Processed Poultry Meat Market Overview:
Processed Poultry Meat Market is expected to garner $289.16 billion by 2020, registering a CAGR of 6.4% during the forecast period 2015-2020.
Processed poultry meat is derived from the processing and treatment of poultry meat to prolong its shelf life and to enhance its taste. These processes include use of chemical preservatives such as sodium nitrite. Processed poultry has gained higher acceptance over the other meat, such as pork and beef, owing to high protein content and affordable price. Poultry meat has a higher demand among consumers, as it is less expensive as compared with other meat. Increased intake of poultry meat due its high protein content amongst health-conscious individuals is a key factor boosting the growth of the processed poultry meat market.
The study of the processed poultry meat market in this report covers information on processed products made from meats of poultry such as chicken, turkey, duck and others (geese, quail, guinea fowl, squab, pheasant). The products, that use synthetic or organic preservatives such as sodium nitrite and salt, have been analyzed. These are ready-to-cook and ready-to-eat products. Processed poultry meat includes nuggets, patties, burgers, sausages, drumstick, cutlet, strips and other products.
Revenue generated from the sales of processed poultry products has been considered for market sizing, whereas the revenue generated from sales of fresh, raw and unprocessed poultry meat has not been included in the report.
World Processed Poultry Market Segmentation
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The processed poultry meat market is segmented on the basis of type of poultry, product type, end user and geography. The type of poultry segment is further classified into chicken meat, turkey meat, duck meat and others. The product type segment comprises of cured and uncured products. End user segment is categorized into retail and food service industry. Based on geography, the poultry processed meat market is segmented into North America, Europe, Asia-Pacific and LAMEA regions.
Key players in the global poultry processed meat market include BRF S.A., Cherkizovo Group, Hormel Foods Corporation, Marfrig Global Foods S.A., Nippon Meat Packers, Inc., Tyson Foods, Inc., Smithfield Foods, Inc., Sanderson Farms, Incorporated, JBS S.A., and Cargill Incorporated.
TOP FACTORS IMPACTING WORLD POULTRY PROCESSED MEAT MARKET
Health consciousness towards animal protein rich diet:
Consumer awareness regarding animal protein rich diet has grown substantially over the last few years. Consumers in the developed countries are now avoiding intake of protein rich diet, owing to its high saturated fat content, leading to severe health hazards. In this scenario, poultry meat is the most feasible option for consumers. Increased health consciousness towards animal protein rich diet drives the processed poultry meat market.
Demand for processed & convenience foods:
In large sections of the world, number of working women has increased considerably. Processed and convenience foods are now gaining increasing acceptance among consumers owing to increased disposable income. Processed and convenience foods are gaining high acceptance owing to the rapid urbanization and changing life style.
Cost incurred to breed poultry birds are less than pork and beef. Thus, poultry meat is more affordable than pork and beef meat globally. As a result, cost involved in processing poultry meat products are also less. Price affordability factors have become important in developed as well as developing countries, owing to the economic consideration.
Top factors impacting global processed poultry market:
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TOP INVESTMENT POCKETS OF PROCESSED POULTRY MEAT MARKET
Chicken is the most lucrative poultry product amongst all processed poultry meat products with regards to market attractiveness. The popularity of chicken is usually attributed to its affordable pricing. Besides affordable pricing, the nutritional value of chicken meat has also contributed to its all-time popularity. The significant market size of these materials along with a satisfactory growth rate ensures profitability and return to investment. Processed poultry meat made from turkey and duck occupy less market share as compared to chicken meat. Processed meat made from other poultry offer a comparatively lower return on investment.
Top investment pockets of processed poultry meat market:
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- This report provides market scenario of current trends and revenues that are forecast from 2015- 2020
- Market intelligence for key developmental strategies adopted by top companies are explained with impact analysis
- Practical evaluation of key market drivers and restraints for global poultry processed meat market segments such as poultry type, product type and end-user are dealt
- Emphasis is laid on key factors affecting the growth of poultry processed meat market. These factors are critically analyzed to reveal the most influencing factors
- Patent analysis of recently granted patents are explained according to geographies that give market intelligence of future trend and transitions
PROCESSED POULTRY MEAT MARKET SEGMENT
By Types of Poultry
- Chicken Meat
- Turkey Meat
- Duck Meat
By Product Type
By End User
- North America
Table of Contents
CHAPTER 1 INTRODUCTION
1.1 Report description
1.2 Key benefits
1.3 Key market segments
1.4 Research methodology
1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models
CHAPTER 2 MARKET OVERVIEW
2.1 Executive summary
2.2 CXO perspective
2.3 Market definition and scope
2.4 Key findings
2.4.1 Top impacting factors
2.4.2 Top investment pockets
2.4.3 Top winning strategies
2.5 Porters five force analysis
2.5.1 Low product differentiation and threat of backward integration lowers the bargaining power of suppliers
2.5.2 Stringent government regulations create moderate threats of new entrants
2.5.3 Rich source of animal protein at affordable price results into low threat of substitutes
2.5.4 Presence of strong brands with low product differentiation creates moderate industry rivalry
2.5.5 Lack of feasible substitute lower the bargaining power of buyers
2.6 Value chain analysis
2.7 Market share analysis, 2014
2.8 Market dynamics
184.108.40.206 Increased health consciousness towards animal protein rich diet
220.127.116.11 Increased demand for processed and convenience foods
18.104.22.168 Price affordability of poultry meat
22.214.171.124 Fresh poultry products offered by unorganized players
126.96.36.199 Outbreaks of avian diseases
188.8.131.52 Government support in emerging economies
184.108.40.206 Growth of retail sector in developing countries
CHAPTER 3 GLOBAL PROCESSED POULTRY MEAT MARKET BY POULTRY TYPE
3.1.1 Key market trends
3.1.2 Key growth factors and opportunities
3.1.3 Competitive scenario
3.1.4 Market size and forecast
3.2 Turkey meat
3.2.1 Key market trends
3.2.2 Key growth factors and opportunities
3.2.3 Competitive scenario
3.2.4 Market size and forecast
3.3 Duck meat
3.3.1 Key market trends
3.3.2 Key growth factors and opportunities
3.3.3 Competitive scenario
3.3.4 Market size and forecast
3.4.1 Key market trends
3.4.2 Key growth factors and opportunities
3.4.3 Competitive scenario
3.4.4 Market size and forecast
CHAPTER 4 GLOBAL PROCESSED POULTRY MEAT MARKET BY PRODUCT TYPE
4.1 Cured meat
4.1.1 Key market trends
4.1.2 Key growth factors and opportunities
4.1.3 Competitive scenario
4.1.4 Market size and forecast
4.2 Uncured meat
4.2.1 Key market trends
4.2.2 Key growth factors and opportunities
4.2.3 Competitive scenario
4.2.4 Market size and forecast
CHAPTER 5 GLOBAL PROCESSED POULTRY MEAT MARKET BY END-USER
5.1.1 Key market trends
5.1.2 Key growth factors and opportunities
5.1.3 Market size and forecast
5.2 Food Service
5.2.1 Key market trends
5.2.2 Key growth factors and opportunities
5.2.3 Market size and forecast
CHAPTER 6 GLOBAL PROCESSED POULTRY MEAT MARKET BY GEOGRAPHY
6.1 North America
6.1.1 Key market trends
6.1.2 Key growth factors and opportunities
6.1.3 Competitive scenario
6.1.4 Market size and forecast
6.2.1 Key market trends
6.2.2 Key growth factors and opportunities
6.2.3 Competitive scenario
6.2.4 Market size and forecast
6.3.1 Key market trends
6.3.2 Key growth factors and opportunities
6.3.3 Competitive scenario
6.3.4 Market size and forecast
6.4.1 Key market trends
6.4.2 Key growth factors and opportunities
6.4.3 Competitive scenario
6.4.4 Market size and forecast
CHAPTER 7 COMPANY PROFILE
7.1 BRF S.A.
7.1.1 BRF S.A. overview
7.1.2 Company snapshot
7.1.3 Business performance
7.1.4 Strategic moves and developments
7.1.5 SWOT analysis of BRF S.A.
7.2 Cherkizovo Group
7.2.1 BRF S.A. overview
7.2.2 Company snapshot
7.2.3 Business performance
7.2.4 Strategic moves and developments
7.2.5 SWOT analysis of Cherkizovo group
7.3 Hormel Foods Corporation
7.3.1 Hormel Foods Corporation overview
7.3.2 Company snapshot
7.3.3 Business performance
7.3.4 Strategic moves and developments
7.3.5 SWOT analysis of Hormel Foods Corporation
7.4 Marfrig Global Foods S.A
7.4.1 Marfrig Global Foods S.A. overview
7.4.2 Company snapshot
7.4.3 Business performance
7.4.4 SWOT analysis of Marfrig Global Foods S.A.
7.5 Nippon Meat Packers, Inc.
7.5.1 Nippon Meat Packers, Inc. overview
7.5.2 Company snapshot
7.5.3 Business performance
7.5.4 SWOT analysis of Nippon Meat Packers, Inc.
7.6 Tyson Foods, Inc.
7.6.1 Tyson Foods, Inc. overview
7.6.2 Company snapshot
7.6.3 Business performance
7.6.4 Strategic moves and developments
7.6.5 SWOT analysis of Tyson Foods, Inc.
7.7 Smithfield Foods, Inc.
7.7.1 Smithfield Foods, Inc. overview
7.7.2 Company snapshot
7.7.3 Business performance
7.7.4 Strategic moves and developments
7.7.5 SWOT analysis of Smithfield Foods, Inc.
7.8 Sanderson Farms, Incorporated
7.8.1 Sanderson Farms, Incorporated overview
7.8.2 Company snapshot
7.8.3 Business performance
7.8.4 Strategic moves and developments
7.8.5 SWOT analysis of Sanderson Farms, Incorporated
7.9 JBS S.A.
7.9.1 JBS S.A. overview
7.9.2 Company snapshot
7.9.3 Business performance
7.9.4 Strategic moves and developments
7.9.5 SWOT analysis and strategic conclusion of JBS S.A.
7.10 Cargill Incorporated
7.10.1 Company overview
7.10.2 Company snapshot
7.10.3 Business performance
7.10.4 Strategic moves and developments
7.10.5 SWOT analysis of Cargill Incorporated
List of Figures
FIG. 1 TOP IMPACTING FACTORS
FIG. 2 TOP INVESTMENT POCKETS OF PROCESSED POULTRY MEAT MARKET
FIG. 3 TOP WINNING STRATEGIES OF PROCESSED POULTRY MEAT MARKET
FIG. 4 PORTERS FIVE FORCE MODEL
FIG. 5 VALUE CHAIN OF PROCESSED POULTRY MEAT MARKET
FIG. 6 MARKET SHARE ANALYSIS, 2014
FIG. 7 READY MEALS AND CONVENIENCE MEAT PRODUCTS PURCHASED IN U.K., IN GRAMS (1975-2010)
FIG. 8 CHICKEN AND BEEF MEAT CONSUMPTION IN THE U.S., IN 1000 MT (1998-2013)
FIG. 9 PER CAPITA CONSUMPTION OF POULTRY IN U.S. IN KG (2009-2014)
FIG. 10 PER CAPITA CONSUPTION OF CHICKEN IN U.S., IN KG (2009-2014)
FIG. 11 PER CAPITA CONSUPTION OF POULTRY MEAT IN EUROPE, IN KG (2007-2011)
FIG. 12 PER CAPITA POULTRY MEAT CONSUMPTION IN INDIA, IN KG (2010-2014)
FIG. 13 SOUTH AFRICA BROILER MEAT (POULTRY) DOMESTIC CONSUMPTION, IN 1000 MT (2010-2014)
FIG. 14 REVENUE GENERATED BY BRF S.A., 2012-2014 ($MILLION)
FIG. 15 REVENUE OF BRF S.A. BY BUSINESS SEGMENT (%), 2014
FIG. 16 REVENUE OF BRF S.A. BY GEOGRAPHY (%), 2014
FIG. 17 SWOT ANALYSIS OF BRF S.A.
FIG. 18 REVENUE GENERATED BY CHERKIZOVO GROUP, 2012-2014 ($MILLION)
FIG. 19 REVENUE OF CHERKIZOVO GROUP BY BUSINESS SEGMENT (%), 2014
FIG. 20 SWOT ANALYSIS OF CHERKIZOVO GROUP
FIG. 21 REVENUE GENERATED BY HORMEL FOODS CORPORATION, 2011-2013 ($MILLION)
FIG. 22 REVENUE OF HORMEL FOODS CORPORATION BY BUSINESS SEGMENT (%), 2013
FIG. 23 REVENUE OF HORMEL FOODS CORPORATION BY GEOGRAPHY (%), 2013
FIG. 24 SWOT ANALYSIS OF HORMEL FOODS CORPORATION
FIG. 25 REVENUE GENERATED BY MARFRIG GLOBAL FOODS S.A. 2012-2014 ($MILLION)
FIG. 26 REVENUE OF MARFRIG GLOBAL FOODS S.A. BY BUSINESS SEGMENT (%), 2014
FIG. 27 REVENUE OF MARFRIG GLOBAL FOODS S.A. BY GEOGRAPHY (%), 2014
FIG. 28 SWOT ANALYSIS OF MARFRIG GLOBAL FOODS S.A.
FIG. 29 REVENUE GENERATED BY NIPPON MEAT PACKERS, INC., 2012-2014 ($MILLION)
FIG. 30 REVENUE OF NIPPON MEAT PACKERS, INC. BY BUSINESS SEGMENT (%), 2014
FIG. 31 REVENUE OF NIPPON MEAT PACKERS, INC. BY GEOGRAPHY (%), 2014
FIG. 32 SWOT ANALYSIS OF NIPPON MEAT PACKERS, INC.
FIG. 33 REVENUE GENERATED BY TYSON FOODS, INC., 2011-2013 ($MILLION)
FIG. 34 REVENUE OF TYSON FOODS, INC. BY BUSINESS SEGMENT (%), 2013
FIG. 35 SWOT ANALYSIS OF TYSON FOODS, INC.
FIG. 36 REVENUE GENERATED BY SMITHFIELD FOODS, INC. (2012-2014)
FIG. 37 REVENUE OF SMITHFIELD FOODS, INC.BY BUSINESS SEGMENT (%), 2014
FIG. 38 REVENUE OF SMITHFIELD FOODS, INC.BY GEOGRAPHY (%), 2014
FIG. 39 SWOT ANALYSIS OF SMITHFIELD FOODS, INC.
FIG. 40 REVENUE GENERATED BY SANDERSON FARMS, INCORPORATED (2011-2-14)
FIG. 41 SWOT ANALYSIS OF SANDERSON FARMS, INCORPORATED
FIG. 42 REVENUE GENERATED BY JBS S.A., 2012-2014 ($MILLION)
FIG. 43 REVENUE OF JBS S.A. BY BUSINESS SEGMENT (%), 2014
FIG. 44 REVENUE OF JBS S.A. BY GEOGRAPHY (%), 2014
FIG. 45 SWOT ANALYSIS AND STRATEGIC CONCLUSION OF JBS S.A.
FIG. 46 SWOT ANALYSIS OF CARGILL INCORPORATED
List of Tables
TABLE 1 WORLD PROCESSED POULTRY MEAT MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 2 COMPARISION CHART OF NUTRIENT VALUES IN MAJOR MEAT TYPES
TABLE 3 WORLD PROCESSED POULTRY MEAT MARKET REVENUE BY POULTRY TYPE, 2014-2020 ($MILLION)
TABLE 4 WORLD PROCESSED CHICKEN MEAT MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 5 WORLD PROCESSED TURKEY MEAT MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 6 WORLD PROCESSED DUCK MEAT MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 7 WORLD PROCESSED OTHER POULTRY MEAT MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 8 WORLD PROCESSED POULTRY MEAT MARKET REVENUE BY PRODUCT TYPE, 2014-2020 ($MILLION)
TABLE 9 WORLD PROCESSED POULTRY CURED MEAT MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 10 WORLD PROCESSED POULTRY UNCURED MEAT MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 11 WORLD PROCESSED POULTRY MEAT MARKET REVENUE BY END-USER, 2014-2020 ($MILLION)
TABLE 12 WORLD PROCESSED POULTRY MEAT RETAIL MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 13 WORLD PROCESSED POULTRY MEAT FOOD SERVICE MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 14 NORTH AMERICA PROCESSED POULTRY MEAT MARKET REVENUE BY POULTRY TYPE, 2014-2020 ($MILLION)
TABLE 15 EUROPE PROCESSED POULTRY MEAT MARKET REVENUE BY POULTRY TYPE, 2014-2020 ($MILLION)
TABLE 16 ASIA-PACIFIC PROCESSED POULTRY MEAT MARKET REVENUE BY POULTRY TYPE, 2014-2020 ($MILLION)
TABLE 17 LAMEA PROCESSED POULTRY MEAT MARKET REVENUE BY POULTRY TYPE, 2014-2020 ($MILLION)
TABLE 18 SNAPSHOT OF BRF S.A.
TABLE 19 SNAPSHOT OF CHERKIZOVO GROUP
TABLE 20 SNAPSHOT OF HORMEL FOODS CORPORATION
TABLE 21 SNAPSHOT OF MARFRIG GLOBAL FOODS S.A.
TABLE 22 SNAPSHOT OF NIPPON MEAT PACKERS, INC.
TABLE 23 SNAPSHOT OF TYSON FOODS, INC.
TABLE 24 SNAPSHOT OF SMITHFIELD FOODS, INC.
TABLE 25 SNAPSHOT OF SANDERSON FARMS, INCORPORATED
TABLE 26 SNAPSHOT OF JBS S.A.
TABLE 27 SNAPSHOT OF CARGILL INCORPORATED
Processed poultry meat is a convenience food, which converts raw poultry meat into ready-to-cook meat products. These products are in high demand owing to the changing lifestyle of individuals, especially in the urban areas. Meat, such as pork and beef, are a rich source of proteins, but contain high saturated fats, which can lead to diseases such as heart attack and atherosclerosis. However, consumers prefer poultry products over other meat as they contain low saturated fats, making them a healthier option. In addition, affordable price of poultry meat is the key factor responsible for its growing demand.
Retailers, such as Wal-Mart, Carrefour, Costco Wholesale Corporation, Tesco PLC and others have been expanding their business operations in the Asia Pacific and LAMEA regions. For instance, Carrefour, world’s second largest retailer, marked its entry in India in 2010. Penetration of such retailers in these regions would support the growth of processed poultry meat market in future. Government organizations in most of the countries, especially in China and India, have launched various initiatives to strengthen the domestic food processing market. This would eventually boost the growth of the processed poultry meat market.
North America is the largest market for processed chicken meat in the world, owing to lower content of saturated fat in chicken. Presently, India accounts for 40% of the total consumption of raw chicken meat in the world. It is anticipated that companies operating in the raw poultry meat market would adopt forward business strategy as a part of their business expansion to sustain the stiff competition in the market.
Several companies operating in the world processed poultry meat market have adopted acquisitions, expansion and product launch as their key growth strategies to remain competitive and to increase their market presence. For instance, in 2013, BRF S.A. acquired Federal Foods Limited, a privately owned company in U.A.E. to expand its market presence in the Middle East region. The prominent companies operating in the market have been proactively developing new products to cater to the changing preferences of consumers.