Report Code: A12833 | Nov 2023 | Pages: NA | ||
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Pandemic disrupted the entire world and affected many industries.
Get detailed COVID-19 impact analysis on the Protein Powder Market
Request Now !Protein is the basic supplement required in the human body. They are essential for the proper maintenance and growth of the human body. Protein is found in various food elements such as eggs, meat, milk, nuts, fruits, and seeds. Protein powders are introduced in the market as it is difficult to get complete protein from meals. Protein powder is an additional source of protein, which is important in terms of influencing protein metabolism and the ability to perform muscleactivities.Proteinpowdershave various benefits such as bodybuilding, increased energy, injury recovery, muscle toning, and lean mass building. These benefits have motivated consumers to consume protein powders daily. Casein, soy protein, and whey protein are the main forms of protein powder
All of thesebenefits make protein powder more popular around the world. The need for protein powders is high among athletes. The key factors that drive the Protein Powder market include growth in awareness of protein benefits such as increased vitality and good weight management. Other factors which are estimated to boost the global protein powder market are increased middle class living standard and surge in disposable income. Besides the sports sector, the protein powder has great opportunities in the non-sports sectors and hence is expected to drive the protein powder market during the forecast period.
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COVID-19 Impact analysis
Top Impacting Factors
Market Trends
Rising Demand for Sports & Fitness
In today’s world, the younger generation is consistently gaining interest in sports and fitness activities, which has actually boosted the demand for sports and nutrition. The concept of sports drinks is comparatively new for Indian consumers, but with the gradual increase in its awareness and availability, the sports drinks industry has witnessed a high rate of growth.
Over the past of few years, the number of health-conscious customers across the world has increased. Individuals are involvedin adopting a healthy and a lively lifestyle, which has increased the demand for health-oriented food products. Thus, protein powder acts as an equivalent supplement for youngsters. Hence, with the rise in health and wellness awareness among the population, the demand for healthy food has increased substantially. Therefore, the demand of gym has even increased, which has further added to the demand for protein powder market within the region.
Markets are Mainly Dominated by North America
Protein powder manufacturers have an increased demand in North America. Here,manufacturers have a greatopportunity to grab an outsized consumer base in these regions. Manufacturers have created awareness among the consumers through knowledge based advertisements in order to incline an outsized number of health conscious people toward these products. Moreover, female consumers are more attracted towards flavor and men are more inclined towards fitness. Due to these factors, there is a surgein protein powder market.
The male segment is mainly under that performance driven group which are involved in health and nutrition. Most of the men seek protein nutrition for enhancement of their performance. They strive for more power and energy to support their high intensity exercise or workout. As a result, men consider having both pre and post workout supplementation. Moreover, some are early adopters of latest products with various benefits. Considering these factors, the male segment accounts for a better share within the global protein supplement market.
Key Benefits of the Report
Questions Answered of Protein Powder Market Research Report
Protein Powder Market Report Highlights
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Key Market Players | Omega Protein, ABH Pharma Inc., Amway, Makers Vitaco Health, GNC Holdings, Abbott Laboratories, Glanbia Group, Atlantic Multipower UK Limited, Living Inc., Herbalife International of America Inc. |
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