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Pisco Market

Pisco Market Size, Share, Competitive Landscape and Trend Analysis Report, by Origin, Type and Sales Channel : Global Opportunity Analysis and Industry Forecast, 2021-2030

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Author's: Raju Kale | Roshan Deshmukh
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The global pisco market was valued at $558.5 million in 2020, and is projected to reach $1,173.6 million by 2030, registering a CAGR of 6.3% from 2021 to 2030. In 2020, the Chile segment accounted for the highest share in the pisco market size, and is expected to grow at a CAGR of 6.1% throughout the forecast period.     

Pisco is a colorless colored brandy produced in winemaking regions of Peru and Chile.  Increasing popularity of traditional spirits among drinkers have influenced the increase in demand for pisco. Alcohol consumer across the globe are demanding such exotic drinks for the unique experience they offer, which spurs the alcohol industry.


Due to the Covid-19 pandemic outbreak across the globe, several government had forced to impose strict lockdowns, leading to the closure of bars, taprooms, and restaurants to ensure physical distancing. According to the National Restaurant Association, restaurant in the U.S. reported losses of around 30 billion in 2020 due to closure of restaurant and bars.

Craft spirits have witnessed monumental growth in the last few years, owing to changing consumer preferences toward craft spirits especially whiskey and brandy. According to American Craft Spirits Association, craft spirits are products produced by a distillery, which values the importance of transparency in distilling and remains forthcoming regarding the spirit’s ingredients, distilling location, aging, and bottling process. A distilled spirit is produced by a distillery producing fewer than 750,000 gallons annually. The craft spirits volume sales have witnessed upswing of 26% in 2019, crossing 80 million KL of craft spirits sold in the U.S. alone. The number of craft distillers has also surpassed 2,000 mark in the financial year 2019. The craft movement has brought rising levels of distilling expertise, knowledge, and innovation. Similar trends have been witnessed across Europe and Asia-Pacific regions in prominent countries such as India, the UK, and France.

Strong global concerns about the pandemic, have largely but negatively influenced the global pisco market growth. Moreover, owing the high demand and low supply trends, prices of products increased in 2020 to overcome on economic instability. On the contrary, disruptions to supply chain in shipping could lead to temporary shortages in the supply, putting upward pressure on prices in the short term.      

According to the pisco market analysis, the market is segmented on the basis of origins including Peru and Chile. The type of Pisco considered in the scope of the study include pisco puro, mosto verde, and others. Based on sales channel, the market is segmented into supermarket/hypermarket, specialty stores, and online stores & others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Spain, Italy, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, Thailand, Indonesia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Chile, Peru, UAE, South Africa, and rest of LAMEA).    

On the basis of origin, the Chile segment accounted for the maximum share in the global pisco market in 2020, and is expected to remain dominant during the pisco market forecast period. The grapes in Chile grow exceptionally well because the low humidity and semi-arid climate serve to concentrate the sugar content in the grape, allowing for later fermentation success, less water means acidic soil, sweeter grapes, more alcoholic wines, and better piscos. Hence, it is more demanding and its market is expected to rise.

Pisco Market
By Origin
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Peru segment would witness the fastest growth, registering a CAGR of 6.6% during the forecast period.

On the basis of type, the Pisco Puro segment accounts to higher value share. It can be created from only one grape variety, such as Albilla, Italia, Moscatel, or Torontel. The scents of each of these grape types are different in intensity. This is due to the fact that each expanding location has a big impact. It is becoming more popular than due to health benefits associated with it such as drinking pisco puro after a meal promotes gastric juice secretion, which aids digestion.

Pisco Market
By Type
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Others Segment witnssed a major growth rate of 6.8%

On the basis of sales channel, the supermarket/hypermarket segment held the significant pisco market share in 2020. The growth of the supermarket/hypermarket segment in is driven by increase in preference for supermarket and hypermarket to purchase products in both the mature and emerging markets. Moreover, these retail formats serve as a one-stop solution, which makes it a popular option for shopping.  

Pisco Market
By Sales Channel
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Supermarket/Hypermarket Segment held the major share of 57.5% in 2020

On the basis of region, Latin America dominated the Pisco market in 2020, and accounted for maximum market share. Latin America is one of the leading markets due to extreme growing demand for Pisco and huge production on Chile and Peru.

Pisco Market
By Region
North America

Latin America held the major share of 55.3% in 2020

Players in the Pisco market have adopted business expansion and product launch as their key developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in the report include Barsol Pisco GmbH, Bauza, Bauza, Compañía de las Cervecerías Unidas S.A, Cooperative Agricola Pisquera Elqui ltda, Macchu Pisco LLC, Pisco Malpaso, Pisco Porton, Pisquera Tulahuen SpA, and The Pisco People.

Key benefits for stakeholders  

  • The report provides quantitative analysis of the current Pisco market trends, estimations, and dynamics of the market size from 2020 to 2030 to identify the prevailing Pisco market opportunities.
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis and the market size & segmentation assist to determine the market potential.
  • The major countries in each region are mapped according to their revenue contribution to the market.    
  • The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the Pisco industry.

Key market segments

By Origin

  • Chile
  • Peru

By Type

  • Pisco Puro
  • Mosto Verde
  • Others

By Sales Channel

  • Supermarket/Hypermarket
  • Specialty Stores
  • Online Stores & Others

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • UK
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • Australia
    • South Korea
    • Thailand
    • Indonesia
    • Rest of Asia-Pacific
    • Brazil
    • Argentina
    • Chile
    • Peru
    • UAE
    • South Africa
    • Rest of LAMEA

Pisco Market Report Highlights

Aspects Details
By Origin
  • Chile
  • Peru
By Type
  • Pisco Puro
  • Mosto Verde
  • Others
By Sales Channel
  • Supermarket/Hypermarket
  • Specialty Stores
  • Online Stores & Others
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Argentina, Rest of LAMEA)
Key Market Players

Cooperative Agricola Pisquera Elqui ltda, Pisco Porton, Pisquera Tulahuen SpA, Compañía de las Cervecerías Unidas S.A., Catan Pisco, Pisco Malpaso, The Pisco People, Bauza, Macchu Pisco LLC, Barsol Pisco GmbH

Analyst Review

According to the insights of leading CXOs of the industry, dark spirits, especially brandy, are one of the few bright spots in otherwise troubled alcohol industry. Driven by premiumization, the global pisco industry is expected to grow with robust CAGR in the coming years. Furthermore, there is rapid emergence of online channels and craft brewers to further bolster the growth of the pisco market especially in the developing economies. Nevertheless, the market also faces challenges such as high taxation and import duties on brandy such as pisco further challenge the market expansion.

The market is now being fueled by innovation and product launches. It has witnessed continuous product launches especially in the organic segment of the alcohol market. Furthermore, aggressive advertising and promotion of myriad of brands plays a conspicuous role in the market expansion. Changing demographics, urbanization, and rising middle class population are anticipated to positively impact the market growth. However, increasing consumer awareness about the negative impact of alcohol and counterfeit products possess major challenge for the engaged stakeholders operating in the Pisco industry.

Moreover, manufacturers are focused toward providing innovative and attractive product offerings, in terms of packaging, flavors, and style of products to gain a higher share in the Pisco market

Author Name(s) : Raju Kale | Roshan Deshmukh
Frequently Asked Questions?

The global pisco market was valued at $558.5 million in 2020, and is projected to reach $1,173.6 million by 2030, registering a CAGR of 6.3% from 2021 to 2030.

The forecast period in the Pisco Market report is 2021-2030.

2020 is the base year calculated in the Pisco Market report.

Barsol Pisco GmbH, Bauza, Bauza, Compañía de las Cervecerías Unidas S.A, Cooperative Agricola Pisquera Elqui ltda, Macchu Pisco LLC, Pisco Malpaso, Pisco Porton, Pisquera Tulahuen SpA, and The Pisco People are the top companies in the Pisco Market.

Peru is the most segment growing in the Pisco Market report.

North America held the maximum market share of the pisco market.

The company in the report are selected based on revenue and product penetration.

The market value of the pisco market is $558.5 million in 2020.

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Pisco Market

Global Opportunity Analysis and Industry Forecast, 2021-2030