents
CHAPTER 1 INTRODUCTION
1.1 Report description
1.2 Key benefits
1.3 Key market segment
1.4 Research methodology
1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models
CHAPTER 2 EXECUTIVE SUMMARY
2.1 CXO perspective
CHAPTER 3 MARKET OVERVIEW
3.1 Market definition and scope
3.2 Key findings
3.2.1 Top impacting factors
3.2.2 Top investment pockets
3.2.3 Top winning strategies
3.3 Value chain analysis
3.4 Market player positioning, 2014
3.5 Porters five forces analysis
3.5.1 Evident brand loyalty lowers the threat from new entrants
3.5.2 Low threat from substitutes due to growing time constraint among consumers
3.5.3 Low switching cost lowers the bargaining power of supplier
3.5.4 Higher bargaining power of buyers due to lower switching cost
3.5.5 Moderate industry growth and low switching cost leads to high rivalry
3.6 Case studies
3.7 Market dynamics
220.127.116.11 Growing demand from emerging market
18.104.22.168 Growing awareness
22.214.171.124 Growth in organised retailing
126.96.36.199 Food contamination and disease
188.8.131.52 Government regulations
184.108.40.206 Growing health awareness
220.127.116.11 Growth in retail
18.104.22.168 Innovation and R&D
CHAPTER 4 WORLD PACKAGED FOOD MAKRET BY PRODUCT TYPE
4.1 Ready Meals
4.1.1 Key market trends
4.1.2 Key growth factors and opportunities
4.1.3 Competitive scenario
4.1.4 Market size and forecast
4.2 Baked Foods
4.2.1 Key market trends
4.2.2 Key growth factors and opportunities
4.2.3 Competitive scenario
4.2.4 Market size and forecast
4.3 Breakfast Cereals
4.3.1 Key market trends
4.3.2 Key growth factors and opportunities
4.3.3 Competitive scenario
4.3.4 Market size and forecast
4.4.1 Key market trends
4.4.2 Key growth factors and opportunities
4.4.3 Competitive scenario
4.4.4 Market size and forecast
4.5 Baby food
4.5.1 Key market trends
4.5.2 Key growth factors and opportunities
4.5.3 Competitive scenario
4.5.4 Market size and forecast
4.6 Potato Chips
4.6.1 Key market trends
4.6.2 Key growth factors and opportunities
4.6.3 Competitive scenario
4.6.4 Market size and forecast
4.7.1 Key market trends
4.7.2 Key growth factors and opportunities
4.7.3 Competitive scenario
4.7.4 Market size and forecast
4.8 Instant Noodles
4.8.1 Key market trends
4.8.2 Key growth factors and opportunities
4.8.3 Competitive scenario
4.8.4 Market size and forecast
4.9.1 Key market trends
4.9.2 Key growth factors and opportunities
4.9.3 Competitive scenario
4.9.4 Market size and forecast
4.10.1 Key market trends
4.10.2 Key growth factors and opportunities
4.10.3 Competitive scenario
4.10.4 Market size and forecast
4.11 Chocolate Confectionary
4.11.1 Key market trends
4.11.2 Key growth factors and opportunities
4.11.3 Competitive scenario
4.11.4 Market size and forecast
4.12.1 Key market trends
4.12.2 Key growth factors and opportunities
4.12.3 Competitive scenario
4.12.4 Market size and forecast
4.13.1 Key market trends
4.13.2 Key growth factors and opportunities
4.13.3 Competitive scenario
4.13.4 Market size and forecast
4.14 Ice Creams
4.14.1 Key market trends
4.14.2 Key growth factors and opportunities
4.14.3 Competitive scenario
4.14.4 Market size and forecast
4.15 Sauces, Dressings & Condiments
4.15.1 Key market trends
4.15.2 Key growth factors and opportunities
4.15.3 Competitive scenario
4.15.4 Market size and forecast
4.16 Non-Alcoholic Drinks
4.16.1 Key market trends
4.16.2 Key growth factors and opportunities
4.16.3 Competitive scenario
4.16.4 Market Size and Forecast
CHAPTER 5 WORLD PACKAGED FOOD MAEKET BY GEOGRAPHY
5.1 North America
5.1.1 Key market trends
5.1.2 Competitive scenario
5.1.3 Key growth factors and opportunities
5.1.4 Market size and forecast
5.2.1 Key market trends
5.2.2 Competitive scenario
5.2.3 Key growth factors and opportunities
5.2.4 Market size and forecast
5.3.1 Key market trends
5.3.2 Competitive scenario
5.3.3 Key growth factors and opportunities
5.3.4 Market size and forecast
5.4.1 Key market trends
5.4.2 Competitive scenario
5.4.3 Key growth factors and opportunities
5.4.4 Market size and forecast
CHAPTER 6 COMPANY PROFILE
6.1 Nestle S.A
6.1.1 Company overview
6.1.2 Company snapshot
6.1.3 Business performance
6.1.4 Key strategies and developments
6.1.5 SWOT analysis of Nestle S.A
6.2 Tyson Foods
6.2.1 Company overview
6.2.2 Company snapshot
6.2.3 Business performance
6.2.4 Strategic moves and developments
6.2.5 SWOT analysis of Tyson Foods
6.3 Kraft Foods Group Inc.
6.3.1 Company overview
6.3.2 Company snapshot
6.3.3 Business performance
6.3.4 Strategic moves and developments
6.3.5 SWOT analysis of Kraft Foods Group Inc.
6.4 General Mills
6.4.1 Company overview
6.4.2 Company snapshot
6.4.3 Business performance
6.4.4 Strategic moves and developments
6.4.5 SWOT analyssis of General Mills
6.5 ConAgra Foods Inc.
6.5.1 Company overview
6.5.2 Company snapshot
6.5.3 Business performance
6.5.4 Strategic moves and developments
6.5.5 SWOT analysis of ConAgra Foods
6.6 Smithfield Foods Inc.
6.6.1 Company overview
6.6.2 Company snapshot
6.6.3 Business performance
6.6.4 Strategic moves and developments
6.6.5 SWOT analysis of Smithfield Foods Inc.
6.7.1 Company overview
6.7.2 Company snapshot
6.7.3 Business performance
6.7.4 Strategic moves and developments
6.7.5 SWOT analysis of Kelloggs
6.8 JBS S.A
6.8.1 Company overview
6.8.2 Company snapshot
6.8.3 Business performance
6.8.4 Strategic moves and developments
6.8.5 SWOT analysis of JBS S.A
6.9 Hormel Foods Corporation
6.9.1 Company overview
6.9.2 Company snapshot
6.9.3 Business performance
6.9.4 Strategic moves and developments
6.9.5 SWOT analysis of Hormel Foods Corporation
6.10 Maple Leaf Foods Inc.
6.10.1 Company overview
6.10.2 Company snapshot
6.10.3 Business performance
6.10.4 Strategic moves and developments
6.10.5 SWOT analysis of Maple Leaf Foods Inc.
List of Figures
FIG. 1 TOP IMPACTING FACTORS
FIG. 2 TOP INVESTMENT POCKETS
FIG. 3 TOP WINNING STRATEGIES IN PACKAGED FOOD MARKET
FIG. 4 TOP WINNING STRATEGIES IN PACKAGED FOOD MARKET BY LEADING PLAYERS
FIG. 5 WORLD PACKAGED FOOD MARKETS VALUE CHAIN
FIG. 6 PORTERS FIVE FORCES MODEL
FIG. 7 WORLDS URBAN AND RURAL POPULATION IN 1950- 2050
FIG. 8 REVENUE GENERATED BY NESTLE S.A ($MILLION, 2012 - 2014)
FIG. 9 REVENUE OF NESTLE S.A., BY BUSINESS SEGMENT (%), 2014
FIG. 10 SWOT ANALYSIS OF NESTLE S.A
FIG. 11 REVENUE GENERATED BY TYSON FOODS ($MILLION, 2012 - 2014)
FIG. 12 REVENUE OF TYSON FOODS, BY BUSINESS SEGMENT (%), 2014
FIG. 13 SWOT ANALYSIS OF TYSON FOODS.
FIG. 14 REVENUE GENERATED BY KRAFT FOODS INC. ($MILLION, 2012 - 2014)
FIG. 15 REVENUE OF KRAFT FOODS GROUP INC, BY BUSINESS SEGMENT (%), 2014
FIG. 16 SWOT ANALYSIS OF KRAFT FOODS GROUP INC.
FIG. 17 REVENUE GENERATED BY GENERAL MILLS ($MILLION, 2012 - 2014)
FIG. 18 REVENUE OF GENERAL MILLS., BY BUSINESS SEGMENT (%), 2014
FIG. 19 SWOT ANALYSIS OF GENERAL MILLS
FIG. 20 REVENUE GENERATED BY CONAGRA FOODS ($MILLION, 2012 - 2014)
FIG. 21 REVENUE OF CONAGRA FOODS., BY BUSINESS SEGMENT (%), 2014
FIG. 22 SWOT ANALYSIS OF CONAGRA FOODS INC.
FIG. 23 REVENUE GENERATED BY SMITHFIELD FOODS INC. ($MILLION, 2012 - 2014)
FIG. 24 REVENUE OF SMITHFIELD FOODS INC., BY BUSINESS SEGMENT (%), 2014
FIG. 25 SWOT ANALYSIS OF SMITHFIELD FOODS INC
FIG. 26 REVENUE GENERATED BY KELLOGGS. ($MILLION, 2012 - 2014)
FIG. 27 REVENUE OF KELLOGGS, BY BUSINESS SEGMENT (%), 2014
FIG. 28 SWOT ANALYSIS OF KELLOGGS
FIG. 29 REVENUE GENERATED BY JBS S.A. ($MILLION, 2012 - 2014)
FIG. 30 REVENUE OF JBS S.A, BY BUSINESS SEGMENT (%), 2014
FIG. 31 SWOT ANALYSIS OF JBS S.A.
FIG. 32 REVENUE GENERATED BY HORMEL FOODS CORPORATION. ($MILLION, 2012 - 2014)
FIG. 33 REVENUE OF HORMEL FOODS CORPORATION, BY BUSINESS SEGMENT (%), 2014
FIG. 34 SWOT ANALYSIS OF HORMEL FOODS CORPORATION
FIG. 35 REVENUE GENERATED BY MAPLE LEAF FOODS INC. ($MILLION, 2012 - 2014)
FIG. 36 REVENUE OF MAPLE LEAF FOODS INC, BY BUSINESS SEGMENT (%), 2014
FIG. 39 SWOT ANALYSIS OF MAPLE LEAF FOODS INC.
List of Tables
TABLE 1 WORLD PACKAGED FOOD MARKET BY GEOGRAPHY, 2014 - 2020 ($MILLION)
TABLE 2 WORLD PACKAGED FOOD MARKET BY TYPE, 2014 -2020 ($MILLION)
TABLE 3 WORLD PACKAGED READY MEAL MARKET BY GEOGRAPHY, 2014 - 2020 ($MILLION)
TABLE 4 WORLD PACKAGED BAKED FOODS MARKET REVENUE BY GEOGRAPHY, 2014 - 2020 ($MILLION)
TABLE 5 WORLD PACKAGED BREAKFAST CEREALS MARKET BY GEOGRAPHY, 2014 - 2020 ($MILLION)
TABLE 6 WORLD PACKAGED SOUPS MARKET BY GEOGRAPHY, 2014 - 2020 ($MILLION)
TABLE 7 WORLD PACKAGED BABY FOOD MARKET BY GEOGRAPHY, 2014 - 2020 ($MILLION)
TABLE 8 WORLD PACKAGED POTATO CHIPS MARKET BY GEOGRAPHY, 2014 - 2020 ($MILLION)
TABLE 9 WORLD PACKAGED NUTS MARKET BY GEOGRAPHY, 2014 - 2020 ($MILLION)
TABLE 10 WORLD PACKAGED INSTANT NOODLES MARKET BY GEOGRAPHY, 2014 - 2020 ($MILLION)
TABLE 11 WORLD PACKAGED PASTA MARKET BY GEOGRAPHY, 2014 - 2020 ($MILLION)
TABLE 12 WORLD PACKAGED BISCUITS MARKET BY GEOGRAPHY, 2014 - 2020 ($MILLION)
TABLE 13 WORLD PACKAGED CHOCOLATE CONFECTIONARY MARKET BY GEOGRAPHY, 2014 - 2020 ($MILLION)
TABLE 14 WORLD PACKAGED CHEESE MARKET BY GEOGRAPHY, 2014 - 2020 ($MILLION)
TABLE 15 WORLD PACKAGED YOGURT MARKET BY GEOGRAPHY, 2014 - 2020 ($MILLION)
TABLE 16 WORLD PACKAGED ICE CREAMS MARKET BY GEOGRAPHY, 2014 - 2020 ($MILLION)
TABLE 17 WORLD PACKAGED SAUCES, DRESSINGS AND CONDIMENTS MARKET BY GEOGRAPHY, 2014 - 2020 ($MILLION)
TABLE 18 WORLD PACKAGED NON ALCOHOLIC DRINKS MARKET BY GEOGRAPHY, 2014 - 2020 ($MILLION)
TABLE 19 NORTH AMERICA PACKAGED FOOD MARKET BY PRODUCT TYPE, 2014 - 2020 ($MILLION)
TABLE 20 EUROPE PACKAGED FOOD MARKET BY PRODUCT TYPE, 2014 - 2020 ($MILLION)
TABLE 21 ASIA PACIFIC PACKAGED FOOD MARKET BY PRODUCT TYPE, 2014 - 2020 ($MILLION)
TABLE 22 LAMEA PACKAGED FOOD MARKET BY PRODUCT TYPE, 2014 - 2020 ($MILLION)
TABLE 23 SNAPSHOT OF NESTLE S.A
TABLE 24 SNAPSHOT OF TYSON FOODS
TABLE 25 SNAPSHOT OF KRAFT FOODS INC.
TABLE 26 SNAPSHOT OF GENERAL MILLS
TABLE 27 SNAPSHOT OF CONAGRA FOODS
TABLE 28 SNAPSHOT OF SMITHFIELD FOODS INC.
TABLE 29 SNAPSHOT OF KELLOGGS.
TABLE 30 SNAPSHOT OF JBS S.A.
TABLE 31 SNAPSHOT OF HORMEL FOODS CORPORATION
TABLE 32 SNAPSHOT OF MAPLE LEAF FOODS INC.
The global packaged food market is expected to grow at a moderate pace during the forecast period. Packaged food industry includes a wide range of food products such as ready meals, baked goods, breakfast cereals, soups, baby food, potato chips, nuts, instant noodles, pasta, biscuits, chocolate confectionery, cheese, yogurt, ice cream, sauces, dressings, condiments and non-alcoholic drinks. Currently, non-alcoholic drinks, followed by baked foods constitute the largest product markets, together capturing nearly 3/4th of the total market by value. Chocolate confectionery is the major market after non-alcoholic drinks and baked food, followed by cheese. The demand for cheese is expected to witness a significant rise due to the emergence of fast food restaurants worldwide. In addition, categories expected to grow at a notable pace include yogurt and baby food. Yogurt is increasingly gaining acceptance throughout the globe, with yogurt drinks expected to grow at a faster pace compared to standard yogurt. In addition, baby food is expected to witness the highest growth due to the growing awareness among parents regarding nutritional benefits associated with baby food.
Geographically, world packaged food market is dominated by the North American region, followed by Europe. The market is growing substantially in Northern Europe, whereas the adoption rate lags in Southern Europe. In North America, considerable decline was observed in the sales of packaged food in the United States during the last recession. However, the market has now recovered and demand has seen an uptrend. With increasing health concerns in the United States, consumers are now looking for premium and healthy packaged foods. In the APAC region, India has a potential market for packaged food due to the increasing awareness and adoption of packaged goods. For instance, Nestlé has established its first R&D center in India to cater to the increasing demands and to understand the regional needs of nutritious foods and offer them at an affordable price. Moreover, Tyson foods has collaborated with Godrej foods to expand its foothold in India. LAMEA is expected to witness fastest growth in demand due to limited market penetration in the current scenario and future growth possibilities. Since last few years, growth in demand for products such as biscuits and cheese is primarily driven by LAMEA region.