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Prescriptive Analytics Market by Component (Software and Services), Deployment (Cloud and On-premises), Business Function (Human Resources, Sales, Marketing, Finance, and Operations), and Industry Vertical (Healthcare, BFSI, IT & Telecommunications, Retail, Media & Entertainment, Manufacturing, Energy & Utilities, Transportation & Logistics, Government, and Others): Global Opportunity Analysis and Industry Forecast, 2019–2026

A04079
Pages: 303
Nov 2019 | 3743 Views
 
Author(s) : Sneha Korad and Makarand Sinnarkar , Supradip Baul
Tables: 137
Charts: 86
 

Prescriptive Analytics Market Outlook: 2026

The prescriptive analytics market size was valued at $1,968.4 million in 2018, and is projected to reach $12.35 billion by 2026, growing at a CAGR of 26.6% from 2019 to 2026. Prescriptive analytics is a technology that leverages analytics techniques such as predictive analytics, descriptive analytics, and diagnostic analytics to provide possible outcomes for a provided situation. Typically, prescriptive analytics provides insights such as information regarding possible outcomes, past performance, available resources, and recommends a course of action or strategy required to implement or change.

Moreover, prescriptive analytics not only predicts what can happen, but also provides the reason of why it will happen. Thus, a prescriptive model is widely used to gain recommendation insights associated with actions that can take advantage of the predictions. Hence, the demand for prescriptive analytics is expected to rise at a significant rate among businesses across the globe, owing to its ability to quantify the effect of future decisions and provide advice on possible outcomes.

Prescriptive Analytics Market

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The major impacting factor that drives the growth of the global prescriptive analytics market include rise in demand for comprehensive market analytics solutions among business across the globe for product differentiative solutions and to stay competitive in the global market. Rise in adoption of connected devices such as robots, sensors, smart phones is proliferating the industrial evolutions among industries across the globe which in turn is expected boost growth of the market. The adoption of analytics among various industry verticals is transforming enterprises from production facilities to smart organizations. Moreover, factors such as Emergence of advanced technologies and advent of Internet of Things (IoT) is also expected to fuel the growth of the market during the forecast period.

Prescriptive Analytics Market
By Component Software

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Software is projected as one of the most lucrative segments.

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North America dominated the overall prescriptive analytics market share in 2018 and is projected to remain dominant during the forecast period. This is attributed to rise in need for analytical marketing solutions coupled with high adoption of analytical framework among players in this region. In addition, high number of players operating in this region is also a factor to drive growth of the market in North America. Moreover, well-developed IT infrastructure of North American countries has proliferated the adoption of prescriptive analytics solutions among businesses in the region.

Prescriptive Analytics Market
By Deployment

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On-premise is projected as one of the most lucrative segments.

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The report focuses on the growth prospects, restraints, and prescriptive analytics market analysis. The study provides Porter’s five forces analysis of the prescriptive analytics industry to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the prescriptive analytics market trends.

Prescriptive Analytics Market
By Business Function

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Marketing is projected as one of the most significant segments.

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Segment review

The global prescriptive analytics market segmentation includes component, business function, deployment, industry vertical, and region. By component, it is bifurcated into software and services. By deployment, the market is classified into cloud and on-premise. By business function, it is divided into human resources, sales, marketing, finance, and operations. Depending on industry vertical, the prescriptive analytics market is segmented into healthcare, BFSI, IT and telecommunications, retail, media and entertainment, manufacturing, energy and utilities, transportation and logistics, government, and others, and others. Region-wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Prescriptive Analytics Market
By Industry Vertical

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BFSI is projected as one of the most significant segments.

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The key players profiled in the prescriptive analytics market forecast includes Fair, Isaac and Company (FICO), IBM Corporation, Infor, Oracle Corporation, River Logic, Inc., Salesforce.com Inc, SAP SE, SAS Institute Inc., Teradata Corporation, and Tibco Software Inc.

Prescriptive Analytics Market
By Region

2026
North America 
Europe
Asia-pacific
Lamea

Asia-Pacific would exhibit the highest CAGR of 29.5% during 2019-2026.

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Top Impacting Factors

Rise in need for sophisticated market analytics solutions among businesses across the globe and emergence of advanced technologies such as big data and IoT has proliferated the adoption of analytics to analyze large data silos. In addition, rise in demand for cloud-based predictive analytics is expected to propel the market growth. However, high cost associated with initial setup and analytics technology implementation is a major factor that is anticipated to restraint the growth of the prescriptive analytics market to a certain extent.

Rise in need for comprehensive market analytics solutions

Businesses across the globe are inclined toward analytical solutions owing to its ability to provide decision optimization on the basis of data-driven approaches. In addition, growth in need to automate business processes due to advent of digitalization is further expected to propel the growth of the market as analytics offer automated business optimization strategies that have the capability to predict and enhance business outcomes. Hence, rise in need for comprehensive market analytics solutions among enterprises across the globe is expected to drive the growth of the market forecast period.

Growth in demand for cloud-based predictive analytics

Cloud computing is continuously moving toward analytical ICT models, as companies are persuaded toward services given by third parties. This inclination is due to economic models that offer flexibility and adaptability to changing needs of one’s environment. Hence, analytics and cloud convergence is a key factor expected to drive the prescriptive analytics market growth.

Key Benefits for Prescriptive Analytics Market:

  • This study includes the prescriptive analytics market opportunity, analysis, trends, and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities of the prescriptive analytics industry.
  • The prescriptive analytics market size is quantitatively analyzed from 2018 to 2026 to highlight the financial competency of the industry.
  • Porter’s five forces analysis illustrates the potency of the buyers & suppliers in the prescriptive analytics market.

Prescriptive Analytics Market Key Market Segments:

By Component

  • Software
  • Services

By Deployment

  • Cloud
  • On-premises

By Business Function

  • Human Resources
  • Sales
  • Marketing
  • Finance
  • Operations

By Industry Vertical

  • Healthcare
  • BFSI
  • IT & Telecommunications
  • Retail 
  • Media & Entertainment
  • Manufacturing
  • Energy & Utilities
  • Transportation & Logistics
  • Government
  • Others (Travel & Hospitality)

By Region

  • North America
    • U.S.
    • Canada
  • Europe 
    • Germany
    • France
    • UK
    • Rest of Europe
  • Asia-Pacific 
    • Japan
    • China
    • India
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America 
    • Middle East
    • Africa

Key Market Players

  • Fair, Isaac and Company (FICO)
  • IBM Corporation
  • Infor
  • Oracle Corporation
  • River Logic, Inc.
  • Salesforce.com Inc
  • SAP SE
  • SAS Institute Inc.
  • Teradata Corporation
  • Tibco Software Inc.
 

CHAPTER 1: INTRODUCTION

1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS FOR STAKEHOLDERS
1.3. KEY MARKET SEGMENTS
1.4. KEY MARKET PLAYERS
1.5. RESEARCH METHODOLOGY

1.5.1. Secondary research
1.5.2. Primary research
1.5.3. Analyst tools & models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. KEY FINDINGS

2.1.1. Top impacting factors
2.1.2. Top investment pockets

2.2. CXO PERSPECTIVE

CHAPTER 3: MARKET OVERVIEW

3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FORCES SHAPING THE GLOBAL PRESCRIPTIVE ANALYTICS MARKET
3.3. VALUE CHAIN ANALYSIS
3.4. MARKET DYNAMICS

3.4.1. Drivers

3.4.1.1. Growing need for comprehensive market analytics solutions
3.4.1.2. Emergence of advanced technologies such as big data and IoT
3.4.1.1. Growing demand for cloud-based predictive analytics

3.4.2. Restraints

3.4.2.1. High cost of investment and complex analytical workflow

3.4.3. Opportunities

3.4.3.1. Rise in ICT expenditure towards developing big data infrastructure
3.4.3.2. Growing adoption in cybercrime prediction and prevention

3.5. INDUSTRY ROADMAP OF PRESCRIPTIVE ANALYTICS
3.6. ANALYTICS VALUE CURVE IN BUSINESS TRANSFORMATION
3.7. IMPACT OF GOVERNMENT REGULATIONS ON THE GLOBAL PRESCRIPTIVE ANALYTICS MARKET

CHAPTER 4: GLOBAL PRESCRIPTIVE ANALYTICS MARKET, BY COMPONENT

4.1. OVERVIEW
4.2. SOFTWARE

4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market analysis, by country

4.3. SERVICES

4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market analysis, by country

CHAPTER 5: GLOBAL PRESCRIPTIVE ANALYTICS MARKET, BY DEPLOYMENT

5.1. OVERVIEW
5.2. CLOUD

5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market analysis, by country

5.3. ON-PREMISE

5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market analysis, by country

CHAPTER 6: GLOBAL PRESCRIPTIVE ANALYTICS MARKET, BY BUSINESS FUNCTION

6.1. OVERVIEW
6.2. OPERATIONS

6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market analysis, by country

6.3. SALES

6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market analysis, by country

6.4. MARKETING

6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast, by region
6.4.3. Market analysis, by country

6.5. FINANCE

6.5.1. Key market trends, growth factors, and opportunities
6.5.2. Market size and forecast, by region
6.5.3. Market analysis, by country

6.6. HUMAN RESOURCES

6.6.1. Key market trends, growth factors, and opportunities
6.6.2. Market size and forecast, by region
6.6.3. Market analysis, by country

CHAPTER 7: GLOBAL PRESCRIPTIVE ANALYTICS MARKET, BY INDUSTRY VERTICAL

7.1. OVERVIEW
7.2. HEALTHCARE

7.2.1. Key market trends, growth factors, and opportunities
7.2.2. Market size and forecast, by region
7.2.3. Market analysis, by country

7.3. BFSI

7.3.1. Key market trends, growth factors, and opportunities
7.3.2. Market size and forecast, by region
7.3.3. Market analysis, by country

7.4. IT AND TELECOMMUNICATIONS

7.4.1. Key market trends, growth factors, and opportunities
7.4.2. Market size and forecast, by region
7.4.3. Market analysis, by country

7.5. RETAIL

7.5.1. Key market trends, growth factors and opportunities
7.5.2. Market size and forecast, by region
7.5.3. Market analysis by country

7.6. MEDIA AND ENTERTAINMENT

7.6.1. Key market trends, growth factors and opportunities
7.6.2. Market size and forecast, by region
7.6.3. Market analysis by country

7.7. MANUFACTURING

7.7.1. Key market trends, growth factors, and opportunities
7.7.2. Market size and forecast, by region
7.7.3. Market analysis, by country

7.8. ENERGY AND UTILITIES

7.8.1. Key market trends, growth factors, and opportunities
7.8.2. Market size and forecast, by region
7.8.3. Market analysis, by country

7.9. TRANSPORTATION AND LOGISTICS

7.9.1. Key market trends, growth factors, and opportunities
7.9.2. Market size and forecast, by region
7.9.3. Market analysis, by country

7.10. GOVERNMENT

7.10.1. Key market trends, growth factors, and opportunities
7.10.2. Market size and forecast, by region
7.10.3. Market analysis, by country

7.11. OTHERS

7.11.1. Key market trends, growth factors, and opportunities
7.11.2. Market size and forecast, by region
7.11.3. Market analysis, by country

CHAPTER 8: GLOBAL PRESCRIPTIVE ANALYTICS MARKET, BY REGION

8.1. OVERVIEW

8.1.1. Market size and forecast, by region

8.2. NORTH AMERICA

8.2.1. Key market trends, growth factors, and opportunities
8.2.2. Market size and forecast, by component
8.2.3. Market size and forecast, by deployment
8.2.4. Market size and forecast, by Business Function
8.2.5. Market size and forecast, by Industry Vertical
8.2.6. Market analysis, by country

8.2.6.1. U.S.

8.2.6.1.1. Market size and forecast, by component
8.2.6.1.2. Market size and forecast, by deployment
8.2.6.1.3. Market size and forecast, by Business Function
8.2.6.1.4. Market size and forecast, by Industry Vertical

8.2.6.2. Canada

8.2.6.2.1. Market size and forecast, by component
8.2.6.2.2. Market size and forecast, by deployment
8.2.6.2.3. Market size and forecast, by Business Function
8.2.6.2.4. Market size and forecast, by Industry Vertical

8.3. EUROPE

8.3.1. Key market trends, growth factors, and opportunities
8.3.2. Market size and forecast, by component
8.3.3. Market size and forecast, by deployment
8.3.4. Market size and forecast, by Business Function
8.3.5. Market size and forecast, by Industry Vertical
8.3.6. Market analysis, by country

8.3.6.1. Germany

8.3.6.1.1. Market size and forecast, by component
8.3.6.1.2. Market size and forecast, by deployment
8.3.6.1.3. Market size and forecast, by Business Function
8.3.6.1.4. Market size and forecast, by Industry Vertical

8.3.6.2. UK

8.3.6.2.1. Market size and forecast, by component
8.3.6.2.2. Market size and forecast, by deployment
8.3.6.2.3. Market size and forecast, by Business Function
8.3.6.2.4. Market size and forecast, by Industry Vertical

8.3.6.3. France

8.3.6.3.1. Market size and forecast, by component
8.3.6.3.2. Market size and forecast, by deployment
8.3.6.3.3. Market size and forecast, by Business Function
8.3.6.3.4. Market size and forecast, by Industry Vertical

8.3.6.4. Rest of Europe

8.3.6.4.1. Market size and forecast, by component
8.3.6.4.2. Market size and forecast, by deployment
8.3.6.4.3. Market size and forecast, by Business Function
8.3.6.4.4. Market size and forecast, by Industry Vertical

8.4. ASIA-PACIFIC

8.4.1. Key market trends, growth factors, and opportunities
8.4.2. Market size and forecast, by component
8.4.3. Market size and forecast, by deployment
8.4.4. Market size and forecast, by Business Function
8.4.5. Market size and forecast, by Industry Vertical
8.4.6. Market analysis, by country

8.4.6.1. Japan

8.4.6.1.1. Market size and forecast, by component
8.4.6.1.2. Market size and forecast, by deployment
8.4.6.1.3. Market size and forecast, by Business Function
8.4.6.1.4. Market size and forecast, by Industry Vertical

8.4.6.2. China

8.4.6.2.1. Market size and forecast, by component
8.4.6.2.2. Market size and forecast, by deployment
8.4.6.2.3. Market size and forecast, by Business Function
8.4.6.2.4. Market size and forecast, by Industry Vertical

8.4.6.3. India

8.4.6.3.1. Market size and forecast, by component
8.4.6.3.2. Market size and forecast, by deployment
8.4.6.3.3. Market size and forecast, by Business Function
8.4.6.3.4. Market size and forecast, by Industry Vertical

8.4.6.4. Rest of Asia-Pacific

8.4.6.4.1. Market size and forecast, by component
8.4.6.4.2. Market size and forecast, by deployment
8.4.6.4.3. Market size and forecast, by Business Function
8.4.6.4.4. Market size and forecast, by Industry Vertical

8.5. LAMEA

8.5.1. Key market trends, growth factors, and opportunities
8.5.2. Market size and forecast, by component
8.5.3. Market size and forecast, by deployment
8.5.4. Market size and forecast, by Business Function
8.5.5. Market size and forecast, by Industry Vertical
8.5.6. Market analysis, by country

8.5.6.1. Latin America

8.5.6.1.1. Market size and forecast, by component
8.5.6.1.2. Market size and forecast, by deployment
8.5.6.1.3. Market size and forecast, by Business Function
8.5.6.1.4. Market size and forecast, by Industry Vertical

8.5.6.2. Middle East

8.5.6.2.1. Market size and forecast, by component
8.5.6.2.2. Market size and forecast, by deployment
8.5.6.2.3. Market size and forecast, by Business Function
8.5.6.2.4. Market size and forecast, by Industry Vertical

8.5.6.3. Africa

8.5.6.3.1. Market size and forecast, by component
8.5.6.3.2. Market size and forecast, by deployment
8.5.6.3.3. Market size and forecast, by Business Function
8.5.6.3.4. Market size and forecast, by Industry Vertical

CHAPTER 9: COMPETITIVE LANDSCAPE

9.1. KEY PLAYER POSITIONING ANALYSIS, 2018
9.2. TOP WINNING STRATEGIES
9.3. COMPETITIVE DASHBOARD
9.4. KEY DEVELOPMENTS

9.4.1. New product launches
9.4.2. Partnership
9.4.3. Acquisition
9.4.4. Agreement
9.4.5. Business expansion
9.4.6. Collaboration

9.5. PATENT ANALYSIS

9.5.1. By region (2004-2018)
9.5.2. By applicant

9.6. CASE STUDIES

9.6.1. Banque de France implemented IBM CPLEX solution
9.6.2. SM Marketing Convergence Inc. adopted SAS® Visual Analytics

CHAPTER 10: COMPANY PROFILES

10.1. FAIR ISAAC CORPORATION

10.1.1. Company overview
10.1.2. Key Executives
10.1.3. Company snapshot
10.1.4. Operating business segments
10.1.5. Product portfolio
10.1.6. R&D Expenditure
10.1.7. Business performance
10.1.8. Key strategic moves and developments

10.2. INTERNATIONAL BUSINESS MACHINES CORPORATION

10.2.1. Company overview
10.2.2. Key Executives
10.2.3. Company snapshot
10.2.4. Operating business segments
10.2.5. Product portfolio
10.2.6. R&D Expenditure
10.2.7. Business performance
10.2.8. Key strategic moves and developments

10.3. INFOR

10.3.1. Company overview
10.3.2. Key Executives
10.3.3. Company snapshot
10.3.4. Operating business segments
10.3.5. Product portfolio
10.3.6. R&D Expenditure
10.3.7. Business performance
10.3.8. Key strategic moves and developments

10.4. ORACLE CORPORATION

10.4.1. Company overview
10.4.2. Key Executives
10.4.3. Company snapshot
10.4.4. Operating business segments
10.4.5. Product portfolio
10.4.6. R&D Expenditure
10.4.7. Business performance
10.4.8. Key strategic moves and developments

10.5. RIVER LOGIC, INC.

10.5.1. Company overview
10.5.2. Key Executives
10.5.3. Company snapshot
10.5.4. Product portfolio
10.5.5. Key strategic moves and developments

10.6. SALESFORCE.COM, INC.

10.6.1. Company overview
10.6.2. Key Executives
10.6.3. Company snapshot
10.6.4. Product portfolio
10.6.5. R&D Expenditure
10.6.6. Business performance
10.6.7. Key strategic moves and developments

10.7. SAP SE

10.7.1. Company overview
10.7.2. Key Executives
10.7.3. Company snapshot
10.7.4. Operating business segments
10.7.5. Product portfolio
10.7.6. R&D Expenditure
10.7.7. Business performance
10.7.8. Key strategic moves and developments

10.8. SAS INSTITUTE INC.

10.8.1. Company overview
10.8.2. Key Executives
10.8.3. Company snapshot
10.8.4. Product portfolio
10.8.5. Business performance
10.8.6. Key strategic moves and developments

10.9. TERADATA CORPORATION

10.9.1. Company overview
10.9.2. Key Executives
10.9.3. Company snapshot
10.9.4. Product portfolio
10.9.5. Key strategic moves and developments

10.10. TIBCO SOFTWARE INC.

10.10.1. Company overview
10.10.2. Key Executives
10.10.3. Company snapshot
10.10.4. Product portfolio
10.10.5. Key strategic moves and developments

LIST OF TABLES

TABLE 01. GLOBAL PRESCRIPTIVE ANALYTICS MARKET, BY COMPONENT, 2018–2026 ($MILLION)
TABLE 02. GLOBAL PRESCRIPTIVE ANALYTICS MARKET REVENUE FOR SOFTWARE, BY REGION, 2018–2026 ($MILLION)
TABLE 03. GLOBAL PRESCRIPTIVE ANALYTICS MARKET REVENUE FOR SERVICES, BY REGION, 2018–2026 ($MILLION)
TABLE 04. GLOBAL PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018-2026 ($MILLION)
TABLE 05. GLOBAL PRESCRIPTIVE ANALYTICS MARKET REVENUE FOR CLOUD, BY REGION 2018–2026 ($MILLION)
TABLE 06. GLOBAL PRESCRIPTIVE ANALYTICS MARKET REVENUE ON-PREMISE, BY REGION 2018–2026 ($MILLION)
TABLE 07. GLOBAL PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY BUSINESS FUNCTION, 2018–2026 ($MILLION)
TABLE 08. GLOBAL PRESCRIPTIVE ANALYTICS MARKET REVENUE FOR OPERATIONS, BY REGION  2018–2026 ($MILLION)
TABLE 09. GLOBAL PRESCRIPTIVE ANALYTICS MARKET REVENUE FOR SALES, BY REGION 2018–2026 ($MILLION)
TABLE 10. GLOBAL PRESCRIPTIVE ANALYTICS MARKET REVENUE FOR MARKETING, BY REGION  2018–2026 ($MILLION)
TABLE 11. GLOBAL PRESCRIPTIVE ANALYTICS MARKET REVENUE FOR FINANCE, BY REGION 2018–2026 ($MILLION)
TABLE 12. GLOBAL PRESCRIPTIVE ANALYTICS MARKET REVENUE FOR HUMAN RESOURCES, BY REGION 2018–2026 ($MILLION)
TABLE 13. GLOBAL PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018-2026 ($MILLION)
TABLE 14. GLOBAL PRESCRIPTIVE ANALYTICS MARKET REVENUE FOR HEALTHCARE, BY REGION 2018–2026 ($MILLION)
TABLE 15. GLOBAL PRESCRIPTIVE ANALYTICS MARKET REVENUE FOR BFSI, BY REGION  2018–2026 ($MILLION)
TABLE 16. GLOBAL PRESCRIPTIVE ANALYTICS MARKET REVENUE FOR IT AND TELECOMMUNICATIONS, BY REGION  2018–2026 ($MILLION)
TABLE 17. GLOBAL PRESCRIPTIVE ANALYTICS MARKET REVENUE FOR RETAIL, BY REGION  2018–2026 ($MILLION)
TABLE 18. GLOBAL PRESCRIPTIVE ANALYTICS MARKET REVENUE FOR MEDIA AND ENTERTAINMENT, BY REGION 2018–2026 ($MILLION)
TABLE 19. GLOBAL PRESCRIPTIVE ANALYTICS MARKET REVENUE FOR MANUFACTURING, BY REGION 2018–2026 ($MILLION)
TABLE 20. GLOBAL PRESCRIPTIVE ANALYTICS MARKET REVENUE FOR ENERGY AND UTILITIES, BY REGION 2018–2026 ($MILLION)
TABLE 21. GLOBAL PRESCRIPTIVE ANALYTICS MARKET REVENUE FOR TRANSPORTATION AND LOGISTICS, BY REGION 2018–2026 ($MILLION)
TABLE 22. GLOBAL PRESCRIPTIVE ANALYTICS MARKET REVENUE FOR GOVERNMENT, BY REGION 2018–2026 ($MILLION)
TABLE 23. GLOBAL PRESCRIPTIVE ANALYTICS MARKET REVENUE FOR OTHERS, BY REGION 2018–2026 ($MILLION)
TABLE 24. GLOBAL PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 25. NORTH AMERICA PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY COMPONENT 2018–2026 ($MILLION)
TABLE 26. NORTH AMERICA PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 27. NORTH AMERICA PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY BUSINESS FUNCTION 2018–2026 ($MILLION)
TABLE 28. NORTH AMERICA PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 29. NORTH AMERICA PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 30. U.S. PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY COMPONENT 2018–2026 ($MILLION)
TABLE 31. U.S. PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 32. U.S. PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY BUSINESS FUNCTION, 2018–2026 ($MILLION)
TABLE 33. U.S. PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 34. CANADA PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY COMPONENT 2018–2026 ($MILLION)
TABLE 35. CANADA PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 36. CANADA PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY BUSINESS FUNCTION, 2018–2026 ($MILLION)
TABLE 37. CANADA PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 38. EUROPE PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY COMPONENT 2018–2026 ($MILLION)
TABLE 39. EUROPE PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 40. EUROPE PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY BUSINESS FUNCTION 2018–2026 ($MILLION)
TABLE 41. EUROPE PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 42. EUROPE PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 43. GERMANY PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY COMPONENT 2018–2026 ($MILLION)
TABLE 44. GERMANY PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 45. GERMANY PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY BUSINESS FUNCTION, 2018–2026 ($MILLION)
TABLE 46. GERMANY PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 47. UK PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY COMPONENT 2018–2026 ($MILLION)
TABLE 48. UK PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 49. UK PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY BUSINESS FUNCTION, 2018–2026 ($MILLION)
TABLE 50. UK PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 51. FRANCE PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY COMPONENT 2018–2026 ($MILLION)
TABLE 52. FRANCE PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 53. FRANCE PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY BUSINESS FUNCTION, 2018–2026 ($MILLION)
TABLE 54. FRANCE PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 55. REST OF EUROPE PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY COMPONENT 2018–2026 ($MILLION)
TABLE 56. REST OF EUROPE PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 57. REST OF EUROPE PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY BUSINESS FUNCTION, 2018–2026 ($MILLION)
TABLE 58. REST OF EUROPE PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 59. ASIA-PACIFIC PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY COMPONENT 2018–2026 ($MILLION)
TABLE 60. ASIA-PACIFIC PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 61. ASIA-PACIFIC PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY BUSINESS FUNCTION 2018–2026 ($MILLION)
TABLE 62. ASIA-PACIFIC PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 63. ASIA-PACIFIC PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 64. JAPAN PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY COMPONENT 2018–2026 ($MILLION)
TABLE 65. JAPAN PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 66. JAPAN PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY BUSINESS FUNCTION, 2018–2026 ($MILLION)
TABLE 67. JAPAN PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 68. CHINA PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY COMPONENT 2018–2026 ($MILLION)
TABLE 69. CHINA PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 70. CHINA PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY BUSINESS FUNCTION, 2018–2026 ($MILLION)
TABLE 71. CHINA PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 72. INDIA PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY COMPONENT 2018–2026 ($MILLION)
TABLE 73. INDIA PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 74. INDIA PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY BUSINESS FUNCTION, 2018–2026 ($MILLION)
TABLE 75. INDIA PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 76. REST OF ASIA-PACIFIC PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY COMPONENT  2018–2026 ($MILLION)
TABLE 77. REST OF ASIA-PACIFIC PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY DEPLOYMENT,  2018–2026 ($MILLION)
TABLE 78. REST OF ASIA-PACIFIC PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY BUSINESS FUNCTION,  2018–2026 ($MILLION)
TABLE 79. REST OF ASIA-PACIFIC PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 80. LAMEA PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY COMPONENT 2018–2026 ($MILLION)
TABLE 81. LAMEA PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 82. LAMEA PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY BUSINESS FUNCTION 2018–2026 ($MILLION)
TABLE 83. LAMEA PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 84. LAMEA PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 85. LATIN AMERICA PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY COMPONENT 2018–2026 ($MILLION)
TABLE 86. LATIN AMERICA PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 87. LATIN AMERICA PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY BUSINESS FUNCTION, 2018–2026 ($MILLION)
TABLE 88. LATIN AMERICA PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 89. MIDDLE EAST PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY COMPONENT 2018–2026 ($MILLION)
TABLE 90. MIDDLE EAST PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 91. MIDDLE EAST PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY BUSINESS FUNCTION, 2018–2026 ($MILLION)
TABLE 92. MIDDLE EAST PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 93. AFRICA PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY COMPONENT 2018–2026 ($MILLION)
TABLE 94. AFRICA PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 95. AFRICA PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY BUSINESS FUNCTION, 2018–2026 ($MILLION)
TABLE 96. AFRICA PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 97. KEY NEW PRODUCT LAUNCHES (2016-2019)
TABLE 98. PARTNERSHIP (2016-2019)
TABLE 99. ACQUISTION (2016-2019)
TABLE 100. AGREEMENT (2016-2019)
TABLE 101. KEY EXPANSIONS (2016-2019)
TABLE 102. COLLABORATION (2016-2019)
TABLE 103. FAIR ISAAC CORPORATION: KEY EXECUTIVES
TABLE 104. FAIR ISAAC CORPORATION: COMPANY SNAPSHOT
TABLE 105. FAIR ISAAC CORPORATION: OPERATING SEGMENTS
TABLE 106. FAIR ISAAC CORPORATION: PRODUCT PORTFOLIO
TABLE 107. INTERNATIONAL BUSINESS MACHINES CORPORATION: KEY EXECUTIVES
TABLE 108. INTERNATIONAL BUSINESS MACHINES CORPORATION: COMPANY SNAPSHOT
TABLE 109. INTERNATIONAL BUSINESS MACHINES CORPORATION: OPERATING SEGMENTS
TABLE 110. INTERNATIONAL BUSINESS MACHINES CORPORATION: PRODUCT PORTFOLIO
TABLE 111. INFOR: KEY EXECUTIVES
TABLE 112. INFOR: COMPANY SNAPSHOT
TABLE 113. INFOR: OPERATING SEGMENTS
TABLE 114. INFOR: PRODUCT PORTFOLIO
TABLE 115. ORACLE CORPORATION: KEY EXECUTIVES
TABLE 116. ORACLE CORPORATION: COMPANY SNAPSHOT
TABLE 117. ORACLE CORPORATION: OPERATING SEGMENTS
TABLE 118. ORACLE CORPORATION: PRODUCT PORTFOLIO
TABLE 119. ORACLE CORPORATION: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 120. RIVER LOGIC, INC.: KEY EXECUTIVES
TABLE 121. RIVER LOGIC, INC.: COMPANY SNAPSHOT
TABLE 122. RIVER LOGIC, INC.: PRODUCT PORTFOLIO
TABLE 123. SALESFORCE.COM, INC.: KEY EXECUTIVES
TABLE 124. SALESFORCE.COM, INC.: COMPANY SNAPSHOT
TABLE 125. SALESFORCE.COM, INC.: PRODUCT PORTFOLIO
TABLE 126. SAP SE: KEY EXECUTIVES
TABLE 127. SAP SE: COMPANY SNAPSHOT
TABLE 128. SAP SE: OPERATING SEGMENTS
TABLE 129. SAP SE: PRODUCT PORTFOLIO
TABLE 130. SAS INSTITUTE INC.: KEY EXECUTIVES
TABLE 131. SAS INSTITUTE INC.: COMPANY SNAPSHOT
TABLE 132. SAS INSTITUTE INC.: PRODUCT PORTFOLIO
TABLE 133. TERADATA CORPORATION: COMPANY SNAPSHOT
TABLE 134. TERADATA CORPORATION: PRODUCT PORTFOLIO
TABLE 135. TIBCO SOFTWARE INC.: KEY EXECUTIVES
TABLE 136. TIBCO SOFTWARE INC.: COMPANY SNAPSHOT
TABLE 137. TIBCO SOFTWARE INC.: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01. KEY MARKET SEGMENTS
FIGURE 02. GLOBAL PRESCRIPTIVE ANALYTICS MARKET, 2018–2026
FIGURE 03. GLOBAL PRESCRIPTIVE ANALYTICS MARKET, BY REGION, 2018–2026
FIGURE 04. TOP IMPACTING FACTORS
FIGURE 05. TOP INVESTMENT POCKETS
FIGURE 06. KEY PLAYERS IN PRESCRIPTIVE ANALYTICS MARKET
FIGURE 07. MODERATE-TO-HIGH BARGAINING POWER OF SUPPLIERS
FIGURE 08. LOW-TO-HIGH BARGAINING POWER OF BUYER
FIGURE 09. LOW-TO-HIGH THREAT OF SUBSTITUTES
FIGURE 10. MODERATE-TO-HIGH THREAT OF NEW ENTRANTS
FIGURE 11. LOW-TO-HIGH COMPETITIVE RIVALRY
FIGURE 12. VALUE CHAIN ANALYSIS OF PRESCRIPTIVE ANALYTICS MARKET
FIGURE 13. MARKET DYNAMICS: GLOBAL PRESCRIPTIVE ANALYTICS MARKET
FIGURE 14. INDUSTRIES WITH BIG DATA INVESTMENT, IN 2017
FIGURE 15. INDUSTRY ROADMAP OF PRESCRIPTIVE ANALYTICS
FIGURE 16. ANALYTICS VALUE CURVE IN BUSINESS TRANSFORMATION
FIGURE 17. GLOBAL PRESCRIPTIVE ANALYTICS MARKET REVENUE, BY COMPONENT, 2018–2026 ($MILLION)
FIGURE 18. COMPARATIVE SHARE ANALYSIS OF GLOBAL PRESCRIPTIVE ANALYTICS MARKET FOR SOFTWARE, BY COUNTRY, 2018 & 2026 (%)
FIGURE 19. COMPARATIVE SHARE ANALYSIS OF GLOBAL PRESCRIPTIVE ANALYTICS MARKET FOR SERVICES, BY COUNTRY, 2018 & 2026 (%)
FIGURE 20. GLOBAL PRESCRIPTIVE ANALYTICS MARKET, BY DEPLOYMENT, 2018-2026
FIGURE 21. COMPARATIVE SHARE ANALYSIS GLOBAL PRESCRIPTIVE ANALYTICS MARKET FOR CLOUD, BY COUNTRY, 2018 & 2026 (%)
FIGURE 22. COMPARATIVE SHARE ANALYSIS GLOBAL PRESCRIPTIVE ANALYTICS MARKET FOR ON-PREMISE, BY COUNTRY, 2018 & 2026 (%)
FIGURE 23. GLOBAL PRESCRIPTIVE ANALYTICS MARKET, BY BUSINESS FUNCTION, 2018–2025
FIGURE 24. COMPARATIVE SHARE ANALYSIS GLOBAL PRESCRIPTIVE ANALYTICS MARKET FOR OPERATIONS, BY COUNTRY, 2018 & 2026 (%)
FIGURE 25. COMPARATIVE SHARE ANALYSIS GLOBAL PRESCRIPTIVE ANALYTICS MARKET FOR SALES, BY COUNTRY, 2018 & 2026 (%)
FIGURE 26. COMPARATIVE SHARE ANALYSIS GLOBAL PRESCRIPTIVE ANALYTICS MARKET FOR MARKETING, BY COUNTRY, 2018 & 2026 (%)
FIGURE 27. COMPARATIVE SHARE ANALYSIS GLOBAL PRESCRIPTIVE ANALYTICS MARKET FOR FINANCE, BY COUNTRY, 2018 & 2026 (%)
FIGURE 28. COMPARATIVE SHARE ANALYSIS GLOBAL PRESCRIPTIVE ANALYTICS MARKET FOR HUMAN RESOURCES, BY COUNTRY, 2018 & 2026 (%)
FIGURE 29. GLOBAL PRESCRIPTIVE ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2018–2026
FIGURE 30. COMPARATIVE SHARE ANALYSIS GLOBAL PRESCRIPTIVE ANALYTICS MARKET FOR HEALTHCARE, BY COUNTRY, 2018 & 2026 (%)
FIGURE 31. COMPARATIVE SHARE ANALYSIS GLOBAL PRESCRIPTIVE ANALYTICS MARKET FOR BFSI, BY COUNTRY, 2018 & 2026 (%)
FIGURE 32. COMPARATIVE SHARE ANALYSIS GLOBAL PRESCRIPTIVE ANALYTICS MARKET FOR IT AND TELECOMMUNICATIONS, BY COUNTRY, 2018 & 2026 (%)
FIGURE 33. COMPARATIVE SHARE ANALYSIS GLOBAL PRESCRIPTIVE ANALYTICS MARKET FOR RETAIL, BY COUNTRY, 2018 & 2026 (%)
FIGURE 34. COMPARATIVE SHARE ANALYSIS GLOBAL PRESCRIPTIVE ANALYTICS MARKET FOR MEDIA AND ENTERTAINMENT, BY COUNTRY, 2018 & 2026(%)
FIGURE 35. COMPARATIVE SHARE ANALYSIS GLOBAL PRESCRIPTIVE ANALYTICS MARKET FOR MANUFACTURING, BY COUNTRY, 2018 & 2026 (%)
FIGURE 36. COMPARATIVE SHARE ANALYSIS GLOBAL PRESCRIPTIVE ANALYTICS MARKET FOR ENERGY AND UTILITIES, BY COUNTRY, 2018 & 2026 (%)
FIGURE 37. COMPARATIVE SHARE ANALYSIS GLOBAL PRESCRIPTIVE ANALYTICS MARKET FOR TRANSPORTATION AND LOGISTICS, BY COUNTRY, 2018 & 2026 (%)
FIGURE 38. COMPARATIVE SHARE ANALYSIS GLOBAL PRESCRIPTIVE ANALYTICS MARKET FOR GOVERNMENT, BY COUNTRY, 2018 & 2026 (%)
FIGURE 39. COMPARATIVE SHARE ANALYSIS GLOBAL PRESCRIPTIVE ANALYTICS MARKET FOR OTHERS, BY COUNTRY, 2018 & 2026 (%)
FIGURE 40. GLOBAL PRESCRIPTIVE ANALYTICS MARKET, BY REGIONS, 2018–2026
FIGURE 41. U.S. PRESCRIPTIVE ANALYTICS MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 42. CANADA PRESCRIPTIVE ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 43. GERMANY PRESCRIPTIVE ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 44. UK PRESCRIPTIVE ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 45. FRANCE PRESCRIPTIVE ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 46. REST OF EUROPE PRESCRIPTIVE ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 47. JAPAN PRESCRIPTIVE ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 48. CHINA PRESCRIPTIVE ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 49. INDIA PRESCRIPTIVE ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 50. REST OF ASIA-PACIFIC PRESCRIPTIVE ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 51. LATIN AMERICA PRESCRIPTIVE ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 52. MIDDLE EAST PRESCRIPTIVE ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 53. AFRICA PRESCRIPTIVE ANALYTICS MARKET REVENUE, 2018-2026 ($MILLION)
FIGURE 54. KEY PLAYER POSITIONING ANLYSIS: GLOBAL PRESCRIPTIVE ANALYTICS MARKET
FIGURE 55. TOP WINNING STRATEGIES, BY YEAR, 2016-2019
FIGURE 56. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2016-2019
FIGURE 57. TOP WINNING STRATEGIES, BY COMPANY, 2016-2019
FIGURE 58. COMPETITIVE DASHBOARD
FIGURE 59. COMPETITIVE DASHBOARD
FIGURE 60. COMPETITIVE HEATMAP OF KEY PLAYERS
FIGURE 61. PATENT ANALYSIS, BY REGION
FIGURE 62. PATENT ANALYSIS, BY APPLICANT
FIGURE 63. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 64. FAIR ISAAC CORPORATION: REVENUE, 2016–2018 ($MILLION)
FIGURE 65. FAIR ISAAC CORPORATION: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 66. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 67. INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE, 2016–2018 ($MILLION)
FIGURE 68. INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 69. INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 70. R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 71. INFOR: REVENUE, 2017–2019 ($MILLION)
FIGURE 72. INFOR: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 73. INFOR: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 74. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 75. ORACLE CORPORATION: REVENUE, 2016–2018 ($MILLION)
FIGURE 76. ORACLE CORPORATION: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 77. ORACLE CORPORATION: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 78. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 79. SALESFORCE.COM, INC.: REVENUE, 2016–2018 ($MILLION)
FIGURE 80. SALESFORCE.COM, INC.: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 81. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 82. SAP SE: REVENUE, 2016–2018 ($MILLION)
FIGURE 83. SAP SE: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 84. SAP SE: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 85. SAS INSTITUTE INC.: REVENUE, 2016–2018 ($MILLION)
FIGURE 86. TERADATA CORPORATION: KEY EXECUTIVES

 
 

As per CXOs perspectives of top companies, the prescriptive analytics market is expected to grow at a significant rate owing to the on-going data analytics trends among various industries across the globe. In addition, the market in Europe and Asia-Pacific is growing at a rapid rate and has enormous scope for enhancement and revenue growth. Growing need to make data-driven decisions to achieve sophisticated business intelligence strategies is a major factor expected to drive the growth of the market during the forecast period. Some of the factors that supplement the market growth include rise in demand for analytics to solve crime-based cases, high volume of data generated from connected devices, and increase in adoption of prescriptive analytics in business models for smart decision solutions.

Rise in need to uncover business strategy data patterns, which in turn will drive the revenue growth opportunities is growing the demand for analytics in industries such as healthcare and media & entertainment. Nowadays, struggle among players to strive for high customer retention and gain competitive advantages boosts the adoption of advance technologies, which is expected to help them gain insights by analyzing available data.

Market players that operate in analytics space abide with numerous government initiatives and collaborate with various production facilities globally. In addition, rigid competition in the analytics market compels players to invest heavily on R&D activities, which, in turn, is expected to create innovative and unique product functionalities. These factors propel the adoption of big data analytics in business intelligence initiatives.

Furthermore, the prescriptive analytics market is a consolidated market as players such as Fair, Isaac and Company (FICO), IBM Corporation, Infor, Oracle Corporation, River Logic, Inc., Salesforce.com Inc, SAP SE, SAS Institute Inc., Teradata Corporation, and Tibco Software Inc. hold major share globally. As players in developing economies are evolving in analytics domain and are gaining high demand for enhanced and innovative prescriptive analytics solutions and services from end-users, the prescriptive analytics market is expected to become splintered in the future.

 

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