Processed Poultry Meat Market Overview:
Processed Poultry Meat Market is expected to garner $289.16 billion by 2020, registering a CAGR of 6.4% during the forecast period 2015-2020.
Processed poultry meat is derived from the processing and treatment of poultry meat to prolong its shelf life and to enhance its taste. These processes include use of chemical preservatives such as sodium nitrite. Processed poultry has gained higher acceptance over the other meat, such as pork and beef, owing to high protein content and affordable price. Poultry meat has a higher demand among consumers, as it is less expensive as compared with other meat. Increased intake of poultry meat due its high protein content amongst health conscious individuals is a key factor boosting the growth of the processed poultry meat market.
The study of the processed poultry meat market in this report covers information on processed products made from meats of poultry such as chicken, turkey, duck and others (geese, quail, guinea fowl, squab, pheasant). The products, that use synthetic or organic preservatives such as sodium nitrite and salt, have been analyzed. These are ready-to-cook and ready-to-eat products. Processed poultry meat includes nuggets, patties, burgers, sausages, drumstick, cutlet, strips and other products.
Revenue generated from the sales of processed poultry products has been considered for market sizing, whereas the revenue generated from sales of fresh, raw and unprocessed poultry meat has not been included in the report.
World Processed Poultry Market Segmentation
The processed poultry meat market is segmented on the basis of type of poultry, product type, end user and geography. The type of poultry segment is further classified into chicken meat, turkey meat, duck meat and others. The product type segment comprises of cured and uncured products. End user segment is categorized into retail and food service industry. Based on geography, the market is segmented into North America, Europe, Asia Pacific and LAMEA regions.
TOP FACTORS IMPACTING WORLD PROCESSED POULTRY MARKET
Health consciousness towards animal protein rich diet:
Consumer awareness regarding animal protein rich diet has grown substantially over the last few years. Consumers in the developed countries are now avoiding intake of protein rich diet, owing to its high saturated fat content, leading to severe health hazards. In this scenario, poultry meat is the most feasible option for consumers. Increased health consciousness towards animal protein rich diet drives the processed poultry meat market.
Demand for processed & convenience foods:
In large sections of the world, number of working women has increased considerably. Processed and convenience foods are now gaining increasing acceptance among consumers owing to increased disposable income. Processed and convenience foods are gaining high acceptance owing to the rapid urbanization and changing life style.
Cost incurred to breed poultry birds are less than pork and beef. Thus, poultry meat is more affordable than pork and beef meat globally. As a result, cost involved in processing poultry meat products are also less. Price affordability factors have become important in developed as well as developing countries, owing to the economic consideration.
Top factors impacting global processed poultry market:
TOP INVESTMENT POCKETS OF PROCESSED POULTRY MEAT MARKET
Chicken is the most lucrative poultry product amongst all processed poultry meat products with regards to market attractiveness. The popularity of chicken is usually attributed to its affordable pricing. Besides affordable pricing, the nutritional value of chicken meat has also contributed to its all-time popularity. The significant market size of these materials along with a satisfactory growth rate ensures profitability and return to investment. Processed poultry meat made from turkey and duck occupy less market share as compared to chicken meat. Processed meat made from other poultry offer a comparatively lower return on investment.
Top investment pockets of processed poultry meat market:
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PROCESSED POULTRY MEAT MARKET SEGMENT
By Types of Poultry
- Chicken Meat
- Turkey Meat
- Duck Meat
By Product Type
By End User
- Food service
- North America