Professional Hair Care Market Size, Share, Competitive Landscape and Trend Analysis Report, by Product Type, by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2024 - 2033

Market Introduction and Definition 

The market for professional hair care consists of products and services intended for hair care professionals and salons, mainly for styling, maintenance, and hair treatment. Products in this market include styling tools, shampoos, conditioners, hair colorants, and treatments that improve the appearance and health of hair. Professional hair care products are distinguished from consumer-grade counterparts by their superior formulas, specific ingredients, and intended advantages. Their services address a range of hair kinds and conditions, providing remedies for problems such as dryness, damage, and thinning hair. The market is driven by the rise in cost of high-end hair care products, increase in consumer knowledge regarding the importance of healthy hair, and the impact of celebrity and fashion endorsements.

Key Takeaways 

• The market study covers 20 countries. The research includes a segment analysis of each country in terms of value for the projected period. 

• More than 1, 500 product literatures, industry releases, annual reports, and other such documents of major market participants along with authentic industry journals, trade associations' releases, and government websites have been reviewed for generating high-value industry insights. 

• The study integrated high-quality data, professional opinions and analysis, and critical independent perspectives. The research approach is intended to provide a balanced view of global markets and to assist stakeholders in making educated decisions to achieve their most ambitious growth objectives. 

Key market dynamics 

Numerous significant factors influence the development and expansion of the market. The growing consumer knowledge and preference for high-end hair care products that provide certain advantages such as damage repair, color protection, and scalp health is one of the main drivers for the professional hair care market growth. In urban regions, where disposable incomes are higher and consumers are prepared to spend money on high-quality hair care products, this trend is especially significant. Furthermore, as people attempt to achieve salon-quality results at home, the growing impact of social media and beauty influencers has greatly increased professional hair care market demand. 

Product innovations and technological developments are also significant market dynamics. Companies are allocating significant resources to research and development to launch novel formulations using natural and organic ingredients as customer demand for clean beauty products rises. A growing number of innovations are propelling the market, such as customized hair care solutions that customize products to specific hair kinds and conditions. 

The market heavily relies on salon companies, as numerous firms partner with prestigious salons to improve their product offerings and perceptions. Salon alliances are a vital strategy for market participants since hairstylists' professional recommendations and endorsements have a big impact on consumer purchase decisions. 

Another crucial factor includes expanding a company's product line and market reach through mergers and acquisitions. Multinational companies, for example, frequently purchase local trademarks in order to establish a presence in particular regional markets and take advantage of their already distribution networks.  

The professional hair care market is expanding due to economic factors such as changes in lifestyles and increased disposable incomes, particularly in emerging areas like Asia-Pacific. However, the market also is dealing with fierce rivalry, which calls for constant innovation and promotion. Companies also have to deal with environmental issues about packaging and materials and regulatory restrictions about product compositions. 

Thus, the dynamic interplay of customer preferences, technological developments, strategic partnerships, and economic situations characterizes the professional hair care market and propels its continuous transformation and advancement. 

Parent Market Overview of the Global Professional Hair Care Market 

The larger beauty and personal care sector, which includes skincare, cosmetics, and personal hygiene products, includes an important portion of the global market. Due to expanding urbanization and rising disposable incomes, consumers are becoming more conscious about grooming and appearance, which is driving this parent industry. Due to their specific formulas meant for salon usage, professional hair care products stand out in this context and offer better quality and results than hair care products intended for general consumers. Technological developments, new product introductions, social media and fashion trends, and product innovations are important market drivers. The strong expansion and vitality of the professional hair care industry are supported by the broader beauty and personal care market. 

Market Segmentation 

The professional hair care market is segmented on the basis of product type, distribution channel, and region. By product type, the market is classified into hair coloring, shampoo, styling agent, and straightening & perming product. By distribution channel, the professional hair care market is classified into hypermarket, salon, specialty store, e-commerce, pharmacy, and others. By region, it is analyzed across North America (U.S., Canada, Mexico) , Europe (Germany, France, UK, Italy, Spain, and Rest of Europe) , Asia-Pacific (China, Japan, India, South Korea, and Rest of Asia-Pacific) , and LAMEA (Brazil, UAE, South Africa, Saudi Arabia, Turkey, and Rest of LAMEA) . 

Regional/Country Market Outlook 

The market for professional hair care shows varying regional growth patterns. Strong salon networks and increased customer awareness of high-end products are driving market expansion in the U.S., as per professional hair care market forecast. The Chinese industry is expanding rapidly due to rising disposable incomes and a trend toward luxury and organic hair care products. The Asia-Pacific region, which includes nations like Japan and India, has tremendous growth potential due to factors including the growing middle class, increasing urbanization, and growing beauty consciousness. According to professional hair care market statistics, Europe's well-established markets such as Germany and the UK remain strong due to their emphasis on sustainability and innovation. Thus, the professional hair care market is expected to grow rapidly due to varying geographical factors and shifting consumer preferences. 

Industry Trends: 

• In January 2024, to enhance professional hair care market share, Procter & Gamble partnered with large salon chains to broaden the reach of its professional hair care product distribution network. 

• In February 2024, Unilever established a new educational facility in Shanghai to instruct and accredit salon staff in the most recent methods of hair care and product application. 

• In March 2024, to address local demand and improve supply chain efficiency, Henkel established a new manufacturing plant in Thailand to produce its professional hair care brands. 

• In January 2024, Shiseido Professional partnered with top salon chains in Indonesia, Malaysia, and the Philippines to extend its distribution network throughout Southeast Asia. 

• In December 2023, Procter & Gamble acquired a well-known Chinese hair care brand to use its understanding of the local market to grow its market share in the professional sector. 

Competitive Landscape 

The major players operating in the professional hair care market include L'Oréal Group, Henkel AG & Co., Procter & Gamble Co., Unilever Corporation, Kao Corporation, Aveda Corporation (Estée Lauder) , Avon Products Inc., Revlon Inc., Tony & Guy, and Shiseido Company, Limited.? 

Recent Key Strategies and Developments 

• In January 2023, Henkel acquired Shiseido Professional to expand its presence in the Asia-Pacific professional hair care market. 

• In February 2022, Mamaearth acquired the haircare brand & salon business of BBLUNT from Godrej consumers to increase its product portfolio. 

Key Sources Referred 

• Professional Beauty Association (PBA)  

• International Salon & Spa Expo (ISSE)  

• National Cosmetology Association (NCA)  

• International Society of Hair Restoration Surgery (ISHRS)  

• American Association of Cosmetology Schools (AACS)  

• Intercoiffure Mondial 

• Cosmetic, Toiletry, and Perfumery Association (CTPA)  

• Australian Hairdressing Council (AHC)  

• All India Hair & Beauty Association (AIHBA)  

• British Beauty Council 

Key Benefits For Stakeholders

• This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the professional hair care market analysis to identify the prevailing professional hair care market opportunities.
• The market research is offered along with information related to key drivers, restraints, and opportunities.
• Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
• In-depth analysis of the professional hair care market segmentation assists to determine the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global market.
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
• The report includes the analysis of the regional as well as professional hair care market trends, key players, market segments, application areas, and market growth strategies.