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Pretzel is a dough-based, baked bread food product, which is usually twisted knot shaped, crisp, and brittle in nature. It is present in a wide range of shapes and sizes in the market with shiny outer surface appearance. Salt coupled with washing soda is considered as the most common flavor for pretzels. Sugars, glazes, seeds, chocolate, and nuts are some of the other seasonings of pretzels. Pretzel can be either soft or hard, among which soft ones are eaten shortly after preparation, while hard ones have longer shelf life.

The global pretzel market is driven by increase in the production capabilities of various players to cater to the growing demand from consumers. In addition, different product innovation resulting in newer forms and flavors supplements the market growth. However, intense competition from other food snacks in the market is expected to hamper the market growth during the forecast period.

The global pretzel market is segmented based on content, type, distribution channel, and geography. Based on content, the market is divided into salted pretzels and unsalted pretzels. Based on type, the market is segmented into hard and soft. Based on distribution channel, the market is fragmented supermarkets & hypermarkets, convenience stores, specialist retailers, online retailers, and others. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Comprehensive competitive analysis and profiles of major market players provided in the report are:

  • Auntie Annes
  • Boulder Brands
  • ConAgra
  • Frito-Lay
  • Herr Foods
  • J & J Snacks
  • Mars
  • Mr. Pretzel
  • Pretzels Inc.
  • Snyders-Lance

Key Benefits

  • This report provides an extensive analysis of the current trends and emerging estimations & dynamics of the global pretzel market.
  • Comprehensive analysis of factors that drive and restrict the growth of the market is provided in the report.
  • Detailed analysis of the industry based on type and application help in understanding the trending products across geographies.
  • Porters five forces analysis highlights the potency of buyers and suppliers to understand the market potency.
  • Extensive analysis of the market is conducted by following key product positioning and monitoring of top players within the market framework.

Pretzel Market Key Segments:

By Content

  • Salted Pretzels
  • Unsalted Pretzels

By Type

  • Hard
  • Soft

By Distribution Channel

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Specialist Retailers
  • Online Retailers
  • Others

By Geography

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Italy
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia-Pacific
  • LAMEA
    • Brazil
    • South Africa
    • Argentina
    • Turkey
    • Rest of LAMEA
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Chapter: 1 INTRODUCTION

1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS
1.3. KEY MARKET SEGMENTS
1.4. RESEARCH METHODOLOGY

1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools & models

Chapter: 2 EXECUTIVE SUMMARY

2.1. CXO PERSPECTIVE

Chapter: 3 MARKET OVERVIEW

3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS

3.2.1. Top investment pockets
3.2.2. Top winning strategies

3.3. MARKET SHARE ANALYSIS, 2016
3.4. PORTER’S FIVE FORCES ANALYSIS

3.4.1. MARKET DYNAMICS
3.4.2. Drivers
3.4.3. Restraints
3.4.4. Opportunities

Chapter: 4 GLOBAL PRETZEL MARKET, BY CONTENT

4.1. OVERVIEW

4.1.1. Market size and forecast

4.2. SALTED PRETZELS

4.2.1. Key market trends
4.2.2. Growth factors and opportunities
4.2.3. Market size and forecast

4.3. UNSALTED PRETZELS

4.3.1. Key market trends
4.3.2. Growth factors and opportunities
4.3.3. Market size and forecast

Chapter: 5 GLOBAL PRETZEL MARKET, BY TYPE

5.1. OVERVIEW

5.1.1. Market size and forecast

5.2. HARD

5.2.1. Market size and forecast

5.3. SOFT

5.3.1. Market size and forecast

Chapter: 6 GLOBAL PRETZEL MARKET, BY DISTRIBUTION CHANNELS

6.1. OVERVIEW

6.1.1. Market size and forecast

6.2. SUPERMARKETS & HYPERMARKETS

6.2.1. Market size and forecast

6.3. CONVENIENCE STORES

6.3.1. Market size and forecast

6.4.     SPECIALIST RETAILERS

6.4.1. Market size and forecast

6.5. ONLINE RETAILERS

6.5.1. Market size and forecast

6.6. OTHERS

6.6.1. Market size and forecast

Chapter: 7 GLOBAL PRETZEL MARKET, BY GEOGRAPHY

7.1. OVERVIEW
7.2. NORTH AMERICA

7.2.1. Key market trends
7.2.2. Key growth factors and opportunities
7.2.3. Market size and forecast

7.2.3.1. By Content
7.2.3.2. By Type
7.2.3.3. By Distribution Channels

7.2.4. U.S.

7.2.4.1. Market size and forecast, by Distribution Channels

7.2.5. Canada

7.2.5.1. Market size and forecast, by Distribution Channels

7.2.6. Mexico

7.2.6.1. Market size and forecast, by Distribution Channels

7.3. EUROPE

7.3.1. Key market trends
7.3.2. Key growth factors and opportunities
7.3.3. Market size and forecast

7.3.3.1. By Content
7.3.3.2. By Type
7.3.3.3. By Distribution Channels

7.3.4. Germany

7.3.4.1. Market size and forecast, by Distribution Channels

7.3.5. France

7.3.5.1. Market size and forecast, by Distribution Channels

7.3.6. UK

7.3.6.1. Market size and forecast, by Distribution Channels

7.3.7. Italy

7.3.7.1. Market size and forecast, by Distribution Channels

7.3.8. Rest of Europe

7.3.8.1. Market size and forecast, by Distribution Channels

7.4. ASIA-PACIFIC

7.4.1. Key market trends
7.4.2. Key growth factors and opportunities
7.4.3. Market size and forecast

7.4.3.1. By Content
7.4.3.2. By Type
7.4.3.3. By Distribution Channels

7.4.4. China

7.4.4.1. Market size and forecast, by Distribution Channels

7.4.5. Japan

7.4.5.1. Market size and forecast, by Distribution Channels

7.4.6. India

7.4.6.1. Market size and forecast, by Distribution Channels

7.4.7. Australia

7.4.7.1. Market size and forecast, by Distribution Channels

7.4.8. Korea

7.4.8.1. Market size and forecast, by Distribution Channels

7.4.9. Rest of Asia-Pacific

7.4.9.1. Market size and forecast, by Distribution Channels

7.5. LAMEA

7.5.1. Key market trends
7.5.2. Key growth factors and opportunities
7.5.3. Market size and forecast

7.5.3.1. By Content
7.5.3.2. By Type
7.5.3.3. By Distribution Channels

7.5.4. Brazil

7.5.4.1. Market size and forecast, by Distribution Channels

7.5.5. Saudi Arabia

7.5.5.1. Market size and forecast, by Distribution Channels

7.5.6. South Africa

7.5.6.1. Market size and forecast, by Distribution Channels

7.5.7. Rest of LAMEA

7.5.7.1. Market size and forecast, by Distribution Channels

Chapter: 8 COMPANY PROFILES

8.1. AUNTIE ANNE’S

8.1.1. Operating business segments
8.1.2. Business performance
8.1.3. Key strategic moves and developments

8.2. BOULDER BRANDS

8.2.1. Operating business segments
8.2.2. Business performance
8.2.3. Key strategic moves and developments

8.3. CONAGRA

8.3.1. Operating business segments
8.3.2. Business performance
8.3.3. Key strategic moves and developments

8.4. FRITO-LAY

8.4.1. Operating business segments
8.4.2. Business performance
8.4.3. Key strategic moves and developments

8.5. HERR FOODS

8.5.1. Operating business segments
8.5.2. Business performance
8.5.3. Key strategic moves and developments

8.6. J & J SNACKS

8.6.1. Operating business segments
8.6.2. Business performance
8.6.3. Key strategic moves and developments

8.7. MARS

8.7.1. Operating business segments
8.7.2. Business performance
8.7.3. Key strategic moves and developments

8.8. MR. PRETZEL

8.8.1. Operating business segments
8.8.2. Business performance
8.8.3. Key strategic moves and developments

8.9. PRETZELS INC.

8.9.1. Operating business segments
8.9.2. Business performance
8.9.3. Key strategic moves and developments

8.10. SNYDER’S-LANCE

8.10.1. Operating business segments
8.10.2. Business performance
8.10.3. Key strategic moves and developments
With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

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