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2021
Pu-erh Tea Market

Pu-erh Tea Market by Type (Raw and Aged), Application (Residential and Commercial), and Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Stores, and Others): Global Opportunity Analysis and Industry Forecast, 2019-2026

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Pu-erh tea is a microbially fermented tea, which is produced in Yunnan region of China. It is made by using large-leaf tea of Camellia sinensis. When raw, this tea is bitter in taste, however, tastes sweet when aged. Pu-erh tea is green (when raw) or dark red (when aged) in color. Older Pu-erh tea possesses enhanced flavor, if they are stored properly. It provides multiple health benefits such as it maintains the cholesterol levels, improves digestion, and dissipates alcohol effects.

Busy lifestyle and lack of exercise on a regular basis have resulted in increased prevalence of obesity, cardiovascular diseases, and diabetes. This has fueled the need to adopt a healthy lifestyle. This has boosted the demand for Pu-erh tea. In addition, the growth of the Pu-erh tea market is driven by rise in disposable income, convenient & attractive packaging, increase in number of cafes, and easy availability of Pu-erh tea at online & offline retail stores and food outlets. 

However, the bitter taste of Pu-erh tea have resulted in shift in consumer preference toward other alternatives such as dieting and exercise, which is anticipated to restrain the growth of slimming tea market in the upcoming years. Conversely, introduction of innovative flavors with no bitter taste is anticipated to bolster the market growth in the near future.
The global Pu-erh tea market is segmented based on type, application, distribution channel, and region. On the basis of type, the market is classified into raw and aged. The applications covered in the market include residential and commercial. Depending on distribution channel, the market is classified into supermarkets/hypermarkets, specialty stores, convenience stores, online stores, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The prominent players operating in the market include Zhongcha, Langhe tea factory, Menghai Tea Factory, Xiaguan Tea Factory, Longrun Tea Group, Yunnan Six-Famous-Tea-Mountain Tea Industry Inc., Haiwan Tea Factory, Yunnan Landsun Tea Industry Co., Ltd., Liming Tea Factory, and Bana Tea Company

KEY BENEFITS FOR STAKEHOLDERS

  • This report provides a quantitative analysis of the current trends, estimations, and dynamics of the global Pu-erh tea market from 2018 to 2026 to identify the prevailing market opportunities.
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis of the market segmentation assists to determine the prevailing market opportunities.
  • Market player positioning facilitates benchmarking while providing a clear understanding of the present position of the key market players.
  • The report includes analyses of the regional as well as global market, key players, market segments, application areas, and growth strategies.

KEY MARKET SEGMENTS

By  Type

  • Raw 
  • Aged

By Application

  • Residential
  • Commercial

 By Distribution Channel

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Online Stores
  • Others

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia-Pacific
  • LAMEA
    • Brazil
    • Saudi Arabia
    • South Africa
    • Rest of LAMEA

 Key Market Segments

  • By Distribution Channel
    • SUPERMARKETS/HYPERMARKETS
    • SPECIALTY STORES
    • CONVENIENCE STORES
    • ONLINE STORES
    • OTHERS
  • By Application
    • RESIDENTIAL
    • COMMERCIAL
  • By Type
    • RAW
    • AGED
  • By Region
    • NORTH AMERICA
      • US
      • Canada
      • Mexico
    • EUROPE
      • UK
      • Germany
      • France
      • Italy
      • Spain
      • REST OF EUROPE
    • ASIA-PACIFIC
      • China
      • Japan
      • India
      • South Korea
      • Australia
      • REST OF ASIA-PACIFIC
    • LAMEA
      • Brazil
      • Saudi Arabia
      • South Africa
      • REST OF LAMEA

 
Key Market Players

  • ZHONGCHA
  • LANGHE TEA FACTORY
  • MENGHAI TEA FACTORY
  • XIAGUAN TEA FACTORY
  • LONGRUN TEA GROUP
  • YUNNAN SIX-FAMOUS-TEA-MOUNTAIN TEA INDUSTRY INC.
 

CHAPTER 1:  INTRODUCTION

              1.1.    REPORT DESCRIPTION

              1.2.    KEY MARKET SEGMENTS

              1.3.    KEY BENEFITS

              1.4.    RESEARCH METHODOLOGY

                         1.4.1.   Primary research

                         1.4.2.   Secondary research

                         1.4.3.   Analyst tools and models

CHAPTER 2:    EXECUTIVE SUMMARY

              2.1.    CXO PERSPECTIVE

CHAPTER 3:    MARKET LANDSCAPE

              3.1.    MARKET DEFINITION AND SCOPE

              3.2.    KEY FINDINGS

                         3.2.1.   Top investment pockets

                         3.2.2.   Top winning strategies

              3.3.    PORTER'S FIVE FORCES ANALYSIS

                         3.3.1.   Bargaining power of suppliers

                         3.3.2.   Threat of new entrants

                         3.3.3.   Threat of substitutes

                         3.3.4.   Competitive rivalry

                         3.3.5.   Bargaining power of buyers

              3.4.    MARKET SHARE ANALYSIS/TOP PLAYER POSITIONING

              3.5.    MARKET DYNAMICS

                       3.5.1.     Drivers

                       3.5.2.     Restraints

                       3.5.3.     Opportunities

CHAPTER 4:   PU-ERH TEA MARKET BY TYPE

              4.1.    OVERVIEW

              4.2.     RAW

                         4.2.1.   Key market trends, Growth factors and opportunities

                         4.2.2.   Market size and forecast by region

                         4.2.3.   Market analysis by country

              4.3.     AGED

                         4.3.1.   Key market trends, Growth factors and opportunities

                         4.3.2.   Market size and forecast by region

                         4.3.3.   Market analysis by country

CHAPTER 5:   PU-ERH TEA MARKET BY APPLICATION

              5.1.    OVERVIEW

              5.2.     RESIDENTIAL

                         5.2.1.   Key market trends, Growth factors and opportunities

                         5.2.2.   Market size and forecast by region

                         5.2.3.   Market analysis by country

              5.3.     COMMERCIAL

                         5.3.1.   Key market trends, Growth factors and opportunities

                         5.3.2.   Market size and forecast by region

                         5.3.3.   Market analysis by country

CHAPTER 6:   PU-ERH TEA MARKET BY DISTRIBUTION CHANNEL

              6.1.    OVERVIEW

              6.2.     SUPERMARKETS/HYPERMARKETS

                         6.2.1.   Key market trends, Growth factors and opportunities

                         6.2.2.   Market size and forecast by region

                         6.2.3.   Market analysis by country

              6.3.     SPECIALTY STORES

                         6.3.1.   Key market trends, Growth factors and opportunities

                         6.3.2.   Market size and forecast by region

                         6.3.3.   Market analysis by country

              6.4.      CONVENIENCE STORES

                         6.4.1.   Key market trends, Growth factors and opportunities

                         6.4.2.   Market size and forecast by region

                         6.4.3.   Market analysis by country

              6.5.     ONLINE STORES

                         6.5.1.   Key market trends, Growth factors and opportunities

                         6.5.2.   Market size and forecast by region

                         6.5.3.   Market analysis by country

              6.6.      OTHERS

                         6.6.1.   Key market trends, Growth factors and opportunities

                         6.6.2.   Market size and forecast by region

                         6.6.3.   Market analysis by country

CHAPTER 7:    PU-ERH TEA MARKET BY REGION

              7.1.    OVERVIEW

              7.2.   NORTH AMERICA

                        7.2.1.   Key market trends and opportunities

                        7.2.2.   Market size and forecast by Type

                        7.2.3.   Market size and forecast by Application

                        7.2.4.   Market size and forecast by Distribution Channel

                        7.2.5.   Market size and forecast by Country

                        7.2.6.   U.S.  PU-ERH TEA MARKET

                                      7.2.6.1.   Market size and forecast by Type

                                      7.2.6.2.   Market size and forecast by Application

                                      7.2.6.3.   Market size and forecast by Distribution Channel

                        7.2.7.   CANADA PU-ERH TEA MARKET

                                      7.2.7.1.   Market size and forecast by Type

                                      7.2.7.2.   Market size and forecast by Application

                                      7.2.7.3.   Market size and forecast by Distribution Channel

                        7.2.8.   MEXICO PU-ERH TEA MARKET

                                      7.2.8.1.   Market size and forecast by Type

                                      7.2.8.2.   Market size and forecast by Application

                                      7.2.8.3.   Market size and forecast by Distribution Channel

              7.3.   EUROPE

                        7.3.1.   Key market trends and opportunities

                        7.3.2.   Market size and forecast by Type

                        7.3.3.   Market size and forecast by Application

                        7.3.4.   Market size and forecast by Distribution Channel

                        7.3.5.   Market size and forecast by Country

                        7.3.6.   UK PU-ERH TEA MARKET

                                      7.3.6.1.   Market size and forecast by Type

                                      7.3.6.2.   Market size and forecast by Application

                                      7.3.6.3.   Market size and forecast by Distribution Channel

                        7.3.7.   GERMANY PU-ERH TEA MARKET

                                      7.3.7.1.   Market size and forecast by Type

                                      7.3.7.2.   Market size and forecast by Application

                                      7.3.7.3.   Market size and forecast by Distribution Channel

                        7.3.8.   FRANCE PU-ERH TEA MARKET

                                      7.3.8.1.   Market size and forecast by Type

                                      7.3.8.2.   Market size and forecast by Application

                                      7.3.8.3.   Market size and forecast by Distribution Channel

                        7.3.9.   ITALY PU-ERH TEA MARKET

                                      7.3.9.1.   Market size and forecast by Type

                                      7.3.9.2.   Market size and forecast by Application

                                      7.3.9.3.   Market size and forecast by Distribution Channel

                        7.3.10.   SPAIN PU-ERH TEA MARKET

                                      7.3.10.1.   Market size and forecast by Type

                                      7.3.10.2.   Market size and forecast by Application

                                      7.3.10.3.   Market size and forecast by Distribution Channel

                        7.3.11.   REST OF EUROPE PU-ERH TEA MARKET

                                      7.3.11.1.   Market size and forecast by Type

                                      7.3.11.2.   Market size and forecast by Application

                                      7.3.11.3.   Market size and forecast by Distribution Channel

              7.4.   ASIA-PACIFIC

                        7.4.1.   Key market trends and opportunities

                        7.4.2.   Market size and forecast by Type

                        7.4.3.   Market size and forecast by Application

                        7.4.4.   Market size and forecast by Distribution Channel

                        7.4.5.   Market size and forecast by Country

                        7.4.6.   CHINA PU-ERH TEA MARKET

                                      7.4.6.1.   Market size and forecast by Type

                                      7.4.6.2.   Market size and forecast by Application

                                      7.4.6.3.   Market size and forecast by Distribution Channel

                        7.4.7.   JAPAN PU-ERH TEA MARKET

                                      7.4.7.1.   Market size and forecast by Type

                                      7.4.7.2.   Market size and forecast by Application

                                      7.4.7.3.   Market size and forecast by Distribution Channel

                        7.4.8.   INDIA PU-ERH TEA MARKET

                                      7.4.8.1.   Market size and forecast by Type

                                      7.4.8.2.   Market size and forecast by Application

                                      7.4.8.3.   Market size and forecast by Distribution Channel

                        7.4.9.   SOUTH KOREA PU-ERH TEA MARKET

                                      7.4.9.1.   Market size and forecast by Type

                                      7.4.9.2.   Market size and forecast by Application

                                      7.4.9.3.   Market size and forecast by Distribution Channel

                        7.4.10.   AUSTRALIA PU-ERH TEA MARKET

                                      7.4.10.1.   Market size and forecast by Type

                                      7.4.10.2.   Market size and forecast by Application

                                      7.4.10.3.   Market size and forecast by Distribution Channel

                        7.4.11.   REST OF ASIA-PACIFIC PU-ERH TEA MARKET

                                      7.4.11.1.   Market size and forecast by Type

                                      7.4.11.2.   Market size and forecast by Application

                                      7.4.11.3.   Market size and forecast by Distribution Channel

              7.5.   LAMEA

                        7.5.1.   Key market trends and opportunities

                        7.5.2.   Market size and forecast by Type

                        7.5.3.   Market size and forecast by Application

                        7.5.4.   Market size and forecast by Distribution Channel

                        7.5.5.   Market size and forecast by Country

                        7.5.6.   BRAZIL PU-ERH TEA MARKET

                                      7.5.6.1.   Market size and forecast by Type

                                      7.5.6.2.   Market size and forecast by Application

                                      7.5.6.3.   Market size and forecast by Distribution Channel

                        7.5.7.   SAUDI ARABIA PU-ERH TEA MARKET

                                      7.5.7.1.   Market size and forecast by Type

                                      7.5.7.2.   Market size and forecast by Application

                                      7.5.7.3.   Market size and forecast by Distribution Channel

                        7.5.8.   SOUTH AFRICA PU-ERH TEA MARKET

                                      7.5.8.1.   Market size and forecast by Type

                                      7.5.8.2.   Market size and forecast by Application

                                      7.5.8.3.   Market size and forecast by Distribution Channel

                        7.5.9.   REST OF LAMEA PU-ERH TEA MARKET

                                      7.5.9.1.   Market size and forecast by Type

                                      7.5.9.2.   Market size and forecast by Application

                                      7.5.9.3.   Market size and forecast by Distribution Channel

CHAPTER 8:    COMPANY PROFILES

              8.1.     ZHONGCHA

                        8.1.1.    Company overview

                        8.1.2.    Business performance

                        8.1.3.    Key strategic moves and developments

              8.2.     LANGHE TEA FACTORY

                        8.2.1.    Company overview

                        8.2.2.    Business performance

                        8.2.3.    Key strategic moves and developments

              8.3.     MENGHAI TEA FACTORY

                        8.3.1.    Company overview

                        8.3.2.    Business performance

                        8.3.3.    Key strategic moves and developments

              8.4.      XIAGUAN TEA FACTORY

                        8.4.1.    Company overview

                        8.4.2.    Business performance

                        8.4.3.    Key strategic moves and developments

              8.5.     LONGRUN TEA GROUP

                        8.5.1.    Company overview

                        8.5.2.    Business performance

                        8.5.3.    Key strategic moves and developments

              8.6.     YUNNAN SIX-FAMOUS-TEA-MOUNTAIN TEA INDUSTRY INC. 

 
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