Professional Hair Care Market

The global professional hair care market was valued at $18,596.9 million in 2018, and is anticipated to reach $26,242.7 million by 2026 at a CAGR of 4.6% during the forecast period.

The professional hair care market includes premium and salon-based products that are organic and paraben free and ensure damage-free hair with a healthy scalp. The grooming goods known as professional hair care products are applied to the hair to achieve the desired hairstyle and are also used to treat hair issues like hair fall, frizzy hair, split ends, dandruff, and dry or itchy scalp. Shampoo, hair wax, hair colorants, straightening & perming treatments, hair gel, hair conditioner, and other items are among the professional hair care items. The use of these professional hair care products provides nourishment for the hair and scalp as well as an attractive haircut and appearance. Additionally, both young and old consumers are becoming more and more accustomed to using grooming items including hair straightening and perming products, hair colorants, and styling agents.

Moreover, customers' worries about hair protection, hair fall, hair density, and the quality of hair that needs to be periodically maintained have increased over the past few decades. The need for numerous professional hair care products, including shampoo, hair color, and others, is consequently increased. The market for professional hair care products including hair color, hair wax, hair straighteners, and others is boosted by factors like rising celebrity influence and ongoing self-consciousness over face attractiveness and appearance. Profits in the professional hair care sector are anticipated to rise as youth self-awareness about following fashion trends increases. Additionally, the availability of these professional hair care products through a variety of distribution channels, such as online shops, salons, and others, contributes to the expansion of the professional hair care market.

Due to the competent staff at salons and spas, customers are increasingly favoring professional hair care treatments. Most of the customers are fans of different celebrities, models, and industry leaders. Similarly to this, one of the biggest trends on social media platforms is DIY hairstyles and hair grooming videos. Customers who follow these leaders and celebrities on social media can thus observe how hairdo trends and grooming practices change among the large number of young people using these platforms. Due to changes in their needs for hair styling and grooming, these customers are the primary consumers for the professional hair care market. However, the cross-linking bonds of the hair structure can be modified by customers using professional hair care products, such as strengthening and perming products, which are widely accepted for this purpose. The use of professional hair care products has dramatically expanded as a result of the do-it-yourself (DIY) hair styling trend's popularity among consumers. Additionally, the hair structures of different human races vary, necessitating the use of expert hair care services and products when clients demand particular hairstyles. The majority of professional hair care products are simple to apply and use, and as a result, household use of these products has expanded.

Increased disposable income has significant effects on consumers' lifestyle awareness and purchasing power, which inevitably results in an increase in the use of goods and services. The rate of employment growth drives a quick rise in consumer disposable income.  The professional hair care market is expanding as a result of the economy's improvement and the rise in disposable income. Customers who are fashion- and appearance-conscious and willing to pay more for hair maintenance and style tend to favor professional hair care services. Due to their high costs, professional hair care treatments are regarded as luxury services. Additionally, consumers who care about their scalp health, hair color, and styling select professional hair care products to keep a nice appearance. These goods are superior to alternatives and have high-quality ingredients. People with large amounts of discretionary cash tend to favor professional hair care products because of the high cost of these items.

The mortality pattern in emerging and developed countries has radically changed, which has led to a rise in the number of young and aging people. This has been caused by changes in population composition as well as improvements in public health policies and the medical sector. Additionally, the aging population drives the expansion of the hair care industry because there is a greater need for treatments for issues with grey hair and the scalp.  The majority of women who utilize long hair have a variety of issues, including increased hair loss, split ends, and tangled hair; as a result, the demand for professional hair care services and products among female consumers has greatly increased.

A sizable portion of customers worldwide, according to OMICS, have sensitive scalp syndrome. In this instance, the patient experiences issues with the scalp, including itchiness, dandruff, an oily scalp, and pain in the hair roots. The exposure of the scalp and hair to air pollutants, such as particulate matter, polycyclic aromatic hydrocarbons (PAH), nickel, lead, arsenic, sulphur dioxide, nitrogen dioxide, and ammonia, is the cause of sensitive scalp syndrome. Environmental contamination has always mostly been caused by industrialization. Rapid industrialization has accelerated the rate at which dangerous chemical vapors and gases are released directly into the atmosphere, contributing to air pollution. Additionally, growth in the number of automobiles and the dangerous gases they emit, such as carbon monoxide and nitrogen oxide, has worsened air pollution. Air pollution is caused by an excessive amount of dust particles, risky fumes and gases, and other poisonous materials, all of which are bad for people's hair and scalps.

Different scalp issues can be treated with professional hair care services and products because unhygienic environments and direct skin contact with pathogens and dangerous substances are the main causes of these issues.

The growth of the global professional hair care market is significantly driven by fluctuation in hair style trends, rapid increase in disposable income, population growth, and rise in air pollution across the world. Moreover, increase in usage of professional hair care products in developed regions and growth in adoption of organic ingredients are expected to create a lot of opportunities for the hair coloring products, and shampoo manufacturers to create a mass customer base. However, the high cost of such premium and professional products, and involvement of hazardous chemicals to soften hair hamper the growth of the global professional hair care market.

Segmental Overview

The global professional hair care market is segmented on the basis of product type, distribution channel, and region. By product type, the market is classified into hair coloring, shampoo, styling agent, and straightening & perming product. By distribution channel, the professional hair care market is classified into hypermarket,

salon, specialty store, e-commerce, pharmacy, and others. On the basis of region, it is analyzed across North America (U.S., Canada, Mexico), Europe (Germany, France, UK, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, and Rest of Asia-Pacific), and LAMEA (Brazil, UAE, South Africa, Saudi Arabia, Turkey, and Rest of LAMEA).

By Product Type

On the basis of product type, the market is classified into hair coloring, shampoos, styling agents, straightening, and perming products. The shampoos accounted for a major share of the professional hair care market in 2018 and are expected to grow at a significant CAGR during the forecast period. The market has a large selection of professional shampoos that may meet the needs of customers and offer solutions for a variety of hair issues, including hair fall, dandruff, rough hair, and others. This fact fuels this market segment's expansion. Additionally, the leading manufacturers have introduced innovative shampoo products like dry & powder shampoo and solid shampoo bars that are intended to be environmentally friendly and appealing to customers who are passionate about protecting the environment. As a result, important manufacturers are being inspired to expand their product lines by producing herbal and organic shampoo, which will ultimately fuel the market's expansion.

By Distribution Channel

On the basis of distribution channel, the market is bifurcated into hypermarket/retail stores, e-commerce, specialty stores, pharmacies, salons, and others. The salon segment accounted for a major share of the Professional hair care market in 2018 and is expected to grow at a significant CAGR during the forecast period. Being presentable at all times has become increasingly important, especially among young consumers who believe that having the right haircut gives their whole face appearance a distinct personality. As a result, more men and women want to feel good about themselves and seem fashionable. This fuels the expansion of the professional beauty industry, which includes hair salons, nail salons, beauty salons, and other establishments that improve a person's appearance, such as by providing the right hairstyle. The expansion of the professional hair care market in terms of value sales is also aided by the many retail packages of various professional hair care goods, including shampoo, hair color, hair wax, hair gel, and other items, that salons give to their customers at a discount.

By Region

On the basis of region, the Professional hair care market is segmented into North America, Europe, Asia-Pacific, and LAMEA. The North America Professional hair care market accounted for a major share of the professional hair care market in 2018 and is expected to grow at a significant CAGR during the forecast period. Demand for various sorts of professional hair care products, including hair color, hair styling products, and others, has increased as a result of rising disposable income and consumer concern over appearance, particularly among millennials. These elements fuel the market expansion in this area. Consumers from various demographic groups in the U.S. have been making efforts to keep up with their appearances, including hair styling. Additionally, the growing concern for hair protection among consumers in this region and the consumer preference for natural and organic hair care products are predicted to create enormous opportunities for natural and organic professional hair care products in the near future.

Competitive Analysis

The prominent players operating in the global professional hair care market have strategically focused on product launches as their key strategy to gain a significant share of the market. The key players profiled in the report include L'Oréal Group, Henkel AG & Co., Procter & Gamble Co., Unilever Corporation, Kao Corporation, Aveda Corporation (Estée Lauder), Avon Products Inc., Revlon Inc., Tony & Guy, and Shiseido Company, Limited. The key players have adopted various strategies such as acquisition and product launch to increase their market share.

Some Examples of Product Launch in the Global Professional hair care market

• In October 2022, Henkel launched the first B2B2C hyper-personalized professional hair care brand to expand its presence across the globe.

Some Examples of Acquisition in the Global Professional hair care market

• In January 2023, Henkel acquired Shiseido Professional to expand its presence in Asia-Pacific professional hair care market.
• In January 2023, P&G acquired textured hair brand Mielle Organics to expand its product offering across the globe.
• In February 2022, Mamaearth acquired the haircare brand & salon business of BBLUNT from Godrej consumers to increase its product portfolio.

Key Benefits For Stakeholders

• This report provides a quantitative analysis of current trends, estimations, and dynamics of the global professional hair care market from 2019 to 2026 identify the prevailing market opportunities.
• Porter’s five forces analysis highlights the potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
• In-depth analysis of the market segmentation assists to determine the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global industry. The market player positioning segment facilitates benchmarking while providing a clear understanding of the present position of the key market players.
• The report includes analyses of the regional as well as global market, key players, market segments, application areas, and growth strategies.

 Professional Hair Care Market Report Highlights