Pu-erh tea is a microbially fermented tea, which is produced in Yunnan region of China. It is made by using large-leaf tea of Camellia sinensis. When raw, this tea is bitter in taste, however, tastes sweet when aged. Pu-erh tea is green (when raw) or dark red (when aged) in color. Older Pu-erh tea possesses enhanced flavor, if they are stored properly. It provides multiple health benefits such as it maintains the cholesterol levels, improves digestion, and dissipates alcohol effects.
Busy lifestyle and lack of exercise on a regular basis have resulted in increased prevalence of obesity, cardiovascular diseases, and diabetes. This has fueled the need to adopt a healthy lifestyle. This has boosted the demand for Pu-erh tea. In addition, the growth of the Pu-erh tea market is driven by rise in disposable income, convenient & attractive packaging, increase in number of cafes, and easy availability of Pu-erh tea at online & offline retail stores and food outlets.
However, the bitter taste of Pu-erh tea have resulted in shift in consumer preference toward other alternatives such as dieting and exercise, which is anticipated to restrain the growth of slimming tea market in the upcoming years. Conversely, introduction of innovative flavors with no bitter taste is anticipated to bolster the market growth in the near future.
The global Pu-erh tea market is segmented based on type, application, distribution channel, and region. On the basis of type, the market is classified into raw and aged. The applications covered in the market include residential and commercial. Depending on distribution channel, the market is classified into supermarkets/hypermarkets, specialty stores, convenience stores, online stores, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The prominent players operating in the market include Zhongcha, Langhe tea factory, Menghai Tea Factory, Xiaguan Tea Factory, Longrun Tea Group, Yunnan Six-Famous-Tea-Mountain Tea Industry Inc., Haiwan Tea Factory, Yunnan Landsun Tea Industry Co., Ltd., Liming Tea Factory, and Bana Tea Company
KEY BENEFITS FOR STAKEHOLDERS
- This report provides a quantitative analysis of the current trends, estimations, and dynamics of the global Pu-erh tea market to identify the prevailing market opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis of the market segmentation assists to determine the prevailing market opportunities.
- Market player positioning facilitates benchmarking while providing a clear understanding of the present position of the key market players.
- The report includes analyses of the regional as well as global market, key players, market segments, application areas, and growth strategies.
Pu-erh Tea Market Report Highlights
| Aspects | Details |
 By Type |
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 By Application |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | LANGHE TEA FACTORY, LONGRUN TEA GROUP, XIAGUAN TEA FACTORY, YUNNAN SIX-FAMOUS-TEA-MOUNTAIN TEA INDUSTRY INC., MENGHAI TEA FACTORY, ZHONGCHA |
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